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                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; margin-top: 0; padding-top: 0; text-align: left !important">
                   <a style="color: #1251ba" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F1228521%252Fb12ef09523b09752c17932a7%252Fhotjar-small-tall%2525E2%252580%252593training.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPPz:JfDmnjtYvEZ5p0kBzgxINbv6YG6Lj0UlUcE3vOB2uyA" style="margin: 17px 0; max-width: 100%"/>
                   </a>
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                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Hi User,
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Today, in the Hotjar Action Plan, we are looking at how asking the right questions at key moments in your visitors' journey can drive big improvements with Hotjar Polls.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   If you would rather fast track through the plan, you can
                   <a style="color: #1251ba" target="_blank">
                    see all 10 steps here
                   </a>
                   .
                  </p>
                  <h1 align="left" class="intercom-align-left" style="color: #282F33; font-size: 26px; font-weight: normal; line-height: 33px; margin-bottom: 7px; margin-top: 30px; text-align: left !important">
                   Discover your Visitors' Drivers
                  </h1>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <i>
                    Estimated time: 15 mins
                    <br/>
                    Difficulty: Low
                   </i>
                  </p>
                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; text-align: left !important">
                   <a style="color: #1251ba" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F1242502%252F079344ed01f702cbc944ee52%252FScreen%252520Shot%2525202015-05-17%252520at%25252017.21.23.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPPz:JfDmnjtYvEZ5p0kBzgxINbv6YG6Lj0UlUcE3vOB2uyA" style="margin: 17px 0; max-width: 100%"/>
                   </a>
                  </div>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <br/>
                   By asking direct questions to your Visitors you will get a quick understanding of why they are on your site… and what can make them stay longer. The answers you will collect can be used to make your site's design and copy
                   <b>
                    more relevant and persuasive
                   </b>
                   .
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   So create a Feedback Poll now asking the following question:
                  </p>
                  <h2 align="center" class="intercom-align-center" style="color: #282F33; font-size: 18px; font-weight: bold; margin: 30px 0 7px; text-align: center !important">
                   "Quick question: What is missing on this page?"
                  </h2>
                  <table align="center" class="intercom-container intercom-align-center" style="margin: 17px auto 16px; text-align: center !important">
                   <tbody>
                    <tr>
                     <td bgcolor="#f4364c" style="background-color: #f4364c; border-radius: 3px; font-family: Helvetica, Arial, sans-serif; margin: 0; padding: 12px 35px">
                      <a class="intercom-h2b-button" style="background-color: #f4364c; border: 1px none rgba(0,0,0,0.2); border-radius: 5px; color: #FFF; display: inline-block; font-size: 14px; font-weight: bold; min-height: 20px; text-decoration: none" target="_blank">
                       Setup a Feedback Poll Now
                      </a>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                  <h2 align="left" class="intercom-align-left" style="color: #282F33; font-size: 18px; font-weight: bold; margin: 30px 0 7px; text-align: left !important">
                   Important tips...
                  </h2>
                  <ol style="list-style-type: decimal; margin: 0 0 20px 40px; padding: 0">
                   <li>
                    Use an open ended ‘Long text answer’. This will allow you to get juicy answers rather than forcing your visitors to choose a pre-existing answer you created.
                   </li>
                   <li>
                    Trigger the poll to appear after 5 seconds to maximize replies.
                   </li>
                   <li>
                    Read through your responses and make sure that on your site you are using the same words / terminology your visitors use.
                   </li>
                  </ol>
                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; text-align: left !important">
                   <a style="color: #1251ba" target="_blank">
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                   Over the coming days I will be sharing the next steps in the action plan – as well as my personal tips on how to get the best results.
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                   If you would rather not receive these 'training and tips' emails just drop me a reply and I will take you off this list.
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                   Best,
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                   David
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                   Hotjar CEO &amp; Founder
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                   David
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                  from Hotjar
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