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   📱  Tooth fairy 2.0
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   Plus: Some very choiceful consumers, a deep dive, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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               You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
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                prizes here
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               .
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               Share your link:
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               Share The Hustle:
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               https://thehustle.co/?ref=950fce10a7
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             <br/>
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              Check your referral progress &amp; prizes
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               here
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                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  Here’s some drama that’ll make yours feel like small potatoes: After Hasbro announced plans to move its HQ from Rhode Island to Boston, two state lawmakers are pushing to remove Mr. Potato Head from RI license plates. The $40 specialty plate has been around since 2002, with half the proceeds going toward the Rhode Island Community Food Bank — nearly $60k so far — but legislators say it’s time to stop advertising a company that’s leaving town.
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
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                  </span>
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   One startup sniffed out a smarter solution to quality control
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  Smell-based quality control is used across manufacturing sectors, but many companies still rely on humans, who have imperfect noses which lead to inconsistent results.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Bangkok-based
                  <a data-hs-link-id="0" data-hs-link-id-v2="5x7lLDIJ" style="color:#192733" target="_blank">
                   MUI-Robotics
                  </a>
                  developed an electronic nose that can deliver AI-powered quality control odor sensing. Its e-nose uses machine learning to mimic human smelling capabilities and detect contamination with
                  <a data-hs-link-id="0" data-hs-link-id-v2="3gCYa5hk" style="color:#192733" target="_blank">
                   98%
                  </a>
                  accuracy. Not only is the robot nose more accurate, but it keeps more delicate human noses out of peril when sniffing dangerous chemicals or unpleasant odors (no one wants to nosedive into a sewer line).
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  <span style="font-weight: normal;">
                   T
                  </span>
                  he company is raising funds to expand into health monitoring and early disease detection. One day, it hopes to integrate its tech into smartphones, allowing doctors to “smell” a patient’s breath to diagnose health conditions.
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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            <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
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          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
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                   </td>
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               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Buc-ee’s,
                    </span>
                    the Texas gas station chain with a
                    <a data-hs-link-id="0" data-hs-link-id-v2="yESub/73" style="color:#192733" target="_blank">
                     cult following
                    </a>
                    , is
                    <a data-hs-link-id="0" data-hs-link-id-v2="CxUz0tSb" style="color:#192733" target="_blank">
                     expanding
                    </a>
                    to eight new states: Arizona, Arkansas, Kansas, Louisiana, Nebraska, North Carolina, Ohio, and Wisconsin. It’s also opening its largest store yet in Florida, featuring 120 gas pumps.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Hollywood vs. AI:
                    </span>
                    Over 700 creatives, including Scarlett Johansson, R.E.M., and Vince Gilligan,
                    <a data-hs-link-id="0" data-hs-link-id-v2="a7IbLw0a" style="color:#192733" target="_blank">
                     joined
                    </a>
                    the “Stealing isn’t Innovation” campaign to demand AI companies only use their work or likeness with proper consent and licensing.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Bojangles
                    </span>
                    opened its first NYC location in Brooklyn. Marshall Scarborough, VP of menu and culinary innovation,
                    <a data-hs-link-id="0" data-hs-link-id-v2="resXCgUM" style="color:#192733" target="_blank">
                     told
                    </a>
                    <span style="font-style: italic;">
                     Business Insider
                    </span>
                    that while New Yorkers love a bagel, Bojangles may turn heads with its buttermilk biscuits, chicken, and recipes modernized from Southern chefs… including grandmas.
                   </p>
                   <p style="line-height:115%">
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     OpenEvidence,
                    </span>
                    a medical AI startup, has doubled its value in three months to
                    <a data-hs-link-id="0" data-hs-link-id-v2="oRG9L79J" style="color:#192733" target="_blank">
                     $12B
                    </a>
                    . The company says its platform — billed as an AI copilot for doctors, in partnership with trusted medical journals and organizations — is used daily by 40%+ of US physicians across 10k+ medical facilities.
                    <br/>
                    <br/>
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   AFFORDABLE EXCESS
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="YlnmhSot" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="$500-Branding-Stunt_1200x628_Opt1A" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F%2524500-Branding-Stunt_1200x628_Opt1A.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%2524500-Branding-Stunt_1200x628_Opt1A.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjkxNjQ3NTQuNzYzMTI2Nn0:1vjEZO:tzRrsxDqYE94QnihgQET_lCESkYOSEQphe9p-fw5LdE" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 20px;">
                   <span style="font-size: 22px;">
                    Attention-grabbing stunts (on a budget)
                   </span>
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  “Vibes are a bigger deal than a lot of people think. I think in B2B we're very numbers-driven, and vibes are very discounted, but increasingly it's a battle for attention top of funnel.” - Jessica Jin, head of growth @ Clay
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  So, three branding principles to live by:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <strong>
                    Safe = ignorable,
                   </strong>
                   and the presence of haters is a positive.
                  </li>
                  <li aria-level="1">
                   <strong>
                    Ship fast.
                   </strong>
                   Do it, then redo it better (quit overthinking).
                  </li>
                  <li aria-level="1">
                   <strong>
                    Be memorable.
                   </strong>
                   Make ‘em say, “They did WHAT??”
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Jessica’s handbook clarifies how to capture hearts and minds by being smarter, stranger, speedier, and not necessarily richer than the competition.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="m9GKTmu9" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Stunt on a budget
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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              <tr>
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                <a data-hs-link-id="0" data-hs-link-id-v2="r1oa+qTV" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="https://thehustle.co/news/the-tooth-fairy-gets-a-digital-upgrade" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Ftooth-fairy-app.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dtooth-fairy-app.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjkxNjQ3NTQuNzYzMjM5NH0:1vjEZO:3rNJe02o2yMrMXwcFW4vLG0wxYHWbz6y00ic73ctiWM" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
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            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  The tooth fairy gets a digital upgrade
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  While Santa's out here still using animal power to get around, the tooth fairy has been busy keeping up with the times.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Take inflation for example: In the US, the average tooth fairy
                   <a data-hs-link-id="0" data-hs-link-id-v2="vaValwD3" style="color:#192733" target="_blank">
                    payout
                   </a>
                   in 2023 was $6.23, not the $1.30 it was in 1998 or the measly quarter you probably got as a kid.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Now, the dreamtime dentist is staying current with a digital transformation through
                  <a data-hs-link-id="0" data-hs-link-id-v2="splKztvp" style="color:#192733" target="_blank">
                   Tooth Fairy Tracker
                  </a>
                  — a website that makes the whimsical tradition more digitally connected and oral care a bit more magical.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   How it works
                  </span>
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   After a kid loses a tooth, parents can enter their email and child’s name on the website to receive updates from Kiki, AKA the tooth fairy, as she begins her journey to collect the tooth — no account or app needed. Updates include selfies, videos, and make-believe insights like flight speed.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Evening updates, founder Oliver Finel
                   <a data-hs-link-id="0" data-hs-link-id-v2="CxnX2w1y" style="color:#192733" target="_blank">
                    told
                   </a>
                   <span style="font-style: italic;">
                    TechCrunch
                   </span>
                   , help prepare kids for bedtime and encourage them to brush, while morning updates reveal what happened overnight as they uncover the gift left under their pillow.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Launched in October, Finel is already planning a 2026 redesign that includes more personalization, more characters, gamified and interactive experiences, and content on healthy oral care habits.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  While it’s currently free, the updated version will require a paid subscription.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  After that, the
                  <a data-hs-link-id="0" data-hs-link-id-v2="OLPRhzW3" style="color:#192733" target="_blank">
                   goal
                  </a>
                  is to “create a dental universe” by partnering with dentists, adapting the product to new markets, and, eventually, introducing branded merch.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Tech-driven whimsy
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  However the digitization of childhood wonder makes you feel, these are, after all, iPad and ChatGPT babies we’re talking about.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  And with tech only creeping further into our lives, it makes sense that the tooth fairy isn’t the only magical character that’s been reimagined in a way that feels native to a digital-age upbringing.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   There are several
                   <a data-hs-link-id="0" data-hs-link-id-v2="20rty6bZ" style="color:#192733" target="_blank">
                    Santa trackers
                   </a>
                   with maps featuring “real-time” updates on the man with the bag’s whereabouts during the holiday season, as well as an
                   <a data-hs-link-id="0" data-hs-link-id-v2="bx9VbGMy" style="color:#192733" target="_blank">
                    Easter Bunny Tracker
                   </a>
                   app that offers similar functionalities in the springtime, plus games and more.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="7rJpT3tQ" style="color:#192733" target="_blank">
                    AI Santas
                   </a>
                   are now aplenty, offering kids who can’t make it to the mall a chance to videochat with him at home.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  While it seems the Sandman has yet to receive the same digital treatment, we gotta say, he’d be perfect for a children’s sleep tracker, should someone think to dream one up.
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
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                   🔗
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                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
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               </div>
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             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   The most overlooked path to wealth?
                  </span>
                  Possibly the “boring” business of
                  <a data-hs-link-id="0" data-hs-link-id-v2="nmHa6pV1" style="color:#192733" target="_blank">
                   franchising
                  </a>
                  that’s turning regular people into millionaires.
                  <br/>
                  <br/>
                 </p>
                </div>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <img align="middle" alt="70" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F70.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D70.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjkxNjQ3NTQuNzYzMzQ0NX0:1vjEZO:w8wsTFTTFSWoFd_2OqO33JQ7HW3t9SjCWNcy7EBndOY" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  How many times the term “choiceful” was mentioned across 43 S&amp;P 1500 investor calls in 2025, up from 36 times in 2024 and 27 in 2023, according to a FactSet analysis
                  <a data-hs-link-id="0" data-hs-link-id-v2="gzrkQ3cg" style="color:#192733" target="_blank">
                   via
                  </a>
                  <span style="font-style: italic;">
                   The New York Times
                  </span>
                  . The word has become popular among the corporate world in recent years, used to describe budget-conscious consumers’ more deliberate spending habits and, one retail analyst told
                  <span style="font-style: italic;">
                   NYT
                  </span>
                  , as coded language to justify public companies’ underwhelming sales.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Fun fact:
                  </span>
                  Its first known use dates back to a 16th-century poem about a butterfly. So, in a way, it’s still being used to construct creative narratives, just in less romantic contexts.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333035341" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                 <p style="line-height:150%">
                  📆
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1849, Elizabeth Blackwell
                  <a data-hs-link-id="0" data-hs-link-id-v2="yuvZE6T9" style="color:#192733" target="_blank">
                   became
                  </a>
                  the first woman to receive a medical degree in the US, despite considerable backlash. She founded a hospital in New York before moving to London and becoming a professor of gynecology.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🎟️
                  <span style="font-weight: bold;">
                   Save your spot:
                  </span>
                  We’re
                  <a data-hs-link-id="0" data-hs-link-id-v2="qNiIJofi" style="color:#192733" target="_blank">
                   sitting down
                  </a>
                  with Alex Lieberman of
                  <span style="font-style: italic;">
                   Morning Brew
                  </span>
                  and Tenex to discuss the trends and tactics founders need to know in 2026.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🤿
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  A deep dive on
                  <a data-hs-link-id="0" data-hs-link-id-v2="bPn3mPdE" style="color:#192733" target="_blank">
                   dive watches
                  </a>
                  .
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  Get
                  <a data-hs-link-id="0" data-hs-link-id-v2="aAuSaqR4" style="color:#192733; font-style:italic" target="_blank">
                   Snacks
                  </a>
                  , a daily dose of financial news and fresh takes to start your day.
                  <br/>
                  <br/>
                  😴
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  A life of
                  <a data-hs-link-id="0" data-hs-link-id-v2="e6nXJabN" style="color:#192733" target="_blank">
                   luxury
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
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      <![endif]-->
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                 <p style="line-height:150%">
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                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <em>
                   In the not so distant future a written note or talking to a friend will be more factually reliable than a photo or video.
                  </em>
                  <span style="font-style: italic;">
                   <span style="font-size: 12px; color: #000000;">
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                      SOURCE
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                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
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                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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