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   The Inbox - 2023.10.05 V1A_12577890
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   Calling all email marketers, here’s how to stay ahead of the AI curve…
  </div>
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                  <span style="color:#FFFFFF">
                   <br/>
                  </span>
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                   <span style="color:#16233E">
                   </span>
                  </span>
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                  <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
                   The (best) email marketing email
                   <br class="k-br"/>
                  </h3>
                  <br/>
                  <span style="font-size: 14px">
                   October 5, 2023
                  </span>
                 </div>
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                 </span>
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                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
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             Email marketers walk a fine line: send too much, and you annoy your subscribers, send too little and you can watch your conversions drop.
             <br/>
             <br/>
             Send frequency has a sweet spot and it’s different for every audience. It’s the balance between staying top of mind and driving revenue without losing subscribers or causing them to disengage (because once you lose that engagement, your sender reputation declines and your deliverability worsens—it’s an unforgiving, slippery slope).
             <br/>
             <br/>
             Seems like it has higher stakes all of a sudden, doesn’t it? Don’t worry, we’ve got you covered.
             <br/>
             <em>
              <span style="color:#16233E">
              </span>
             </em>
            </td>
           </tr>
           <tr style="padding-top:24px;padding-bottom:24px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Femail-marketing-meme2-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="width:552px;vertical-align:middle;" width="552"/>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 48px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#FFF4CE;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;background-color:#FFF4CE;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Marketing emails: are you sending too much or not (nearly) enough?
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                What’s the best time to send an email in 2023
               </a>
               <br/>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Something’s ailing your email strategy, what is it?
               </a>
              </li>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Curious about email frequency? Consider your customer lifecycle
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                One subject line to rule them all
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Want to creep your competitor’s strategy?
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Survey + $75 Giveaway
               </a>
              </li>
             </ul>
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
              <ol>
              </ol>
             </h3>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 <a class="dEditorAnchor" id="MarketingEmailsTooMuchOrNot" name="MarketingEmailsTooMuchOrNot" style="color:#597BC5;" title="MarketingEmailsTooMuchOrNot">
                 </a>
                 FEATURED
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 Marketing emails: are you sending too much or not (nearly) enough?
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 It’s hard to find the balance between top-of-mind awareness and spam sending. But that’s why we love that the solution to this problem is so simple: let your audience decide. Here’s how you do that:
                 <br/>
                 <ul>
                  <li>
                   <strong>
                    🏃‍♀️ Allow subscribers to opt-in
                   </strong>
                   <strong>
                    <br/>
                   </strong>
                   Offer an opt-in form at the point of subscription or linked in the footer of your emails. You’ll get subscribers to choose what kind of content they want from you (and thus, how often they want to hear from you). You’ll also help catch potential unsubscribes from leaving your list entirely.
                   <br class="k-br"/>
                   <br/>
                   Giving your customers more control over how they receive communications from you makes every email more welcome and, consequently, improves click-through rates.
                  </li>
                 </ul>
                 <ul>
                  <li>
                   <strong>
                    🔥 Let the data speak for itself
                   </strong>
                   <strong>
                    <br/>
                   </strong>
                   Analyze your audience’s engagement patterns, what days and times are they more likely to open your emails? Playing around with send times and dates can help you understand when your audience
                   <em>
                    wants
                   </em>
                   to hear from you.
                  </li>
                 </ul>
                 <ul>
                  <li>
                   <strong>
                    💎 A/B test your email frequency
                    <br/>
                   </strong>
                   Segment your subscribers into two groups and let the first A/B test control group receive the same frequency of emails you send currently.
                   <br/>
                   <br/>
                   Then experiment with the second group, try sending emails twice as often compared to the first group and see what happens.
                  </li>
                 </ul>
                 <br/>
                 For e-commerce brands, recent studies indicate that it’s best to send about 10–19 emails per month. That means sending three to five emails per week can bring in the best results. But this send frequency doesn’t work for everyone, let your audience decide!
                 <ul>
                 </ul>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 48px;font-weight:normal;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 <div style="color:#16233E;text-align:center;list-style-position:inside">
                  <strong>
                  </strong>
                  <strong>
                   Want to see where we pulled those numbers?
                  </strong>
                  <strong>
                   <br/>
                  </strong>
                  <br/>
                  Find
                  <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                   all you could ever want to know
                  </a>
                  about email frequency in this post from Omnisend.
                  <br/>
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 <a class="dEditorAnchor" id="BestTimeToSendEmail" name="BestTimeToSendEmail" style="color:#597BC5;" title="BestTimeToSendEmail">
                 </a>
                 RECIPE FOR RESULTS
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 What’s the best time to send an email in 2023?
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 It’s no secret that marketers should avoid sending on the weekend and after hours. But if we’re
                 <em>
                  all
                 </em>
                 avoiding the weekend, how do you stay competitive for the top spot in the inbox?
                 <br/>
                 <br/>
                 Choose the day with the best track record for open rates:
                 <br/>
                 <br/>
                 <div style="margin-left: 30px">
                  🥇
                  <strong>
                   Thursday
                  </strong>
                  takes the top spot for the best day to send emails.
                  <br/>
                  🥈
                  <strong>
                   Tuesday
                  </strong>
                  comes in second, so choose this day for the second send in your schedule.
                  <br/>
                  🥉
                  <strong>
                   Wednesday
                  </strong>
                  is the third best day for open rates.
                  <br/>
                  <br/>
                 </div>
                 In 2016, the best days to send emails were 1) Tuesday, 2) Thursday, and 3) Wednesday—Thursday has gained some traction! It’s a good reminder that trends are subject to change and it’s always worth experimenting with your audience.
                 <br/>
                 <br/>
                 Pick the perfect time:
                 <br/>
                 <ul>
                  <li>
                   The top five best times to send were 10am, 9am, 8am, 1pm, and 3pm (and in that order)
                  </li>
                  <li>
                   Psst. it’s worth choosing a unique send time (after the top of the hour) so you can come out on top of all the marketers who scheduled their send on the dot.
                  </li>
                 </ul>
                 <ul>
                 </ul>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 48px;font-weight:normal;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 <div style="color:#16233E;text-align:center;list-style-position:inside">
                  <strong>
                  </strong>
                  <strong>
                   Want to know more?
                  </strong>
                  <strong>
                   <br/>
                  </strong>
                  <br/>
                  Check out the
                  <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                   10 studies
                  </a>
                  by Coschedule that gave us these results.
                  <br/>
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;line-height:1.2;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 <a class="dEditorAnchor" id="SomethingsAilingEmailStrategy" name="SomethingsAilingEmailStrategy" style="color:#597BC5;" title="SomethingsAilingEmailStrategy">
                 </a>
                 MARKETER’S PLAYBOOK 📚
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 Something’s ailing your email strategy, what is it?
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 Ok, you’ve got the basics of email send frequency down, but your open rates are all over the map. What’s up with that? Here are some tips to live by that might help fix the problem:
                 <br/>
                 <ul>
                  <li>
                   <strong>
                    Provide value, no matter the schedule
                   </strong>
                   <strong>
                    <br/>
                   </strong>
                   Content can suffer under high sending frequency. Make sure your emails continue providing value to subscribers or they lose all incentive to click open. Worse, they’ll unsubscribe or report spam if you keep sending the same offers.
                  </li>
                 </ul>
                 <ul>
                  <li>
                   <strong>
                    Use send-time optimization
                    <br/>
                   </strong>
                   Your email frequency might not work for everybody. Wouldn’t it be great if send time was automatically customized to each individual subscriber based on their email habits—well, let us introduce you to send-time optimization.
                   <br class="k-br"/>
                   <br/>
                   Consumer caution: ask your ESP how they calculate send time optimization. If they take an average across the segment (or worse, across all contacts in your account) look elsewhere. You need this metric calculated for each individual subscriber.
                  </li>
                 </ul>
                 <ul>
                  <li>
                   <strong>
                    Clean up your list
                    <br/>
                   </strong>
                   List hygiene is critical to the success of your campaigns, especially if you’ve increased your send frequency. The more frequently you send emails to stale subscribers, the more you compromise your metrics, sender reputation, and deliverability.
                   <br class="k-br"/>
                   <br/>
                   Don’t worry about losing subscribers—engagement is more valuable than the total count. Easily maintain good email hygiene with automation workflows that reactivate inactive customers.
                  </li>
                 </ul>
                 <ul>
                  <li>
                   <strong>
                    Keep on testing
                   </strong>
                   <strong>
                    <br/>
                   </strong>
                   Establish a baseline by measuring (over a min. of 2 months) total emails received and key engagement metrics. Then, meaningfully segment your audience and start split-testing email frequency — make sure you create a random control group to test changes against.
                  </li>
                 </ul>
                 <br/>
                 <div style="text-align: center; list-style-position: inside">
                  We recommend you dig into this post on
                  <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                   email frequency for small businesses
                  </a>
                  or check out this collection of
                  <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                   5 winning sales cadences
                  </a>
                  .
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 <a class="dEditorAnchor" id="CuriousAboutEmailFrequency" name="CuriousAboutEmailFrequency" style="color:#597BC5;" title="CuriousAboutEmailFrequency">
                 </a>
                 PROFESSIONAL OPINION
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 Curious about email frequency? Consider your customer lifecycle
                </td>
               </tr>
               <tr style="padding-top:24px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 12px;background-color:#FFF4CE;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fauthor-bio-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="width:552px;vertical-align:middle;" width="552"/>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 An important factor to consider when adjusting your email strategy is the typical lifecycle, or purchase cycle, of your customers. If your customers don’t make purchases often, inundating them with constant emails will likely cause them to unsubscribe. If your customers make frequent purchases, you can send more emails to retain their attention and engagement without as much risk.
                 <br/>
                 <br/>
                 For example, fashion brands have a quick customer lifecycle because clothing is very frequently purchased. Clothing companies can get away with sending emails several times a week.
                 <br/>
                 <br/>
                 Other industries, such as technology, have a much shorter customer lifecycle. Tech companies need less email frequency and should try not to inundate their subscribers with emails.”
                 <br/>
                 <br/>
                 <div style="text-align: center; list-style-position: inside">
                  Keep reading to hear more from J.C Granger and find out
                  <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                   how to maximize conversions
                  </a>
                  without losing subscribers.
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 <a class="dEditorAnchor" id="OneSubjectLineToRuleThemAll" name="OneSubjectLineToRuleThemAll" style="color:#597BC5;" title="OneSubjectLineToRuleThemAll">
                 </a>
                 TRIED &amp; TRUE
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 One subject line to rule them all
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 As true email marketers, our newsletter strategy is never finished. We’re A/B testing pretty much everything over the next few months and sharing our results at the bottom of each email so you can follow along with what’s working for us and what isn’t.
                </td>
               </tr>
               <tr style="padding-top:24px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 12px;background-color:#FEFEFE;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fab-results-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="width:552px;vertical-align:middle;" width="552"/>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 <strong>
                  What was up for testing?
                 </strong>
                 <br/>
                 We split-tested our first September issue subject line with something click-worthy…and something more simple: “The Inbox - Sept. 6.”
                 <br/>
                 <br/>
                 <strong>
                  The results 💥
                 </strong>
                 <br/>
                 Let’s just say, we were shocked. Our simple subject line had a whopping 47.79% open rate, compared to 27.19% on a more marketing-savvy subject line. Like any good email scientists, we knew we had to run that experiment again because those results were crazy.
                 <br/>
                 <br/>
                 Annnnnd….it happened again. “The Inbox - Sept. 21” triumphed in our A/B test, by a smaller margin this time, but was still a consistent leader. Turns out that you, Inbox reader, are a no-nonsense, simple-is-best kind of subscriber🕵️‍♀️
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr style="padding-top:40px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 48px 12px;background-color:#E2E8F6;width:100%;font-family:DM Sans,sans-serif;font-size:32px;font-weight:bold;line-height:1.5;color:#16233E;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="WantToCreepCompsStrategy" name="WantToCreepCompsStrategy" style="color:#597BC5;" title="WantToCreepCompsStrategy">
             </a>
             <h1 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:30px;">
              Want to creep your competitor’s strategy?
             </h1>
            </td>
           </tr>
           <tr style="padding-top:24px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 48px 12px;width:100%;line-height:1.5;background-color:#E2E8F6;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
             <div style="text-align: left">
             </div>
             Use
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              InboxFlows
             </a>
             to search and (anonymously)
             <strong>
              sleuth the email strategy of any brand
             </strong>
             . View a calendar of your competitors' email schedule to see
             <em>
              when and what
             </em>
             they’re sending all in one place. The best part? It’s completely free.
             <br/>
             <br/>
             If InboxFlows doesn’t already follow the brands you’re looking for, just create a new inbox and use the generated address to subscribe to your chosen newsletter—
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              InboxFlows
             </a>
             will immediately start gathering the emails (and the strategy) you need to see.
             <br/>
             <br/>
             Take a look at the send strategy from ASOS that we found on
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              InboxFlows
             </a>
             ⬇️
             <br/>
             <em>
              <span style="color:#16233E">
              </span>
             </em>
            </td>
           </tr>
           <tr style="padding-top:24px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding-top:24px;padding-right:24px;padding-left:24px;width:100%;background-color:#E2E8F6;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsend-strategy-asos-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="width:552px;vertical-align:middle;" width="552"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;font-weight:bold;padding:12px 24px;background-color:#E2E8F6;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
              <tbody>
               <tr>
                <td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;" width="100%">
                  <tbody>
                   <tr>
                    <td height="auto" style="vertical-align:middle;text-align:center;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
                     <a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; text-decoration: none;  border: 1px solid #597BC5; display: block; " target="_blank">
                     </a>
                     <table bgcolor="#597BC5" cellpadding="0" cellspacing="0" class="newButton" height="auto" style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; padding-right:16px;mso-padding-right-alt: 16px;padding-left:16px;mso-padding-left-alt: 16px;padding-top:12px;mso-padding-top-alt: 12px;padding-bottom:12px;mso-padding-bottom-alt: 12px; " width="100%">
                      <tbody>
                       <tr>
                        <td align="center" bgcolor="#597BC5" style="text-align:center;vertical-align:middle;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
                         <table bgcolor="#597BC5" cellpadding="0" cellspacing="0" style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; " width="100%">
                          <tbody>
                           <tr>
                            <td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                             <a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; text-decoration: none;  border: 1px solid #597BC5; display: block; " target="_blank">
                              Check out InboxFlows 🙌
                             </a>
                            </td>
                           </tr>
                          </tbody>
                         </table>
                        </td>
                       </tr>
                      </tbody>
                     </table>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;background-color:#E2E8F6;padding:12px 48px 48px;border-width:0;font-family:DM Sans,sans-serif;color:#16233E;border-left-color:#0D85FD;border-left-style:solid;width:100%;font-size:16px">
                 <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
                  <colgroup>
                   <col width="100%"/>
                  </colgroup>
                  <tbody>
                   <tr style="padding-top:16px;padding-bottom:16px">
                    <td colspan="1" rowspan="1" style="vertical-align:top;text-align:left;border-width:0 0 0 4px;padding:16px;background-color:#FEFEFE;width:100%;border-left-color:#0D85FD;border-left-style:solid;font-family:DM Sans,sans-serif;color:#16233E;font-size:16px">
                     <strong>
                      <span style="color:#16233E">
                      </span>
                     </strong>
                     Was one of your recent campaigns a hit? Forward it to
                     <span style="color:#0270DE">
                      <a style="color:#0270DE;text-decoration:none;" target="_blank">
                       inspire@delivra.com
                      </a>
                     </span>
                     – we’d love to feature it.
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr style="padding-top:40px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 48px 12px;background-color:#FEFEFE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <a class="dEditorAnchor" id="SurveyAndGiveaway" name="SurveyAndGiveaway" style="color:#597BC5;" title="SurveyAndGiveaway">
             </a>
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
              <span style="font-family:DM Sans,sans-serif;font-size:32px">
               How did you pick your email platform?
              </span>
             </h3>
            </td>
           </tr>
           <tr style="padding-top:24px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 12px;width:100%;background-color:#FEFEFE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fgiveaway-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="width:552px;vertical-align:middle;" width="552"/>
            </td>
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           <tr style="padding-top:24px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 48px 12px;width:100%;line-height:1.5;background-color:#FEFEFE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
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             Share your experience to help other marketers and get a chance to
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             . (It takes less than 10 minutes to answer our survey!)
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                 <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;" width="100%">
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             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
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                <td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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           <tr style="padding-top:12px;padding-bottom:48px">
            <!--[if !mso]><!-- -->
            <td class="desktophide td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:8px;padding-bottom:8px">
                <td colspan="1" rowspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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                <td colspan="1" rowspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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                 </a>
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               <tr style="padding-top:8px;padding-bottom:8px">
                <td colspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <a prettyname="barely-made-it-mobile" style="color:#597BC5;" target="_blank">
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                 </a>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
            <!--<![endif]-->
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           <tr style="padding-top:39px;padding-bottom:24px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:middle;padding:39px 48px 24px;width:100%;background-color:#597BC5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="50%"/>
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              </colgroup>
              <tbody>
               <tr>
                <td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:50%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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                <td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:50%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <a style="color:#597BC5;" target="_blank">
                  <img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="width:150px;vertical-align:middle;border:0;" width="150"/>
                 </a>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr style="padding-bottom:48px">
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:12px">
                <td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:100%;background-repeat:no-repeat;padding-right:48px;padding-left:48px;padding-top:12px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <a style="color:#597BC5;" target="_blank">
                  <img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252F629c81933ba058ca1a2fe61483cbd148.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="width:408px;vertical-align:middle;border:0;" width="408"/>
                 </a>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td colspan="1" rowspan="1" style="vertical-align:top;text-align:left;background-repeat:no-repeat;width:100%;padding:12px 48px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <a style="color:#597BC5;" target="_blank">
                  <img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="width:408px;vertical-align:middle;border:0;" width="408"/>
                 </a>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
            <!--<![endif]-->
           </tr>
           <tr style="padding-top:48px;padding-bottom:16px">
            <td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;padding:48px 48px 16px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
              </colgroup>
              <tbody>
               <tr>
                <td colspan="2" height="1" rowspan="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
                </td>
                <td colspan="1" rowspan="1" style="vertical-align:top;text-align:center;width:20%;padding-right:16px;padding-left:16px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="width:69px;vertical-align:middle;" width="69"/>
                </td>
                <td colspan="2" height="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:16px">
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;padding:48px 24px 16px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
              <colgroup>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
              </colgroup>
              <tbody>
               <tr>
                <td colspan="2" height="1" rowspan="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
                </td>
                <td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:20%;padding-right:0;padding-left:0;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="width:69px;vertical-align:middle;" width="69"/>
                </td>
                <td colspan="2" height="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPhd:gMhpI79t9dsdyWuyKwqBaHKwVJ0nXfh_bFSvWw8gB8M" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
            <!--<![endif]-->
           </tr>
           <tr style="padding-top:0;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:0 48px 48px;background-color:#FEFEFE;width:100%;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
              <span style="font-size: 24px">
               What does Delivra do again?
              </span>
             </h3>
             <br/>
             Good question. We help small teams pull off their best campaigns with world-class marketing automation. Create customer journeys in half the time with a full suite of powerful automation tools for email, SMS, forms, and landing pages.
             <br/>
             <br/>
             <span>
             </span>
             <span>
             </span>
             <span style="color:#0270DE">
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               <strong>
                Why choose Delivra? &gt;
               </strong>
              </a>
             </span>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" height="100%" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
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