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   Unrestricted funding is slipping
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                 <h1 align="center" style="margin:0; line-height:175%; font-size:28px; text-align:center">
                  Stability isn’t a line item;
                 </h1>
                 <h1 align="center" style="margin:0; line-height:175%; font-size:28px; text-align:center">
                  flexible funds keep the lights on
                 </h1>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  We've heard that line often. We work with a lot of small nonprofits.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  So we know what unrestricted funding means to you.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="text-align:center; font-weight:bold; font-size:16px; line-height:175%">
                  <em>
                   <span style="color: #625ee9;">
                    Canceled grants. Tighter restrictions. Delayed decisions.
                   </span>
                  </em>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  It means payroll gets covered. It means rent gets paid. It means you can fix what’s urgent without waiting for permission.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  When flexibility shrinks, every decision and breath feels heavier.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
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                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  Why unrestricted funding feels tighter
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  A lot of it comes from perception.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center; font-weight:normal">
                  <span style="color: #000000;">
                   Research from the Center for Effective Philanthropy found:
                  </span>
                 </p>
                 <ul style="line-height:175%">
                  <li aria-level="1">
                   <em>
                    <strong>
                     <span style="color: #625ee9;">
                      More than three-quarters of interviewed funders
                     </span>
                    </strong>
                   </em>
                   expressed concern about nonprofits’ ability to handle large unrestricted gifts.
                  </li>
                  <li aria-level="1">
                   Some feared organizations might be
                   <em>
                    <strong>
                     <span style="color: #625ee9;">
                      “resting on their laurels.”
                     </span>
                    </strong>
                   </em>
                  </li>
                  <li aria-level="1">
                   They
                   <em>
                    <strong>
                     <span style="color: #625ee9;">
                      questioned accountability
                     </span>
                    </strong>
                   </em>
                   without traditional reporting requirements.
                  </li>
                 </ul>
                 <p align="center" style="line-height:175%; text-align:center; font-weight:normal">
                  <span style="color: #000000;">
                   While CEP’s research did not find evidence supporting those fears,
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center; font-weight:normal">
                  <span style="color: #000000;">
                   the hesitation is real.
                  </span>
                 </p>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-1-0-1_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; text-align:center; font-size:24px; line-height:175%">
                  <span style="color: #000000;">
                   There are ways to mitigate this
                  </span>
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #000000;">
                   Across conversations,
                   <span style="color: #625ee9;">
                    <em>
                     <span style="font-weight: bold;">
                      four patterns
                     </span>
                    </em>
                   </span>
                   are consistent.
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
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          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
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<![endif]-->
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17721141129474_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; line-height:175%; font-size:22px">
                  1. Strengthen individual donor relationships
                 </h2>
                 <p style="line-height:175%">
                  While grants are an important source, you cannot ignore individual contributions.
                 </p>
                 <ul style="line-height:175%">
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1772113752043" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:350px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="350" cellpadding="0" cellspacing="0" style="width:350px">
<![endif]-->
          <div class="hse-column hse-size-7" id="column_1772113752043_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17721137633592" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17721137633592_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:175%">
                  <li>
                   <p style="line-height:175%">
                    Review your CRM data
                   </p>
                  </li>
                  <li aria-level="1">
                   Identify consistent donors
                  </li>
                  <li aria-level="1">
                   Study recurring gift behavior
                  </li>
                  <li aria-level="1">
                   Ask donors why they give
                  </li>
                  <li aria-level="1">
                   Then reflect those motivations in your outreach
                  </li>
                 </ul>
                 <p style="line-height:175%">
                  The work is simple.
                  <em>
                   <span style="color: #625ee9; font-weight: bold;">
                    Listen. Thank. Follow up.
                   </span>
                  </em>
                 </p>
                 <p style="line-height:175%">
                  That cultivation leads to flexible checks.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:250px;">
<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-5" id="column_1772113752043_1">
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            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
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                <img align="middle" alt="1000023726" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252F1000023726.webp%253Fwidth%253D480%2526upscale%253Dtrue%2526name%253D1000023726.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NzIxMjM3MjcuMzY0OTA4N30:1vveKl:IVnMQBfaX69PIcQ7BnKn54SBtainqoYRpW5TYrTqAnM" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="240"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1771954554444" style="padding-left:10px; padding-right:10px">
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          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
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                    <p style="font-size:1px;border-top:1px solid #272756;width:75%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #272756;width:420px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
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                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:0px 20px 15px 22px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17719545392199" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17719545392199_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="left" style="margin:0; line-height:175%; font-size:22px; text-align:left">
                  2. Build earned revenue into the model
                 </h2>
                 <p align="left" style="line-height:175%; text-align:left">
                  You can reduce dependence on restricted gifts by
                  <em>
                   <span style="color: #625ee9; font-weight: bold;">
                    generating your own income
                   </span>
                  </em>
                  .
                 </p>
                 <ul align="left" style="line-height:175%; text-align:left">
                  <li aria-level="1">
                   Thrift stores
                  </li>
                  <li aria-level="1">
                   Ticketed programs
                  </li>
                  <li aria-level="1">
                   Merchandise
                  </li>
                  <li aria-level="1">
                   Community events
                  </li>
                 </ul>
                 <p align="left" style="line-height:175%; text-align:left">
                  In a recent conversation with a small nonprofit, we found that
                  <em>
                   <span style="color: #625ee9; font-weight: bold;">
                    75% of its funding
                   </span>
                  </em>
                  now comes from its thrift store operations.
                 </p>
                 <p align="left" style="line-height:175%; text-align:left">
                  Earned income supports operations without constraints.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1771910714728" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#BFBDFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#BFBDFF; padding-bottom:10px; padding-top:5px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#BFBDFF">
      <tr style="background-color:#BFBDFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:300px;padding-bottom:10px; padding-top:5px;">
<![endif]-->
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<![endif]-->
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                <img align="middle" alt="1000023751" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252F1000023751.png%253Fwidth%253D520%2526upscale%253Dtrue%2526name%253D1000023751.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NzIxMjM3MjcuMzY1MDEzOH0:1vveKl:4ul92lq8IXP35mgaXa0c8RcQlLWLrEk8VWBDmqHPl64" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="260"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
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<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_177195590753420" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_177195590753420_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="left" style="margin:0; line-height:175%; font-size:22px; text-align:left">
                  RallyUp’s storefront
                 </h2>
                 <p align="left" style="line-height:175%; text-align:left">
                  Storefront is an easy online replacement for a thrift store. It supports earned revenue year-round. Merchandise, digital products, tickets, or services can bring in steady, unrestricted income.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1771956281867" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1771956281867_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:18px 20px 10px 22px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_177195628170522" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_177195628170522_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; line-height:175%; font-size:22px">
                  3. Choose fundraising formats that default to flexibility
                 </h2>
                 <p style="line-height:175%">
                  Certain campaign types often naturally produce unrestricted funds.
                 </p>
                 <p style="line-height:175%">
                  <em>
                   <span style="color: #625ee9; font-weight: bold;">
                    Raffles
                   </span>
                  </em>
                  ,
                  <em>
                   <span style="color: #625ee9; font-weight: bold;">
                    peer-led campaigns
                   </span>
                  </em>
                  , or any
                  <em>
                   <span style="color: #625ee9; font-weight: bold;">
                    community-driven events
                   </span>
                  </em>
                  .
                 </p>
                 <p style="line-height:175%">
                  ✔️ These formats focus on
                  <em>
                   <span style="color: #625ee9; font-weight: bold;">
                    participation
                   </span>
                  </em>
                  .
                 </p>
                 <p style="line-height:175%">
                  ✔️ They rarely require narrow program language.
                 </p>
                 <p style="line-height:175%">
                  ✔️ That gives you room to allocate funds where they are needed most.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <strong>
                   <em>
                    Note
                   </em>
                  </strong>
                  <em>
                   : Raffles are regulated and restricted in some areas; confirm eligibility and state/local rules before launching.
                  </em>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:5px 20px 7px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
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                    <p style="font-size:1px;border-top:1px solid #625EE9;width:77%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #625EE9;width:431px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1771324499671" style="padding-left:10px; padding-right:10px">
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          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:350px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="350" cellpadding="0" cellspacing="0" style="width:350px">
<![endif]-->
          <div class="hse-column hse-size-7" id="column_1771324499671_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:7px 20px 10px 22px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_177195655011524" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_177195655011524_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; line-height:175%; font-size:22px">
                  4. Galas &amp; Events for controlled allocation
                 </h2>
                 <p style="line-height:175%">
                  If unrestricted revenue is the priority, focus on formats you control.
                 </p>
                 <p style="line-height:175%">
                  Galas &amp; Events create high-engagement moments. Ticket sales and live giving often support general operations.
                 </p>
                 <p style="line-height:175%">
                  You decide how funds are allocated.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
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<![endif]-->
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<![endif]-->
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            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
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                <img align="middle" alt="Paddle Raise Fundraising Guide 1" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FPaddle%2520Raise%2520Fundraising%2520Guide%25201.webp%253Fwidth%253D480%2526upscale%253Dtrue%2526name%253DPaddle%2520Raise%2520Fundraising%2520Guide%25201.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NzIxMjM3MjcuMzY1MTYzM30:1vveKl:DIBKvl6PT0pfgnj2Qlu2dcXNxX48p7zdrIjfH9iStHQ" style="outline:none; text-decoration:none; max-width:100%; font-size:16px; border-radius:7%" width="240"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
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          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1772114485489" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_177195671184926" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#CDF378" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; border-radius:25px; cursor:auto; background-color:#CDF378; mso-padding-alt:10px 15px" valign="middle">
                    <a data-hs-link-id="0" data-hs-link-id-v2="3J0AEh/r" style="color:#00a4bd; font-size:14px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:10px 15px; display:block" target="_blank">
                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      RallyUp can help you create your event campaign to focus on flexible funding
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
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          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1772114488768" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1772114488768_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px 17px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_177195703208130" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_177195703208130_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  <em>
                   <span style="color: #625ee9; font-weight: bold;">
                    Remember:
                   </span>
                  </em>
                  <span style="color: #625ee9; font-weight: normal;">
                  </span>
                  <em>
                   <span style="color: #625ee9; font-weight: bold;">
                   </span>
                  </em>
                  <span style="color: #625ee9; font-weight: normal;">
                   <span style="color: #000000;">
                    G
                   </span>
                  </span>
                  <span style="color: #000000; font-weight: normal;">
                   ala
                  </span>
                  tickets are usually quid pro quo; make sure you disclose the fair market value (FMV) and receipt correctly.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1769585615473" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#272756" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#272756">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#272756">
      <tr style="background-color:#272756;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1769585615473_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:18px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17719572974871" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17719572974871_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  <span style="color: #cdf378;">
                   <strong>
                    Pro tip:
                   </strong>
                  </span>
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   Auctions are strong generators of unrestricted revenue.
                  </span>
                  <span style="color: #ffffff;">
                   Keep your event language
                   <em>
                    <span style="color: #cdf378;">
                     <span style="font-weight: bold;">
                      broad
                     </span>
                     <span style="color: #ffffff;">
                      (“supports our mission”)
                     </span>
                    </span>
                   </em>
                   ,
                   <span style="font-weight: bold;">
                    <em>
                     <span style="color: #cdf378;">
                      avoid promising specific program use,
                     </span>
                    </em>
                   </span>
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <em>
                   <span style="color: #cdf378;">
                    <span style="color: #ffffff;">
                     and
                    </span>
                    <span style="font-weight: bold;">
                     handle FMV + receipting correctly
                    </span>
                    <span style="color: #ffffff;">
                     (and raffle rules where applicable).
                    </span>
                   </span>
                  </em>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17719575038874" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
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                <a data-hs-link-id="0" data-hs-link-id-v2="+SfJzPrn" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="1000023748-1" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252F1000023748-1.jpg%253Fupsize%253Dtrue%2526t%253D1772115042535%2526width%253D500%2526composeType%253Dplay_button%2526overlayColor%253D%25232f4254%2526overlayScale%253D0.3%2526name%253D1000023748-1.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NzIxMjM3MjcuMzY1Mjk2MX0:1vveKl:AEN_btAFg8AvIEUVp2whTlWYVK40mxp1iODMvk8LCis" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="500"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1771329356359" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF; padding-bottom:8px">
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<![endif]-->
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_177195789059017" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_177195789059017_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  Communication is key, as always
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                  <em>
                   <span style="font-weight: bold; color: #625ee9;">
                    UNICEF USA
                   </span>
                  </em>
                  publicly explains how they use unrestricted gifts.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_177195816215118" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:0px 20px 10px; font-size:0px" valign="top">
                <img align="middle" alt="1000023723" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252F1000023723.jpg%253Fwidth%253D1100%2526upscale%253Dtrue%2526name%253D1000023723.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NzIxMjM3MjcuMzY1NDA4fQ:1vveKl:KLP1hL6X-Leo-lHBPQB1K8J2k9Wl3tp0h1G9sbOnHJA" style="outline:none; text-decoration:none; max-width:100%; font-size:16px; border-radius:5%" width="550"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_177195823303019" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_177195823303019_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="line-height:175%; text-align:center">
                  They
                  <em>
                   <span style="color: #625ee9; font-weight: bold;">
                    direct flexible funding
                   </span>
                  </em>
                  to:
                 </p>
                 <ul style="line-height:175%">
                  <li aria-level="1">
                   Emergency response
                  </li>
                  <li aria-level="1">
                   Staffing and field operations
                  </li>
                  <li aria-level="1">
                   Underserved programs that lack dedicated grants
                  </li>
                  <li aria-level="1">
                   Rapid deployment when crises hit
                  </li>
                 </ul>
                 <p align="center" style="line-height:175%; text-align:center">
                  Unrestricted dollars allow them to act immediately.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  They do not wait for program-specific approvals. Transparency builds trust. Trust unlocks flexibility.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:20px 20px 9px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#272756; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #272756;width:77%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #272756;width:431px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
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      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
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    <![endif]-->
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                  Top #3 reads of the week
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    <![endif]-->
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<![endif]-->
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                   Planned giving programs generate unrestricted bequests. They take time. Many programs mature over several years.
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                   Still, organizations that plant this seed now create future flexibility.
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                 <p align="center" style="line-height:175%; text-align:center">
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                   We’ll be back next week!
                  </span>
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                  <li aria-level="1">
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                     — Steve Bernat
                    </span>
                   </em>
                  </li>
                  <li aria-level="1">
                   <em>
                    <span style="color: #ffffff;">
                     Founder and CEO, RallyUp
                    </span>
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                      See how RallyUp supports flexible fundraising formats
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                <!--[if mso]>
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                   With the right information, there’s no stopping your organization. You can go right to the top.
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                      Start fundraising
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