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   Unsure how to build a brand for your online business? Consider these five steps towards success.
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                                <div style="line-height: 150%;">
                                 Hi Sarah,
                                 <br/>
                                 <br/>
                                 You’ve put in the hard work and built your business, so why do you need to build a brand as well? Simply put, a brand is a business’s identity. It’s the part of the business that connects with students and keeps them coming back.
                                 <br/>
                                 <br/>
                                 Any business owner that wants to ensure success should prioritize building a brand. Here are five simple steps to help make your mark as a creator.
                                 <br/>
                                 <br/>
                                 <br/>
                                 <span style="font-size:32px;">
                                  <span style="font-family:Times New Roman,Times,serif;line-height: 120%;">
                                   1. Know the basics
                                  </span>
                                 </span>
                                 <br/>
                                 <br/>
                                 Ask yourself—why does your business exist, and what is its purpose? Use your “why” to craft a mission statement that fits why you started in the first place.
                                 <br/>
                                 <br/>
                                 <br/>
                                 <span style="font-family:Times New Roman,Times,serif;line-height: 120%;">
                                  <span style="font-size:32px;">
                                   2. Be consistent
                                  </span>
                                 </span>
                                 <br/>
                                 <br/>
                                 Consistency is key when it comes to the longevity of your business. Establishing trust is crucial for brand loyalty, so showing up regularly is a must.
                                 <br/>
                                 <br/>
                                 <br/>
                                 <span style="font-size:32px;">
                                  <span style="font-family:Times New Roman,Times,serif;line-height: 120%;">
                                   3. Choose your marketing channels
                                  </span>
                                 </span>
                                 <br/>
                                 <br/>
                                 There are so many social media channels out there. But you don’t necessarily need to be on all of them at once. The key is to start small and expand as you grow.
                                 <br/>
                                 <br/>
                                 <br/>
                                 <span style="font-family:Times New Roman,Times,serif;">
                                  <span style="font-size:32px;line-height: 120%;">
                                   4. Establish your expertise
                                  </span>
                                 </span>
                                 <br/>
                                 <br/>
                                 As a business owner, establishing your presence as an expert in your niche can boost brand awareness and credibility. You just have to be willing to put yourself out there.
                                 <br/>
                                 <br/>
                                 <br/>
                                 <span style="font-family:Times New Roman,Times,serif;">
                                  <span style="font-size:32px;line-height: 120%;">
                                   5. Create a community
                                  </span>
                                 </span>
                                 <br/>
                                 <br/>
                                 Your community members are your brand ambassadors. They can help you expand your reach and grow your business. You want students to be dedicated not only to your product, but also to whatever else you have to offer in the future.
                                 <br/>
                                 <br/>
                                 These tips are only the beginnings of brand building.
                                 <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline;" title="Read on for more suggestions on how to stake your claim with a brand that sticks">
                                  Read on for more suggestions on how to stake your claim with a brand that sticks
                                 </a>
                                 .
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