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   all the happenings in hiyo-land. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                                  <a class="kl-img-link" style="color:#FAF6EF; text-decoration:none; display:block">
                                   <img alt="hiyo" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FX6gVSm%252Fimages%252Fc7f4a030-dfa7-4c2b-acd5-e0d36e4e9ea5.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTQwNjk1NDYuMzA4MzQ1OH0:1uhtcI:tOiYGuETgFiH5p0mjFda2ob3p9xM_qDqLxH14RXuKpM" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="hiyo" width="600"/>
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                                  <img alt="to//from: july 2025" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FX6gVSm%252Fimages%252Fbf6ef289-f27d-4ea7-bc57-bff2cca3772e.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTQwNjk1NDYuMzA4NjIwN30:1uhtcI:xyDZ4-QRgneAwAxM0aq1qDaGhlNkvpSs4dVB0clSqL4" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="to//from: july 2025" width="600"/>
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                               <tbody>
                                <tr>
                                 <td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
                                  <img alt="hey hiyo fam, george here, one of the founders of hiyo back with the third installment of to//from, a monthly letter from me to you keeping you up to date on the latest happenings in hiyo-land." src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FX6gVSm%252Fimages%252F225e298a-4120-4bc6-963a-6510cb99f798.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTQwNjk1NDYuMzA4NzkwNH0:1uhtcI:lfa_vingt9fF0UPsjKLHX8fCH912pKz1gocs97yPqr0" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="hey hiyo fam, george here, one of the founders of hiyo back with the third installment of to//from, a monthly letter from me to you keeping you up to date on the latest happenings in hiyo-land." width="600"/>
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                         <td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
                          <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
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                              <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
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                                 <td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
                                  <img alt="a floaty fourth july kicked off with the nationwide celebration of our independence. in keeping with that theme, i think hiyo is, 
at our core, trying to declare independence from the millennia-old societal expectation that you have to drink alcohol to have fun in a social setting. we’re declaring independence from boring soda waters and lime at the bar! declaring independence from days wasted due to the night before’s activities! let delicious freedom ring!  " src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FX6gVSm%252Fimages%252Ffdd3ee9f-3b28-4716-ab6e-a13829c80e5b.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTQwNjk1NDYuMzA4OTM4NX0:1uhtcI:5FuV-Ffg-oppGAI1m1IFuNIECw5xJEYtZ2pnJnXjs7Y" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="a floaty fourth july kicked off with the nationwide celebration of our independence. in keeping with that theme, i think hiyo is, 
at our core, trying to declare independence from the millennia-old societal expectation that you have to drink alcohol to have fun in a social setting. we’re declaring independence from boring soda waters and lime at the bar! declaring independence from days wasted due to the night before’s activities! let delicious freedom ring!  " width="600"/>
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                                  <img alt="divider line" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FX6gVSm%252Fimages%252Fa868e8cd-d0e8-4b18-ab25-83aec757d9eb.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTQwNjk1NDYuMzA5MDgzfQ:1uhtcI:ensF5T0YasYEoteaJ4lysJfw3HI9Y2iWjMdHvkbeznM" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="divider line" width="600"/>
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                                  <img alt="OUR SIXTH 
SOCIAL TONIC this month, we launched your new favorite summertime sipper, pineapple coconut. 
it’s like a piña colada, but without the loads of sugar and extra cals. pro tip: crack a can next to a body of water...  it just hits different. " src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FX6gVSm%252Fimages%252F179f4e5b-5564-4b2f-8bf8-0a28f65c2ff4.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTQwNjk1NDYuMzA5MjMwOH0:1uhtcI:mSL7tUbqLVzuD6pQUF2jrzLDKTMubMu7cYmIHfztgZg" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="OUR SIXTH 
SOCIAL TONIC this month, we launched your new favorite summertime sipper, pineapple coconut. 
it’s like a piña colada, but without the loads of sugar and extra cals. pro tip: crack a can next to a body of water...  it just hits different. " width="600"/>
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                                 <td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
                                  <img alt="divider line" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FX6gVSm%252Fimages%252Fa868e8cd-d0e8-4b18-ab25-83aec757d9eb.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTQwNjk1NDYuMzA5Mzg0OH0:1uhtcI:VpC8lTR2idwp9YS2-bGY5oPrZG4-7_NmqSisB9rG0bg" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="divider line" width="600"/>
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                       <tbody>
                        <tr>
                         <td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
                          <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
                           <tbody>
                            <tr>
                             <td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
                              <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
                               <tbody>
                                <tr>
                                 <td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
                                  <img alt="A MOMENT FOR 
THE MUSIC my inner child had a big 
moment when hiyo sponsored 
vans warped tour long beach. 
i grew up listening to this type of music. in fact, the first warped tour i ever went to, my mom dropped me off. when she picked me up, i only had one shoe after losing the other crowd surfing. this time, i went home with both shoes and a giddy smile after sipping hiyo all weekend long and belting out the songs that defined my adolescence. " src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FX6gVSm%252Fimages%252Fc9428fd9-cbbd-4764-aeeb-fd970c10a81f.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTQwNjk1NDYuMzA5NTM0OH0:1uhtcI:V016m7p9EVl3DX-Bl9VmuHx1ZY0NsBekEgk0i-gmaRs" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="A MOMENT FOR 
THE MUSIC my inner child had a big 
moment when hiyo sponsored 
vans warped tour long beach. 
i grew up listening to this type of music. in fact, the first warped tour i ever went to, my mom dropped me off. when she picked me up, i only had one shoe after losing the other crowd surfing. this time, i went home with both shoes and a giddy smile after sipping hiyo all weekend long and belting out the songs that defined my adolescence. " width="600"/>
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                             <td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
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                                  <img alt="divider line" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FX6gVSm%252Fimages%252Fa868e8cd-d0e8-4b18-ab25-83aec757d9eb.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTQwNjk1NDYuMzA5Njc1fQ:1uhtcI:dUFOD8LCrl8xiiRXFjsqBTn172exFlCChDNow0Bzw44" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="divider line" width="600"/>
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                     <div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
                      <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
                       <tbody>
                        <tr>
                         <td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
                          <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
                           <tbody>
                            <tr>
                             <td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
                              <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
                               <tbody>
                                <tr>
                                 <td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
                                  <img alt="NEW + NATIONWIDE last but certainly not least, we launched at all locations of a little health food grocer called whole foods market. 
i’ll never forget the feeling of opening the email that said that we were accepted into their stores. it was a swell of emotions—from joy, to fear of failing, to unbridled excitement, to inspiration, to the profound pride of sitting in a dream realized. that dream doesn’t happen without people like yourselves loving hiyo, supporting us through our stumbles, celebrating our wins, and telling all your friends, so thank you.    " src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FX6gVSm%252Fimages%252Fa816de40-e529-4d05-a928-b6a6e697471b.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTQwNjk1NDYuMzA5ODIzfQ:1uhtcI:azmNhOy9ZlDy2JCZNeJis-3zEpTBBuRoqQXGrRR3QDQ" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="NEW + NATIONWIDE last but certainly not least, we launched at all locations of a little health food grocer called whole foods market. 
i’ll never forget the feeling of opening the email that said that we were accepted into their stores. it was a swell of emotions—from joy, to fear of failing, to unbridled excitement, to inspiration, to the profound pride of sitting in a dream realized. that dream doesn’t happen without people like yourselves loving hiyo, supporting us through our stumbles, celebrating our wins, and telling all your friends, so thank you.    " width="600"/>
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                                  <a class="kl-img-link" style="color:#FAF6EF; text-decoration:none; display:block">
                                   <img alt="read more on our blog" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FX6gVSm%252Fimages%252F58a25664-9d4a-4be9-ae77-030e1de347ab.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTQwNjk1NDYuMzA5OTY2M30:1uhtcI:iQIIIOFxCzbSdcAbgom4zOZuTjlMWAospKW1JPB446M" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="read more on our blog" width="600"/>
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        <!--[if mso | IE]><table align="center" border="0" cellpadding="0" cellspacing="0" class="kl-section-outlook" style="width:600px;" width="600" ><tr><td style="line-height:0px;font-size:0px;mso-line-height-rule:exactly;"><![endif]-->
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             <!--[if mso | IE]><table role="presentation" border="0" cellpadding="0" cellspacing="0"><table align="center" border="0" cellpadding="0" cellspacing="0" class="" style="width:600px;" width="600" bgcolor="#414042" ><tr><td style="line-height:0px;font-size:0px;mso-line-height-rule:exactly;"><![endif]-->
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                             <td align="center" style="font-size:0px;padding:0px;word-break:break-word;">
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                              </p>
                              <!--[if mso | IE]><table align="center" border="0" cellpadding="0" cellspacing="0" style="border-top:solid 2px #F5EDDF;font-size:1px;margin:0px auto;width:564px;" role="presentation" width="564px" ><tr><td style="height:0;line-height:0;"> &nbsp;
</td></tr></table><![endif]-->
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                              <div style="font-family:'acumin-pro', Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:12px;font-style:Normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#F8F2E9;">
                               <p style="margin-bottom:0; margin-left:0; margin-right:0; margin-top:0; padding-bottom:0; text-align:center; letter-spacing:0; line-height:170%">
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