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                       AI is transforming digital advertising - from real-time ad optimization to AI agents engaging with ads on customers' behalf. As traditional AdTech strategies become outdated, and privacy concerns reshape the landscape, staying competitive means adopting a new approach.
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                       We asked leaders from McGaw, Tredence Inc, and Mammoth Growth to share their perspectives on this AdTech evolution. From attribution modeling to privacy-first targeting,
                       <strong>
                        <a style="color: #0263e0; text-decoration: underline;" target="_blank">
                         here’s their advice for staying ahead
                        </a>
                       </strong>
                       .
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                           Read the report
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                        P.S.
                       </strong>
                       If you’d prefer to have a customized conversation, unique to your specific use cases, we recommend
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                        <strong>
                         <a style="color: #0263e0; text-decoration: underline;" target="_blank">
                          booking a 1:1 demo with a Twilio Segment expert today
                         </a>
                        </strong>
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                       !
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