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Why you shouldn't have FAQs but should use clear language
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<p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
Hi Sarah,
</p>
<p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
</p>
<p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
Do you have FAQs on your website? Maybe your stakeholders insist on them. But do they really provide the content your users are looking for? In this month's big question I asked 9 content experts for their take on FAQs. We had responses from Gerry McGovern, Sarah Richards, Ron Bronson and more. Some of them have rather strong opinions:
</p>
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</p>
<p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
<strong>
[Big question]
</strong>
<span style="color: #3574e3;">
<a data-hs-link-id="0" rel="noopener" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; color:#3574e3" target="_blank">
Should you have FAQs on your website? →
</a>
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<span style="color: inherit; font-size: inherit;">
If you need to convince others that writing in clearer language would benefit your organisation (and audience), then our next webinar is for you. Our expert presenter will be teaching attendees w
</span>
<span style="color: inherit; font-size: inherit;">
hat happens when people don’t understand what they’re reading and w
</span>
<span style="color: inherit; font-size: inherit;">
ays to persuade and inform your organisation. There'll be r
</span>
<span style="color: inherit; font-size: inherit;">
esearch points to help you back up your arguments and i
</span>
<span style="color: inherit; font-size: inherit;">
deas to implement using clear language at work. It'll be an hour well spent, I reckon:
</span>
</p>
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</span>
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[Webinar]
</strong>
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<a data-hs-link-id="0" rel="noopener" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; color:#3574e3" target="_blank">
The real cost of not using clear language →
</a>
</span>
</p>
<p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
<em>
<span style="color: #000000;">
(Thursday, March 12, 4 pm UK time)
</span>
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Any feedback on the newsletter and our resources, or ideas for content you'd find useful, are always welcome. Hit reply and let's chat. 🙂
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Thanks,
</p>
<p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
Rob
</p>
<p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
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--
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P.S. One of our customers wrote about
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<a data-hs-link-id="0" rel="noopener" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; color:#3574e3" target="_blank">
5 reasons why law firms should use GatherContent to streamline content production
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</span>
. Those reasons apply to all other sectors too, check it out and let me know if you want to find out more about our Platform.
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4 years, 8 months ago - rob@gathercontent.com
Why you shouldn't have FAQs but should use clear language
Hi Sarah, Do you have FAQs on your website? Maybe your stakeholders insist on them. But do they r...