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   Why your users churn before they see your best features 👀
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                 <p style="line-height:175%">
                  Hiya, there!
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  It's Andrea here!
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:175%">
                  How's your 2026 been? 👀 I hope it's been great so far.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  As January has come and gone, I've been thinking a lot about onboarding. Specifically, about "showing the right thing at the right moment", as the Reddit user below puts it.
                 </p>
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                  <em>
                   The Reddit post in question
                  </em>
                 </p>
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                 <p style="line-height:175%">
                  Decreasing your time to value is the key to successful onboarding. We often think users churn because our product lacks features. But in reality, they're churning because they never found the value fast enough.
                 </p>
                 <p style="line-height:175%">
                  <br/>
                  <span style="font-weight: bold;">
                   Thomas Griffin
                  </span>
                  (co-founder of
                  <span style="font-weight: bold;">
                   OptinMonster
                  </span>
                  and
                  <span style="font-weight: bold;">
                   GrowRite
                  </span>
                  ) put it perfectly on our Founder Chats podcast:
                  <em>
                   Most of your first-month churn is actually happening in the first 30 minutes.
                  </em>
                 </p>
                 <p style="line-height:175%">
                  <br/>
                  Not 30 days.
                  <em>
                   30 minutes.
                  </em>
                 </p>
                 <p style="line-height:175%">
                  <br/>
                  That means you have a tiny window to show the right thing at the right moment... or they're GONE. Let's look at how to fix that.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Here's what we're covering today:
                 </p>
                 <ul style="line-height:175%">
                  <li>
                   <p style="line-height:175%">
                    The 10-minute onboarding principle
                   </p>
                  </li>
                  <li>
                   <p style="line-height:175%">
                    Why you're probably solving the wrong churn problem
                   </p>
                  </li>
                  <li>
                   <p style="line-height:175%">
                    The "tell me how" reframe that gets your team thinking differently
                   </p>
                  </li>
                  <li>
                   <p style="line-height:175%">
                    Your homework: the 10-minute audit
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:175%">
                  Alright, let's get into it. ☕
                 </p>
                </div>
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                 <h1 style="margin:0; line-height:175%; font-size:24px">
                  The 10-minute onboarding principle
                 </h1>
                 <p style="line-height:175%">
                  In our Founder Chats episode with Thomas Griffin from OptinMonster, he shared that he developed a forcing function that he now applies to everything he builds:
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <blockquote style="line-height:175%">
                  <p style="line-height:175%">
                   <em>
                    "From the time [your customers] sign up, you have 10 minutes to deliver value. That's it. If you can't do it in 10 minutes, the likelihood of churn grows exponentially."
                   </em>
                  </p>
                 </blockquote>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17654880642512" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
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               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#23496d; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="kWhqWTvU" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Thomas Griffin Churn Screencap" src="https://inboxflows.com/_/image/https%253A%252F%252Fbaremetrics.com%252Fhs-fs%252Fhubfs%252FThomas%2520Griffin%2520Churn%2520Screencap.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DThomas%2520Griffin%2520Churn%2520Screencap.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZiYXJlbWV0cmljcyIsInRpbWUiOjE3NzAzMDE3OTguNzY5NDcwNX0:1vo0Mo:2kWceXr9ca0lHmif3t4d3Q2dBkgyimdikk3oAg7yG7U" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17563100520723" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17563100520723_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  Now, I know what you might be thinking.
                  <em>
                   Ten minutes? My product is complex. There's absolutely no way.
                  </em>
                 </p>
                 <p style="line-height:175%">
                  <br/>
                  But here's what Thomas pointed out: if you look at any product that's achieved mass success, at a minimum they've figured out this onboarding piece. They make it super fast for users to see value.
                 </p>
                 <p style="line-height:175%">
                  <br/>
                  Because when someone gets that first "aha" moment quickly, something interesting happens. They shift from frustrated clicking (looking for the cancel button) to curious exploring (wondering what else this thing can do).
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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             <tr>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#23496d; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:2px solid #6078ff;width:50%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:2px solid #6078ff;width:280px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17484506070083" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17484506070083_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; line-height:175%; font-size:22px">
                  Why we're solving the wrong problem
                 </h2>
                 <p style="line-height:175%">
                  Trying to lower your churn by adding more features is a bit of a Catch-22 situation.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Thomas put it bluntly: "It's so easy to fall into the trap of 'I'm going to fix this 90-day churn with this feature.' But that's not the problem at all. The problem is they never even got there because you haven't made onboarding frictionless enough."
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17702301826641" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#23496d; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="VRTt0rX4" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Thomas Griffin Founder Chats Newsletter Screencaps" src="https://inboxflows.com/_/image/https%253A%252F%252Fbaremetrics.com%252Fhs-fs%252Fhubfs%252FThomas%2520Griffin%2520Founder%2520Chats%2520Newsletter%2520Screencaps.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DThomas%2520Griffin%2520Founder%2520Chats%2520Newsletter%2520Screencaps.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZiYXJlbWV0cmljcyIsInRpbWUiOjE3NzAzMDE3OTguNzY5NjcxN30:1vo0Mo:QSXi4ELsPHNQzJDucHvheVZT4_vkfdsuCy-084GB7tY" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17702303284142" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17702303284142_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  You're probably looking at your retention charts thinking, "If I just add this one feature, if I just improve that workflow..." Meanwhile, users are bouncing before they ever experience the value your product actually delivers.
                 </p>
                </div>
               </div>
              </td>
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            </tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#23496d; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:2px solid #6078ff;width:50%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:2px solid #6078ff;width:280px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17562301209853" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17562301209853_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h1 style="margin:0; line-height:175%; font-size:24px">
                  The "tell me how" reframe
                 </h1>
                 <p style="line-height:175%">
                  This is where it gets practical.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  When Thomas shared the 10-minute rule with his team, he didn't say
                  <em>
                   "Can we do this in 10 minutes?"
                  </em>
                  He asked them to tell him how they could make it happen.
                 </p>
                 <p style="line-height:175%">
                  <br/>
                  It's a subtle shift, but it matters.
                 </p>
                 <ul style="line-height:175%">
                  <li>
                   <p style="line-height:175%">
                    <span style="font-weight: bold;">
                     "Can we?"
                    </span>
                    invites reasons why not.
                   </p>
                  </li>
                  <li>
                   <p style="line-height:175%">
                    <span style="font-weight: bold;">
                     "Tell me how"
                    </span>
                    puts ownership of the creative problem-solving in their hands.
                   </p>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17702491357862" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#23496d; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="9yS61h7M" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Thomas Griffin Luke Screencap" src="https://inboxflows.com/_/image/https%253A%252F%252Fbaremetrics.com%252Fhs-fs%252Fhubfs%252FThomas%2520Griffin%2520Luke%2520Screencap.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DThomas%2520Griffin%2520Luke%2520Screencap.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZiYXJlbWV0cmljcyIsInRpbWUiOjE3NzAzMDE3OTguNzY5ODU1fQ:1vo0Mo:1JY89uTUvOgJOKnG6tmPQ_hMSiA5weu7dhoP1zJF7gE" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17702491035061" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17702491035061_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  Luke actually mentioned he's adopted the same approach at Baremetrics. Instead of asking developers "Can we build this?", which often triggers a list of reasons why it won't work, he says "Tell me how we can build this."
                 </p>
                 <p style="line-height:175%">
                  <br/>
                  Same constraint. Different energy. And you'd be surprised at the creative solutions that emerge when people feel ownership over the challenge.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17654722662173" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#23496d; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:2px solid #6078ff;width:50%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:2px solid #6078ff;width:280px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17563159007958" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17563159007958_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h1 style="margin:0; line-height:175%; font-size:24px">
                  Your homework: The 10-minute audit
                 </h1>
                 <p style="line-height:175%">
                  Here's what I want you to do this week:
                 </p>
                 <ol style="line-height:175%">
                  <li>
                   <p style="line-height:175%">
                    <span style="font-weight: bold;">
                     Pull up your analytics.
                    </span>
                    Look at users who churned in their first 30 days. [
                    <a data-hs-link-id="0" data-hs-link-id-v2="fevd5bgd" rel="noopener" style="color:#00a4bd" target="_blank">
                     This can be easily done in Baremetrics.
                    </a>
                    ] Now look at their session data. When did they actually drop off? I'm willing to bet a significant chunk never made it past their first 30 minutes.
                   </p>
                  </li>
                  <li>
                   <p style="line-height:175%">
                    <span style="font-weight: bold;">
                     Time your own onboarding.
                    </span>
                    Grab a stopwatch. Create a fresh account. How long does it take to get to that first moment of value? Focus on one thing that makes a user think "okay, this is worth my time."
                   </p>
                  </li>
                  <li>
                   <p style="line-height:175%">
                    <span style="font-weight: bold;">
                     Ask "tell me how."
                    </span>
                    If you're over 10 minutes, bring it to your team. Don't ask if it's possible to get under 10 minutes. Ask them to tell you how they'd do it. Give them ownership of the creative challenge.
                   </p>
                  </li>
                  <li>
                   <p style="line-height:175%">
                    <span style="font-weight: bold;">
                     Define your "one thing."
                    </span>
                    What's the single moment that would make a new user have that "aha" feeling? That's what your onboarding should be optimized around: not a tour of everything, but a fast path to that one win.
                   </p>
                  </li>
                 </ol>
                 <p style="line-height:175%">
                  The goal isn't to cram your whole product into 10 minutes. It's to get users to
                  <span style="font-weight: bold;">
                   value
                  </span>
                  fast enough that they want to explore everything else.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
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         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17654739930602" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#23496d; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:2px solid #6078ff;width:50%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:2px solid #6078ff;width:280px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17563089662661" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17563089662661_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  I'd love to hear what you find when you do this audit. I read every response, so hit reply and tell me: what's your current time-to-value? What are you most excited to experiment with from your audit findings? 😎
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                  Cheers,
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                  Andrea
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                   <span style="font-weight: bold;">
                    P.S.
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                   If you're keen to listen to Thomas's full story, from selling Pokémon cards on eBay as a kid to building OptinMonster, make sure to
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                    check out his Founder Chats episode with Luke
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                   . It's a good one.
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