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Descript Registered user
@uifeed.com
Subscribed 3 years, 10 months ago
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When you’re working with a human editor, you can't just hand them a pile of raw recordings and say “edit this.” Or you can, but they’ll look at you, the dark circles around their eyes framing their disgust, and say something like “What am I supposed to do with that.”
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
If you say “edit this” to an AI co-editor, on the other hand, it will probably say something like “Brilliant idea! Editing this is a fantastic way to make it edited,” and then start doing stuff. You’ll get an edit alright, but probably not within a million miles of what you wanted.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
Editing, like any craft, is as much about context as about skill. Are you aiming for MrBeast frenetic? Ken Burns earnest? Who's your audience, and what do you want them to do or feel after they watch your video?
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
While there's a lot of talk out there about the best prompts for various AI tools, what we’re learning is that it’s less about crafting perfect prompts* and more about giving AI loads of context and then just saying what you want.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0;">
Here’s a great primer on using context to guide an AI co-editor where you want it to go.
</p>
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Full context, haha
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*In this space, we won't say "prompt engineering" or "context engineering." We're talking about making video, not building software, or erecting skyscrapers. We do math with our phone calculators. It's just writing. We will die on this hill.
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Cool, custom, complex animations. Instantly. Woah.
</span>
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<p style="box-sizing: border-box; line-height: inherit; margin: 0;">
Smooth animations are one of the surest signs of a video editor who really knows what they're doing. Well, put Underlord in that category, because as of last week it can add zooms, pan around, gracefully move elements in and out, and do other precise, complicated animations. All you have to do is ask.
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Here's Ramdy
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Like having your audience looking over your shoulder
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<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
Back to context. One of our colleagues here took the context thing about 50 steps further, creating personas in ChatGPT and teaching them everything we knew about our two most important customer personas.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
Now each of us can go in there and ask them questions—the kind of stuff you’d ask a real would-be customer if you could.
<em style="box-sizing: border-box;">
Which of these videos would you be most likely to watch? What parts of this article do you find unconvincing?
</em>
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
It’s sort of a dream: you get to talk to someone from your target audience while you’re working. It’s not perfect (it’s AI) but it takes away some of the guesswork, and helps you make faster decisions.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0;">
Definitely worth doing. To see how, read this.
</p>
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2 months, 2 weeks ago - newsletter@marketing.descript.com
Why context matters more than perfect prompts
Open for "dark circles around their eyes, framing their disgust" ͏ ͏ ͏ ͏ ͏ ͏ ...