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<span style="font-weight: bold; color: #bf2434">
Share The Hustle:
</span>
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https://thehustle.co/?ref=950fce10a7
</a>
</em>
<br/>
<span>
Check your referral progress & prizes
<a data-hs-link-id="3" data-hs-link-id-v2="T/hBDVGM" style="color:#192733; text-decoration:underline !important" target="_blank">
here
</a>
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View in browser
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<img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FCritical_Template_Imagery%252FThe_Hustle_HubSpot_media_glow_Final.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DThe_Hustle_HubSpot_media_glow_Final.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTczMjQ0MDEuNjgyODI5MX0:1uvYLx:eupqRmRY7IGnXi34u5Aaf_-2cv986rGg-y7veC5ncHU" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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<p style="line-height:150%">
👋
<span style="font-weight: normal;">
<strong>
Good morning
</strong>
</span>
<strong>
to you
</strong>
and to one very specific Mark Zuckerberg (no, not that one). The one we’re talking about, an Indiana bankruptcy lawyer, is suing the Mark Zuckerberg you already know about. Mark, Lawyer Edition is looking to recoup the $11k+ he’s given Meta to very unsuccessfully advertise his business — because his page is routinely disabled by Facebook, flagged for impersonating Mark, Billionaire Edition. We wish Mark well in court (no, not that one).
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
🎧
<a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
On the pod
</a>
<span style="font-weight: bold;">
:
</span>
<span style="font-weight: normal; font-style: italic;">
<strong>
<span style="font-size: 12px; color: #000000;">
</span>
</strong>
</span>
<em>
Discussing how to best cash in on a devoted fandom with AJ Wolfe, author of a
</em>
NYT
<em>
bestseller about so-called Disney Adults.
</em>
</p>
</div>
</div>
</td>
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</tbody>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWS FLASH
</span>
</h2>
</div>
</div>
</td>
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</tbody>
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<img align="middle" alt="A Lego version of Star Wars' Death Star." class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Flego-death-star.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dlego-death-star.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTczMjQ0MDEuNjgzNTc3M30:1uvYLx:x56FnVDCKjUvEScG-dxiqH-MRcAs9J6PbHbV6uzAMrw" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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<p style="line-height:150%">
<span style="font-size: 12px;">
<em>
(Tools for Humanity)
</em>
</span>
</p>
<p style="line-height:150%">
<br/>
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
🎾
<span style="font-weight: bold;">
That’s one way to scratch that post-US Open tennis itch:
</span>
One of the most enjoyable innovations exhibiting at this week’s IFA, a massive consumer show in Berlin, is Acemate, a $2.5k non-flaky robot friend that’ll play tennis with you. The
<a data-hs-link-id="0" data-hs-link-id-v2="jb1yzlOW" style="color:#192733" target="_blank">
bot on wheels
</a>
can follow and catch a ball you hit its way, then fires one back at up to 80 miles per hour, simulating a human tennis partner adequately enough. It also has AI bells and whistles — capturing stats, technique recommendations, etc. — but we know the next question you really want answered: yes, there’s a pickleball version.
<br/>
<br/>
</p>
<p style="line-height:150%">
🎞
<span style="font-weight: bold;">
AI’s next act:
</span>
Making every film studies major ever fall to pieces. Film app Showrunner will
<a data-hs-link-id="0" data-hs-link-id-v2="4WscIiXZ" style="color:#192733" target="_blank">
generate
</a>
43 minutes of AI slop and pass it off as a recreation of Orson Welles’ lost 1942 film
<span style="font-style: italic;">
The Magnificent Ambersons
</span>
. (The way Showrunner framed the project was a little nicer than that.) Given they don’t own the rights from Welles’ estate, though, it won’t be commercialized in any way, meaning in the end, it’s pretty much just a promo stunt from the self-styled “Netflix of AI,” envisioned as a place where you, too, can stab a dagger through the heart of a cinephile by making your own rendition of the films you watch.
<br/>
<br/>
</p>
<p style="line-height:150%">
🧩
<span style="font-weight: bold;">
That’s a lot of bricks:
</span>
Lego unveiled its
<a data-hs-link-id="0" data-hs-link-id-v2="UsAX080z" style="color:#192733" target="_blank">
most expensive
</a>
set yet, a ~9k-piece Death Star that retails for $1k. The two-foot-tall set is full of smaller spaces where you and your minifigs can act out iconic
<span style="font-style: italic;">
Star Wars
</span>
scenes, such as that time our heroes almost got crushed in a garbage compactor or when Obi-Wan crosses lightsabers with Darth Vader. While this may seem like a lot for a toy, Lego has been doing well among adults and targets ~15% of its sets to them.
<br/>
<br/>
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
MORE NEWS TO KNOW
</span>
</h2>
<ul style="line-height:150%">
<li>
<span style="font-weight: bold;">
Defense tech startup Rivet
</span>
landed a
<a data-hs-link-id="0" data-hs-link-id-v2="LVNtYmZb" style="color:#192733" target="_blank">
$200m
</a>
contract from the US Army to prototype AR wearables for soldiers. They’ll test glasses that can supply real-time intel and pretty much move active duty in the direction of "Call of Duty."
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
Wildtype and Upside Foods,
</span>
two California-based cultivated meat companies, are
<a data-hs-link-id="0" data-hs-link-id-v2="kZvO8B/s" style="color:#192733" target="_blank">
suing
</a>
Texas over its ban on lab-grown meat, alleging that it prevents companies from other states from competing with Texas’s agriculture industry. Texas is one of seven states with such a ban.
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
Congrats
</span>
to the winners of the weekend’s
<a data-hs-link-id="0" data-hs-link-id-v2="44zvQ3Fy" style="color:#192733" target="_blank">
$1.8B
</a>
Powerball jackpot, the second-largest in US history. The winning tickets were sold in Missouri and Texas, granting each winner either an annuitized prize of $893.5m or a lump sum of $410.3m before taxes.
<br/>
<br/>
</li>
</ul>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
CLEAR THOSE HURDLES
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
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</a>
</td>
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<h2 style="margin:0; line-height:150%; font-size:20px">
The 6 biggest pickles plaguing founders
</h2>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Brand new founders are not unlike ancient Greek heroes on rafts, facing endless daunting tasks.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
You’ve been told the ugliest monster out there is funding, but our findings say otherwise. It’s also not:
</p>
<ul style="line-height:150%">
<li aria-level="1">
Reaching and keeping customers
</li>
<li aria-level="1">
Booking recurring revenue
</li>
<li aria-level="1">
Recruiting groovy talent
</li>
<li aria-level="1">
Or staying sharp to trends…
</li>
</ul>
<p style="line-height:150%">
It’s
<span style="font-weight: bold;">
work-life balance (36%),
</span>
and by a whopping margin. Here’s what 200+ entrepreneurs told us about overcoming each of these trials like you’re Odysseus dodging heads of Scylla.
</p>
</div>
</div>
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<strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
Startup survival tips
</strong>
</a>
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
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</div>
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</h2>
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
</span>
</h2>
</div>
</div>
</td>
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</tbody>
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<a data-hs-link-id="0" data-hs-link-id-v2="kEttT/yP" style="color:#00a4bd" target="_blank">
<img align="middle" alt="A white candle in a jar wearing fake glasses with an attached nose and mustache." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fcandle.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dcandle.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTczMjQ0MDEuNjgzOTExfQ:1uvYLx:Ma_HZvu7wEp7dLBgnJu9SZZj0VbiYSCdZKEx65IHU9o" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
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<ul style="line-height:150%">
</ul>
<h2 style="margin:0; font-size:18px; line-height:150%">
<span style="font-size: 22px;">
A candle for nerds is blowing up online
</span>
</h2>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%">
What do you get when you cross a candle with a history joke? Apparently, a very successful business idea.
</p>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%">
Enter JD and Kate Industries — a small St. Louis, Missouri-based candle company, founded by husband-and-wife duo JD and Kate Dobson, with an online following and a surprisingly dry name considering its recipe for success: marrying wax with internet humor.
</p>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%">
Since launching in 2016, the niche candles have made a habit of going viral, and it’s got demand soaring,
<a data-hs-link-id="0" data-hs-link-id-v2="6vgcygzX" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
The New York Times
</span>
.
</p>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%; font-weight:normal; font-size:18px">
<strong>
A bright idea
</strong>
</p>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%">
The tinned novelties are hand-poured in small batches, scented and decorated to theme, and finished with fun facts wrapped in online sensation-making wit.
</p>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%">
They retail on Etsy, Amazon, and the company’s website for $25 each — pricing fit for Gen Z’s “
<a data-hs-link-id="0" data-hs-link-id-v2="Msgxfm/7" style="color:#192733" target="_blank">
little treat
</a>
” culture — and curiously, most of the
<a data-hs-link-id="0" data-hs-link-id-v2="z+WI7Vpl" style="color:#192733" target="_blank">
bestsellers
</a>
are history-themed.
</p>
<ul style="line-height:150%">
<li aria-level="1">
“Boston Tea Party,” a bestselling blue candle with half-submerged “wooden crates,” smells like iced tea “because that’s what it smells like when you dump 46 tons of tea into Boston Harbor during a New England winter.”
<br/>
<br/>
</li>
<li aria-level="1">
“The War of 1812,” which features a mini wax White House, smells of woodsmoke, and works especially well since it’s based on an actual fire. (Don’t get the reference? Maybe buy the candle!)
</li>
</ul>
<p style="line-height:150%; font-weight:normal">
<span style="font-size: 18px;">
<strong>
The popularity of nerdy candles might seem odd…
</strong>
</span>
</p>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%">
… but they tap into a
<a data-hs-link-id="0" data-hs-link-id-v2="cI2PfPzV" style="color:#192733" target="_blank">
growing fascination
</a>
with the past that
<span style="font-style: italic;">
Bloomberg
</span>
says is printing money for on-trend businesses. If all that online chatter about the
<a data-hs-link-id="0" data-hs-link-id-v2="Ds1bOUNq" style="color:#192733" target="_blank">
Roman Empire
</a>
was no indication:
</p>
<ul style="line-height:150%">
<li aria-level="1">
<em>
The Rest is History
</em>
podcast saw 12.5m downloads a month, as of January, and is now being adapted for TV.
<br/>
<br/>
</li>
<li aria-level="1">
Despite a generally flat US book market, history sales are up, per Circana. In the UK, they recently hit a 25-year high, per Nielsen BookData.
</li>
</ul>
<p style="line-height:150%; font-weight:normal; font-size:18px">
<strong>
The candle company’s latest hit…
</strong>
</p>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%">
… a viral “Fall of Rome” candle, has received so many orders that the couple, now full-time candlemakers/humor writers, told
<em>
NYT
</em>
they’re struggling to keep up with demand. Which isn’t the worst problem to have.
</p>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%">
Candles are relatively inexpensive to produce, so makers tend to see
<a data-hs-link-id="0" data-hs-link-id-v2="TFp4NRWY" style="color:#192733" target="_blank">
strong profit margins
</a>
— those of handmade candles, like the Dobsons’, are often 50% or more.
<br/>
<br/>
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="1" data-hs-link-id-v2="ZapC4oYQ" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
🔗
</a>
</p>
</div>
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</p>
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
HIGHLY RECOMMENDED
</span>
</h2>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<span style="font-weight: bold;">
Plane and anything but simple:
</span>
Over half of the world’s commercial aircraft are leased from third-party companies — some of which have no direct involvement in flying at all.
<a data-hs-link-id="0" data-hs-link-id-v2="+cZ0JohA" style="color:#192733" target="_blank">
Why?
<br/>
</a>
</p>
</div>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<img align="middle" alt="About $200 million" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FAbout200m.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAbout200m.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTczMjQ0MDEuNjg0MDI1OH0:1uvYLx:OutST3bJZ8uB3KN62M_b6mXjlp5MBL89DUmPDugT6h4" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<a data-hs-link-id="0" data-hs-link-id-v2="RexUiNdN" rel="noopener" style="color:#192733" target="_blank">
Value of Garage Beer,
</a>
the brewing startup founded by brothers Travis and Jason Kelce, as of its latest funding round, per
<span style="font-style: italic;">
The Wall Street Journal
</span>
.
<br/>
<br/>
The company sells two brews — classic and lime — and is expected to reach $60m-$70m in revenue this year, up from less than $20m in 2024. CEO Andy Sauer praised the company’s commitment to interacting with customers through social media, events, and advertising, and the brothers’ “always-on relationship” with their brand.
<br/>
<br/>
He did not disclose whether the beer would be served at Kansas City Chiefs player Travis Kelce’s wedding to pop superstar Taylor Swift, but perhaps a more appropriate choice would be
<a data-hs-link-id="0" data-hs-link-id-v2="RufdrR8J" rel="noopener" style="color:#192733" target="_blank">
TNT
</a>
, a passion fruit blonde ale from Kansas City’s Crane Brewing Co. that honors the couple as much as it can without encountering legal trouble.
<br/>
<span style="font-size: 12px; color: #000000;">
<br/>
</span>
</p>
</div>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
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On this day:
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allows native Hawaiians to live rent-free, so long as they follow its owner’s strict rules.
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You work at a
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<h2 style="margin:0; font-size:13px; line-height:115%">
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QUOTE OF NOTE
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<p style="line-height:150%">
What Starbucks’ famed Pumpkin Spice Latte was almost called, according to Peter Dukes, the “father” of the PSL,
<a data-hs-link-id="0" data-hs-link-id-v2="yvirRtdR" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
People
</span>
. Created in 2003, the fall favorite has become the coffeehouse’s most popular seasonal drink and inspired myriad copycats. It also recently drove a
<a data-hs-link-id="0" data-hs-link-id-v2="y5JI8jFH" style="color:#192733" target="_blank">
record-breaking
</a>
sales week for the brand, which has otherwise experienced slumping sales.
<br/>
<br/>
</p>
<p style="line-height:150%">
Can’t say for certain, but we suspect it wouldn’t have become the sensation it is with that musty old name.
</p>
<p style="line-height:150%">
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SHOWER THOUGHT
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It’s impressive that all the countries of the world were able to synchronize their time.
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SOURCE
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2 days ago - news@thehustle.co
Plus: A tennis partner who won’t bail on you, rules of the Forbidden Island, and more. You've got...