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   Upstream, downstream… which way are you flowing?
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   If your marketing feels stuck – we'll show you where you might be paddling wrong.
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                 <h2 align="center" style="margin:0; font-size:12px; line-height:150%; font-weight:normal; text-align:center">
                  <span style="color: #cfcfd0;">
                   August Newsletter, 2025
                  </span>
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                 <p align="center" dir="ltr" style="font-size:22px; line-height:175%; font-weight:bold; text-align:center">
                  <span style="color: #000000;">
                   <span style="font-family: Arial, sans-serif;">
                    Hey there,
                    <br/>
                   </span>
                  </span>
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  <span style="color: #000000;">
                   Word on the internet is that it’s officially the perfect time to listen to Summertime Sadness.
                  </span>
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  <span style="color: #000000;">
                   So, consider this your soundtrack as you scroll through the newsletter – and without further ado, cue that piece of art.
                  </span>
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  <span style="color: #000000;">
                  </span>
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  <span style="color: #000000;">
                   Oh, and here’s what we’ve got this month:
                  </span>
                 </p>
                 <ul style="line-height:150%; font-size:15px">
                  <li style="text-align: left; line-height: 150%;">
                   Email segmentation, but make it 2025
                  </li>
                  <li style="text-align: left; line-height: 150%;">
                   Upstream vs. downstream: same river, different vibes
                  </li>
                  <li style="text-align: left; line-height: 150%;">
                   Signup forms that don’t make people sigh
                  </li>
                 </ul>
                </div>
               </div>
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                 <h2 align="center" style="margin:0; font-size:22px; font-weight:normal; line-height:175%; text-align:center">
                  Email segmentation, but make it 2025
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                 <img align="middle" alt="maxresdefault (6)" src="https://inboxflows.com/_/image/https%253A%252F%252Flp.omnisend.com%252Fhs-fs%252Fhubfs%252Fmaxresdefault%2520%25286%2529.png%253Fwidth%253D1040%2526upscale%253Dtrue%2526name%253Dmaxresdefault%2520%25286%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC5vbW5pc2VuZCIsInRpbWUiOjE3NTYzODQyNTYuOTI2OTY2NH0:1urbmK:uwy46zPe9nhx99votpRELCrW3tL2lC7xZ1TkfsWOzmA" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px; border-radius:30px" width="520"/>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17060874797292_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  Sending the same email to your entire list? Yeah… not it.
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  That's how you rack up eye rolls (and unsubscribes).
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  This video gets into what segmentation actually looks like in 2025 – keeping things simple, human, and relevant so people feel like you wrote that email actually for them, not everyone.
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  Basically: less talking
                  <em>
                   at
                  </em>
                  people, more talking
                  <em>
                   to
                  </em>
                  them.
                 </p>
                 <p style="font-size:15px; line-height:175%">
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  <a data-hs-link-id="1" data-hs-link-id-v2="EDyzOqHs" rel="noopener" style="color:#2f8481; font-weight:bold" target="_blank">
                   Watch the video here
                  </a>
                 </p>
                </div>
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                    <a data-hs-link-id="0" data-hs-link-id-v2="0ujnzzx+" style="color:#00a4bd; font-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      More quick tips on our YouTube channel
                     </strong>
                    </a>
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               </div>
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                <p style="font-size:1px;border-top:8px solid #1a1a1a;width:100%;margin:0 auto;">
                </p>
                <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:8px solid #1a1a1a;width:600px;">
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              <td class="hs_padded" style="font-family:Arial, sans-serif; font-size:16px; color:#1e2423; word-break:break-word; padding:30px 40px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17446261182121" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17446261182121_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; font-size:22px; font-weight:normal; line-height:175%; text-align:center">
                  Upstream vs. downstream: same river, different vibes
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Arial, sans-serif; font-size:16px; color:#1e2423; word-break:break-word; padding:10px 40px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17446261201952" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17446261201952_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                  <span style="color: #000000;">
                   Think of it this way: upstream marketing is where you figure out what people actually want (before you build it). Downstream is how you convince them to buy it once it exists.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                  <span style="color: #000000;">
                   Example: your research shows customers hate plastic packaging → you switch to biodegradable (upstream). Then you send out an email bragging about how green you are (downstream). Both matter – skip one, and you’re either building the wrong thing or shouting into nothingness.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                  <span style="color: #000000;">
                   This guide walks through what each side looks like, why they need each other, and how to keep your marketing flowing in the right direction.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                  <span style="color: #000000;">
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                  <a data-hs-link-id="0" data-hs-link-id-v2="yrSIu93u" rel="noopener" style="color:#2f8481; font-weight:bold" target="_blank">
                   Read the full piece here
                  </a>
                 </p>
                </div>
               </div>
              </td>
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            </tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17525120934214" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17525120934214_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:150%; font-size:22px; font-weight:normal; text-align:center">
                  Signup forms that don’t make people sigh
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Arial, sans-serif; font-size:16px; color:#1e2423; word-break:break-word; padding:10px 40px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17525120945065" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17525120945065_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                  Some signup forms feel effortless – quick, simple, and worth it.
                  <br data-end="257" data-start="254"/>
                  Others… well, they ask for your life story before you’ve even decided if you care.
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                  Guess which one converts? 😀
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                  This guide breaks down what separates the two. From clean flyouts to smartly timed popups, you’ll see real examples of forms that get signups without getting in the way.
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                  <a data-hs-link-id="0" data-hs-link-id-v2="qLepW+EP" rel="noopener" style="color:#2f8481; font-weight:bold" target="_blank">
                   Check them out here
                  </a>
                 </p>
                </div>
               </div>
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                    <a data-hs-link-id="0" data-hs-link-id-v2="D+zdWudW" style="color:#00a4bd; font-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Want more? Check out our full blog
                     </strong>
                    </a>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17128506825751" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17128506825751_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="font-size:15px; line-height:150%; text-align:center">
                  <span style="color: #000000;">
                   Are you ready to try an email &amp; SMS platform that was built for ecommerce and offers award-winning 24/7 human support to every customer?
                  </span>
                 </p>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17074923955992" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#000000" style="font-family:Arial, sans-serif; font-size:16px; color:#1e2423; word-break:break-word; border-radius:10px; cursor:auto; background-color:#000000; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="0" data-hs-link-id-v2="BmyCKNQr" style="color:#00a4bd; font-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Join Omnisend now
                     </strong>
                    </a>
                   </td>
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              <td class="hs_padded" style="font-family:Arial, sans-serif; font-size:16px; color:#1e2423; word-break:break-word; padding:10px 40px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_16849190223502" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_16849190223502_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <div data-hs-cos-general-type="widget" data-hs-cos-type="module" style="line-height:150%">
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                   <p align="center" dir="ltr" style="font-size:15px; line-height:150%; text-align:center">
                    <span style="color: #000000;">
                     <em>
                      - Aiste
                     </em>
                     <em>
                      and the Omnisend Team
                     </em>
                    </span>
                   </p>
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                                                           <div data-hs-cos-general-type="widget" data-hs-cos-type="module" style="line-height:150%">
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                                                              <div data-hs-cos-general-type="widget" data-hs-cos-type="module" style="line-height:150%">
                                                               <div data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" style="line-height:150%">
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                                                                  <div data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" style="line-height:150%">
                                                                   <p align="center" dir="ltr" style="font-size:15px; line-height:150%; text-align:center">
                                                                    <em>
                                                                     <span style="color: #000000;">
                                                                      Are you still in the Intermediate stage of ecommerce? If not, click the link to start receiving emails for
                                                                     </span>
                                                                    </em>
                                                                    <span style="font-weight: bold;">
                                                                     <span style="color: #000000;">
                                                                      <a data-hs-link-id="0" data-hs-link-id-v2="7on9E00F" rel="noopener" style="color:#2f8481" target="_blank">
                                                                       Just Starting or Advanced
                                                                      </a>
                                                                     </span>
                                                                    </span>
                                                                    <em>
                                                                     <span style="color: #000000;">
                                                                      stages.
                                                                     </span>
                                                                    </em>
                                                                    <span style="font-size: 16px; color: #000000;">
                                                                    </span>
                                                                   </p>
                                                                  </div>
                                                                 </div>
                                                                </div>
                                                               </div>
                                                              </div>
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                                 </div>
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                               </div>
                              </div>
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                            </div>
                           </div>
                          </div>
                         </div>
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                       </div>
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                  </div>
                 </div>
                </div>
               </div>
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          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
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