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   When I was younger, so much younger than today...
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   I totally needed tons of help in every way, and I found it. Thanks, Sarah.
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                          Somebody needs your help
                         </h1>
                         <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#556575 !important; font-style:normal; font-weight:normal; font-size:18px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                          In 2007, if I had wanted to know how to outsource a call centre to the Philippines, there was a conference for that. And if I wanted to learn "The Nordstrom Way," there was a book for that. But there was very little help specific to the sort of online customer service I was trying to create.
                         </p>
                         <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#556575 !important; font-style:normal; font-weight:normal; font-size:18px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                          So when I finally met up with
                          <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                           Sarah Hatter
                          </a>
                          at SXSW, it was a huge deal. Sarah was leading a support team for another popular SaaS app at the time, and we both had a moment of “Finally, another person who does my job!” For years afterwards, we swapped stories, shared ideas, and learned from each other’s mistakes.
                         </p>
                         <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#556575 !important; font-style:normal; font-weight:normal; font-size:18px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                          Today, with SaaS applications in every conceivable market, there are many more people I can learn from and plenty of others I can share my experience with. One way I do that is through our
                          <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                           Ask Help Scout column
                          </a>
                          , where I answer real questions from people like you.
                         </p>
                         <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#556575 !important; font-style:normal; font-weight:normal; font-size:18px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                          If you have a question you would like answered, hit reply and let me know. You can stay anonymous if that helps, and even if I can’t answer it myself, I can find someone who can.
                         </p>
                         <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#556575 !important; font-style:normal; font-weight:normal; font-size:18px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                          I encourage you to share your own expertise, too. We forget so easily that
                          <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                           other people don't know what we know
                          </a>
                          , and the people following the path behind you would love to learn from you. You don’t have to be a speaker or a writer — just listen well and tell your own stories.
                         </p>
                         <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#556575 !important; font-style:normal; font-weight:normal; font-size:18px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                          Join a community like
                          <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                           Support Driven
                          </a>
                          or
                          <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                           CX Accelerator
                          </a>
                          , and look for someone who could use your help. They will appreciate it, and you will learn from the experience, too.
                         </p>
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                            Mat Patterson
                            <br/>
                            <span style="color: #556575; font-size: 15px; font-style: italic; font-weight: 400;">
                             Help Scout
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                    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; width:100%; max-width:600px; border-collapse:collapse" width="100%">
                     <tbody>
                      <tr>
                       <td class="hs-richtext-wrapper" style="border-collapse:collapse; mso-line-height-rule:exactly; word-break:break-word; width:100%; padding:0px 35px 12px 35px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.8 !important; color:#556575 !important; font-style:normal; font-weight:normal; font-size:18px !important" width="100%">
                        <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module-0-0-1_" style="color: inherit; font-size: inherit; line-height: inherit;">
                         <h1 style="margin:0; mso-line-height-rule:exactly; line-height:1.2 !important; font-size:36px !important; margin-top:30px; margin-bottom:30px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#1d2b36 !important; font-style:normal; font-weight:500 !important">
                          A Customer Service Advice Column for Actual Humans
                         </h1>
                         <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#556575 !important; font-style:normal; font-weight:normal; font-size:18px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                          In Ask Help Scout, I answer real questions from current and future customer service professionals about hiring and being hired, leadership, SLAs, cherry picking, and more.
                         </p>
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                   <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                    <!-- Buttons Module -->
                    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; max-width:600px; width:100%; border-collapse:collapse" width="100%">
                     <tbody>
                      <tr>
                       <td class="hs-buttons-wrapper" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0px 35px 12px 35px">
                        <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; width:100%; border-collapse:collapse" width="100%">
                         <tbody>
                          <tr>
                           <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                            <!-- CTA Button 1 -->
                            <!--Uses a "bulletproof" button design from https://buttons.cm/ as a fallback for Outlook -->
                            <!--[if mso]>
                            <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://www.helpscout.com/customer-service-advice/" style="height:50px;v-text-anchor:middle;width:200px;color:#ffffff !important;text-decoration:none;" arcsize="10%" stroke="f" fillcolor="#1292EE">
                            <w:anchorlock/>
                            <center>
                          <![endif]-->
                            <a bgcolor="#1292EE" class="hs-primary-button" data-hs-link-id="1" style="mso-line-height-rule:exactly; display:inline-block; padding:17px 30px; margin-bottom:18px; background-color:#1292EE; border-radius:4px; color:#ffffff !important; transition:all 0.2s ease-in; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:18px; line-height:1; text-decoration:none !important" target="_blank">
                             <span style="color: #ffffff !important;">
                              <font color="#ffffff">
                               Read The Column
                              </font>
                             </span>
                            </a>
                            <!--[if mso]>
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                          <![endif]-->
                           </td>
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                         </tbody>
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            <style type="text/css">
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  @media all and (min-width: 480px) {
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    .hs-buttons-wrapper {padding: 0px 50px 12px 50px !important;}
    .hs-illustration-wrapper {padding: 15px 50px 0px 38px !important;}
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  @media (prefers-color-scheme: dark ) {
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  [data-ogsc] .hs-primary-button {color: #ffffff !important;}
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           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-2" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - 30px Spacer Module -->
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<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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               <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
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- Image is 285px wide - but flexible height
-->
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<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; width:100%; border-collapse:collapse" width="100%">
             <tbody>
              <tr>
               <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; width:100%; max-width:600px; border-collapse:collapse" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
                    <div style="text-align: center; direction: rtl; max-width: 600px; font-size: 0;">
                     <!--[if mso]>
              <table role="presentation" width="100%" dir="rtl">
              <tr>
              <td style="width: 300px; padding: 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-image-column" style="width: 100%; max-width: 286px; display: inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-image-wrapper">
                       <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                        <img alt="HS-Working-from-Home-with-Kids" class="hs-row-image" height="auto" loading="lazy" sizes="(max-width: 1247px) 100vw, 1247px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FImported%2520sitepage%2520images%252FHS-Working-from-Home-with-Kids.png%253Fwidth%253D2494%2526height%253D1404%2526upscale%253Dtrue%2526name%253DHS-Working-from-Home-with-Kids.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mieQF:nxKm_RaSaiOrJWwAQfkOy62dzkZSftbPVQX4ax5u9s8" srcset="https://email.helpscout.com/hs-fs/hubfs/Imported%20sitepage%20images/HS-Working-from-Home-with-Kids.png?upscale=true&amp;width=2494&amp;height=1404&amp;upscale=true&amp;name=HS-Working-from-Home-with-Kids.png 1247w, https://email.helpscout.com/hs-fs/hubfs/Imported%20sitepage%20images/HS-Working-from-Home-with-Kids.png?upscale=true&amp;width=4988&amp;height=2808&amp;upscale=true&amp;name=HS-Working-from-Home-with-Kids.png 2494w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; display:block; width:285px; height:auto; border-radius:4px" width="285"/>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              <td style="width:50%; padding: 25px 25px 0px 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-text-column" style="width:100%; max-width: 296px; display:inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-text-wrapper" style="padding: 25px 25px 0px 25px; display:inline-block; vertical-align: middle; width: 100%; max-width: 231px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-style: normal; font-weight: 500; font-size: 18px; color: #1d2b36; line-height: 1.4; text-align:left;">
                       <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" data-hs-cos-field="row_text" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" id="hs_cos_wrapper_module-0-0-3_" style="color: inherit; font-size: inherit; line-height: inherit;">
                        How to Stay Productive While Working from Home With Kids
                       </div>
                       <a class="read-more-link" data-hs-link-id="1" style="mso-line-height-rule:exactly; margin-top:20px; display:inline-block; vertical-align:middle; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:15px; color:#1292EE; text-decoration:none !important" target="_blank">
                        Read more
                        <span style="display: inline-block; vertical-align: middle; height: 33px; font-size: 20px;">
                         ›
                        </span>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              </tr>
              </table>
              <![endif]-->
                    </div>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             .hs-row-text-wrapper a:hover, .hs-row-text-wrapper a:focus, .hs-row-text-wrapper a:active {color: #0077CC !important;}
 @media all and (max-width: 599px) {
      .hs-row-text-wrapper {padding: 25px 25px 0px 25px !important;  width: 100% !important; max-width: 85% !important;}
      .hs-row-text-column {max-width: 450px !important;}
      .hs-row-image-column {max-width: 450px !important;}
      .hs-row-image-wrapper {padding: 0 10px !important;}
      .hs-row-image {width: 100% !important;}  
    }
  @media all and (min-width: 600px) {
      .hs-row-text-wrapper {padding: 0px 25px 0px 40px !important;}
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           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-4" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Row Module -->
            <!-- Notes: -->
            <!--
- Image is 285px wide - but flexible height
-->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; width:100%; border-collapse:collapse" width="100%">
             <tbody>
              <tr>
               <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; width:100%; max-width:600px; border-collapse:collapse" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
                    <div style="text-align: center; direction: rtl; max-width: 600px; font-size: 0;">
                     <!--[if mso]>
              <table role="presentation" width="100%" dir="rtl">
              <tr>
              <td style="width: 300px; padding: 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-image-column" style="width: 100%; max-width: 286px; display: inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-image-wrapper">
                       <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                        <img alt="customer-service-examples" class="hs-row-image" height="auto" loading="lazy" sizes="(max-width: 1124px) 100vw, 1124px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FImported%2520sitepage%2520images%252Fcustomer-service-examples.png%253Fwidth%253D2248%2526height%253D1260%2526upscale%253Dtrue%2526name%253Dcustomer-service-examples.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mieQF:nxKm_RaSaiOrJWwAQfkOy62dzkZSftbPVQX4ax5u9s8" srcset="https://email.helpscout.com/hs-fs/hubfs/Imported%20sitepage%20images/customer-service-examples.png?upscale=true&amp;width=2248&amp;height=1260&amp;upscale=true&amp;name=customer-service-examples.png 1124w, https://email.helpscout.com/hs-fs/hubfs/Imported%20sitepage%20images/customer-service-examples.png?upscale=true&amp;width=4496&amp;height=2520&amp;upscale=true&amp;name=customer-service-examples.png 2248w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; display:block; width:285px; height:auto; border-radius:4px" width="285"/>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              <td style="width:50%; padding: 25px 25px 0px 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-text-column" style="width:100%; max-width: 296px; display:inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-text-wrapper" style="padding: 25px 25px 0px 25px; display:inline-block; vertical-align: middle; width: 100%; max-width: 231px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-style: normal; font-weight: 500; font-size: 18px; color: #1d2b36; line-height: 1.4; text-align:left;">
                       <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" data-hs-cos-field="row_text" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" id="hs_cos_wrapper_module-0-0-4_" style="color: inherit; font-size: inherit; line-height: inherit;">
                        10 Customer Service Response Templates and Examples
                       </div>
                       <a class="read-more-link" data-hs-link-id="1" style="mso-line-height-rule:exactly; margin-top:20px; display:inline-block; vertical-align:middle; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:15px; color:#1292EE; text-decoration:none !important" target="_blank">
                        Read more
                        <span style="display: inline-block; vertical-align: middle; height: 33px; font-size: 20px;">
                         ›
                        </span>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              </tr>
              </table>
              <![endif]-->
                    </div>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
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            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
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 @media all and (max-width: 599px) {
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            <!--Help Scout - Row Module -->
            <!-- Notes: -->
            <!--
- Image is 285px wide - but flexible height
-->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; width:100%; border-collapse:collapse" width="100%">
             <tbody>
              <tr>
               <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; width:100%; max-width:600px; border-collapse:collapse" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
                    <div style="text-align: center; direction: rtl; max-width: 600px; font-size: 0;">
                     <!--[if mso]>
              <table role="presentation" width="100%" dir="rtl">
              <tr>
              <td style="width: 300px; padding: 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-image-column" style="width: 100%; max-width: 286px; display: inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-image-wrapper">
                       <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                        <img alt="A person takes a cupcake from a tray offered by a baker" class="hs-row-image" height="auto" loading="lazy" sizes="(max-width: 1247px) 100vw, 1247px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FImported%2520sitepage%2520images%252Fcustomer-support-hero.png%253Fwidth%253D2494%2526height%253D1404%2526upscale%253Dtrue%2526name%253Dcustomer-support-hero.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mieQF:nxKm_RaSaiOrJWwAQfkOy62dzkZSftbPVQX4ax5u9s8" srcset="https://email.helpscout.com/hs-fs/hubfs/Imported%20sitepage%20images/customer-support-hero.png?upscale=true&amp;width=2494&amp;height=1404&amp;upscale=true&amp;name=customer-support-hero.png 1247w, https://email.helpscout.com/hs-fs/hubfs/Imported%20sitepage%20images/customer-support-hero.png?upscale=true&amp;width=4988&amp;height=2808&amp;upscale=true&amp;name=customer-support-hero.png 2494w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; display:block; width:285px; height:auto; border-radius:4px" width="285"/>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              <td style="width:50%; padding: 25px 25px 0px 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-text-column" style="width:100%; max-width: 296px; display:inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-text-wrapper" style="padding: 25px 25px 0px 25px; display:inline-block; vertical-align: middle; width: 100%; max-width: 231px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-style: normal; font-weight: 500; font-size: 18px; color: #1d2b36; line-height: 1.4; text-align:left;">
                       <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" data-hs-cos-field="row_text" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" id="hs_cos_wrapper_module-0-0-5_" style="color: inherit; font-size: inherit; line-height: inherit;">
                        Visit Sea Sat, the Customer Service Restaurant
                       </div>
                       <a class="read-more-link" data-hs-link-id="1" style="mso-line-height-rule:exactly; margin-top:20px; display:inline-block; vertical-align:middle; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:15px; color:#1292EE; text-decoration:none !important" target="_blank">
                        Read more
                        <span style="display: inline-block; vertical-align: middle; height: 33px; font-size: 20px;">
                         ›
                        </span>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              </tr>
              </table>
              <![endif]-->
                    </div>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             .hs-row-text-wrapper a:hover, .hs-row-text-wrapper a:focus, .hs-row-text-wrapper a:active {color: #0077CC !important;}
 @media all and (max-width: 599px) {
      .hs-row-text-wrapper {padding: 25px 25px 0px 25px !important;  width: 100% !important; max-width: 85% !important;}
      .hs-row-text-column {max-width: 450px !important;}
      .hs-row-image-column {max-width: 450px !important;}
      .hs-row-image-wrapper {padding: 0 10px !important;}
      .hs-row-image {width: 100% !important;}  
    }
  @media all and (min-width: 600px) {
      .hs-row-text-wrapper {padding: 0px 25px 0px 40px !important;}
    }
            </style>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Footer Module -->
            <!-- Notes: -->
            <!-- 
Multiple tables are used to control the responsive layout. With custom media queries for
some limited changes in dark mode where it is supported.
See https://css-tricks.com/ideas-behind-responsive-emails/ 
-->
            <!-- Add 60px of spacing above the footer module -->
            <div class="spacer" style="line-height:60px; height:60px; mso-line-height-rule: exactly; width: 100%;">
            </div>
            <!--1st table is a container table giving the full width background color primarily -->
            <table align="center" bgcolor="#F9FAFA" border="0" cellpadding="0" cellspacing="0" class="hs-footer-container" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; background-color:#F9FAFA; width:100%; border-collapse:collapse" width="100%">
             <tbody>
              <tr>
               <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:50px 15px 10px 15px; width:100%" width="100%">
                <!-- Container table which primarily gives us the 600px container width -->
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; max-width:600px; width:100%; border-collapse:collapse" width="100%">
                 <tbody>
                  <tr>
                   <td class="hs-footer-logo-wrapper" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; padding-bottom:20px" width="100%">
                    <!-- In The Works Logo, 162px x 43px not in its own table as not responsive -->
                    <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                     <img alt="Help Scout" height="30" loading="" sizes="(max-width: 100px) 100vw, 100px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fhs-monogram.png%253Fwidth%253D200%2526height%253D240%2526upscale%253Dtrue%2526name%253Dhs-monogram.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mieQF:nxKm_RaSaiOrJWwAQfkOy62dzkZSftbPVQX4ax5u9s8" srcset="https://email.helpscout.com/hs-fs/hubfs/hs-monogram.png?upscale=true&amp;width=200&amp;height=240&amp;upscale=true&amp;name=hs-monogram.png 100w, https://email.helpscout.com/hs-fs/hubfs/hs-monogram.png?upscale=true&amp;width=400&amp;height=480&amp;upscale=true&amp;name=hs-monogram.png 200w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; width:auto; height:30px" width="auto"/>
                    </a>
                   </td>
                  </tr>
                  <tr>
                   <td class="hs-footer-address-wrapper" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; border-bottom:1px solid #E5E4E3" width="100%">
                    <!-- Two tables here to manage the address area and social media graphics -->
                    <!-- Table one has the address, unsubscribe and view as webpage links -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; width:76.2%; min-width:300px; border-collapse:collapse" width="76.2%">
                     <tbody>
                      <tr>
                       <td class="hs-footer-address" style="border-collapse:collapse; mso-line-height-rule:exactly; word-break:break-word; padding-bottom:30px; color:#314351; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.8">
                        100 City Hall Plaza
                        <br/>
                        5th Floor  •  Boston, MA 02108
                        <br/>
                        <a data-hs-link-id="0" data-viewaswebpage="true" style="mso-line-height-rule:exactly; color:#314351 !important; text-decoration:underline !important" target="_blank">
                         view in your web browser
                        </a>
                        |
                        <a data-hs-link-id="0" data-unsubscribe="true" style="mso-line-height-rule:exactly; color:#314351 !important; text-decoration:underline !important" target="_blank">
                         unsubscribe
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                    <!-- Table two has the Social Media Logos -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; min-width:131px; width:23.8%; border-collapse:collapse" width="23.8%">
                     <tbody>
                      <tr>
                       <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
                        <!-- Twitter logo-->
                        <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                         <img alt="Twitter-1" height="20" loading="lazy" sizes="(max-width: 99px) 100vw, 99px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FTwitter-1.png%253Fwidth%253D198%2526height%253D160%2526upscale%253Dtrue%2526name%253DTwitter-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mieQF:nxKm_RaSaiOrJWwAQfkOy62dzkZSftbPVQX4ax5u9s8" srcset="https://email.helpscout.com/hs-fs/hubfs/Twitter-1.png?upscale=true&amp;width=198&amp;height=160&amp;upscale=true&amp;name=Twitter-1.png 99w, https://email.helpscout.com/hs-fs/hubfs/Twitter-1.png?upscale=true&amp;width=396&amp;height=320&amp;upscale=true&amp;name=Twitter-1.png 198w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                       <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
                        <!-- Facebook logo-->
                        <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                         <img alt="Facebook-sq" height="20" loading="lazy" sizes="(max-width: 80px) 100vw, 80px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FFacebook-sq.png%253Fwidth%253D160%2526height%253D160%2526upscale%253Dtrue%2526name%253DFacebook-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mieQF:nxKm_RaSaiOrJWwAQfkOy62dzkZSftbPVQX4ax5u9s8" srcset="https://email.helpscout.com/hs-fs/hubfs/Facebook-sq.png?upscale=true&amp;width=160&amp;height=160&amp;upscale=true&amp;name=Facebook-sq.png 80w, https://email.helpscout.com/hs-fs/hubfs/Facebook-sq.png?upscale=true&amp;width=320&amp;height=320&amp;upscale=true&amp;name=Facebook-sq.png 160w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                       <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
                        <!-- Linked In logo-->
                        <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                         <img alt="LinkedIn-sq" height="20" loading="lazy" sizes="(max-width: 81px) 100vw, 81px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FLinkedIn-sq.png%253Fwidth%253D162%2526height%253D160%2526upscale%253Dtrue%2526name%253DLinkedIn-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mieQF:nxKm_RaSaiOrJWwAQfkOy62dzkZSftbPVQX4ax5u9s8" srcset="https://email.helpscout.com/hs-fs/hubfs/LinkedIn-sq.png?upscale=true&amp;width=162&amp;height=160&amp;upscale=true&amp;name=LinkedIn-sq.png 81w, https://email.helpscout.com/hs-fs/hubfs/LinkedIn-sq.png?upscale=true&amp;width=324&amp;height=320&amp;upscale=true&amp;name=LinkedIn-sq.png 162w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                       <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
                        <!-- Instagram logo-->
                        <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                         <img alt="Instagram-sq" height="20" loading="lazy" sizes="(max-width: 81px) 100vw, 81px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FInstagram-sq.png%253Fwidth%253D162%2526height%253D162%2526upscale%253Dtrue%2526name%253DInstagram-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mieQF:nxKm_RaSaiOrJWwAQfkOy62dzkZSftbPVQX4ax5u9s8" srcset="https://email.helpscout.com/hs-fs/hubfs/Instagram-sq.png?upscale=true&amp;width=162&amp;height=162&amp;upscale=true&amp;name=Instagram-sq.png 81w, https://email.helpscout.com/hs-fs/hubfs/Instagram-sq.png?upscale=true&amp;width=324&amp;height=324&amp;upscale=true&amp;name=Instagram-sq.png 162w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                  <tr>
                   <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; padding-top:20px" width="100%">
                    <!-- Three tables to manage the Scribble image, Made by... and the copyright text -->
                    <!-- Table one has the scribble image-->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; margin-top:4px; width:10%; min-width:60px; border-collapse:collapse" width="10%">
                     <tbody>
                      <tr>
                       <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                        <img alt="hs-scribble" height="15" loading="lazy" sizes="(max-width: 222px) 100vw, 222px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fhs-scribble.png%253Fwidth%253D444%2526height%253D122%2526upscale%253Dtrue%2526name%253Dhs-scribble.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mieQF:nxKm_RaSaiOrJWwAQfkOy62dzkZSftbPVQX4ax5u9s8" srcset="https://email.helpscout.com/hs-fs/hubfs/hs-scribble.png?upscale=true&amp;width=444&amp;height=122&amp;upscale=true&amp;name=hs-scribble.png 222w, https://email.helpscout.com/hs-fs/hubfs/hs-scribble.png?upscale=true&amp;width=888&amp;height=244&amp;upscale=true&amp;name=hs-scribble.png 444w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; height:15px; width:auto" width="auto"/>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                    <!-- Table two has the Created by text -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; width:67.3%; min-width:310px; border-collapse:collapse" width="67.3%">
                     <tbody>
                      <tr>
                       <td class="hs-footer-madeby" style="border-collapse:collapse; mso-line-height-rule:exactly; word-break:break-word; padding-bottom:10px; color:#1D2B36; font-weight:500; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.8">
                        Made by hand in over 75 cities around the world.
                       </td>
                      </tr>
                     </tbody>
                    </table>
                    <!-- Table three has the copyright text -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" class="hs-footer-copyright-table" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; min-width:120px; width:21.1%; border-collapse:collapse" width="21.1%">
                     <tbody>
                      <tr>
                       <td class="hs-footer-copyright" style="border-collapse:collapse; mso-line-height-rule:exactly; word-break:break-word; padding-bottom:10px; color:#556575; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.8">
                        © 2021 Help Scout
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <style type="text/css">
             @media (prefers-color-scheme: dark ) {
      .hs-footer-container {
        background-color: #1E1E1E;
      }
      .hs-footer-address {
        color: #A7B3BE;
      }
      .hs-footer-madeby {
        color: #D1DAE3;
      }
      .hs-footer-copyright {
        color: #A7B3BE;
      }
    }
  /* data-ogsc tag targets Outlook email clients */    
    [data-ogsc] .hs-footer-container {
        background-color: #1E1E1E;
      }
    [data-ogsc] .hs-footer-address {
        color: #A7B3BE;
      }
    [data-ogsc] .hs-footer-madeby {
        color: #D1DAE3;
      }
    [data-ogsc] .hs-footer-copyright {
        color: #A7B3BE;
      }
    [data-ogsc] .hs-footer-address-wrapper {
        border-bottom: 1px solid #000000;
      }
  /* Tweak the padding up on screens larger than 600px */
  @media all and (min-width: 600px) {
    .hs-footer-address {
        padding-bottom: 40px !important;
      }
    .hs-footer-copyright {
        text-align: right !important;
      }
  }
            </style>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
         <!--[if gte mso 9]></td></tr></table><![endif]-->
        </div>
       </div>
      </td>
     </tr>
    </tbody>
   </table>
  </div>
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fe3t%252FBto%252F5A%252B113%252FckxP204%252FVVySp_2JlkTMW7s0yMX2XyLy9W2nfwL34ztN9TW2F3MQQ3D7Bqj112/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mieQF:nxKm_RaSaiOrJWwAQfkOy62dzkZSftbPVQX4ax5u9s8" style="display:none!important;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important" width="1"/>
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