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            PLUS: The state of the US rental market.
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                  October 2, 2020
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   We’ve written about lots of macro trends in business and tech this year. Today, we wanted to step back and tell the stories of small US cities and towns that Big Tech has totally reshaped.
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   We’re calling it
                   <em>
                    The Hustle
                   </em>
                   ’s atlas of tech disruption. Let us know what you think.
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Population: 64k
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Cheyenne, Wyoming: American crypto hub?
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The US recently got its
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                 first crypto bank
                </a>
                -- a safe, regulator-approved place to deposit and withdraw cryptocurrencies.
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                The bank is run by a startup called Kraken. But unless you’re big in the crypto world, you might be surprised to learn what city Kraken has chosen as its home: Cheyenne, Wyoming.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Most people know Wyoming for its mountain ranges, but it has quietly become the US’s most crypto-friendly state.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What Delaware is to corporations, Wyoming is to crypto
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Most of the credit goes to Tyler Lindholm, a Wyoming state rep who
                <em>
                 WIRED
                </em>
                described as a “longtime cryptocurrency enthusiast.” Lindholm had wanted to retrofit Wyoming for the crypto crowd for a while. But when he proposed legislation in the state legislature, his colleagues laughed it off.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So a few years ago, he had an idea: Wyoming is a huge coal state, but coal profits have lately started to flame out. Crypto, he argued, could replace it as the state’s next big business.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The Cowboy State is going all in on crypto
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Over the last 2 years, Wyoming has passed a flurry of pro-crypto laws, including rules that exempt crypto from state property taxes.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now, dozens of crypto and blockchain startups have registered businesses in the state.
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               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 But don’t think crypto enthusiasts are strapping on their cowboy hats yet
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For now, most of them operate out of P.O. boxes. Kraken, for instance, has a banking license in Wyoming, but most of its operations are still in San Francisco.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Instead of an influx of crypto money, Wyoming is getting a tiny cut -- sometimes as small as the $100 corporate filing fee.
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            Snippets
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              <strong>
               Prineville, Oregon
              </strong>
              (pop: 9,253): All your Instagram likes? They’re stored in this rural town. It’s been totally reshaped by Big Data:
              <a style="color: #d62829; text-decoration: none;">
               Facebook has spent $1B+
              </a>
              building up 2 gigantic centers on cheap land outside of Prineville. Just up the road Apple has a $988m data center.
             </li>
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              <strong>
               East Wenatchee, Washington
              </strong>
              (pop: 13,190): Mining for bitcoin requires a ton of electricity. So crypto miners have flocked to towns like East Wenatchee, just off the Columbia River, where they can buy up electricity
              <a style="color: #d62829; text-decoration: none;">
               from hydroelectric dams
              </a>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Maple Heights, Ohio
              </strong>
              (pop: 23,138): Small cities used to depend on 5% fees from cable companies for revenue. With the pandemic busting budgets, many of these locales -- like Maple Heights -- are looking for additional revenue sources. One option: streaming
              <a style="color: #d62829; text-decoration: none;">
               services
              </a>
              like Netflix and Hulu.
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               Pop: 1,788
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Roundup, Montana: The town with more Amazon packages than people
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s a pretty good chance that at least one of your recent Amazon orders has
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 gone through Roundup
                </a>
                -- a tiny, 1-stoplight-town in rural Montana.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Amazon doesn’t actually have a warehouse there. Instead, Roundup has become central to its operations by accident -- and it’s all thanks to the ballooning economy of delivery “prep centers.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Wait, what’s a prep center?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Let’s take a step back: Amazon is home to a thriving industry of 3rd-party sellers. Many of them make money by trawling other retailers for huge discounts, then reselling those products.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That Nordstrom Rack overcoat they got on sale for $20? A seller can put it on Amazon for $60.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                These sellers never see their own merchandise. Instead, they ask Nordstrom Rack to ship to “prep centers.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Prep centers repackage your overcoat according to Amazon’s specifications -- for instance, removing the old price sticker -- before forwarding the package to an Amazon warehouse.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Roundup is the US’s prep center capital
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Kristal Graham, a Roundup resident, started the town’s first prep center in 2015 on a total whim.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In such a tiny town, word spreads fast. Pretty soon, a bunch of other residents started jumping on the prep center bandwagon. Now Roundup sees 3k-4k packages a day and hosts 9+ prep centers. They make about $1 per package.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s not much reason for Montana’s preeminence -- except one.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Montana has no sales tax, so sellers who list Montana prep centers as their shipping address can pocket a few extra bucks.
               </p>
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            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              Here’s the difference a CMA can make for a business:
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Certified Management Accountants are equipped with all the tools to make a difference for any business small, medium, or straight-up massive.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Here are just some of the ways expert training in
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              12 management areas
             </a>
             helps them:
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Increase company growth
              </strong>
              by streamlining operations to save money and increase margins
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Identify
              </strong>
              hiring opportunities and preventing layoffs via cost analysis
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Upgrade resiliency
              </strong>
              thanks to highly-developed risk management skills
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             If these skills sounds valuable, we’ve got good news --
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              you can become one right here
             </a>
             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             IMA offers the
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              CMA certification
             </a>
             that will allow you to make all the difference at a business in no time.
            </p>
           </td>
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           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
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             Get started today →
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Pop: 16.7k
              </td>
             </tr>
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              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fzoom_20201002021454.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMIc:lhsmn6Kw20X_rQDMOaLT7tjE4QD5OcRxR3GQeDV5Dpw" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Truckee, California: America’s foremost ‘Zoom town’
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The town of Truckee, California is pretty used to rich tech people. It sits right alongside one of the Bay Area’s favorite vacation spots: Lake Tahoe.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But as people flee the city for more spacious “Zoom towns,” Truckee has seen more Airpod-wearing city slickers than most locals can remember.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Many of those people are moving in full-time. Truckee’s housing market is up more than
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 23%
                </a>
                since the start of the pandemic.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Truckee isn’t the only place with a housing boom
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Vacation-friendly spots like Aspen, the Catskills, and Sandpoint, Idaho are also seeing an influx of full-time residents.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But maybe no other place has leapt so far to national prominence as Truckee.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Several Googlers have
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 already moved in
                </a>
                .
                <em>
                 Bloomberg
                </em>
                reported that some shops -- like Tahoe Bike Company -- had their busiest season in memory. And in Truckee public schools, like others in big ski towns,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 a bunch of new kids
                </a>
                just enrolled.
               </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Rental Market
              </td>
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Frents_20201002020926.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMIc:lhsmn6Kw20X_rQDMOaLT7tjE4QD5OcRxR3GQeDV5Dpw" style="height: auto; width: 100%;"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                Where are rents rising and falling in the US?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The pandemic has turbocharged many major tech-led trends, from remote work to ecommerce. How are these changes affecting local rental markets?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To answer this question,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Thinknum
                </a>
                -- a leading alternative data firm -- sent us data that tracks the biggest changes in average rental prices for US cities over the past 6 months.
                <br/>
                Looking at cities that Thinknum tracks, here are the markets seeing rent rise and fall the most:
               </p>
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               SPONSORED
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 This “millennial Herman Miller” sells premium home office furniture at Craigslist prices
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                How does
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Branch
                </a>
                manage to sell furniture for
                <strong>
                 ~50%
                </strong>
                of the price?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With the oldest trick in the DTC book: cutting out the middlemen.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                By skipping marketplaces, dealers, and wholesalers, Branch allows you to re-up your entire home office
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 for less than the cost of one Herman Miller chair.
                </a>
                See for yourself:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Herman Miller Aeron Chair: $1,400
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Branch Ergonomic Chair + Standing Desk: &lt;$1,000 ($299 and $699)
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Plus, their products have been rated some of the best around by The Strategist, GearPatrol, and Daily Beast. Check out their
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 newest sale here
                </a>
                … while it lasts:
               </p>
              </td>
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              <td align="center" style="padding: 10px 0px 15px; text-align: center;">
               <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
                Home (office) makeover →
               </a>
              </td>
             </tr>
            </table>
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            JOBS
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            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Managing Editor,
              </strong>
              <em>
               <strong>
                Workato
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This AI platform seeks a versatile scribe who can handle everything from SEO to consumer content to thought leadership pieces.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Director of Marketing,
              </strong>
              <em>
               <strong>
                Dataquest
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Lead a marketing dream team to spread the word about this data science learning platform.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Growth Marketing Lead,
              </strong>
              <em>
               <strong>
                Bearer
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Next-gen API architects have a hot need for a marketer to join their multicultural team.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Brand Campaign Manager,
              </strong>
              <em>
               <strong>
                Auth0
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This SaaS-y unicorn hit a growth spurt, and it needs an experienced marketer to manage integrated brand campaigns.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Educational Sales Representative,
              </strong>
              <em>
               <strong>
                Varsity Tutors
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
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             Got a background in education? Help families choose the right online learning services.
            </p>
           </td>
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            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             See more →
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                  Kids don’t like sleeping so much because they haven’t gotten bored with life yet.
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