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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Explaining inflation with “Supermarket Sweep.”
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                  October 07, 2021
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                  <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mYQfh:SshpvtVlhXPF22AamPSJ2JSRiFZa1bLjCKYPzhb4Tm0" style="width: 250px;" width="250"/>
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   What better way to experience inflation than to travel back in time to a grocery store in the 1960s. We’re still working on the time travel part, but we dusted off old episodes of “Supermarket Sweep” to compare the price of food from the ‘60s to today. Check out our findings below.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
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                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     It’s critical:
                    </strong>
                    Why WhatsApp going down is no joke.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Holiday Shopping:
                    </strong>
                    There’s no such thing as too early this year.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     ‘Supermarket Sweep’:
                    </strong>
                    Why your food bill is &gt;2x higher.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The Big Idea
              </td>
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="world-runs-whatsapp" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwhats%2520app%2520globe%2520gif.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mYQfh:cop_gBazP0AUjWt-7rEiDuu2X1Id19KqxlO2hHfcdxE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The world depends on WhatsApp
               </h2>
              </td>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On Monday, Facebook suffered a 6-hour outage (its worst since
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 2008
                </a>
                ) that also took down Instagram and WhatsApp.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For many American users, jumping over to Twitter and making
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 memes
                </a>
                was a good option. However, the outage was much scarier in other parts of the world…
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 … because WhatsApp has become critical infrastructure
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  Business of Apps
                 </em>
                </a>
                , the Facebook-owned app:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Has
                 <strong>
                  2.5B+
                 </strong>
                 users worldwide
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Is the most popular messaging app in
                 <strong>
                  100+
                 </strong>
                 countries
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In developing countries with underdeveloped (or overly expensive) telecom options, WhatsApp is the go-to alternative to text.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Seven countries -- Kenya, South Africa, Nigeria, Argentina, Malaysia, Colombia, and Brazil -- have
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 90%+
                </a>
                of their population on the app.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Much more than messaging
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                WhatsApp delivers critical (and different) services to countries around the world, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The Washington Post
                 </em>
                </a>
                :
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In
                 <strong>
                  Lebanon
                 </strong>
                 , COVID-19 tests can be ordered on the app
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In
                 <strong>
                  Argentina
                 </strong>
                 , a chatbot connects patients to doctors to report COVID symptoms
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A
                 <strong>
                  Philippine diplomatic mission
                 </strong>
                 in the United Arab Emirates uses the app as a hotline for its citizens working in the country
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In
                 <strong>
                  Brazil
                 </strong>
                 , citizens use an in-app directory of 1000s of retailers
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The app’s largest market -- India (390m users) -- has
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 15m+
                </a>
                small businesses using its WhatsApp Business platform.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 WhatsApp’s loss…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … was a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 big gain
                </a>
                for competing encrypted messaging apps:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Telegram
                 </strong>
                 jumped 55 places to No. 1 in US iPhone downloads
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Signa
                 </strong>
                 l gained millions of users after receiving endorsements from Twitter CEO Jack Dorsey (and whistleblower Edward Snowden)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Facebook’s outage happened a day after the unmasking of the social network’s whistleblower, former employee
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Frances Haugen
                </a>
                . Both incidents -- underscored by the importance of WhatsApp -- give further credence to the belief that Facebook needs more regulation.
               </p>
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               SNIPPETS
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                  NEW!
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                 Introducing our new and improved
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                 Politically inclined:
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                Snap
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                 announced
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                a new feature aimed at getting young users to run for local office.
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                 New pod player:
                </strong>
                YouTube
                <a style="color: #d62829; text-decoration: none;">
                 posted
                </a>
                a role for its 1st podcast executive, who would be tasked with managing the plethora of podcasts uploaded to the platform.
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                <strong>
                 Alexa’s fridge:
                </strong>
                Amazon has
                <a style="color: #d62829; text-decoration: none;">
                 spent
                </a>
                <strong>
                 ~$50m
                </strong>
                per year developing a smart refrigerator that can help you track what’s inside.
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                 Startup deal:
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                Notion
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                 launched
                </a>
                a startup program offering
                <strong>
                 $500+
                </strong>
                in credits to try the platform for free.
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                 Alt-milk IPO:
                </strong>
                Perfect Day
                <a style="color: #d62829; text-decoration: none;">
                 raised
                </a>
                <strong>
                 $350m
                </strong>
                at a
                <strong>
                 ~$1.5B
                </strong>
                valuation with plans to IPO in the next year.
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                 Join the 108,201 others
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               Cartoon
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                <img alt="early-holiday-shopping" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fsanta%2520cartoon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mYQfh:cop_gBazP0AUjWt-7rEiDuu2X1Id19KqxlO2hHfcdxE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                This year, there’s no such thing as ‘too early’ to start holiday shopping
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s Oct. 6 -- you may still be debating your Halloween costume…
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ... but it might be time to shift your attention to holiday shopping. While US retailers typically maintain ~1.5 months of inventory on hand, that number has
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 dropped
                </a>
                to 1.1, well below historical averages, per
                <em>
                 Bloomberg
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In addition to the examples in the cartoon above:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  H&amp;M
                 </strong>
                 sales
                 <a style="color: #d62829; text-decoration: none;">
                  slowed
                 </a>
                 notably in September due to delivery delays
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Nike
                 </strong>
                 <a style="color: #d62829; text-decoration: none;">
                  lowered
                 </a>
                 its sales forecast after closing 80% of its factories in Vietnam
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Bed Bath &amp; Beyond
                 </strong>
                 revenue
                 <a style="color: #d62829; text-decoration: none;">
                  fell
                 </a>
                 26% YoY due to shipping issues
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At the very least, it’s probably time to start putting together a list of presents for your loved ones lest you come up empty-handed in December.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mYQfh:SshpvtVlhXPF22AamPSJ2JSRiFZa1bLjCKYPzhb4Tm0" width="30"/>
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                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mYQfh:SshpvtVlhXPF22AamPSJ2JSRiFZa1bLjCKYPzhb4Tm0" width="30"/>
                   </a>
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                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mYQfh:SshpvtVlhXPF22AamPSJ2JSRiFZa1bLjCKYPzhb4Tm0" width="30"/>
                   </a>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Last call for INBOUND 2021!
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               The Big Sweep
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="supermarket-sweep" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fcart%2520totals.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mYQfh:cop_gBazP0AUjWt-7rEiDuu2X1Id19KqxlO2hHfcdxE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                What ‘Supermarket Sweep’ tells us about changing grocery store prices
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the 1960s, you could win “Supermarket Sweep” with less than $300 in your cart. Today, you’d better get $2k. Here’s why.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 ‘Supermarket Sweep’ first aired from 1965-1967
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It ran
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 again
                </a>
                from 1990-1995 and 2000-2003, then got rebooted in 2020 with comedian Leslie Jones.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In all versions, 3 teams of 2 play various games inside a grocery store. In the ‘60s, they
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 used
                </a>
                real stores around NYC; since the ‘90s, they’ve been mock stores built in LA.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 How the store is stocked
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The show’s piece de resistance is the “Big Sweep,” in which players have ~1-2 minutes to fill their cart with groceries and challenge items, which are worth extra cash. The team whose cart is worth the most money advances to a final challenge.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Brett Hatcher, an art director on the reboot, told
                <em>
                 The Hustle
                </em>
                that non-challenge items come from and are priced by a grocery supply company. So, the groceries contestants grab reflect current real-world prices.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Winning cart totals have changed dramatically over the decades
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We watched several Big Sweeps from each decade at random, logged the winning total minus challenge bonuses, and took an average:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 1960s:
                </strong>
                $211 (accounting for inflation, $1,728 in 2021)
                <br/>
                <strong>
                 1990s:
                </strong>
                $608 ($1,151.06)
                <br/>
                <strong>
                 2000s:
                </strong>
                $854 ($1,319.92)
                <br/>
                <strong>
                 2020:
                </strong>
                $2,708
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 It’s not just inflation that made 2020 carts so expensive
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Producer Wes Kauble
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 told
                </a>
                <em>
                 Collider
                </em>
                that most items have gone up ~15%-20% since the ‘90s.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But today’s stores also have more expensive offerings. Frozen turkeys ($30-$50) have long been a player favorite, but now there are $300 wagyu ribs, $30 jars of manuka honey,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $33
                </a>
                reusable water bottles, and $45 energy drink mixes. Jeez.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Fun fact: Versions of “Supermarket Sweep” have aired in numerous other countries, including
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Britain
                </a>
                ,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Vietnam
                </a>
                , and
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Ukraine
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td>
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                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mYQfh:SshpvtVlhXPF22AamPSJ2JSRiFZa1bLjCKYPzhb4Tm0" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mYQfh:SshpvtVlhXPF22AamPSJ2JSRiFZa1bLjCKYPzhb4Tm0" width="30"/>
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                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mYQfh:SshpvtVlhXPF22AamPSJ2JSRiFZa1bLjCKYPzhb4Tm0" width="30"/>
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                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mYQfh:SshpvtVlhXPF22AamPSJ2JSRiFZa1bLjCKYPzhb4Tm0" width="30"/>
                   </a>
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                </tbody>
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            </table>
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           </td>
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           </td>
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          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🙀  On this day:
                </strong>
                In 1982, Andrew Lloyd Webber’s “Cats”
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 opened
                </a>
                on Broadway, its audience unaware that years later a film adaptation would be panned by critics and audiences alike.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                💡
                <strong>
                 Useful:
                </strong>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 This website
                </a>
                lists a whole bunch of micro-startups for sale, like a digital menu company for $15k, or an Italian grammar app for $6k.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🐕  That’s interesting:
                </strong>
                Studies
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 show
                </a>
                dogs can use physiological and chemical cues to not only detect our emotions, but “catch” them as well.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 💻  Haha:
                </strong>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Zuck the Game
                </a>
                is an RPG where you’re Mark Zuckerberg. Can you make the right choices to build Facebook?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 👚  How to:
                </strong>
                We previously
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 wrote
                </a>
                about the environmental cost of fast fashion. Now, here’s a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 guide
                </a>
                from author Aja Barber on how to shop more sustainably.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🐴
                <strong>
                 Aww:
                </strong>
                And now, a woman uses a tiny microphone to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 interview
                </a>
                adorable animals at a wildlife rehab center.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
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           </td>
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           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Tweet of the Day
              </td>
             </tr>
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