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<span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Plus: Disney’s box office bomb, Twitter stats, a tile game, and more.
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View Online
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A woman is suing Kraft Heinz for $5m, claiming the 3.5-minute prep instructions on its Velveeta Shells & Cheese cups are misleading; it actually takes longer.
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<strong>
In today’s email:
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<strong>
Black Friday:
</strong>
Online sales were hot.
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<strong>
Chart:
</strong>
Facebook cleaned up its feed.
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Digits:
</strong>
Butter, weed, and other wild stats.
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Around the web:
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Keyboard cleaning, most-borrowed books, penguin checkups, and more cool internet finds.
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🎧 On the go?
<a style="color: #192733; text-decoration: underline !important;">
Listen to today’s 10-minute podcast
</a>
to hear Jacob and Rob discuss wild numbers from the holiday weekend, from Black Friday stats to a World Cup battle over who gets to permanently keep James Corden.
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The big idea
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Black Friday boomed online
</h2>
</td>
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<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
For a shopping holiday known for overnight campouts and
<a style="color: #192733; text-decoration: underline !important;">
irrational customer behavior
</a>
, in-person retail was kinda mild.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Although in-person visits increased
<a style="color: #192733; text-decoration: underline !important;">
2.9%
</a>
from last year, analysts
<a style="color: #192733; text-decoration: underline !important;">
told
</a>
<em>
Retail Dive
</em>
that the long queues of yore had vanished, while
<em>
Business Insider
</em>
<a style="color: #192733; text-decoration: underline !important;">
shared
</a>
photos of mostly empty Walmart stores.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Ecommerce, however…
</strong>
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
… was big. Customers spent a record
<strong>
$9.1B+
</strong>
online,
<a style="color: #192733; text-decoration: underline !important;">
per
</a>
<em>
CNBC
</em>
, citing estimates from Adobe Analytics.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Some other fun stats:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Electronics, toys, and fitness equipment sales were all up
<strong>
200%+
</strong>
compared to an average October day
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
48% of online sales were done by phone, up 4% from 2021
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
<a style="color: #192733; text-decoration: underline !important;">
BNPL
</a>
payments were up
<strong>
78%
</strong>
from the previous week
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Adobe expects
<strong>
$11.2B
</strong>
in sales on Cyber Monday, a 5.1% YoY increase
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Meanwhile, Shopify
<a style="color: #192733; text-decoration: underline !important;">
announced
</a>
its best Black Friday ever, with global sales of $3.3B+, up 17% YoY.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Among large retailers, Walmart was the
<a style="color: #192733; text-decoration: underline !important;">
top dog
</a>
online, per data from Captify, which tracks web searches.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Amazon, which led last year, dropped to fourth behind Target and Kohl’s.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Why the increase?
</strong>
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<a style="color: #192733; text-decoration: underline !important;">
Inflation
</a>
, for one. Shoppers may have dropped more on less this year.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
But the strength of online sales likely relied on convenience and a shift in consumer habits:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Consumers now
<a style="color: #192733; text-decoration: underline !important;">
favor
</a>
online shopping, especially millennials and Gen Xers
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Salesforce reported BOPIS (buy-online-pickup-in-store) sales, popular during the pandemic, were up 20% compared to other days
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Shoppers still
<a style="color: #192733; text-decoration: underline !important;">
want deals
</a>
, but also flexible payment options, like BNPL, amid economic uncertainty
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Fun fact:
</strong>
Black Friday is the
<a style="color: #192733; text-decoration: underline !important;">
busiest day
</a>
of the year for plumbers. Why? Clogged sinks and garbage disposals due to Thanksgiving cooking.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1ozcLn:BhHrtj7cX3uyT_mVPYxyqUo4cLwsViw3nIJZfG6CdSU" width="22"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1ozcLn:BhHrtj7cX3uyT_mVPYxyqUo4cLwsViw3nIJZfG6CdSU" width="26"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1ozcLn:BhHrtj7cX3uyT_mVPYxyqUo4cLwsViw3nIJZfG6CdSU" width="26"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1ozcLn:BhHrtj7cX3uyT_mVPYxyqUo4cLwsViw3nIJZfG6CdSU" width="26"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 0px;">
TRENDING
</td>
</tr>
<tr style="padding-top: 10px;">
<td bgcolor="#EAF0F6" style="background-color: #EAF0F6; border-radius: 10px; padding: 5px;">
<table>
<tr>
<td class="dark-bg h2020 ignore-defaults" style="font-size: 16px; padding: 5px;">
<img alt="eyeball wearing a hat" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwhats-trending-icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1ozcLn:BhHrtj7cX3uyT_mVPYxyqUo4cLwsViw3nIJZfG6CdSU" style="width: 70px; height: auto;" width="70"/>
</td>
<td class="dark-bg h2020 ignore-defaults" style="font-size: 16px; padding: 5px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Stats:
</strong>
Elon Musk
<a style="color: #192733; text-decoration: underline !important;">
shared slides
</a>
revealing new Twitter sign-ups and user activity are at all-time highs. He also
<a style="color: #192733; text-decoration: underline !important;">
said
</a>
if Apple and Google were to kick Twitter off their app stores, he’d make a new phone.
</p>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Disney’s
</strong>
latest animated feature,
<em>
Strange World
</em>
,
<a style="color: #192733; text-decoration: underline !important;">
pulled in
</a>
$11.9m this weekend, the company’s worst box office debut since
<em>
The Emperor’s New Groove
</em>
in 2000.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
The FCC
</strong>
<a style="color: #192733; text-decoration: underline !important;">
banned
</a>
products from Huawei, ZTE, and multiple other Chinese telecom providers in an effort to limit the number of Chinese products on US networks.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Nielsen
</strong>
<a style="color: #192733; text-decoration: underline !important;">
reported
</a>
the Thanksgiving afternoon NFL game between the Cowboys and Giants garnered 42m viewers, making it the most-watched regular season game on record.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Frontier Airlines
</strong>
cut its customer service phone line,
<a style="color: #192733; text-decoration: underline !important;">
requiring
</a>
passengers to instead use its website, live chat, or social media.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Tesla
</strong>
<a style="color: #192733; text-decoration: underline !important;">
recalled
</a>
~80k vehicles in China due to software and seat belt issues.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Leveling the field:
</strong>
The blog squad wrote about tech startups
<a style="color: #192733; text-decoration: underline !important;">
building
</a>
innovative products to make health care more equitable.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Chart
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="fb-feed-graphic" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Facebook-Bait-v2_20221128013707.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1ozcLn:C9F_6tvDZb50eQV0dHyCS1Ue0PecDUcnz4F0Vjbuuic" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr valign="top">
<td align="left" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding: 5px 0px 10px;">
Olivia Heller
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Facebook took out the trash
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Last year, Facebook began publishing a quarterly transparency
<a style="color: #192733; text-decoration: underline !important;">
report
</a>
to fight criticism that the platform amplifies divisive content.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
While the reports helped mitigate those fears, they
<a style="color: #192733; text-decoration: underline !important;">
introduced
</a>
a new concern — that Facebook’s most popular posts were “trash,” per
<em>
The Wall Street Journal
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
To fix the problem…
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
… Meta had to define what makes content trashy.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
The company pulled members from its product, user-experience, and integrity teams to identify what users consider “trashy” content, and how to avoid promoting those posts.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
With plans to incorporate more short-form videos into the feed, Meta also built a separate system to define low-quality posts in Reels.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
The results have been immediate, but Facebook has work to do. Though the top 100 posts are cleaner than before, the top 500 are still littered with “trash.”
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Plus,
</strong>
the content now dominating the feed — celebrity news, memes, and Reels videos — isn’t exactly the most stimulating brain food.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
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<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
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</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1ozcLn:BhHrtj7cX3uyT_mVPYxyqUo4cLwsViw3nIJZfG6CdSU" width="26"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
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<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Cyber Monday Sale
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #192733; text-decoration: underline !important;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-trends_cybermonday_Facebook%2520Post%2520%25E2%2580%2593%25201_20221128014122.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1ozcLn:C9F_6tvDZb50eQV0dHyCS1Ue0PecDUcnz4F0Vjbuuic" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
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Numbers
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<tr>
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<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Digits: Butter, weed, and more wild numbers
</h2>
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<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
1)
</strong>
In November 2021, West Virginians purchased the most butter per capita of any US state, at
<a style="color: #192733; text-decoration: underline !important;">
<strong>
10.7 ounces
</strong>
</a>
per shopper, per Instacart data. Hawaiians bought the least butter, at 3.3 ounces per shopper.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
2)
</strong>
New York State has been slow to issue retail licenses for selling marijuana, and now farms there have ~300k pounds of marijuana —
<a style="color: #192733; text-decoration: underline !important;">
<strong>
worth $750m
</strong>
</a>
— just sitting around at risk of going bad.
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<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
3)
</strong>
A group of cryptocurrency entrepreneurs delivered a
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<strong>
12k-pound
</strong>
</a>
, $600k+ metal sculpture of Elon Musk’s head on a goat’s body riding a rocket to Tesla’s headquarters in Austin.
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<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
4)
</strong>
So far this year, Jeff Bezos’ billionaire ex-wife, MacKenzie Scott, has donated
<a style="color: #192733; text-decoration: underline !important;">
<strong>
$1,990,800,000
</strong>
</a>
across 343 organizations supporting marginalized communities.
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</strong>
Toy brands are paying
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$75k-$300k
</strong>
</a>
to the families of ultra-popular YouTube child stars to make videos of them playing with their products.
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In 1520, Ferdinand Magellan
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📚 That’s cool:
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Brooklyn Public Library
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celebrated
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Where the Wild Things Are
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⌨️ How to:
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Clean
</a>
your dirty keyboard.
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<strong>
🌳 Cure boredom:
</strong>
A simple, relaxing
<a style="color: #192733; text-decoration: underline !important;">
game
</a>
where you arrange tiles to build a city.
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<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
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🐧 Aww:
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And now, weighing a
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penguin
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.
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