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   Own a piece of Hettas. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                                   <img alt="Hettas" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FSfhiBG%252Fimages%252Fa244528f-fc9a-42c8-a738-ff6d66a9d070.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTgyNDA2NzMuMTI1ODgzfQ:1uzOiX:Jjr3UHvoU-SdUKfV6aHk-eQi-WA2ss5WunxdoBXwSOE" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" title="Hettas" width="100"/>
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                              <div style="font-family:'Gilroy', Helvetica, Arial, sans-serif;font-size:16px;font-style:Normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#05191F;">
                               <p style="line-height: 75%;">
                                <span style="font-family: Moderat, Helvetica, Arial, sans-serif; font-weight: bold; font-style: normal; font-size: 28px;">
                                 Own a piece of Hettas.
                                </span>
                               </p>
                               <p style="line-height: 150%;">
                                <span style="font-family: Moderat, Helvetica, Arial, sans-serif; font-size: 22px;">
                                 Join us in fuelling the movement for as little as $250
                                </span>
                               </p>
                               <div>
                                For decades, athletic shoes have been built for men, then shrunk down for women. The result? Poor fit, higher injury risk, and women left adapting to products never designed for them.
                               </div>
                               <div>
                               </div>
                               <div>
                                We started Hettas to change that. Every shoe we create is engineered to meet a female athletes unique performance needs and backed by independent studies—rooted in their anatomy, biomechanics, and physiology, not adapted from male-centric designs.
                               </div>
                               <div>
                               </div>
                               <div>
                                Since launch, we’ve:
                               </div>
                               <div>
                                <ul>
                                 <li>
                                  Completed 5 research studies with 3 more in progress
                                 </li>
                                 <li>
                                  Received 173 reviews with an average rating of 4.6/5 ⭐️
                                 </li>
                                 <li>
                                  Landed in 9 wholesale doors
                                 </li>
                                 <li>
                                  Built an online community of over 9,000 runners
                                 </li>
                                 <li>
                                  Secured a factory partner to scale
                                 </li>
                                </ul>
                               </div>
                               <div>
                                Now, we’re inviting our community to help us raise funds through FrontFundr to fuel our next stage: new product development, grassroots community programs, and expansion into Europe.
                               </div>
                              </div>
                             </td>
                            </tr>
                           </tbody>
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                         </td>
                        </tr>
                       </tbody>
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                     <!--<![endif]-->
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                      <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
                       <tbody>
                        <tr>
                         <td class="mob-no-spc" style="vertical-align:top;padding-top:22px;padding-right:18px;padding-bottom:22px;padding-left:18px;">
                          <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
                           <tbody>
                            <tr>
                             <td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;">
                              <div style="font-family:'Gilroy', Helvetica, Arial, sans-serif;font-size:16px;font-style:Normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#05191F;">
                               <div>
                                <div style="line-height: 100%;">
                                 <span style="font-weight: bold; font-size: 28px; font-family: Moderat, Helvetica, Arial, sans-serif;">
                                  Own a piece of Hettas.
                                 </span>
                                </div>
                                <div style="line-height: 100%;">
                                 <span style="font-size: 28px; font-family: Moderat, Helvetica, Arial, sans-serif;">
                                 </span>
                                </div>
                                <div style="line-height: 100%;">
                                 <span style="font-size: 22px; font-family: Moderat, Helvetica, Arial, sans-serif;">
                                  Join us in fuelling the movement for as little as $250
                                 </span>
                                </div>
                                <div style="line-height: 110%;">
                                 <em>
                                  <span style="font-size: 22px; font-family: Moderat, Helvetica, Arial, sans-serif;">
                                  </span>
                                 </em>
                                </div>
                               </div>
                               <div style="text-align: left;">
                                For decades, athletic shoes have been built for men, then shrunk down for women. The result? Poor fit, higher injury risk, and women left adapting to products never designed for them.
                               </div>
                               <div style="text-align: left;">
                               </div>
                               <div style="text-align: left;">
                                We started Hettas to change that. Every shoe we create is engineered to meet a female athletes unique performance needs and backed by independent studies—rooted in their anatomy, biomechanics, and physiology, not adapted from male-centric designs.
                               </div>
                               <div style="text-align: left;">
                               </div>
                               <div style="text-align: left;">
                                Since launch, we’ve:
                               </div>
                               <ul style="text-align: left;">
                                <li style="text-align: left;">
                                 Completed
                                 <strong>
                                  5 research studies
                                 </strong>
                                 with 3 more in progress
                                </li>
                                <li style="text-align: left;">
                                 Received
                                 <strong>
                                  173 reviews
                                 </strong>
                                 with an average rating of
                                 <strong>
                                  4.6/5 ⭐️
                                 </strong>
                                </li>
                                <li style="text-align: left;">
                                 Landed in
                                 <strong>
                                  9 wholesale doors
                                 </strong>
                                </li>
                                <li style="text-align: left;">
                                 Built an online community of over
                                 <strong>
                                  9,000 runners
                                 </strong>
                                </li>
                                <li style="text-align: left;">
                                 Secured a
                                 <strong>
                                  factory partner
                                 </strong>
                                 to scale
                                </li>
                               </ul>
                               <div style="text-align: left;">
                                Now, we’re inviting our Canadian community to help us raise funds through FrontFundr to fuel our next stage: new product development, grassroots community programs, and expansion into Europe.
                               </div>
                              </div>
                             </td>
                            </tr>
                           </tbody>
                          </table>
                         </td>
                        </tr>
                       </tbody>
                      </table>
                     </div>
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                       <tbody>
                        <tr>
                         <td class="" style="vertical-align:top;padding-top:9px;padding-right:18px;padding-bottom:9px;padding-left:18px;">
                          <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
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                              <div style="font-family:'Gilroy', Helvetica, Arial, sans-serif;font-size:16px;font-style:Normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#05191F;">
                               <div style="text-align: center;">
                                <em>
                                 <span style="font-size: 18px;">
                                  Watch our Frontfundr Campaign video
                                 </span>
                                </em>
                                <span style="font-size: 18px;">
                                 ⬇️
                                </span>
                               </div>
                              </div>
                             </td>
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                           </tbody>
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                      <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
                       <tbody>
                        <tr>
                         <td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
                          <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
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                              </div>
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                      <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
                       <tbody>
                        <tr>
                         <td class="" style="vertical-align:top;padding-top:9px;padding-right:18px;padding-bottom:9px;padding-left:18px;">
                          <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
                           <tbody>
                            <tr>
                             <td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;">
                              <div style="font-family:'Gilroy', Helvetica, Arial, sans-serif;font-size:16px;font-style:Normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#05191F;">
                               <h3 style="text-align: left;">
                                <span style="letter-spacing: 0px;">
                                 Why Crowdfunding?
                                </span>
                               </h3>
                               <div style="text-align: left;">
                                <span style="letter-spacing: 0px;">
                                </span>
                               </div>
                               <div>
                                <div style="text-align: left;">
                                 Because this movement belongs to all of us. Less than
                                 <strong>
                                  3% of venture capital funding goes to women
                                 </strong>
                                 —not because women underperform, but because they’re
                                 <strong>
                                  underrepresented at the investment table
                                 </strong>
                                 .
                                </div>
                                <div style="text-align: left;">
                                </div>
                                <div style="text-align: left;">
                                 We’re not waiting for permission. Instead of raising money behind closed doors, we’re throwing them wide open—so this movement can be built, owned, and grown by the very community it serves.
                                </div>
                                <div style="text-align: left;">
                                </div>
                                <div style="text-align: left;">
                                 👉 Join us. Invest today.
                                </div>
                               </div>
                              </div>
                             </td>
                            </tr>
                           </tbody>
                          </table>
                         </td>
                        </tr>
                       </tbody>
                      </table>
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                      <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
                       <tbody>
                        <tr>
                         <td class="" style="vertical-align:top;padding-top:9px;padding-right:18px;padding-bottom:9px;padding-left:18px;">
                          <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
                           <tbody>
                            <tr>
                             <td align="center" class="kl-button" style="font-size:0px;padding:0px;word-break:break-word;" vertical-align="middle">
                              <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;line-height:100%;">
                               <tbody>
                                <tr>
                                 <td align="center" bgcolor="#008F77" role="presentation" style="border:none;border-radius:123px;cursor:auto;font-style:normal;mso-padding-alt:15px 15px 15px 15px;background:#008F77;" valign="middle">
                                  <a style='color:#FFF; text-decoration:none; display:inline-block; background:#008F77; font-family:"Moderat", Helvetica, Arial, sans-serif; font-size:16px; font-style:normal; font-weight:500; line-height:100%; letter-spacing:0; margin:0; text-transform:none; padding:15px 15px 15px 15px; mso-padding-alt:0; border-radius:123px' target="_blank">
                                   FrontFundr
                                  </a>
                                 </td>
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                             </td>
                            </tr>
                           </tbody>
                          </table>
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                       <tbody>
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                          <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
                           <tbody>
                            <tr>
                             <td style="font-size:0px;word-break:break-word;">
                              <div style="height:20px;line-height:20px;">
                              </div>
                             </td>
                            </tr>
                           </tbody>
                          </table>
                         </td>
                        </tr>
                       </tbody>
                      </table>
                     </div>
                     <div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
                      <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
                       <tbody>
                        <tr>
                         <td class="" style="background-color:#FFFFFF;vertical-align:top;padding-top:9px;padding-right:18px;padding-bottom:9px;padding-left:18px;">
                          <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
                           <tbody>
                            <tr>
                             <td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;">
                              <div style="font-family:'Gilroy', Helvetica, Arial, sans-serif;font-size:16px;font-style:Normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#05191F;">
                               <h3 style="text-align: left;">
                                <span style="letter-spacing: 0px;">
                                 What is FrontFundr?
                                </span>
                               </h3>
                               <div style="text-align: left;">
                                <span style="letter-spacing: 0px;">
                                </span>
                               </div>
                               <div>
                                <div style="text-align: left;">
                                 FrontFundr is Canada’s leading online private markets investment platform. They use cutting-edge technology to help make investing in Canada’s most exciting startup businesses simple and straightforward. Whether you’re new to investing or a seasoned pro, FrontFundr is the ideal way to access private market investments!
                                </div>
                                <div style="text-align: left;">
                                </div>
                                <div style="text-align: left;">
                                 <span style="font-size: 14px;">
                                  <em>
                                   Investing in exempt market securities is risky. Details of the offering can be found in the Offering Document at Frontfundr.com/Hettas. This communication is for informational purposes only.
                                  </em>
                                 </span>
                                </div>
                                <div style="text-align: left;">
                                 <span style="font-size: 14px;">
                                  <em>
                                  </em>
                                 </span>
                                </div>
                                <div style="text-align: left;">
                                 <span style="font-size: 14px;">
                                  <em>
                                  </em>
                                 </span>
                                </div>
                                <div style="text-align: center;">
                                 <strong>
                                  <span style="font-size: 18px;">
                                   Questions? Email us at partners@hettas.com
                                  </span>
                                 </strong>
                                </div>
                               </div>
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                             </td>
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