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  <title>
   What did we learn from our Black Friday sale?
  </title>
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 <body bgcolor="#ffffff" style='width: 100% !important; min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; background-color: #ffffff !important; margin: 0; padding: 0;'>
  <span style="display: none !important; mso-hide: all; visibility: hidden; opacity: 0;">
   See the results, and other content to finish the year strong
  </span>
  <span style="display: none; max-height: 0px; overflow: hidden;">
   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </span>
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                  View in Browser
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                  <img src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FBroadcast%252BImages%252Fbfcm-recap-lp-email-digest%25402x.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1kkvNS:64mpS-AMQ3GqIv1k8HvfSPYGC3-0Z19zUaj3UuMpIRM" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;"/>
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                 <h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
                  <strong>
                   Our Black Friday Sale: A Risky Bet
                  </strong>
                 </h1>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Last week, we ran an experimental promotion for Black Friday-Cyber Monday. Instead of blasting the internet with a hum-drum discount offer, we did things slightly differently.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  We offered a public discount on our website, while offering 2X the discount to people who signed up by email earlier that month.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  This was a bit risky because it forced people to take an additional step to get the extra discount, then wait at least 3 days for it to arrive. That’s two points of friction and a lot of time to lose interest (potentially).
                 </p>
                 <h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
                  <strong>
                   The results
                  </strong>
                 </h3>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  While we aren't sharing the specific revenue numbers, we can tell you that we doubled our email open rates and more than 3X-ed our offer redemptions. And, thanks to our partners and ad campaign, we added more than a few new leads to our email list.
                 </p>
                 <h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
                  <strong>
                   The takeaway
                  </strong>
                 </h3>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Look for opportunities to zig when others zag. We spent most of November's ad budget on growing our email list earlier in the month (when costs and competition were lower) and rewarded that audience with an amazing, exclusive deal via email. It was an unconventional approach that performed even better than our ambitious goals.
                 </p>
                 <h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
                  Your turn
                 </h3>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Want to make a splash with your own Black Friday-Cyber Monday Offer next year—or spike your revenue with a different seasonal promotion?
                 </p>
                 <p align="center" style='text-align: center; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;' target="_blank">
                   Plan ahead with our 2021 Marketing Calendar
                  </a>
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                 </p>
                 <h5 align="center" style="text-align: center; color: #878584; font-family: 'Space Mono', monospace; font-weight: normal; line-height: 24px; word-wrap: normal; font-size: 14px; -webkit-font-smoothing: antialiased; letter-spacing: 5px; text-transform: uppercase; margin: 72px 0 2.25rem; padding: 0;">
                  <span>
                   From the Blog
                  </span>
                 </h5>
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                  <span>
                   <span>
                    Read our Latest Articles
                   </span>
                  </span>
                 </h2>
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                         <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                          <img align="center" src="https://inboxflows.com/_/image/https%253A%252F%252Fstorage.googleapis.com%252Fleadpages-home.appspot.com%252Fleadpages_blog%252F2020%252F11%252FBlog-Feature%25402x-2-scaled.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdG9yYWdlLmdvbyJ9:1kkvNS:HEGxAbu-qPVMr4ZuoD7gtExkH4ZoIccreNXhzG9rOmE" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0px; border: 0px none;"/>
                         </a>
                         <br/>
                         <span apercu="" pro="" style="">
                          <span style="font-size: 18px; padding-bottom: 36px;">
                           <strong>
                            The Upside Down Homepage
                           </strong>
                          </span>
                         </span>
                         <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                          Have you ever heard of an Upside-Down Homepage? It’s a simplified homepage structure that can make your lead generation and conversion efforts way more effective.
                         </p>
                         <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                          This is an older post that we recently edited and refreshed because it’s still such a valuable topic that everyone can benefit from.
                         </p>
                         <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 9px 0 54px; padding: 0;'>
                          <span style="font-size: 18px; padding-bottom: 18px; padding-top: 18px;">
                           <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                            <span>
                             Read more →
                            </span>
                           </a>
                          </span>
                         </p>
                         <span apercu="" pro="" style="">
                          <span style="font-size: 18px; padding-bottom: 36px;">
                           <strong>
                            How The Content Planner Went from $150k in Cancelled Events to a Thriving New Business Model in 48 Hours
                           </strong>
                          </span>
                         </span>
                         <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                          How do you go from $150K in losses to a hugely profitable new business model in just two days? Check out Kat Gaskin’s story for inspiring your own growth story during the pandemic.
                         </p>
                         <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 9px 0 54px; padding: 0;'>
                          <span style="font-size: 18px; padding-bottom: 18px; padding-top: 18px;">
                           <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                            <span>
                             Read more →
                            </span>
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                         </p>
                         <span apercu="" pro="" style="">
                          <span style="font-size: 18px; padding-bottom: 36px;">
                           <strong>
                            Lead Magnets with Leadpages: Host and Instantly Deliver Lead Magnets and Opt-in Offers
                           </strong>
                          </span>
                         </span>
                         <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                          Growing your email list with opt-in offers? Learn how to host and instantly deliver digital files (for free) with Leadpages—no third-party email apps or high-tech automations required!
                         </p>
                         <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 9px 0 54px; padding: 0;'>
                          <span style="font-size: 18px; padding-bottom: 18px; padding-top: 18px;">
                           <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                            <span>
                             Read more →
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                           </a>
                          </span>
                         </p>
                        </td>
                       </tr>
                      </tbody>
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                <![endif]-->
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                 <hr style="width: 100%; height: 0px; margin: 4rem auto; border: 1px solid #e7e6e6;"/>
                 <h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
                  <span>
                   What else we’re reading
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                    Two Tech Juggernauts, a 28-Billion Dollar Deal, and What it Means for the Future of the Workplace.
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                  <span style="font-size: 14px;">
                   Salesforce is set to buy everyone’s favorite workplace chat platform, Slack. But what does that mean for its users?
                  </span>
                 </p>
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                  Read On →
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                     <span>
                      Forbes’ 30 Under 30 2021
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                   </strong>
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                  <span style="font-size: 14px;">
                   See who’s making the biggest waves in business, technology, healthcare, the arts, and more.
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                  <span>
                   Read On →
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