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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: GameStop LOL. Brought to you by The Hustle together with Route.
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                  January 26, 2021
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   ICQ -- the popular 1990s-era messaging service -- saw downloads jump 35x following WhatsApp’s recent privacy debacle. Its “uh oh” notification sound is in the internet hall-of-fame.
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               The Big Idea
              </td>
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               <img alt="vaccinated people" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fvaccinated_people.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4WRh:PxJkP_WWpZ-o3nnFEX38tW6IORi1Ptm8Lr5IOrnHXmo" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Vaccine passports are a mess. Can Big Tech clean them up?
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Nearly 150 years after the CDC
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 gave
                </a>
                students proof-of-vaccination cards to return to school in a smallpox outbreak, we’re using the same playbook.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Around the globe, teams are working on COVID-19 vaccine verification programs so we can go back to all the crowded spaces we so dearly miss.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Problem is, there’s no common standard for developers to use when designing “COVID passports.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 So governments are taking matters into their own hands…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … by introducing certifications of all
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 kinds
                </a>
                in cities and countries around the world:
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  LA County’s
                 </strong>
                 vaccinated residents get physical CDC cards as well as digital cards for mobile wallets
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 People in
                 <strong>
                  China
                 </strong>
                 use a symptom-checking app to access hotels and subways
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The
                 <strong>
                  European Union
                 </strong>
                 is looking at a vaccine certification
                 <a style="color: #d62829; text-decoration: none;">
                  plan
                 </a>
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                These programs are a nice start, but the lack of global coordination makes the efforts a far cry from universally accessible applications we could expect to use at airport check-ins.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Cue: Big Tech
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With governments failing to collab, Microsoft, Oracle, and Salesforce teamed up with healthcare giants Mayo Clinic and Epic, among others, to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 build
                </a>
                a passport dream team.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The team is working to establish universal standards for verifying, securing, and providing individuals access to vaccination records.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They’re not alone in the space: IBM, The Commons Project, the COVID-19 Credentials Initiative, and the International Air Transport Association are all
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 working
                </a>
                on similar systems.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 These groups are facing no shortage of challenges
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Rapidly building and scaling a global health care platform is cause for concern among privacy hawks.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Some also worry requiring the digital passports can be discriminatory toward those who can’t
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 access
                </a>
                the vaccines and to some elderly and homeless populations.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Yet the biggest hurdles are logistical. Anyone trying to take a healthcare platform global faces language barriers, database overload, and privacy laws up the wazoo.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For now, as with anything COVID-related, let’s just wait and see what happens tomorrow.
               </p>
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               Snippets
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Janet Yellen is the first woman
                 </strong>
                 to become US Treasury Secretary after the Senate
                 <a style="color: #d62829; text-decoration: none;">
                  confirmed
                 </a>
                 her nomination.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  AMC gets a lifeline:
                 </strong>
                 The world’s largest -- and most comfortable -- theater chain saw shares
                 <a style="color: #d62829; text-decoration: none;">
                  leap
                 </a>
                 26% on Monday following news it secured $917m in much-needed financing.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  ByteDance competish:
                 </strong>
                 Kuaishou Technology -- a popular Chinese video app -- is eyeing a $60B
                 <a style="color: #d62829; text-decoration: none;">
                  valuation
                 </a>
                 as it nears an IPO. Kuaishou’s main app has 481m monthly active users with an average daily time spent of 100+ minutes.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Michael Scott x “Stone Cold” Steve Austin?
                 </strong>
                 The WWE is going exclusive on NBC’s streaming service Peacock following a
                 <a style="color: #d62829; text-decoration: none;">
                  $1B+
                 </a>
                 deal. (Read our story on how
                 <a style="color: #d62829; text-decoration: none;">
                  <em>
                   The Office
                  </em>
                 </a>
                 anchors Peacock).
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Google employees launched their first union
                 </strong>
                 a few weeks ago and are now back again… with an international union sporting a pretty sweet name:
                 <a style="color: #d62829; text-decoration: none;">
                  Alpha Global
                 </a>
                 .
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Amazon’s logistics business
                 </strong>
                 has partnered with 130 companies for its Amazon Freight Program, which currently leases out
                 <a style="color: #d62829; text-decoration: none;">
                  1.1k+
                 </a>
                 Amazon-branded tractors. (We previously wrote about Amazon’s logistics ambitions
                 <a style="color: #d62829; text-decoration: none;">
                  here
                 </a>
                 .)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Team effort:
                 </strong>
                 Twitter launched
                 <a style="color: #d62829; text-decoration: none;">
                  Birdwatch
                 </a>
                 , a product that taps the community to fight misinformation. Users on the service (which is still in pilot) can flag and add notes to tweets they believe are misleading.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Taboola
                 </strong>
                 -- makers of the advertising “chum box” (e.g., “You won’t believe what these 6 celebrities look liked in high school”) -- will go public via a
                 <a style="color: #d62829; text-decoration: none;">
                  SPAC
                 </a>
                 . We’ll have more on its business model tomorrow!
                </li>
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               <img alt="Beeper ad" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FBeeper.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4WRh:PxJkP_WWpZ-o3nnFEX38tW6IORi1Ptm8Lr5IOrnHXmo" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Chat apps currently available on Beeper (Source: Beeper)
               </p>
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              <td>
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                With Beeper, you can put all your chat apps in one place… even iMessage
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Do you remember Pebble?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It's the smartwatch that raised
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $20m+
                </a>
                from Kickstarter but got eviscerated when
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Apple Watch
                </a>
                started picking up steam.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Well, Pebble’s founder Eric Migicovsky just launched Beeper, a universal chat app that can link up to 15 chat platforms including WhatsApp, Signal, Telegram, and Slack, according to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Verge
                 </em>
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 And its killer feature is a workaround Apple’s walled garden
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Among messaging
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 platforms
                </a>
                , Apple’s iMessage (1.3B users) trails only Facebook-owned WhatsApp (2B users) and Messenger (~1.8B).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The only (and huge) catch with iMessage is you need Apple products to make it work. So, if you don’t have one, Beeper is
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 sending
                </a>
                users a “Jailbroken iPhone with the Beeper app installed.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This crude hack probably accounts for Beeper’s monthly $10 subscription cost, per
                <em>
                 The Verge
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 With the hack...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … Beeper can integrate chats across MacOS, Windows, Linux, iOS, and Android. The whole product is being built on Matrix, an open-source communication protocol that Migicovsky wants to become a standard.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Right now, there’s a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 waitlist
                </a>
                to join Beeper.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If Migicovsky can pull it off -- particularly with the Apple jiujitsu -- that might be a small slice of karmic revenge for Pebble’s fate… but will it have ICQ?
               </p>
              </td>
             </tr>
            </table>
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                 Route completely revamps the post-purchase experience
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                Their free tool boosts net profits (
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                ), ups customer engagement (
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                ), and reduces
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                inquiries (
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                ).
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                Here’s how they do it:
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                  Visual Tracking™
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               Stonks
              </td>
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              <td style="padding: 0 0 6px;">
               <img alt="GameStop stock" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fgamestop.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4WRh:PxJkP_WWpZ-o3nnFEX38tW6IORi1Ptm8Lr5IOrnHXmo" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Inspired by the legendary Bloomberg Businessweek magazine cover…
               </p>
              </td>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                GameStop’s Reddit-fueled rally, explained
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you’re stonking, GameStop ($GME) has been an unmissable sight in recent months.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The video game retailer -- which has seen its stock rise more than 20x since March lows -- is currently an epic battleground stock, pitting Reddit day traders vs. legacy hedge funds.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 Bloomberg
                </em>
                has a fantastic
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 rundown
                </a>
                :
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  $GME was first pitched
                 </strong>
                 as an investment on r/WallStreetBets about 2 years ago, but the current craze built up over the past 12 months.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Members on the subreddit r/WallStreetBets
                 </strong>
                 believed that GameStop, with
                 <a style="color: #d62829; text-decoration: none;">
                  5k+
                 </a>
                 brick ‘n’ mortar locations, could turn around its fortunes by going digital.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  On Aug. 31, 2020
                 </strong>
                 , Ryan Cohen -- the billionaire founder of pet company Chewy -- bought up a big position in $GME (he now owns
                 <a style="color: #d62829; text-decoration: none;">
                  10%+
                 </a>
                 of it) with plans to modernize the company.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  In the months since
                 </strong>
                 , a number of prominent hedge funds (Citron, Melvin Capital) revealed they were betting against (AKA short selling) $GME.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Typically in short selling
                 </strong>
                 , you: 1) borrow a stock; 2) sell it to a buyer; and 3) if the price of the stock falls, you can buy it for a cheaper price you sold it at and return the stock to the person who lent it to you.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  One risk of short selling
                 </strong>
                 is called a “short squeeze.” Since you have to eventually return the stock you borrowed, problems can arise if there is a limited supply of the stock.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  In a “short squeeze,”
                 </strong>
                 the underlying stock will get bid up as short sellers try to get their hands on stock that they have to return.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Options trading
                 </strong>
                 -- the right, but not obligation, to buy a stock at a certain price -- is also driving $GME up as institutions that sell these options are buying $GME stock to hedge their position.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  $GME stock is on an upward tear
                 </strong>
                 as these market mechanics play out and r/WallStreetBets traders coordinate their efforts.
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Over the past 2 trading days, $GME is up
                <strong>
                 +79%
                </strong>
                . We have no idea how this will play out, but
                <em>
                 do
                </em>
                know which
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 subreddit
                </a>
                will have updates.
               </p>
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                The Hustle: Ask Us Anything
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                , and next week we’ll share our thoughts “Dear Abby”-style in the Daily.
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                Yours Truly,
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                That’s what we’re calling him now that he’s dropping lbs, picking up confidence, and walking around with the swagger of a young Leo Dicaprio.
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                Combine these, and you get a weight loss plan that
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               Short squeeze of the day
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               <img alt="Volkswagen stock" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FVolkswagen.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4WRh:PxJkP_WWpZ-o3nnFEX38tW6IORi1Ptm8Lr5IOrnHXmo" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                German stonks! (Source: Financial Times)
               </p>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The day Volkswagen became the world’s most valuable firm.
                </strong>
                While the GameStop story is truly bonkers, one of the craziest short squeeze stories took place in October 2008, during the great financial crisis.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Starting in 2005, Porsche quietly built up an ownership position in Volkswagen for an eventual takeover attempt.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Porsche’s efforts led to a big divergence in the price of Volkswagen’s ordinary and preferred shares, with the former soaring even as the global economy was crashing.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Investors shorted the clearly overpriced ordinary shares but got caught in a short squeeze that sent Volkswagen’s stock skyrocketing.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On Oct. 28, 2008, Volkswagen’s market value hit
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $420B
                </a>
                , briefly making it the world’s most valuable firm (larger than Microsoft and Exxon).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It literally lasted one day, but what a glorious day it was -- or as they say in Germany, “
                <em>
                 Herrlicher Tag.
                </em>
                ”
               </p>
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             Last month, we covered an opportunity that has grown by magnitudes as the world has shifted towards remote work:
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              Slack apps.
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             Last year, the number of apps built on top of Slack increased
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             Slack itself invested
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             in companies building Slack apps
             <strong>
              in 2020 alone.
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             99% of remote workers surveyed want to continue telecommuting at least part of the time, so
             <em>
              this opportunity isn’t going away any time soon.
             </em>
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             And here’s the best part -
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
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              There are still endless opportunities to build problem-solving Slack apps in nearly every niche and vertical.
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             So, our analysts did what they always do, and identified the biggest opportunities that you can get started on
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             When you read through, you’ll learn:
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              Which niche generated a
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              The
              <strong>
               $300B
              </strong>
              problem that surveyed businesses are willing to pay 9-figures/yr to solve
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              The area still missing Slack solutions that
              <strong>
               70% of companies
              </strong>
              want to invest in
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              And much more.
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