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           <td colspan="2" style="color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 1px; letter-spacing: 0px; line-height: 120%; padding: 0px;">
            PLUS: Cross-industry innovation on fleek.
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                 <td align="right" bgcolor="#ffffff" style="background: #ffffff; color: #BFBFBF; font-size: 13px; line-height: 20px; padding: 10px; text-align: right;">
                  October 19, 2020
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                  <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FThe_Hustle_logo_20201016152214.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMCO:OUsM_W8Qn_b7HlMFBlmbd76v8RoPGMbccLqfHA-yxNI" style="width: 250px;" width="250"/>
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                 <td align="center" bgcolor="#ffffff" style="background: #ffffff; color: #bfbfbf; font-size: 15px; line-height: 20px; padding: 5px 0px; text-align: center;">
                  TOGETHER WITH
                 </td>
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                   <img alt="Miso Robotics" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FMISO_logo_20200928163332_20201016152300.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMCO:OUsM_W8Qn_b7HlMFBlmbd76v8RoPGMbccLqfHA-yxNI" style="max-width: 150px; width: auto;"/>
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   If you’re reading this intro, that means you opened this email (we think). If you got a
                   <strong>
                    Golden Ticket
                   </strong>
                   , you’re probably throwing your laptop or smartphone against the wall in celebration. If you didn’t, keep opening the email this week for a chance at destroying your electronics.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Big Idea
              </td>
             </tr>
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="SoftBank CEO" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Figf_20201019021341.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMCO:OUsM_W8Qn_b7HlMFBlmbd76v8RoPGMbccLqfHA-yxNI" style="height: auto; width: 100%;"/>
               </a>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How is SoftBank’s CEO doing? (Actually, not so bad.)
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This time last year, Masayoshi Son was the laughingstock of the investing world.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The SoftBank CEO had bet a big part of his ~$99B super-VC Vision Fund on WeWork and -- pardon our French -- it ate sh*t.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The 63-year-old billionaire is not the type to dwell, though.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 He lost $70B in 2000 when the dotcom bubble burst
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But still had the intestinal fortitude to cut a $20m check to a little-known Chinese entrepreneur named Jack Ma. That investment in Alibaba is now worth $100B+, or a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 5000x
                </a>
                return. #FlexingOnEm
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Post-WeWork, Son has shed a ton of assets to make room for more bets. He raised
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $80B
                </a>
                + in cash by selling stakes in SoftBank’s Japanese telecoms unit, T-Mobile, Alibaba, and the entirety of chip designer
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 ARM
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Some of that money has gone into a massive Big Tech options bet (e.g., $AMZN, $GOOGL) dubbed the “
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 NASDAQ Whale
                </a>
                .”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The Vision Fund was in the red but rallied
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the 3 years of its existence the fund is up ~10%, according to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Economist
                 </em>
                </a>
                . While the NASDAQ has returned 10x over the same period, some of Son’s bets that have gone public are doing nicely:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  10X Genomics
                 </strong>
                 (an increase of ~11x on invested capital)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Guardant Health
                 </strong>
                 (8.5x)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Vir Biotech
                 </strong>
                 (3.6x)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Slack
                 </strong>
                 and
                 <strong>
                  Uber
                 </strong>
                 (meh)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The Vision Fund still has stakes in hot startups that are benefiting massively from the post-pandemic digital reality: DoorDash, ByteDance (TikTok parent) and Coupang (South Korea’s Amazon).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 SoftBank is raising a SPAC because… why not?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s concern that Son could use this popular financing vehicle to bring one of his dud
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 startups
                </a>
                to the markets (FYI: if Son SPACs WeWork, we’re shutting down
                <em>
                 The Hustle
                </em>
                ).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The Vision Fund has already placed $83B across 92 firms while a second (less famous) Vision Fund has done 13 deals, per
                <em>
                 The Economist.
                </em>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In a (maybe) apocryphal fundraising story, Son told Saudi Arabia’s Crown Prince, “give me $100B and I’ll give you $1T.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Well, Vision Fund 1 is a 12-year investment vehicle, meaning we have 9 years to go… so Masa may very well get the last laugh.
               </p>
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           <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 12px; text-transform: uppercase;">
            Snippets
           </td>
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           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Nextdoor, the neighbor-based social network,
              </strong>
              may go public with a value of
              <a style="color: #d62829; text-decoration: none;">
               $5B
              </a>
              . Its virtual groups have been used to report on
              <del>
               tupperware returns
              </del>
              COVID safety.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Homeshoppin’ is poppin’:
              </strong>
              QVC and HSN have
              <a style="color: #d62829; text-decoration: none;">
               souped up
              </a>
              their live-streaming retail biz during the pandemic.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Ad crumbs:
              </strong>
              With a number of large companies pulling ads from Facebook, that
              <a style="color: #d62829; text-decoration: none;">
               money
              </a>
              is ending up on Snap and Pinterest.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Price wars:
              </strong>
              Mobile carriers want to lock in customers on the 5G wave, so they’re heavily discounting the
              <a style="color: #d62829; text-decoration: none;">
               iPhone 12
              </a>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Don’t laugh
              </strong>
              … but Cisco wants to make Webex as “
              <a style="color: #d62829; text-decoration: none;">
               cool
              </a>
              ” as Zoom (HAHAHHAHHAHHAHA).
             </li>
            </ul>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Beg, Borrow, Steal
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="pit crew" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fpit_crew_20201019021716.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMCO:OUsM_W8Qn_b7HlMFBlmbd76v8RoPGMbccLqfHA-yxNI" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                How businesses can find innovation from anywhere
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The Ferrari F1 pit crew is a case study in efficiency. In the GIF above, it takes them a mere
                <strong>
                 ~3.5 seconds
                </strong>
                to swap out a race car’s tires.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And as it turns out, studying this team’s efficiency was beneficial to other fields: A children’s hospital in England integrated aspects of the pit crew’s process to help prevent post-surgery deaths.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Interdisciplinarity at its finest
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the mid-1990s, the Great Ormond Street Hospital for Children in London conducted a 2-year review of its surgical process and realized its handover procedure was causing errors that severely compromised patient safety.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So, they videotaped their process and
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 sent it
                </a>
                to an F1 pit crew team to ask for advice.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One key suggestion was to improve the handover choreography among team members. For example, the anesthetist was assigned the same coordinating role as a pit crew’s “lollipop man” (the person who waves in the car).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                After implementing the changes, the hospital’s error rate declined by
                <strong>
                 66%
                </strong>
                , according to Wharton professor
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Ethan Mollick
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 This isn’t the first borrowed innovation
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The OG version is
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Henry Ford
                </a>
                adapting processes from the meatpacking industry to make car assembly lines. Per
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Harvard Business Review
                 </em>
                </a>
                , more recent versions include:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  3M
                 </strong>
                 , which found a solution to deal with facial skin infections by
                 <a style="color: #d62829; text-decoration: none;">
                  consulting
                 </a>
                 theatrical make-up artists
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 An
                 <strong>
                  escalator company
                 </strong>
                 that
                 <a style="color: #d62829; text-decoration: none;">
                  copied
                 </a>
                 techniques from the mining industry to install escalators in shopping malls
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To
                <em>
                 find
                </em>
                these innovations,
                <em>
                 HBR
                </em>
                suggests looking to industries that are:
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Distant from your own (to maximize the novelty of the solutions)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 More advanced (they’ve solved the hardest problems)
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now if you’ll excuse us, we’re going to go find a way to integrate this innovation into our newsletter business:
               </p>
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            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              Forget $QQQ. If you’re into investing, check out Miso
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              Miso Robotics
             </a>
             , to be exact.
            </p>
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             They’re the brains behind
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              Flippy the Frying Robot
             </a>
             , the AI assistant chef working alongside kitchen staff at restaurants like White Castle.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Flippy’s numbers are
             <em>
              crazy
             </em>
             -- like, +300% margins for restaurants crazy -- which puts Miso Robotics in prime position to be a main player in the up-and-coming cloud kitchen market.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Want to get in on the ground floor? Check out their
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               Stay Calm and Fundraise On
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               <img alt="Mental Health" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FDigital_Health1_20201019023221.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMCO:OUsM_W8Qn_b7HlMFBlmbd76v8RoPGMbccLqfHA-yxNI" style="height: auto; width: 100%;"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                As people deal with pandemic stress, the business of keeping you zen is booming
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We all have that friend who had the most “life-changing experience” during their 2-week meditation retreat in northern Thailand.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While some used to mock these free souls, everyone is now trying to calm their minds amid the insanity of quarantine life -- many at the push of a button.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Mental health
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 startups
                </a>
                have attracted ~$1.4B in funding through the first 9 months of the year, already more than all of 2019, according to Pitchbook.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 There have been a string of mental health mega-rounds
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A good chunk of this funding has come from 9-figure deals:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Amwell
                 </strong>
                 , which provides behavioral health and telehealth services, raised $194m in May before going
                 <a style="color: #d62829; text-decoration: none;">
                  public
                 </a>
                 last month
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Mindstrong
                 </strong>
                 , a platform to provide therapy for severe mental health issues, raised
                 <a style="color: #d62829; text-decoration: none;">
                  $100m
                 </a>
                 in May
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Lyra Health
                 </strong>
                 , which deals with digital behavioral health, raised
                 <a style="color: #d62829; text-decoration: none;">
                  $110m
                 </a>
                 in August
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now, Calm wants to (somewhat ironically) get in on the mania, with a reported fundraise of
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $150m
                </a>
                at a $2.2B valuation.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 There’s been a massive spike in mental health issues
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 CDC study
                </a>
                from June revealed that
                <strong>
                 31%
                </strong>
                of Americans struggled with anxiety or depression.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                These figures are a scary jump from
                <strong>
                 &lt;10%
                </strong>
                in 2019, almost certainly related to stressors brought on by the pandemic.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This dramatic rise -- combined with the ease of accessing mental health apps and a dearth of direct flights to Southeast Asia -- means the money will likely keep rolling into this space.
               </p>
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                <strong>
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                  Inventions That Changed The World
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            TRENDS
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             <strong>
              All signal, no noise
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Since launching our Trends product in 2019, one of our most beloved features is our signals. Each week, we share 3 signals — trends that 95%+ of the population is sleeping on — and show you exactly where the opportunity is. Here are just a few of our winners:
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Last October, we wrote about the
              <a style="color: #d62829; text-decoration: none;">
               world of insect edibles
              </a>
              . A year later, Ÿnsect (home of the world’s most expensive bug farm) raised another $224m.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Last December, we wrote about the
              <a style="color: #d62829; text-decoration: none;">
               thriving business of Halodoc
              </a>
              (telemedicine in Indonesia) and how their adoption of 2m+ users could be mimicked in North America. Fast forward and although Halodoc is not a public company, Teladoc is up nearly 300% in the same time period.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              In January, we talked about the immense opportunity in
              <a style="color: #d62829; text-decoration: none;">
               Apple’s AirPods business
              </a>
              , which alone was bringing in more revenue than Shopify, Twitter, or Spotify. Apple’s market cap has gone up nearly 50% since the signal was written. And just this month, ex-Apple execs
              <a style="color: #d62829; text-decoration: none;">
               raised $30m for Humane
              </a>
              , trying to capitalize on the opportunity in next-gen wearables.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              At the beginning of the pandemic, we wrote about
              <a style="color: #d62829; text-decoration: none;">
               the growing sensation of Everesting
              </a>
              , which is literally hiking up and down a hill so many times in one session, so that it’s equivalent to scaling Everest. In just a few months, the number of Everestings has more than doubled. In the same feature, we highlighted
              <a style="color: #d62829; text-decoration: none;">
               Zwift
              </a>
              , which recently raised its Series C at a valuation of $1B+, alongside other home fitness winners like Peloton.
             </li>
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             But, it’s not just the industry bigwigs. We’ve had people within our community build successful businesses off of the back of other signals, including
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              DTC plant subscriptions
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             ,
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              dalgona coffee
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             , and
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              tiny homes
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             .
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             We’ve built up a
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             This global cloud company needs an experienced pro to lead its brand, engagement, and performance engagement teams.
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               Senior Data Scientist (Machine Learning),
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                Coursera
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             <strong>
              :
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             Flex those computational muscles with this online learning platform.
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              <strong>
               :
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             This gig’s for someone who knows how to make marketing messages personal.
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             This position is brand-spanking new. Is it for you? Check it out.
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                Procore
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             If you know enterprise SaaS sales and think there’s nothing sweeter than talking to the C-suite, you’ll def wanna click this one.
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