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<p style="margin:0;margin-bottom:0">
Hi there 👋,
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
I was at lunch with a good friend the other day when I had a bit of a revelation.
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
Our meal was finished, and he had his phone out. (I was starting my Timer!) I noticed him tapping, scrolling, and tapping again, looking increasingly exasperated. Finally, he sighed and put his phone away.
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
“I’m trying to track my protein,” he explained, “but it’s a pain. And I never get as much as I’m supposed to.”
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
This was the moment. The lightbulb. We strive to give you, our Zero Members, all the right tools to help you while you’re fasting. But what about when you’re not fasting? There are so many choices to make, so many actions to take. There is so much more Zero could be doing for you.
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
<strong>
The Great Protein Challenge
</strong>
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
Tracking protein is a great example. There’s a bunch of hype around it right now, but especially for fasters, the hype is warranted. To maintain and build muscle, most of us need more protein than we’re getting — and if we’re fasting, we have a specific window of time in which we’ve chosen to eat it.
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
Let’s do some math: Depending on who you listen to, there’s a growing consensus that most people should consume 0.8 grams of protein per pound of their target body weight each day to maintain healthy muscle. For a 200-pound man like myself, this adds up to 160 grams of protein every day.
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
That’s 26 eggs, 2 pounds of steak, or 50 tablespoons of peanut butter. Not easy to count, and not easy to eat! Obviously you wouldn’t down this all in one meal, but even experts who have been championing protein for years, like Drs. Peter Attia, Andrew Huberman, and Stacy Sims, admit they struggle to hit their targets. I’ve been paying attention to my protein intake for years, and it’s still a daily deliberate effort to nail it.
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
We should be helping everyone accomplish this.
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
<strong>
Health Beyond Fasting
</strong>
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
Correction: We
<em>
will
</em>
help everyone do this.
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
In fact, we’ve been working on features to help people do lots of things that are important for metabolic health and optimal body composition for a while now. We started with challenges that bridge fasting and non-fasting hours, like moving your body and drinking enough water, and we’ve since progressed to monitoring your caloric intake (with an emphasis on protein!).
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
Certain activities might occur outside your fasting window, but that doesn’t make them less important to your health goals. They work in concert with fasting — which means we are going to help you nail them so you can live your best, healthiest life.
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
<strong>
Tell Us What You Want
</strong>
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
To deliver on this promise, we’re asking for your input. Our team has a pretty good idea of the challenges involved in achieving and maintaining a strong, healthy body, but we certainly don’t know everything.
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
What health-related decision causes you the most stress day to day?
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
What would you change about the app if you could?
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
Is there a Zero feature you’ve dreamt about having at your fingertips?
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
You can send any and all input directly to me at mikemaser@zerolongevity.com. I can’t wait to hear all of your ideas (yes, I read every single email), questions, and suggestions. We’re going to improve the Zero experience — together.
</p>
<p style="margin:0;margin-bottom:0">
</p>
<p style="margin:0;margin-bottom:0">
Best,
</p>
<p style="margin:0;margin-bottom:0">
Mike Maser
</p>
<p style="margin:0">
CEO at Zero Longevity Science
</p>
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2 weeks, 3 days ago - zero@marketing.zerolongevity.com
Zero is evolving. What do you want to see? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...