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                     Hi there,
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                    <p style="margin:0;font-size:15px;text-align:left;mso-line-height-alt:27px">
                     We recently switched to a new link shortening provider to offer more flexibility and room for future improvements. As part of this change,
                     <strong>
                      we’ve turned off buff.ly link shortening by default
                     </strong>
                     for all channels connected to accounts on the Free plan.
                     <br/>
                     <br/>
                     <em>
                      Note: If you're using a custom link shortener, your settings won't be affected.
                     </em>
                     <br/>
                     <br/>
                     This decision reflects a broader trend — many social networks now automatically shorten links, so a built-in shortener is less necessary than it once was.
                    </p>
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                    <p style="margin:0;font-size:15px;text-align:left;mso-line-height-alt:27px">
                     That said, you're still in full control:
                    </p>
                    <ul style="line-height:1.8;mso-line-height-alt:27px;font-size:15px">
                     <li style="text-align:left">
                      You can manually shorten links for individual posts using the toggle in the post composer.
                     </li>
                     <li style="text-align:left">
                      If you'd prefer to have link shortening automatically enabled again, it’s easy to switch it back on. Just head to your channel's
                      <strong>
                       General Settings
                      </strong>
                      and choose your preferred option under
                      <strong>
                       Link Shortening
                      </strong>
                      .
                     </li>
                    </ul>
                    <p style="margin:0;mso-line-height-alt:27px">
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                      We've put together a quick guide to walk you through the settings.
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                       Check it out here →
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                      Thanks so much for your understanding and support as we continue to improve Buffer.
                     </span>
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                      Happy posting!
                     </span>
                    </p>
                    <p style="margin:0;font-size:15px;text-align:left;mso-line-height-alt:27px">
                     <span style="word-break: break-word; font-size: 15px;">
                      Mike and the Buffer team
                     </span>
                    </p>
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