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   We interviewed a founder on day 2 of his launch 👀
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   The TLDR from our founder chat with Claus Enevoldsen, Founder at Elsie AI. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                 <p style="line-height:175%">
                  Heya, there!
                  <br/>
                  <br/>
                  It's Andrea here! How've you been? 👀
                  <br/>
                  <br/>
                  We just dropped a brand new episode of Founder Chats, and
                  <span style="font-weight: bold;">
                   Claus Enevoldsen from Elsie AI
                  </span>
                  is unlike any founder guest we've had before. Most founders get interviewed long after their breakthrough: lessons packaged, hard parts behind them, tidy ending and all.
                  <br/>
                  <br/>
                  Luke spoke to Claus on
                  <span style="font-weight: bold;">
                   day two
                  </span>
                  (!) of his public beta launch.
                  <br/>
                  <br/>
                  Sure, hindsight is 20/20, but it's incredibly refreshing to get Claus's perspective as a founder actively figuring it out in real time.
                 </p>
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                     <strong style="color:#ffffff;font-weight:normal;text-decoration:none;font-style:normal;">
                      🎧 Watch the full episode on YouTube →
                     </strong>
                    </a>
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                 <p style="line-height:175%">
                  If you want a sneak peek at what made me stop and take notes while listening to Claus's episode, here's what we're covering today:
                 </p>
                 <ul style="line-height:175%">
                  <li>
                   <p style="line-height:175%">
                    Why going narrow is actually your access point, not your ceiling
                   </p>
                  </li>
                  <li>
                   <p style="line-height:175%">
                    How AI flipped the "sell to build" model on its head
                   </p>
                  </li>
                  <li>
                   <p style="line-height:175%">
                    The habit frequency framework that rethinks what stickiness actually means
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:175%">
                  Grab your coffee and let's get into it. ☕
                 </p>
                </div>
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                 <h2 style="margin:0; line-height:175%; font-size:22px">
                  1. Going narrow isn't limiting
                 </h2>
                 <p style="line-height:175%">
                  <span style="font-weight: bold;">
                   Here's something that comes up constantly with early-stage founders:
                  </span>
                  the fear that niching down means leaving money on the table.
                  <br/>
                  <br/>
                  Claus flips that completely.
                  <br/>
                  <br/>
                  Elsie AI specifically targets solo e-commerce founders and when Luke asked Claus why, his answer was sharp: going narrow lets you hone in on pain points that others are overlooking.
                 </p>
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                 <img align="middle" alt="Going Narrow Screencap" src="https://inboxflows.com/_/image/https%253A%252F%252Fbaremetrics.com%252Fhs-fs%252Fhubfs%252FGoing%2520Narrow%2520Screencap.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DGoing%2520Narrow%2520Screencap.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZiYXJlbWV0cmljcyIsInRpbWUiOjE3NzQ2MjY0MjAuMzkxNTA2NH0:1w69Om:i3x7a3q06gxWLQrEXHCboEVJ9UF1PyEhs7rGFY_fGW0" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17563100520723_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  "What do we believe is our access point to the market? Where do we see where we can solve pain points that no one else is doing?" — that was essentially his framing.
                  <br/>
                  <br/>
                  He also pointed out something worth sitting with: a lot of B2B SaaS products are built for
                  <em>
                   enterprise
                  </em>
                  . Which means the solo founder (the person wearing 10 hats with no marketing department) is often the last to benefit from whatever's being built.
                  <br/>
                  <br/>
                  Going narrow isn't about staying small forever. Instead, it helps you really narrow down your ICP and get granular about who you're targeting at launch.
                 </p>
                </div>
               </div>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17484506070083" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17484506070083_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; line-height:175%; font-size:22px">
                  2. AI has fundamentally changed the zero-to-one game
                 </h2>
                 <p style="line-height:175%">
                  You know that old "sell to build" principle? Where you'd spend months gauging interest, getting verbal commitments, stacking up enough pre-sold MRR before you'd let your devs touch a feature?
                  <br/>
                  <br/>
                  It made sense. Building was expensive and slow.
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   But Claus made a really good point:
                  </span>
                  that model is getting flipped. Fast.
                 </p>
                </div>
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                <a data-hs-link-id="1" data-hs-link-id-v2="3P85jeXq" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="AI Changing the Zero-to-One Game Screencap [v.2]" src="https://inboxflows.com/_/image/https%253A%252F%252Fbaremetrics.com%252Fhs-fs%252Fhubfs%252FAI%2520Changing%2520the%2520Zero-to-One%2520Game%2520Screencap%2520%255Bv.2%255D.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAI%2520Changing%2520the%2520Zero-to-One%2520Game%2520Screencap%2520%255Bv.2%255D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZiYXJlbWV0cmljcyIsInRpbWUiOjE3NzQ2MjY0MjAuMzkxNjQ2MX0:1w69Om:xx4Xjv5KmRSfkwW9jsJRlj-dnfBfe8zaGpdf3L0yk6U" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17563139900655" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17563139900655_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  With tools like Lovable and Replit, you can now prototype something real, get it in front of actual users, and see if it lands before you've committed any serious dev resources. The sunk cost if it flops? Minimal. The signal you get? Real.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:175%">
                  Claus calls this "intentional speed to market". Not just moving fast for the sake of it, but deliberately shortening the gap between "we have an idea" and "let's find out if it works."
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:175%">
                  The shift he's describing isn't just tactical. It's a mindset change: you're no longer asking "do enough people want this before I build it?" You're asking "can I test a version of this fast enough to validate it?"
                 </p>
                </div>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17562301209853_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; line-height:175%; font-size:22px">
                  3. Build products that create habits, not just deliver features
                 </h2>
                 <p style="line-height:175%">
                  If you're an "Atomic Habits" fan, this next insight is immediately going to make sense.
                  <br/>
                  <br/>
                  Claus chatted about how Elsie AI is built around different habit frequencies. Their website health check? That's a monthly habit. Marketing content creation? Multiple times a week. The chat interface? Daily.
                 </p>
                </div>
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                <a data-hs-link-id="2" data-hs-link-id-v2="I7Urgf5G" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Building Habits in Your Product Screengrab" src="https://inboxflows.com/_/image/https%253A%252F%252Fbaremetrics.com%252Fhs-fs%252Fhubfs%252FBuilding%2520Habits%2520in%2520Your%2520Product%2520Screengrab.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DBuilding%2520Habits%2520in%2520Your%2520Product%2520Screengrab.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZiYXJlbWV0cmljcyIsInRpbWUiOjE3NzQ2MjY0MjAuMzkxNzcwOH0:1w69Om:troyF2TVb4EZnX_dbeGmskbM-W5KeTplieWbpXlaOms" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17563159007958_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  The goal isn't just that users like the product. It's that Elsie becomes the first thing they open every morning.
                 </p>
                 <p style="line-height:175%">
                  <br/>
                  What's clever about this is how Claus thinks about stickiness. It's not just "are people logging in." It's what Claus calls "skin in the game" metrics:  the more a user teaches Elsie about their business, the smarter Elsie gets, and the harder it becomes to leave.
                 </p>
                 <p style="line-height:175%">
                  <br/>
                  Every piece of context they add makes the product more valuable to them specifically. That's a very different kind of retention play than features or discounts.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:175%">
                  📌 Ask yourself: What habit does your product create? And is there a version of it that makes your users' investment in it compound over time?
                 </p>
                </div>
               </div>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17509840466121" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17509840466121_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  There's something really special about hearing from a founder who hasn't had years to smooth out the rough edges of their story yet. Claus is still building, still figuring it out, and that perspective is rare.
                  <br/>
                  <br/>
                  I highly encourage you to give the full episode a watch on YouTube.
                 </p>
                </div>
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
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                   <td align="center" bgcolor="#5484FC" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; border-radius:8px; cursor:auto; background-color:#5484FC; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="0" data-hs-link-id-v2="EWnbeg2C" style="color:#00a4bd; font-size:16px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:normal;text-decoration:none;font-style:normal;">
                      Watch Claus's full Founder Chats episode
                     </strong>
                    </a>
                   </td>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17563089662661" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17563089662661_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  What surprised you most from Claus's approach?
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Hit reply! I read everything, and I'm genuinely curious what resonated with you from our latest Founder Chats episode. ✨
                 </p>
                </div>
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                 <p style="line-height:175%">
                  Cheers,
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%; font-weight:bold">
                  Andrea
                 </p>
                 <p style="line-height:175%; font-weight:normal">
                  Content Marketer @ Baremetrics
                 </p>
                </div>
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