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   Why the Best Founders Approach Business Like an Engineer
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   Plus: The 18 highest-paying majors after graduation, how solo creators hit 50K+ views, and more Americans use AI for financial advice. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                    Presented by:
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   FEBRUARY 23, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    One banker quit and helped 80,000+ do the same
                   </li>
                   <li>
                    How solo creators hit 50,000+ views and ditch the guesswork
                   </li>
                   <li>
                    The 18 highest-paying majors five years after graduation
                   </li>
                   <li>
                    More Americans use AI for financial advice than you think
                   </li>
                  </ul>
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: green;">
                     ▲ 0.72%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: green;">
                     ▲ 0.35%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: green;">
                     ▲ 0.79%
                    </span>
                   </li>
                  </ul>
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                      <a data-hs-link-id="0" data-hs-link-id-v2="DdeXHvtN" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       Why the Best Founders Approach Business Like an Engineer
                      </a>
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                  </span>
                 </h2>
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                  <p style="line-height:175%; font-weight:bold">
                   You don’t need to be an engineer to think like one — but mastering their way of solving complex problems can transform how you run your business.
                  </p>
                 </div>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  We’re fortunate to stand on the work of giants. Every time we cross a suspension bridge or hear a brilliant piece of music, we experience the spark of someone else’s genius. We don’t need to understand every theory to benefit from it — and the same is true in building a business.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  You don’t need a computer science degree to think like an engineer — but doing so can help you build smarter, faster and with fewer mistakes. My own career in tech leadership didn’t start with coding. It started by watching my mother translate between aerospace engineers and military generals — two highly structured, high-stakes worlds speaking different “languages” of complexity. Her superpower was deconstructing systems so anyone could understand them. That skill has guided me ever since.
                 </p>
                 <p style="line-height:175%">
                 </p>
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                  At our firm, we coach founders to adopt an engineering mindset: systems thinking, architectural clarity, constraint-awareness and rapid feedback loops. Here’s how it works and why every founder should use it.
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                          How ‘Hidden Entrepreneurs’ Are Quietly Revolutionizing Real Estate, One Building at a Time
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                           This 29-Year-Old Quit Her Job to Pursue a $13k-a-Month Side Hustle
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                  <div style="line-height:175%">
                   <p style="line-height:175%">
                    <span style="font-style: italic;">
                     This Q&amp;A features New York City-based entrepreneur Michelle Hu, 29. Hu was living in Australia and working as an investment banking analyst at
                    </span>
                    Citi
                    <span style="font-style: italic;">
                     when she started the
                    </span>
                    side hustle
                    <span style="font-style: italic;">
                     that would become her beauty organizer brand
                    </span>
                    <a data-hs-link-id="0" data-hs-link-id-v2="nsl2zk5w" style="color:#2563eb; font-style:italic" target="_blank">
                     Etoile
                    </a>
                    <span style="font-style: italic;">
                     .
                    </span>
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    <strong>
                     Q: When did you start your side hustle? Where did you find the inspiration for it?
                    </strong>
                    <br/>
                    The idea for Etoile hatched in November 2016 out of a passion and love for beauty. After years of accumulating products, I wanted the accessories and tools that could organize and bring a sense of calm to my daily routine. A few years later, in 2019, I left my full-time job to pursue Etoile.
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    <strong>
                     Q: What were some of the first steps you took to get your side hustle off the ground? How much money/investment did it take to launch?
                    </strong>
                    <br/>
                    I spent less than $500 and, within a day, had started Instagram, posted mood-board-style imagery, registered my ABN (Australian Business Number) and opened a Shopify store. Our first PO (purchase order) was also quite small — it was an acrylic organizer. We ordered about 50 units for less than $2,000.
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    <span style="font-weight: bold;">
                     Q:
                    </span>
                    <strong>
                     Are there any free or paid resources that have been especially helpful for you in starting and running this business?
                    </strong>
                    <br/>
                    Shopify! I remember a huge decision back then being whether I chose to open the store on Shopify or Square, and that that would have everlasting consequences and high switching costs at a later date. I’m so glad I went with Shopify, as it really is the best platform for a predominantly online business.
                   </p>
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                      Read full story
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                  <span style="font-family: Tahoma, sans-serif;">
                   Quick Hits
                  </span>
                 </h2>
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                    Nike’s New Sneakers Are ‘Like an E-Bike for Your Feet.’ →
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                    The 18 Highest-Paying College Majors 5 Years After Graduation →
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                    Americans Are Using AI for Financial Advice More Than You Think →
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                    This ‘Bulletproof’ Business Strategy Led to $1 Million in Sales in 7 Minutes →
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                    </p>
                    <!--[if mso]>
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                  <span style="font-family: Tahoma, sans-serif;">
                   Do This Today ✅
                  </span>
                 </h2>
                </div>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17712148750625_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <div data-message-author-role="assistant" data-message-id="59eac3df-d808-481b-9584-b81801e6e402" data-message-model-slug="gpt-5-2" style="line-height:175%">
                  <p style="line-height:175%">
                   <strong>
                    Use this 5-step framework to decide between building and
                   </strong>
                   <span style="box-sizing: border-box; margin: 0px; padding: 0px;">
                    <strong>
                     outsourcing.
                    </strong>
                    The
                   </span>
                   wrong infrastructure decision won't fail immediately — it will quietly limit your growth. Here's how to spot it early. Every major infrastructure decision should run through the same five questions:
                  </p>
                  <ol style="line-height:175%">
                   <li>
                    Determine whether it's interchangeable or a point of control
                   </li>
                   <li>
                    Ask whether it directly shapes customer trust
                   </li>
                   <li>
                    Be honest about whether you have the expertise to build it well
                   </li>
                   <li>
                    Calculate the cost of delay, not just the cost to build
                   </li>
                   <li>
                    Make sure you can walk away if you buy
                   </li>
                  </ol>
                  <p style="line-height:175%">
                   Build-versus-buy decisions aren't about pride or purity. They're about deciding where your company can afford fragility — and where it absolutely cannot.
                  </p>
                  <p style="line-height:175%">
                  </p>
                  <p style="line-height:175%">
                   <a data-hs-link-id="0" data-hs-link-id-v2="5Avka+Vb" data-saferedirecturl="https://www.google.com/url?q=https://www.t-mobile.com/business/check-eligibility&amp;source=gmail&amp;ust=1765482172781000&amp;usg=AOvVaw2cpuHm2MnDcX6U-7DEIppj" rel="noopener" style="color:#2563eb; text-decoration:none; font-weight:bold" target="_blank">
                    Read the full breakdown →
                   </a>
                  </p>
                 </div>
                </div>
               </div>
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          <!--[if gte mso 9]></table><![endif]-->
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