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   📄  Where there’s a will…
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   Plus: One pricey luxury cruise, a penguin game, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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               You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
               <a data-hs-link-id="0" data-hs-link-id-v2="tFSrbVUN" style="color:#192733; text-decoration:underline !important" target="_blank">
                prizes here
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               .
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              <br/>
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               Share your link:
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               https://thehustle.co/?ref=950fce10a7
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               Share The Hustle:
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               https://thehustle.co/?ref=950fce10a7
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             <br/>
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              Check your referral progress &amp; prizes
              <a data-hs-link-id="3" data-hs-link-id-v2="T/hBDVGM" style="color:#192733; text-decoration:underline !important" target="_blank">
               here
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  If a coworker called you “intense” after that last meeting, maybe it’s time to take your talents elsewhere. Perhaps to snack brand Takis, which is currently searching for a Chief Intensity Officer. The company’s CIO title comes with a $30k prize and a paid brand ambassador role for a content creator who embodies “intense flavor, chaotic energy, and unapologetic presence.” BRB, pasting that into our performance reviews.
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
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                <img align="middle" alt="A machine pours orange liquid into two white reusable water bottles." class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FDripl-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DDripl-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3Njg5OTU4ODUuOTI0MjE3fQ:1viWdh:lB0TlDDVozfERKb500deJELl3T48IAbVMWYdhr-GvRg" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   The office water cooler gets a sustainable upgrade
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  Many offices supply employees with single-use bottles and unhealthy options when it comes to beverages. (The other problem: No one stocks the fridge when you work from home.)
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Brussels-based startup
                  <a data-hs-link-id="0" data-hs-link-id-v2="Xff/7ODZ" style="color:#192733" target="_blank">
                   Dripl
                  </a>
                  builds smart dispensers to bring beverages to the office without the waste. Its system — which was first
                  <a data-hs-link-id="0" data-hs-link-id-v2="b4N0x0DJ" style="color:#192733" target="_blank">
                   prototyped
                  </a>
                  with second-hand Coca-Cola machine parts in a garage — dispenses water and flavored beverages into a user’s cup with the touch of a button for more sustainable workday sips.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  The startup has already helped eliminate an estimated 15m single-use packages and amassed 500+ customers. Backed by a recent ~$4.6m funding round, Dripl has lofty ambitions to wipe 1B single-use cups from the planet — and, equally as important, keep you hydrated while gossiping around the office water cooler.
                  <br/>
                  <br/>
                  <span style="color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
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                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Another round:
                    </span>
                    <span style="font-weight: normal;">
                     Las Vegas’s Sphere
                    </span>
                    has become a
                    <a data-hs-link-id="0" data-hs-link-id-v2="7JDWMjBq" style="color:#192733" target="_blank">
                     hot ticket
                    </a>
                    and now, Maryland Gov. Wes Moore has
                    <a data-hs-link-id="0" data-hs-link-id-v2="g0xT4UQa" style="color:#192733" target="_blank">
                     announced
                    </a>
                    a smaller, 6k-seat Sphere planned for the National Harbor in Maryland near Washington, D.C. Developers estimate it could have an economic impact of $1B+ annually and create 4.7k+ jobs.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <span style="font-weight: normal;">
                    <span style="font-weight: bold;">
                     Safer scans:
                    </span>
                    BioticsAI
                   </span>
                   <a data-hs-link-id="0" data-hs-link-id-v2="9mWzZO8J" style="color:#192733" target="_blank">
                    received
                   </a>
                   FDA clearance for its AI software, which analyzes fetal ultrasounds for potential defects. CEO Robhy Bustami told
                   <span style="font-style: italic;">
                    TechCrunch
                   </span>
                   that while ultrasounds are commonly used to monitor pregnancies, low-quality images can result in misdiagnosis.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: normal;">
                   </span>
                   <p style="line-height:150%">
                    <span style="font-weight: normal;">
                     <span style="font-weight: bold;">
                      Absolutely beaming:
                     </span>
                     Overview Energy
                    </span>
                    <span style="font-weight: bold;">
                    </span>
                    used a laser to
                    <a data-hs-link-id="0" data-hs-link-id-v2="5Tvu6VfT" style="color:#192733" target="_blank">
                     beam energy
                    </a>
                    from an aircraft at ~16.4k feet above ground to solar panels in Pennsylvania. Not just for fun (though it was probably fun?), but to demo its plan to use satellites to beam energy from the sun to Earth, fueling solar farms even at night.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: normal;">
                     <span style="font-weight: bold;">
                      Cow cognition:
                     </span>
                     Veronika, an Austrian cow,
                    </span>
                    <span style="font-weight: bold;">
                    </span>
                    has been
                    <a data-hs-link-id="0" data-hs-link-id-v2="r8B5ZLub" style="color:#192733" target="_blank">
                     observed
                    </a>
                    using sticks to scratch herself. Why should you care? It indicates that cows — like crows and dolphins — can use tools, and are smarter than once believed. Researchers believe Veronika’s intelligence may have emerged because she’s a pet who interacts with humans.
                    <br/>
                    <br/>
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   SPREADSHEET STARTERS
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="8nP3MdM+" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Financial-Planning-Templates-1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FFinancial-Planning-Templates-1.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DFinancial-Planning-Templates-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3Njg5OTU4ODUuOTI0MzUyfQ:1viWdh:A1m7OiEo3LzAlRDZEXyhYMzhurjz2gcTNp2EIvVbS6s" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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              </tr>
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           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  Clean sheets for managing your money
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Spreadsheets alone can’t quell your shopaholic habits, but they’re definitely a solid place to start.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Take
                  <a data-hs-link-id="1" data-hs-link-id-v2="uCWukCty" style="color:#192733" target="_blank">
                   seven financial planning templates
                  </a>
                  , fit for both business and personal expenses, and start tracking your cash flow like a healthy adult.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  Templates for boundless budgeting:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Personal finance
                  </li>
                  <li aria-level="1">
                   Spending allocation
                  </li>
                  <li aria-level="1">
                   Cash flow tracking
                  </li>
                  <li aria-level="1">
                   Balance sheet
                  </li>
                  <li aria-level="1">
                   Profit/loss statements
                  </li>
                  <li aria-level="1">
                   Financial projections
                  </li>
                  <li aria-level="1">
                   Stock portfolio
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Seven spending staples — free of charge.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="mQ8Gcjfg" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Know your numbers
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
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<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="7H/Y9T8l" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A document labeled 'Last Will and Testament' in front of a leather folder. A silver pen rests on top." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FEstate.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DEstate.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3Njg5OTU4ODUuOTI0NDY5NX0:1viWdh:m-ASypKohK5-9UkvJB-r1yiuRBrQevC8f2JdjRywP0Q" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
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           </div>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <h2 style="margin:0; line-height:150%; font-size:22px">
                  Estate planning is fintech’s next frontier
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Estate planning is no longer confined to dusty offices with three last names on the door — entrepreneurs are giving it a digital makeover.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Fintech startups are racing to modernize responsibilities like drafting wills and setting up trusts:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="XAOJsYP2" style="color:#192733" target="_blank">
                    Trust &amp; Will
                   </a>
                   launched
                   <a data-hs-link-id="0" data-hs-link-id-v2="8p6hPQkC" style="color:#192733" target="_blank">
                    EstateOS
                   </a>
                   — an AI-supported legacy planning platform that transforms static documents into adaptable plans.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="Dz/PgYJh" style="color:#192733" target="_blank">
                    Childfree Trust
                   </a>
                   offers a subscription-based fiduciary platform to support the growing base of childless Americans.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="oJM9RUvz" style="color:#192733" target="_blank">
                    Eazewell
                   </a>
                   , a startup co-founded by NBA stars Russell Westbrook and Kemba Walker, uses AI to aid end-of-life planning (for people, not basketball careers).
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Estate planning is crucial. No one wants to fight over money while grieving, but few have their affairs in order:
                  <a data-hs-link-id="0" data-hs-link-id-v2="jrOcvzFE" style="color:#192733" target="_blank">
                   Only 31% of Americans have a will
                  </a>
                  , and 55% have no estate plan at all, according to a 2025 survey by Trust &amp; Will.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Why is that?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Conventional estate planning can be inconvenient and expensive. And it traditionally leans on kids' involvement, so it's struggled to keep pace with emerging trends and demographic shifts — including longer lifespans and more child-free adults.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   We're also on the cusp of the largest generational wealth transfer in history.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   An
                   <a data-hs-link-id="0" data-hs-link-id-v2="NqaqWCcz" style="color:#192733" target="_blank">
                    estimated $124T
                   </a>
                   is expected to be inherited between 2024 and 2048.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  That means an unfathomable amount of wealth is about to pass through an inaccessible legacy process — AKA the kind of situation entrepreneurs dream of.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  There are still skeptics
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  AI always raises concerns over accuracy, but that's especially relevant in estate planning. Even small mistakes can have life-altering consequences, so some critics and consumers are understandably anxious.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Also, some of these services run on subscription models, meaning living too long could make one-time document creation more cost-effective.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Regardless, you can officially brace for life after death from the comfort of your couch — and an industry is emerging around finding easier ways to make you a better-prepared, more responsible dead person.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="xBk3v7U1" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Go behind the scenes:
                  </span>
                  There’s a $1.2B startup powering the world’s biggest companies —
                  <a data-hs-link-id="0" data-hs-link-id-v2="p86g5WE6" style="color:#192733" target="_blank">
                   here’s how
                  </a>
                  it’s closing million-dollar deals.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="Over $25,000" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F%252425k.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%252425k.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3Njg5OTU4ODUuOTI0NTg2NX0:1viWdh:ID2C4nyXfUrk40vujHKykRTzWhV_MDpqmOtbOWvl-ck" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
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            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  Nightly rate for a two-story suite aboard Regent Seven Seas Cruises’ forthcoming ship, due to launch in December. The new offering — which Regent claims will be the largest all-inclusive, ultraluxe cruise ship suite to ever exist — includes a private massage room, an ocean-facing bar, and a butler, and has already been booked for at least six of the first 13 voyages,
                  <a data-hs-link-id="0" data-hs-link-id-v2="u73UyD1M" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   The Wall Street Journal
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Like airlines, cruise operators have been expanding their first-class offerings to meet growing consumer demand for more extravagant, exclusive experiences. The luxury cruise travel market has tripled in size since 2010,
                  <a data-hs-link-id="0" data-hs-link-id-v2="543tlikN" style="color:#192733" target="_blank">
                   according
                  </a>
                  to Cruise Lines International Association, with the number of passengers expected to hit ~1.3m this year, up from 310k in 2021.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                 <tbody>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333035341" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333035341_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333149673" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333149673_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <em>
                   Our readers are always cooking up cool ideas. Here’s our weekly spotlight on a
                  </em>
                  Hustle
                  <em>
                   reader working on something big.
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  Yang Cheung
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="iRj8Cu7K" style="color:#192733" target="_blank">
                   pixyit
                  </a>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “Pixyit is a creative platform that helps kids share their art, earn from it, and give back, turning everyday doodles into confidence, income, and impact.”
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The problem they’re solving:
                  </span>
                  “Kids’ creativity is undervalued, most children’s art ends up unseen, and families have no simple way to celebrate it, share it, or turn it into meaningful opportunities.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   One truly innovative thing they’re doing:
                  </span>
                  “We’re building a flywheel of good around kids’ creativity: kids share their art, feel seen, earn royalties, and every purchase gives back to youth nonprofits. Next, we’re exploring opt-in brand licensing and commercial opportunities so families can unlock bigger moments for their kids, while kids still own their work.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   What are you working on?
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="dgl8QrYV" style="color:#192733; font-style:italic" target="_blank">
                   Tell us here
                  </a>
                  <span style="font-style: italic;">
                   .
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17683301173462" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17683301173462_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17683301745793" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17683301745793_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📆
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1976, the first Concordes with commercial passengers aboard
                  <a data-hs-link-id="0" data-hs-link-id-v2="RmscT7K2" style="color:#192733" target="_blank">
                   took off
                  </a>
                  simultaneously from London’s Heathrow Airport and Orly Airport near Paris.
                  <br/>
                  <br/>
                  🐧
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  That’s a lot of
                  <a data-hs-link-id="0" data-hs-link-id-v2="7zHPZNM/" style="color:#192733" target="_blank">
                   penguins
                  </a>
                  .
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="JD/DMo7C" style="color:#192733; font-style:italic" target="_blank">
                   The Donut
                  </a>
                  delivers unbiased news in a tone that won’t dampen your morning.
                  <br/>
                  <br/>
                  🧶
                  <span style="font-weight: bold;">
                   Chill out:
                  </span>
                  with this ASMR knitting video from London’s Victoria and Albert Museum. You’ll also learn how to make a
                  <a data-hs-link-id="0" data-hs-link-id-v2="c4X6LD0W" style="color:#192733" target="_blank">
                   pair of gloves
                  </a>
                  .
                  <br/>
                  <br/>
                  🐈
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <span style="font-weight: normal;">
                   Who's
                   <a data-hs-link-id="0" data-hs-link-id-v2="+ogCJYXE" rel="noopener" style="color:#192733" target="_blank">
                    that
                   </a>
                   ?
                  </span>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   Ice cream was probably invented in the winter.
                  </span>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="EExjyYGI" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:0px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 10px 5px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17443876257693" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17443876257693_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="text-align:center; line-height:150%">
                  <span style="font-size: 14px; color: #192733;">
                   Today's email was brought to you
                  </span>
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