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   Find out what's new at Dollywood for 2026!
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                   Welcome to 2026, Fred !
                  </span>
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                  Hello! My name is Eugene Naughton, and I’m the President of Dollywood Parks &amp; Resorts.
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                   I’ve had the pleasure of meeting many of you in the park, but for those I haven’t had a chance to say hello to yet, I hope this is the season we bump into each other. If you see me, please come over and say hello! I love learning from you about what we can do to make Dollywood’s guest experience the absolute best of any theme park in the entire world.
                   <br style="box-sizing: border-box;"/>
                   <br style="box-sizing: border-box;"/>
                   Over the past several seasons, we’ve worked hard to incorporate your feedback into what you see, do, eat, and enjoy during your time at our parks and resorts. The insight you provide is the reason our properties consistently earn awards from the top publications and associations in the industry, and I personally want to thank you for taking time to tell us how you feel about your Dollywood experience.
                   <br style="box-sizing: border-box;"/>
                   <br style="box-sizing: border-box;"/>
                   With an exciting new season on the horizon, I wanted to take a moment to share everything in store for what is shaping up to be the biggest season in our history!
                   <br style="box-sizing: border-box;"/>
                   <br style="box-sizing: border-box;"/>
                   Changes derived from your feedback for this season alone include
                   <strong style="box-sizing: border-box;">
                    expanded bathroom facilities
                   </strong>
                   in Timber Canyon,
                   <strong style="box-sizing: border-box;">
                    covered seating
                   </strong>
                   at The Restaurant at Wilderness Pass, as well as
                   <strong style="box-sizing: border-box;">
                    new entertainment options
                   </strong>
                   every member of the family will enjoy during our I Will Always Love You Festival that begins in a few days! These are just a handful of ways you help us achieve our goal of becoming the number one guest experience of any theme park in the world!
                   <br style="box-sizing: border-box;"/>
                   <br style="box-sizing: border-box;"/>
                   On
                   <strong style="box-sizing: border-box;">
                    Thursday, March 12
                   </strong>
                   , we’ll have a special
                   <strong style="box-sizing: border-box;">
                    Season Passholder Exclusive Park Dress Rehearsal
                   </strong>
                   for registered passholders to get a sneak peek of all the big fun 2026 has to offer! Later this spring, we’ll open
                   <strong style="box-sizing: border-box;">
                    NightFlight Expedition
                   </strong>
                   , the ride that industry experts, media, and influencers have all called the most anticipated attraction of 2026. In the last two decades, Dollywood Parks &amp; Resorts has become known for roller coaster innovation, and with four thrilling experiences on one coaster, NightFlight Expedition is going to be a game-changer for the theme park world.
                   <br style="box-sizing: border-box;"/>
                   <br style="box-sizing: border-box;"/>
                   Also this year, we’ll have new events to help you make lifelong memories with your loved ones. From our new
                   <strong style="box-sizing: border-box;">
                    Run Dollywood
                   </strong>
                   series—with half-marathon weekends in April and September—to an all-new nightly dance party during our Harvest Festival, we’re finding new ways to give you more memory-making moments.
                   <br style="box-sizing: border-box;"/>
                   <br style="box-sizing: border-box;"/>
                   We’re also finding additional time to help you enjoy fun in the Smokies. Two new evening events—
                   <strong style="box-sizing: border-box;">
                    Harvey’s Boo Bash at Dollywood
                   </strong>
                   and
                   <strong style="box-sizing: border-box;">
                    Neon Nights at Dollywood’s Splash Country
                   </strong>
                   —feature extended hours, exclusive treats, and more. The Boo Bash—hosted by our loveable pumpkin character, Harvey—is an immersive, limited-capacity celebration featuring one-of-a-kind entertainment, treats and fun, including a number of candy stations and access to many of our award-winning attractions. We’ll also have unique, event-only food and merchandise offerings, providing you with a chance to try new flavors and find exclusive souvenirs available only at Harvey’s Boo Bash.
                   <br style="box-sizing: border-box;"/>
                   <br style="box-sizing: border-box;"/>
                   For the first time ever, Splash Country is lighting up the evening with Neon Nights—a high-energy, glow-themed event featuring a live DJ, vibrant neon vibes and unlimited access to select attractions. This separately ticketed event is the ultimate way to keep summer going strong at one of the nation’s most beautiful water parks. Neon Nights take place every Friday and Saturday, June 19-Aug. 1.
                   <br style="box-sizing: border-box;"/>
                   <br style="box-sizing: border-box;"/>
                   If you already have a season pass, thank you! You’ll find that this season is the best year ever to visit whenever you want! And if you haven’t had an opportunity to purchase your pass yet, I want to share a
                   <a rel="noopener" style="box-sizing: border-box; text-decoration: underline; color: #185c8a;" target="_blank">
                    special offer
                   </a>
                   so you can join us for all the fun this year! This
                   <a rel="noopener" style="box-sizing: border-box; text-decoration: underline; color: #185c8a;" target="_blank">
                    limited-time offer
                   </a>
                   lets new passholders
                   <strong style="box-sizing: border-box;">
                    save $10 on the purchase of a 2026 silver or gold season pass
                   </strong>
                   and enjoy the freedom to visit when it fits their schedule! You’ll also receive an exclusive NightFlight Expedition lanyard and a Dollywood Bring-A-Friend ticket valid March 13 through May 3
                   <em style="box-sizing: border-box;">
                    (some blackout dates apply)
                   </em>
                   .
                   <br style="box-sizing: border-box;"/>
                   <br style="box-sizing: border-box;"/>
                   Whether you plan to visit all season long or it’s been a little while since we’ve seen you, we’re ready to help you make 2026 the best ever!
                   <br style="box-sizing: border-box;"/>
                   <br style="box-sizing: border-box;"/>
                   I’ll see you in the park!
                  </p>
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