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           <td colspan="2" style="color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 1px; letter-spacing: 0px; line-height: 120%; padding: 0px;">
            PLUS: A definitive guide on pricing models.
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                  October 20, 2020
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                  <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FThe_Hustle_logo_20201016152214.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMBt:-IhYb9USO1YayEyixd1vQ6Z5L5kqKXQ6LYKx8tCw_dA" style="width: 250px;" width="250"/>
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                  TOGETHER WITH
                 </td>
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                   <img alt="Policygenius" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FPolicy_genius_20200515015533_20201009155359.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMBt:-IhYb9USO1YayEyixd1vQ6Z5L5kqKXQ6LYKx8tCw_dA" style="max-width: 150px; width: auto;"/>
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Yo, Trung here. I’ll be honest, I don’t want to talk about these
                   <strong>
                    Golden Tickets
                   </strong>
                   anymore -- but people are telling me the prizes are pretty dope. So do your boi a solid and keep opening that email so the powers that be can leave me alone.
                   <em>
                    TL;DR We’re hiding golden tickets in the email every day this week -- if you get one, we’re sending you a prize.
                   </em>
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   BTW: The
                   <em>
                    Willy Wonka
                   </em>
                   movie kinda sucks. It’s probably Gene Wilder’s 8th-best flick…
                   <em>
                    Blazing Saddles
                   </em>
                   is way better, IMO.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Big Idea
              </td>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                This startup has created avatars for 1000s of celebrities. Now its tech is open to the public.
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Genies
                </a>
                is a leading avatar tech company.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For the past year, the LA-based
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 startup
                </a>
                has spun up avatars for thousands of athletes (Russell Westbrook, Victor Oladipo) and celebrities (J-Lo, Offset, Rihanna, and Justin Bieber).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Starting today, everyday users can get into the avatar action.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Genies launches its new software development kit (SDK)
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Giphy and Gucci are the company’s first partners. Users across these platforms can now create their own personalized 3D Genie avatars.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Each app will have different functionality:
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  GIPHY
                 </strong>
                 will allow users to access their avatars in GIFs
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Gucci
                 </strong>
                 will let users dress in -- you guessed it -- digital Gucci gear
                </li>
               </ul>
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                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FGucci_SDK_Genies_20201020004506.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMBt:-IhYb9USO1YayEyixd1vQ6Z5L5kqKXQ6LYKx8tCw_dA" style="height: auto; width: 100%;" width="600"/>
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               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Celebrities are an ideal training ground
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Ringer
                 </em>
                </a>
                , the sales pitch that Genies offers to the world’s most famous names is easy: “Avatars can show up, ready for the job, when their human counterparts can’t.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Avatars don’t get tired, can “travel” anywhere, and are available 24 hours a day. In fact, the product-market fit is so strong that Genies launched
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Avatar Agency
                </a>
                , which represents the interests of celeb digital doubles (here is
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Cardi B
                </a>
                ’s avatar at work).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Avatars are everywhere now…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … from Snap’s
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Bitmoji
                </a>
                to Apple’s
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Memoji
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As the next
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 generation
                </a>
                of consumers spend increasingly more of their lives in some form of a digital realm, 3D avatars will likely be everywhere.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Genies co-founder and CEO Akash Nigam tells
                <em>
                 The Hustle
                </em>
                that his startup wants to be the “standard ubiquitous avatar across the entire internet.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Today is a big first step to make that dream a reality.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (See below for a Q&amp;A with Akash)
                </em>
               </p>
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                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMBt:-IhYb9USO1YayEyixd1vQ6Z5L5kqKXQ6LYKx8tCw_dA" width="30"/>
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                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMBt:-IhYb9USO1YayEyixd1vQ6Z5L5kqKXQ6LYKx8tCw_dA" width="30"/>
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMBt:-IhYb9USO1YayEyixd1vQ6Z5L5kqKXQ6LYKx8tCw_dA" width="30"/>
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            Snippets
           </td>
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               IB-Hurting:
              </strong>
              <a style="color: #d62829; text-decoration: none;">
               IBM
              </a>
              -- everyone’s favorite tech punching bag -- just reported its 3rd straight quarter of revenue declines. Perhaps most worryingly, its cloud unit is slowing.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Lawmatics just raised $2.5m
              </strong>
              to help
              <a style="color: #d62829; text-decoration: none;">
               lawyers
              </a>
              manage their clients, particularly at these 2 stages: 1) the intake, when clients look for legal help; and 2) after a case is resolved.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               MoonTalk:
              </strong>
              Nokia will build NASA a 4G network on the moon, so astronauts can chat (or, per very unverified speculation, so that they can play
              <a style="color: #d62829; text-decoration: none;">
               Among Us
              </a>
              ?).
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               You can run the Stitcher podcast player on Pandora
              </strong>
              after SiriusXM closed its previously announced
              <a style="color: #d62829; text-decoration: none;">
               $325m
              </a>
              deal.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Rent out an entire AMC auditorium for $99!
              </strong>
              You can bring up to 20 friends, but the film choices are a mixed
              <a style="color: #d62829; text-decoration: none;">
               bag
              </a>
              :
              <em>
               Jurassic Park
              </em>
              (YAY), 2 Hearts (NAY), and
              <em>
               Sonic The Hedgehog
              </em>
              (Oh God).
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Bonus:
              </strong>
              Speaking of movies, Bruce Willis brought back
              <em>
               Die Hard
              </em>
              for a 2-minute battery
              <a style="color: #d62829; text-decoration: none;">
               commercial
              </a>
              (we have
              <a style="color: #d62829; text-decoration: none;">
               thoughts
              </a>
              ).
             </li>
            </ul>
           </td>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Q&amp;A
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Akash Nigam" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FAvatars_20201020004620.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMBt:-IhYb9USO1YayEyixd1vQ6Z5L5kqKXQ6LYKx8tCw_dA" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                ‘Avatars are the next medium of expression’
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The son of a WebMD co-founder,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Akash Nigam
                </a>
                has been launching startups since college.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While a junior at the University of Michigan, he created a messaging app (Blend) and soon dropped out of school to pursue the entrepreneurial life.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We chatted with Nigam to find out more about his vision for Genies and the future of digital identities.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What excites you the most about the new Genies partnerships?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Genies has been delivering avatars exclusively to celebrities for the past year. I’m excited about taking wins and lessons from that experience to a big consumer audience (e.g., GIPHY’s 1B users).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Not only can consumers make Genie avatars now, but we’re also upgrading from 2D to 3D avatars.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What is notable about the upgrade to 3D avatars?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I think the term “avatar” is used too loosely. The best way to think about it is on a continuum.
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 On one end you basically have sticker packs, which are 2D animations with basic functions.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 On the other end, you have what Genies is making -- dynamic 3D avatars that are essentially virtual beings.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Avatars are the next medium of expression, and 3D allows you to effectively operate and command virtual beings.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Can consumers take their Genies avatars across platforms?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Yes. Genies wants to secure as many SDK partnerships as possible, and no platform will be isolated. Our vision is to create a virtual portable identity. It’ll be its own unique layer of the digital realm.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 How big is the digital goods opportunity?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I’m very bullish on digital goods. Take Fortnite: Last year, it sold $1B in avatar skins.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One of our investors is an early member of Riot Games and led monetization for League of Legends, which grew to a $4B business, much of it coming from digital goods.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Moving forward, we plan on building a secondary market for these types of digital goods, which will allow users to sell digital goods to one another. That way, goods will even accrue value over time due to scarcity.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  (Read full Q&amp;A here)
                 </em>
                </a>
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            SPONSORED
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            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              In your 30’s? Life insurance premiums go up ~4.5% every year you wait to buy
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             If you’re in your 40’s, that number rises to 7.8%.
             <em>
              Gulp
             </em>
             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The point is, one of the
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              smartest financial moves
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             you can make for your family is having a solid life insurance policy… and one of the smartest moves you can make for
             <em>
              you
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             is buying it now before your rates increase.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              And you can do all of that by the time you finish reading this ad.
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
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             (In other words: save now, buy motorcycle later. You’re welcome.)
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             Get your quotes →
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               New App Alert
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="sports shoes" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FYoutube_movies_20201020004716.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMBt:-IhYb9USO1YayEyixd1vQ6Z5L5kqKXQ6LYKx8tCw_dA" style="height: auto; width: 100%;"/>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                YouTube is making moves to extend its video dominance
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While YouTube may be worth as much as
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $300B
                </a>
                as a standalone company, the Alphabet-owned firm can’t take its position for granted.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Out of literally f*cking nowhere,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 TikTok
                </a>
                has grown from 0 to 100m+ active users in the US with its game-changing video recommendation
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 algo
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 YouTube TV could be launching an app store
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s at least testing the waters with an NFL Fantasy Football
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 app
                </a>
                , which is sure to drive engagement and be another surface area for epic fantasy trash-talking.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With the integration, users can track their fantasy scores alongside live games with the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 click of a button
                </a>
                -- keeping their dopamine rushes to one screen and eliminating the need to obsessively check their phones for updates.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 linchpin of the cable bundle
                </a>
                , sports is an intuitive place to start, but perhaps even more interesting is that YouTube TV can ladder up offerings in the app store… like bringing in an entire daily fantasy
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 platform
                </a>
                (e.g., DraftKings).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 An augmented TV-viewer experience is a leg up on traditional cable
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Esther Ahn, YouTube TV’s Head of Design, says the team wants to partner with apps that can make the viewing experience more clear and engaging.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                YouTube is also working on a process to have creators tag products displayed in
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 videos
                </a>
                as a way to turbocharge its video ecommerce offering.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As Omar Little famously said in HBO’s
                <em>
                 The Wire,
                </em>
                “You come at the king, you best not miss.”
               </p>
              </td>
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              <td>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Price is Right
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="$69.420" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fpricing_models_20201020004822.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMBt:-IhYb9USO1YayEyixd1vQ6Z5L5kqKXQ6LYKx8tCw_dA" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                The definitive list of all the different pricing models you can use
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last week, electric car company
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Lucid Motors
                </a>
                -- which has raised
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $1B+
                </a>
                -- announced the pricing for its entry-level option: $69.9k after EV tax credits.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Naturally, Elon Musk -- who priced the Tesla short shorts at
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $69.420
                </a>
                -- announced a pending price cut of the Model S to $69,420.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Pricing Strategy 101
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Based on this hilarious
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 incident
                </a>
                , we put together a definitive list of the best pricing models out there (via
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 HubSpot Blog
                </a>
                ):
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Competition-based:
                 </strong>
                 Set your price on existing market rates (e.g., what your competitors charge)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Cost-plus:
                 </strong>
                 Calculate the cost of your product, then add a markup
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Dynamic:
                 </strong>
                 Flexible pricing based on real-time supply and demand (think Uber’s surge pricing)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  High-low:
                 </strong>
                 Set a product at a high price with the intention of marking down shortly after
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Not from HubSpot -- but
                <em>
                 The Hustle
                </em>
                ’s personal favorite:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Elon-based:
                 </strong>
                 Literally any numbers that contain any combination of “420” or “69” in any order or frequency
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                P.S. In related news, HubSpot’s CEO Brian Halligan recently joined the Trends Facebook group -- BOOM!
               </p>
              </td>
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              <td>
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          <tr>
           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 2px 0px; text-transform: uppercase;">
            The Hustle Says
           </td>
          </tr>
          <tr>
           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               This Amazon Audit from VeriShip
              </strong>
              will show you how much money you could get back from Amazon due to fulfillment errors on their end.
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               Check it out.
              </a>
              *
             </p>
            </div>
           </td>
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           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Scientists have discovered there actually *is* a perfect way to start your day:
              </strong>
              Taking this
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               30-second Sporcle quiz on Pixar characters
              </a>
              . You’re welcomeeeee.
             </p>
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           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Forget $QQQ. If you’re into investing, you’re gonna want to get in on
              </strong>
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               <strong>
                Miso Robotics
               </strong>
              </a>
              <strong>
               while there’s still time.
              </strong>
              They doubled their revenue from 2018 to 2019 by
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               revolutionizing dining through automation
              </a>
              , and they’re showing no signs of slowing down.*
             </p>
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           </td>
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           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Charcuterie boards are out (blame it on the olives),
              </strong>
              while
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               <em>
                candy
               </em>
               charcuterie boards
              </a>
              are in. Just don’t tell your dentist.
             </p>
            </div>
           </td>
          </tr>
          <tr>
           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               NASA finally invented the world’s
              </strong>
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               <strong>
                most versatile pants
               </strong>
              </a>
              <strong>
               .
              </strong>
              Oh wait, no, that was Vuori.
              <em>
               Damn.
              </em>
              Give those designers a raise. Get 20% off
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               Vuori’s Ponto Performance Pants
              </a>
              and see what we mean.*
             </p>
            </div>
           </td>
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            <p style="font-family: arial, sans-serif; font-size: 12px; line-height: 120%; margin: 0px; padding: 0px 2px;">
             *This is a sponsored post.
            </p>
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            JOBS
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            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Director of Community Marketing,
              </strong>
              <em>
               <strong>
                Shogun
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Help this page-building platform scale brand initiatives through social media and comms campaigns.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Digital Marketing Automation Specialist,
              </strong>
              <em>
               <strong>
                SAM Labs
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This ed-tech startup wants you to go chasing waterfalls… demand generation waterfalls, that is.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               PPC Associate,
              </strong>
              <em>
               <strong>
                Seer
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             I like it when you call me Big Data. And you’ll like this gig if you like search marketing.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Director of Demand Generation,
              </strong>
              <em>
               <strong>
                Design Pickle
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             A company with a silly name has a serious need for an experienced marketing leader.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Sales Manager,
              </strong>
              <em>
               <strong>
                AdQuick
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Help other companies take their missions to the skies… by which we mean billboards.
            </p>
           </td>
          </tr>
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             See more →
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                  SHARE THE HUSTLE
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                   <strong>
                    GIVEAWAY:
                   </strong>
                   Share The Hustle for a chance to win a MacBook Pro
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                   Every referral you get gives you an additional entry in the giveaway. Here’s a message you can use to share with your friends:
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                  <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 0px; padding-bottom: 10px;">
                   Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read. They're running a giveaway today so if you sign up using my link, we're both entered to win a MacBook Pro. Sign up here, it’s free: https://thehustle.co/?ref=950fce10a7
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            Today's email was brought to you by Trung Phan.
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            Editing by: Zachary "Digital Double" Crockett, Al Takaka (Director of Elder Affairs).
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            2131 THEO DR. STE F, AUSTIN, TX 78723, UNITED STATES • 415.506.7210
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