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   The Inbox - 2023.08.11_12443037
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   Calling all email marketers, here’s how to stay ahead of the AI curve…
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                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
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                  <span style="color:#FFFFFF">
                   <br/>
                  </span>
                  <span style="color:#FFFFFF">
                   <span style="color:#16233E">
                    Made for email marketers
                   </span>
                   <br/>
                  </span>
                  <span style="color:#FFFFFF;background-color:#000000">
                  </span>
                 </h3>
                 <br/>
                 <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
                  <span style="color:#FFFFFF;font-size:20px;font-variant-ligatures:common-ligatures;background-color:#6699FF">
                   August 16, 2023
                  </span>
                 </h3>
                </td>
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               👋 Hi there, Inbox crowd.
               <br/>
               We’re switching things up.
              </h2>
             </div>
            </td>
           </tr>
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             </span>
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             </span>
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              <h2 style="mso-line-height-rule:exactly;Margin:0;text-align:center;font-family:'DM Sans',sans-serif;font-size:24px;color:#16233E;">
               👋 Hi there, Inbox crowd. We’re switching things up.
              </h2>
             </div>
            </td>
            <!--<![endif]-->
           </tr>
           <tr style="padding-top:24px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:24px 48px 12px;width:100%;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
             As true email marketers, our newsletter strategy is never finished. We’re making changes to our content and will be A/B testing everything over the next few months—so stay tuned as we share the results as we learn what’s working for us and what isn’t. Happy reading!
             <br/>
             <em>
              <span style="color:#16233E">
              </span>
             </em>
            </td>
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           <tr style="padding-top:24px;padding-bottom:24px">
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             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Femail-marketing-meme-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:552px;vertical-align:middle;" width="552"/>
            </td>
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           <tr>
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             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 <span style="font-size: 14px">
                  FEATURED
                 </span>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 How to future-proof your career as an email marketer
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 We’re entering the age of AI, and while chatbot mishaps have us laughing now, we’re all feeling a little uneasy about just how good this tech is getting. So, what can we do to stay ahead of the AI curve?
                 <strong>
                  Bring something original to the table.
                 </strong>
                 AI can’t produce new data, it can only scrape information so originality and emotional intelligence will make your content stand out.
                 <br/>
                 <br/>
                 Ask yourself, “how can I leverage AI to be a better marketer?” Generate subject lines, conquer writer’s block, or draft a template in a pinch. Use AI as a tool to ideate and write initial drafts way faster (cheaper!) than a freelancer ever could, then apply your craft to build the connections that AI can’t.
                 <br/>
                 <br/>
                 Want to learn more?
                 <br/>
                 <br/>
                 We recommend HBR's article: 5 Ways to Future-Proof Your Career in the Age of AI.
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 48px;font-weight:bold;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                  Read on &gt;
                 </a>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 THE PULSE 🗞
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 Gmail's multi-send just got an upgrade
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 Google Sheets is now integrated with mail merge in Gmail! Last year, Google brought out “multi-send,” making it easier to send individual emails to a large group of recipients and to personalize those emails with mail merge tags like @firstname and @lastname.
                 <br/>
                 <br/>
                 Mail merge now supports Google Sheets which means you can link a sheet with up to 1,500 recipients and use any data column from your Sheet as a mail merge tag.
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 48px;font-weight:bold;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 <span>
                 </span>
                 <span>
                 </span>
                 <span>
                  <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                   Get more details on this update &gt;
                  </a>
                 </span>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 MARKETER’S PLAYBOOK 📚
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 Use Chat GPT to write your next newsletter
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 Our advice for working with AI for the first time?
                 <strong>
                  Be specific
                 </strong>
                 . Here are examples of prompts you can enter into a chatbot that will help you create your next email marketing campaign:
                 <br/>
                 <br/>
                 <ol>
                  <li>
                   <strong>
                    Subject lines:
                   </strong>
                   “Write a subject line for a re-engagement email that sparks curiosity and encourages inactive subscribers to open the email.”
                  </li>
                  <li>
                   <strong>
                    Call-to-action
                   </strong>
                   : “Write a CTA that invites readers to download our latest e-book on marketing best practices.”
                  </li>
                  <li>
                   <strong>
                    Find contributors:
                   </strong>
                   Find the names and email addresses of three email marketing experts who create content about segmentation.
                  </li>
                  <li>
                   <strong>
                    Optimization:
                   </strong>
                   Suggest ways to optimize email pre-header text for improved engagement and conversion rates.
                  </li>
                 </ol>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
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                 <span>
                 </span>
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                 <span>
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                   Check out more AI prompts &gt;
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               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
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             </a>
            </td>
            <!--<![endif]-->
           </tr>
           <tr>
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide mobilehide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
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             </a>
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            <!--<![endif]-->
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             <span style="font-size: 16px">
              Google Optimize is going away on September 30th 2023, will you be ready?
             </span>
             <br/>
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             <span style="font-size: 16px">
              Optimizely, the world's leading web experimentation platform, is currently offering an exclusive discount offer to welcome Google Optimize customers on board.
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                     <a prettyname="Optimizely Promo" style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #FFFFFF; text-decoration: none;  border: 1px solid #0037FF; display: block; " target="_blank" title="Optimizely Promo">
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           <tr style="padding-top:12px;padding-bottom:20px">
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:center;vertical-align:middle;background-color:#0037FF;border:0 none #FFF;padding:12px 24px 20px;width:100%;font-weight:normal;font-size:14px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
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                 <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;mso-hide:all;mso-padding-alt: 0;mso-line-height-alt: 0;" width="100%">
                  <tbody>
                   <tr>
                    <td height="auto" style="vertical-align:middle;text-align:center;font-weight:normal;font-size:14px;font-family:DM Sans,sans-serif;color:#16233E" valign="middle">
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            <td class="mobilehide td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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              <img class="img100" data-linktype="Normal" data-prettyname="optimizely-ad-desktop" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Foptimizely-ad-600x200-v2.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:600px;vertical-align:middle;border:0;" width="600"/>
             </a>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 SLIP-UPS AND SILVER LININGS
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 What could be causing a drastic drop in open rate?
                </td>
               </tr>
               <tr style="padding-top:24px;padding-bottom:0">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 0;width:100%;background-color:#E2E8F6;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fmessage-clipped-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:552px;vertical-align:middle;" width="552"/>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 Sometimes an email “oops” shows up as soon as you hit send, but sometimes, that “oops” doesn’t appear until you pull a performance report.
                 <br/>
                 <br/>
                 And you're left thinking, "what the—?"
                 <br class="k-br"/>
                 <br/>
                 Here's one such case we can all learn from:
                 <br/>
                 <br/>
                 <strong>
                  🕵️‍♀️ The case:
                 </strong>
                 An email geek watched their company newsletter’s open rate drop from an avg. of 30% to &lt;15%. Same segment as always and no spikes in the unsub or bounce rate.
                 <br/>
                 <strong>
                  <br/>
                  The investigation:
                 </strong>
                 They first asked a few good questions.
                 <br/>
                 <ul>
                  <li>
                   Did one mailbox provider have lower open rates than another (indicating a problem with that particular provider)?
                  </li>
                  <li>
                   Or, were open rates lower across the board (suggesting a larger, more widespread issue)?
                  </li>
                 </ul>
                 Which led to a smoking gun: Gmail suddenly accounted for a much smaller share of email opens when compared to past emails (-80%, in fact).
                 <br/>
                 <br/>
                 <strong>
                  What they learned:
                 </strong>
                 Turns out, Google clips messages when emails exceed 102kb, and because most ESP tracking pixels appear at the bottom of an email, this resulted in artificially low open rates.
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 48px;font-weight:bold;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 <span>
                 </span>
                 <span>
                 </span>
                 <span>
                  <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                   How to avoid Gmail “clipping” &gt;
                  </a>
                 </span>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 EMAIL INSPO
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 Kudos to you 😎
                </td>
               </tr>
               <tr style="padding-top:24px;padding-bottom:0">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 0;width:100%;background-color:#FFF4CE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <a style="color:#597BC5;" target="_blank">
                  <img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffarm-rio-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:552px;vertical-align:middle;border:0;" width="552"/>
                 </a>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 Thanks to the email geek who submitted this one! We love how this email is a visual experience, celebrating artistry and letting the images speak for themselves.
                 <br/>
                 <br/>
                 💎 Great work on the CTA “Escape to Bahia with us”—it’s original and sums up the email (and the new collection): bright prints, warm tones, and immersive images, this email is an oasis in our inbox!
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:24px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 24px;font-weight:bold;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 <span>
                 </span>
                 <span>
                 </span>
                 <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                  See the full email &gt;
                 </a>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;background-color:#FFF4CE;padding:12px 48px 48px;border-width:0;font-family:DM Sans,sans-serif;color:#16233E;border-left-color:#0D85FD;border-left-style:solid;width:100%;font-size:16px">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:16px;padding-bottom:16px">
                <td colspan="1" rowspan="1" style="vertical-align:top;text-align:left;border-width:0 0 0 4px;padding:16px;background-color:#FEFEFE;width:100%;border-left-color:#FFC200;border-left-style:solid;font-family:DM Sans,sans-serif;color:#16233E;font-size:16px">
                 <strong>
                  <span style="color:#16233E">
                  </span>
                 </strong>
                 Was one of your recent campaigns a hit? Forward it to
                 <span style="color:#0270DE">
                  <a style="color:#0270DE;text-decoration:none;" target="_blank">
                   inspire@delivra.com
                  </a>
                 </span>
                 – we’d love to feature it.
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 FREE TOOL
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 Choose your ESP like a pro
                </td>
               </tr>
               <tr style="padding-top:24px;padding-bottom:0">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 0;width:100%;background-color:#FEFEFE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fesp-hub.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:552px;vertical-align:middle;" width="552"/>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 The average ROI for email is 40:1 🤯 And if that sounds out-of-this-world, it might be time to switch your email marketing software.
                 <br/>
                 <br/>
                 More than 100 marketing leaders, sales directors, and managers helped us build this free comparison template to help you select the right marketing software for your team.
                </td>
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                 </a>
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           <tr style="padding-bottom:48px">
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:12px">
                <td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:100%;background-repeat:no-repeat;padding-right:48px;padding-left:48px;padding-top:12px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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               <tr style="padding-top:12px;padding-bottom:12px">
                <td colspan="1" style="vertical-align:top;text-align:left;background-repeat:no-repeat;width:100%;padding:12px 48px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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            <!--<![endif]-->
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            <td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;padding:48px 48px 16px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="20%"/>
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           <tr style="padding-top:48px;padding-bottom:16px">
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;padding:48px 24px 16px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
              <colgroup>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
              </colgroup>
              <tbody>
               <tr>
                <td colspan="2" height="1" rowspan="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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                <td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:20%;padding-right:0;padding-left:0;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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