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   23% off returns tomorrow.
  </div>
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  <div style="display: none; max-height: 0px; overflow: hidden;">
   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ 
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </div>
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         <!-- end of comment -->
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                     View in web browser
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                                <span style="color:#333333;">
                                 Take Black Friday Off.
                                </span>
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                    <h2 class="education-headline" style="font-family: Helvetica; font-size: 32px; font-style: normal; font-weight: 400;">
                     <span style="color:#333333;">
                      For the 7th year, our stores remain closed on Black Friday, in support of a slower way to shop.
                     </span>
                    </h2>
                    <p>
                     <span style="color:#333333;">
                      This time period can create a culture of want over need. Instead of giving in to Black Friday, we’ve spent this month advocating for a more considered approach to promotion—one where quality, value, and time for intentional decisions take priority.
                      <br/>
                      <br/>
                      We’ll be back tomorrow to continue our month of mindful savings:
                      <b>
                       23% off, all the way until December 7.
                      </b>
                     </span>
                    </p>
                   </td>
                  </tr>
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                     <a class="cta" data-linkto="https://" style="color:#000000;text-decoration:none;font-family: sans-serif;               font-size: 16px;               margin: 0;               padding: 12px 23px; /* Combined padding for brevity, top/bottom 12px, left/right 23px */               color: #000000;               font-weight: normal;               line-height: 20px; /* Keep this in sync with VML height */               letter-spacing: 0;                border: solid 1px #000000;                border-radius: 5000px;               display: inline-block;               text-align: center;                text-transform: uppercase;               white-space: nowrap;               -webkit-text-size-adjust: none;" title="Shop Slowly">
                      How to
 spot a fake deal
                     </a>
                    </div>
                   </td>
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                    <table cellpadding="0" cellspacing="0" class="stylingblock-content-wrapper" role="presentation" style="background-color: transparent; min-width: 100%; " width="100%">
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                       <table cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;">
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                                 <tr>
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                                   <!-- Nested Table for Social Images -->
                                   <table role="presentation" style="width:100%;border-collapse:collapse;border:0;border-spacing:0;">
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                                 <!-- The O. Image and link -->
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                                     15 Fraser Avenue, Toronto, Ontario, Canada M6K 1Y7
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                                     © DECIEM Beauty Group Inc. 2023. All rights reserved.
                                     <a data-linkto="https://" style="color:#757575;text-decoration:underline;" title="Terms &amp; Conditions">
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                                      *Imporant-but-boring-bits (Terms &amp; Conditions)
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                                    <br/>
                                    <br/>
                                    All Deciem brand products (The Ordinary, NIOD and LOoPHA) are offered at a 23% discount (the “ Promotion”) during the following period (the “Slowvember Promotion Period”):
                                   </p>
                                   <ul>
                                    <li class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                     on theordinary.com, niod.com and loopha.com from November 1, 2025, at 12:00am EST (2:00pm AEST, 1:00pm HKT, 4:00am GMT, 5:00pm NZST), to December 7, 2025, at 11:59pm EST (1:59pm+1 AEST, 12:59pm+1 HKT, 3:59am+1 GMT, 4:59pm+1 NZST).
                                    </li>
                                    <li class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                     In all standalone DECIEM stores from November 1, 2025 to December 7, 2024 during local operating hours. The Slowvember Promotion will not be available at Deciem/The Ordinary branded counters located within our retail partners’ stores.
                                    </li>
                                    <li class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                     Excluding November 28, 2025 from 12am EST to 11:59pm EST when The Ordinary, NIOD and LOoPHA websites will be closed and our standalone stores will be transaction-free for the entire day (the “Blackout Period”).
                                    </li>
                                   </ul>
                                   <div class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                    During the Slowvember Promotion Period, each customer (cardholder, household) will be limited to 5 units per product (i.e. SKU) at the discounted price and 5 units per product at regular price, and limited to a total of 30 units total per order, at the promotional price and the promotion does not apply to gift cards (the “Promotional Limits”). Additional limits may apply for overlapping promotions during the Slowvember Promotion Period. Any products purchased in excess of the Promotional Limits may be purchased at their original price. The Slowvember Promotion is not combinable with any other offer unless specified in that offer and any other promotion DECIEM may determine at its discretion.
                                    <br/>
                                    <br/>
                                    Offer excludes applicable taxes, brokerage, duties and custom fees, shipping and delivery charges, gift cards, and other other items not discountable or excluded by law. Offer applies to available products and stock at the time of purchase, no rainchecks or price adjustments. Offer is not valid on purchases outside of the stated promotion period, is non-transferable and there is no cash value or alternatives.. DECIEM reserves the right, without prior notice, to (i) discontinue this offer/promotion at any time; (ii) cancel or refuse any individual's benefit from it, including, without limitation, individuals creating multiple user accounts; (iii) amend these terms and conditions; and (iv) limit the number of promotional redemptions. Except as otherwise set out herein, all purchases
 are subject to DECIEM’s standard Terms and Conditions (which can be found at
                                    <a data-linkto="https://" style="color:#757575;text-decoration:underline;" title="https://theordinary.com/terms.html">
                                     https://theordinary.com/terms.html
                                    </a>
                                    ) and Shipping + Delivery Terms (which can be found at
                                    <a data-linkto="https://" style="color:#757575;text-decoration:underline;" title="https://theordinary.com/faq.html#shipping_delivery">
                                     https://theordinary.com/faq.html#shipping_delivery
                                    </a>
                                    ) which are expressly incorporated herein by reference. Any returned items will be refunded to the original method of payment used at checkout, at the price paid and subject to our Return Policy found at
                                    <a data-linkto="https://" style="color:#757575;text-decoration:underline;" title="https://theordinary.com/returns.html">
                                     https://theordinary.com/returns.html
                                    </a>
                                    .
                                   </div>
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                            <td class="responsive-td" style="width: 100%; padding-top: 3px;" valign="top">
                             <table cellpadding="0" cellspacing="0" class="stylingblock-content-wrapper" role="presentation" style="min-width: 100%; " width="100%">
                              <tr>
                               <td class="stylingblock-content-wrapper camarker-inner">
                                <!---note there is a hidden freeform block for mobile below -->
                                <div class="desktop-hidden" style="mso-hide:all;">
                                 <!--[if !mso]>-->
                                 <!-- Footer Begin -->
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                                  <tr>
                                   <td align="center" style="width:160px;padding:20px 0 20px 0px;vertical-align:top;border-right: solid 1px #ffffff;">
                                    <a data-linkto="other" title="na">
                                     <img alt="The Ordinary" data-assetid="250568" height="44" src="https://inboxflows.com/_/image/%2520https%253A%252F%252Fimage.weareneedy.deciem.com%252Flib%252Ffe39117171640678751772%252Fm%252F1%252F6032a620-edb9-4fb8-a8bb-908bba974b2b.png/?inbox_flows_img_sig=eyJwYXRoIjoiJTIwaHR0cHMlM0ElMkYlMkZpbWFnZS53ZSIsInRpbWUiOjE3NjQzNDc4MTMuMzI1MjAwNn0:1vP1Sn:HzREcjo6IomWJbwBA9xvrHnJuzIc-GpokVYi2n4zCjA" style="height: 44px; padding: 0px; border: 0px none transparent; text-align: center; width: 53px;" width="53"/>
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                                   </td>
                                   <td style="width:265px;padding:px 0 0 0;vertical-align:top;color:#ffffff; border-right: solid 1px #ffffff;">
                                    <!-- Nested Table for Social Images -->
                                    <table role="presentation" style="width:100%;border-collapse:collapse;border:0;border-spacing:0;">
                                     <tr>
                                      <td height="20">
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                                     </tr>
                                     <tr>
                                      <td height="20">
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                                    </table>
                                    <!-- End Nested Table for Images -->
                                   </td>
                                  </tr>
                                 </table>
                                 <table role="presentation" style="width:100%;border-collapse:collapse;border:0;border-spacing:0; background-color: #000000;">
                                  <tr>
                                   <td class="byline" colspan="2" style="background-color: #000000; width: 100%; font-size:16px;color: #ffffff; text-align: center; padding: 35px 0 35px 0;  border-bottom: solid 1px #ffffff; font-family: Jost, Helvetica-neue, Helvetica, Arial, sans-serif !important;">
                                    <a style="text-decoration: underline; color: #ffffff;">
                                     TheOrdinary.com
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                                   </td>
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                                  <tr>
                                   <td style="width:260px;padding:30px 0 30px 0;vertical-align:center;color:#ffffff;">
                                    <!-- Nested Table for Brands -->
                                    <table role="presentation" style="width:100%;border-collapse:collapse;border:0;border-spacing:0;">
                                     <tr>
                                      <td colspan="2" style="/* width:25%; *//* padding: 5px; */text-align: center;">
                                       <a class="footer-links" style="color:#ffffff;text-decoration:none; font-family: Helvetica, Arial, sans-serif !important; line-height:14px;" title="">
                                        The Ordinary
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                                      <td style="/* width:25%; *//* padding: 5px; */text-align: center;">
                                       <a class="footer-links" data-linkto="https://" style="color:#ffffff;text-decoration:none; font-family: Helvetica, Arial, sans-serif !important; line-height:14px;" title="">
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                                      <td style="/* width:25%; */padding: 5px;text-align: center;">
                                       <a class="footer-links" data-linkto="https://" style="color:#ffffff;text-decoration:none; font-family: Helvetica, Arial, sans-serif !important; line-height:14px;" title="">
                                        DECIEM
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                                    <!-- Byline info -->
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                                   <td class="footer-byline" colspan="2" style="padding-top:4px; padding-left:20px; padding-bottom: 29px; background-color: #ffffff; color: #757575;">
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                                      1​5 Fr​aser Ave​nue, Tor​onto, On​tario, Ca​na​da M6K 1Y7
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                                      © DECIEM Beauty Group Inc. 2023. All rights reserved.
                                      <a data-linkto="https://" style="color:#757575;text-decoration:underline;" title="Terms &amp; Conditions">
                                       Terms &amp; Conditions
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                                      <a data-linkto="https://" style="color:#757575;text-decoration:underline;" title="Privacy">
                                       Privacy
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                                      <b>
                                       *Imporant-but-boring-bits (Terms &amp; Conditions)
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                                     All Deciem brand products (The Ordinary, NIOD and LOoPHA) are offered at a 23% discount (the “ Promotion”) during the following period (the “Slowvember Promotion Period”):
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                                      on theordinary.com, niod.com and loopha.com from November 1, 2025, at 12:00am EST (2:00pm AEST, 1:00pm HKT, 4:00am GMT, 5:00pm NZST), to December 7, 2025, at 11:59pm EST (1:59pm+1 AEST, 12:59pm+1 HKT, 3:59am+1 GMT, 4:59pm+1 NZST).
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                                     <li class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                      In all standalone DECIEM stores from November 1, 2025 to December 7, 2024 during local operating hours. The Slowvember Promotion will not be available at Deciem/The Ordinary branded counters located within our retail partners’ stores.
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                                     <li class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                      Excluding November 28, 2025 from 12am EST to 11:59pm EST when The Ordinary, NIOD and LOoPHA websites will be closed and our standalone stores will be transaction-free for the entire day (the “Blackout Period”).
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                                    <div class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                     During the Slowvember Promotion Period, each customer (cardholder, household) will be limited to 5 units per product (i.e. SKU) at the discounted price and 5 units per product at regular price, and limited to a total of 30 units total per order, at the promotional price and the promotion does not apply to gift cards (the “Promotional Limits”). Additional limits may apply for overlapping promotions during the Slowvember Promotion Period. Any products purchased in excess of the Promotional Limits may be purchased at their original price. The Slowvember Promotion is not combinable with any other offer unless specified in that offer and any other promotion DECIEM may determine at its discretion.
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                                     Offer excludes applicable taxes, brokerage, duties and custom fees, shipping and delivery charges, gift cards, and other other items not discountable or excluded by law. Offer applies to available products and stock at the time of purchase, no rainchecks or price adjustments. Offer is not valid on purchases outside of the stated promotion period, is non-transferable and there is no cash value or alternatives.. DECIEM reserves the right, without prior notice, to (i) discontinue this offer/promotion at any time; (ii) cancel or refuse any individual's benefit from it, including, without limitation, individuals creating multiple user accounts; (iii) amend these terms and conditions; and (iv) limit the number of promotional redemptions. Except as otherwise set out herein, all purchases
 are subject to DECIEM’s standard Terms and Conditions (which can be found at
                                     <a data-linkto="https://" style="color:#757575;text-decoration:underline;" title="https://theordinary.com/terms.html">
                                      https://theordinary.com/terms.html
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                                     ) and Shipping + Delivery Terms (which can be found at
                                     <a data-linkto="https://" style="color:#757575;text-decoration:underline;" title="https://theordinary.com/faq.html#shipping_delivery">
                                      https://theordinary.com/faq.html#shipping_delivery
                                     </a>
                                     ) which are expressly incorporated herein by reference. Any returned items will be refunded to the original method of payment used at checkout, at the price paid and subject to our Return Policy found at
                                     <a data-linkto="https://" style="color:#757575;text-decoration:underline;" title="https://theordinary.com/returns.html">
                                      https://theordinary.com/returns.html
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                                     .
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