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   Want to make a quarter of the calories vanish from your food? Step into the Matrix.
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   Your regular newsletter with insights and updates from ZOE
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                   View this email in your browser
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                 <h3 class="null" style="display: block;margin: 0;padding: 0;color: #565a5c;font-family: 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif;font-size: 20px;font-style: normal;font-weight: bold;line-height: 150%;letter-spacing: normal;text-align: center;">
                  <strong>
                   Hello from ZOE!
                  </strong>
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                   Welcome to your regular newsletter bringing you the latest insights from the world of nutritional science and updates from the team here at ZOE.
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                   We'd love to hear from you too - drop your thoughts or questions to
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                  Step into the (food) Matrix
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                   Nutrition labels on food packaging typically give the calories, fat, protein, carbohydrate, sodium, cholesterol, and vitamin contents of what’s inside. We rely on these labels to make informed choices about what to eat
                   <br/>
                   <br/>
                   But the truth is that food is much more than a list of nutrients on a label. And we don’t eat nutrients – we eat food.
                   <br/>
                   <br/>
                   For example, whole almonds should contain around 170 calories per 28 gram serving, according to standard nutritional labelling. But researchers have found that people typically extract only around 129 calories of energy per serving – nearly a quarter fewer than would be expected just from looking at the pack.
                   <br/>
                   <br/>
                   The explanation for this difference lies in something known as the ‘food matrix’ – how the physical and chemical properties of whole foods affect how our bodies break down and use the nutrients locked up inside them – and what this means for our nutrition and health.
                   <br/>
                   <br/>
                   Find out more on our blog.
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                  Read blog post
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                 <h1 class="null" style="display: block;margin: 0;padding: 0;color: #565a5c;font-family: 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line-height: 150%;letter-spacing: normal;text-align: center;">
                  <span style="font-family:helvetica neue,helvetica,arial,verdana,sans-serif">
                   Good fats? Bad fats? It's time to think again
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                   Saturated fat has been a nutritional supervillain for decades.
                   <br/>
                   <br/>
                   But there's a growing body of scientific evidence suggesting that the health effects of the fat in the food we eat are a lot more complicated than conventional wisdom suggests.
                   <br/>
                   <br/>
                   Our own research shows that even genetically identical twins can have very different responses to meals with exactly the same amounts and type of fat.
                   <br/>
                   <br/>
                   So what's the truth? Find out in our latest blog post, as we take a deep dive into the fascinating world of fat.
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