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<span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
PLUS: Plant-based hair extensions, explained.
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January 20, 2022
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<img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1nAWaj:sYX96BSy-sks8-9s2jaXUqpJEYlPSs3QBO8I_77I54E" style="width: 250px;" width="250"/>
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<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
Florida, responsible for 90% of US orange juice production, is on track to fill 44.5m 90-lb boxes with oranges this year — the smallest harvest since 1945. Futures for frozen concentrated orange juice are now up some 50% since the pandemic started.
</p>
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
<strong>
Today’s rundown:
</strong>
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Throwback:
</strong>
Gen Z is bringing Tumblr back from the dead.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
(App)le:
</strong>
How much money does the App Store bring in?
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Rebundle:
</strong>
The startup making hair extensions out of plants.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Around the web:
</strong>
Making GIFs, pretending to be busy, and more fun internet finds.
</li>
</ul>
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
Let’s do it.
</p>
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The big idea
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<img alt="Tumblr gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-tumblr_20220120013317.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1nAWaj:_WEm-PAuHfMgrN3UEe1icFUaUWOX0nxr7OBXGTo9ShQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Is Tumblr on the road back to relevance?
</h2>
</td>
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<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Zuck and team have undoubtedly spent many a meeting trying to figure out how to capture Gen Z eyeballs.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Tumblr, the long-forgotten microblogging platform, seems to have figured it out. According to Kyle Chayka at
<em>
The New Yorker
</em>
, Gen Z now
<a style="color: #121212; text-decoration: underline !important;">
makes up
</a>
<strong>
61%
</strong>
of Tumblr’s new users, leading to a resurgence for the platform.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Tumblr launched in 2007…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… coinciding with the mass adoption of smartphones. This gave a new generation of amateur photographers a place to curate images before the emergence of Instagram.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The platform embraced a multimedia approach, including text, images, GIFs, and videos, which helped it become a “petri dish of Internet quirkiness,” per Chayka.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Tumblr’s rise and subsequent downfall were swift:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
In 2013,
</strong>
Yahoo acquired the platform for
<strong>
$1.1B
</strong>
on the strength of 73m users
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
In 2019,
</strong>
after years of failing to generate ad revenue, WordPress bought it for
<strong>
$3m
</strong>
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
So why does Gen Z dig it?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Seemingly for what it’s not — mainstream social media.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The open-ended nature of Tumblr is part of its appeal, along with other differentiators from mainstream social, including:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
A chronological feed that isn’t driven by an attention maximizing algorithm
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
A noticeable absence of influencers and brands
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
A welcome distraction from the real world due to its undated feed and pseudonymous accounts
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The differences extend to Tumblr’s monetization strategy
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Rather than pursue programmatic feeds, Tumblr is focused on tailored campaigns for streaming clients like Disney and Netflix that have pockets of devout fans on the platform.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Revenue is up
<strong>
55%
</strong>
since July, which may not sound like much, but for a platform that was pronounced dead a few years ago, it’s a great start on the path back to relevance.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The true sign that Tumblr has made it back? When Zuck and Co. start ripping off Tumblr — instead of everyone else.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
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</a>
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<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
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<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
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</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nAWaj:FVcETIWegORwkcgKHRaGhmsAAlLE2tuvTWFIVv-MAGI" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Mutually beneficial:
</strong>
Shopify
<a style="color: #121212; text-decoration: underline !important;">
partnered
</a>
with
<a style="color: #121212; text-decoration: none;">
JD.com
</a>
to help US merchants sell their goods in China — the partnership also helps
<a style="color: #121212; text-decoration: none;">
JD.com
</a>
advance its internationalization strategy.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
That was quick:
</strong>
Vishal Garg, the CEO of
<a style="color: #121212; text-decoration: none;">
Better.com
</a>
who made headlines after firing 900 employees on a Zoom call, has returned as CEO after
<a style="color: #121212; text-decoration: underline !important;">
taking leave
</a>
to work with an executive coach in December.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Autopilot precedent:
</strong>
California authorities
<a style="color: #121212; text-decoration: underline !important;">
charged
</a>
a driver with 2 felonies for a 2019 crash where the defendant ran a red light in his Tesla on Autopilot, killing 2 people.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
David vs. Goliath:
</strong>
40+ small tech businesses
<a style="color: #121212; text-decoration: underline !important;">
signed
</a>
an open letter to Google and Apple in support of The American Innovation and Choice Online Act, which aims to deter preferential treatment in search results.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Good hit of growth:
</strong>
Trends member Tommy
<a style="color: #121212; text-decoration: underline !important;">
talks
</a>
about extreme growth thinking (since he and his co-founder James are a pro expedition team for a living).
</p>
</td>
</tr>
<tr>
<td>
<hr color="#dddddd" size="1px" width="50%"/>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 5px 0px 12px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
Hey —
<em>
enjoy getting quick updates on what you care about?
</em>
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 0px;">
<strong>
Take
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
20 seconds
</a>
to personalize your Snippets.
</strong>
Pick your preferences👇 and we’ll send you more of what you love. Boom.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 5px;">
<a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; border-radius: 15px; display: inline-block; miso-padding-alt: 0; -webkit-text-fill-color: #ffffff; padding: 7px 20px;" target="_blank">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
Personalize my Email →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
(App)le
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #121212; text-decoration: underline !important;">
<img alt="Apple infographic" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Apple-visual_20220120013412.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1nAWaj:_WEm-PAuHfMgrN3UEe1icFUaUWOX0nxr7OBXGTo9ShQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
The App Store is almost 14 years old. It’s big
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Just 30 days after Steve Jobs introduced the App Store in 2008, there were
<a style="color: #121212; text-decoration: underline !important;">
1.5k
</a>
apps available and users had downloaded them 60m+ times.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Remember, the iPhone was introduced the year prior, in 2017, when Apple’s total revenue was
<a style="color: #121212; text-decoration: underline !important;">
$24.6B
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As of last year, Apple has doled out
<a style="color: #121212; text-decoration: underline !important;">
$260B
</a>
to developers through the App Store. That growth is what we in the biz call “absolutely nuts.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It’s also why lawsuits frequently spring up against the “Apple Tax,” or Apple’s practice of taking 15%-30% in app commissions — and more will surely come.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
(Wanna step back in time for a sec? Check out Jobs introducing the App Store in
<a style="color: #121212; text-decoration: underline !important;">
this clip
</a>
.)
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
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</a>
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<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nAWaj:FVcETIWegORwkcgKHRaGhmsAAlLE2tuvTWFIVv-MAGI" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nAWaj:FVcETIWegORwkcgKHRaGhmsAAlLE2tuvTWFIVv-MAGI" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nAWaj:FVcETIWegORwkcgKHRaGhmsAAlLE2tuvTWFIVv-MAGI" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Free Resource
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #121212; text-decoration: underline !important;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-content_marketing_20220119212312.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1nAWaj:_WEm-PAuHfMgrN3UEe1icFUaUWOX0nxr7OBXGTo9ShQ" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
Map your content marketing plans like Litmus
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
You can’t sleep on content strategy this year. Too much competition.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
There are many ways to spread your content marketing efforts, and this battle-tested blueprint helps you manage all the moving pieces with ease.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Whip your content operation into shape with clean prep templates crafted by Litmus and HubSpot.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<a style="color: #121212; text-decoration: underline !important;">
<strong>
5 fill-in content planning templates
</strong>
</a>
<strong>
(PDF with download links)
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Visualize buyer personas across channels
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
SWOT-analyze your current content efforts
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Organize and track content campaigns
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Map out content marketing objectives and KPIs
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Nail your cadence with a customized timeline
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Step-by-step readings and smooth examples included.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Keep your content planning on point.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important;-webkit-text-fill-color: #ffffff; border-radius: 15px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
Sharp content marketing templates →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Better Braids
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #121212; text-decoration: underline !important;">
<img alt="Rebundle co-founders" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-rebundle_cofounders_20220120013900.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1nAWaj:_WEm-PAuHfMgrN3UEe1icFUaUWOX0nxr7OBXGTo9ShQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Rebundle makes sustainable hair extensions out of plants
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Rebundle, a St. Louis-based D2C hair startup, just scored
<a style="color: #121212; text-decoration: underline !important;">
$1.4m
</a>
to make extensions out of banana fiber. It’s a unique solution that tackles 2 problems: itchy scalps and plastic waste.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The issue with extensions
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Rebundle co-founder and CEO Ciara Imani May
<a style="color: #121212; text-decoration: underline !important;">
told
</a>
<em>
Essence
</em>
that she started wearing braids frequently as she grew her hair out, but the synthetic extensions made her scalp burn and itch.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Plus, she didn’t like the plastic waste. So in 2021, she launched Rebundle with co-founder and CMO Danielle Washington.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
And Rebundle is bananas
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Banana fiber, that is, and other plant-based materials. Whereas synthetic hair would have to be intentionally recycled, Rebundle is biodegradable and compostable.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="color: #121212; text-decoration: underline !important;">
Packs
</a>
come in several colors, from black to
<a style="color: #121212; text-decoration: underline !important;">
pink
</a>
, and last ~6 weeks. At $20-$30 per 3.5-ounce pack, Rebundle is pricier than synthetic brands, which retail for $3-$10 per pack,
<a style="color: #121212; text-decoration: underline !important;">
per
</a>
<em>
Vogue
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But they’re not as
<a style="color: #121212; text-decoration: underline !important;">
expensive
</a>
as human hair extensions, and have been selling out quickly.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Rebundle will use the funding to build a local manufacturing facility…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… which is pretty rare. May told
<em>
The Hustle
</em>
that most facilities are located in Asia, “far from the primary consumers and out of touch with our needs.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Rebundle’s US facility allows the company to provide opportunities in communities where hair extensions are widely known and used, while increasing its control over quality and safety.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Fun fact:
</strong>
Rebundle also recycles used extensions. To date, Rebundle has collected ~235 pounds of plastic hair.
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AROUND THE WEB
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🧪
<strong>
On this day:
</strong>
In 2008, the 1st episode of “Breaking Bad”
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
aired
</a>
on AMC. The crime drama would go on to
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
win
</a>
16 Emmys out of 58 nominations.
</p>
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🎥
<strong>
Useful:
</strong>
This site lets you
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
make a GIF
</a>
from your webcam or video files.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🍄
<strong>
That’s interesting:
</strong>
Do you love mushrooms or hate them? It might come down to
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
texture
</a>
, which has a huge impact on how we perceive food and, increasingly, the alternative meat industry.
</p>
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🐝
<strong>
Haha:
</strong>
Wow, look how many friends I have! Can’t you hear how busy I am? Or maybe I’m just using this “
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
Busy Simulator
</a>
” site.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🤓
<strong>
How to:
</strong>
Upskilling can help companies retain employees by providing them with new opportunities.
<em>
Harvard Business Review
</em>
has
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
tips
</a>
for implementing such a program.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🐎
<strong>
Aww:
</strong>
And now, a
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
little pony
</a>
plays with a ball.
</p>
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Chart of the day
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<img alt="Tumblr’s valuation over time" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-tumblr_20220120014250.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1nAWaj:_WEm-PAuHfMgrN3UEe1icFUaUWOX0nxr7OBXGTo9ShQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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Tumblr’s resurgence is just the latest in what’s been a wild ride. (Source:
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
Chartr
</a>
)
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Today's email was brought to you by
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Trung Phan
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Juliet Bennett Rylah
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,
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Rob Litterst
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.
<br/>
Editing by: Mark “Never left Tumblr” Dent.
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2 years, 11 months ago - news@thehustle.co
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