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The Inbox - 2023.08.11_12443037
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Calling all email marketers, here’s how to stay ahead of the AI curve…
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Made for email marketers
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August 16, 2023
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</span>
<div style="text-align: center; list-style-position: inside">
<h2 style="mso-line-height-rule:exactly;Margin:0;text-align:center;font-family:'DM Sans',sans-serif;font-size:24px;color:#16233E;">
👋 Hi there, Inbox crowd.
<br/>
We’re switching things up.
</h2>
</div>
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:12px">
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:center;vertical-align:top;padding:24px 24px 12px;line-height:1.5;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<span>
</span>
<span>
</span>
<div style="text-align: center; list-style-position: inside">
<h2 style="mso-line-height-rule:exactly;Margin:0;text-align:center;font-family:'DM Sans',sans-serif;font-size:24px;color:#16233E;">
👋 Hi there, Inbox crowd. We’re switching things up.
</h2>
</div>
</td>
<!--<![endif]-->
</tr>
<tr style="padding-top:24px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:24px 48px 12px;width:100%;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
As true email marketers, our newsletter strategy is never finished. We’re making changes to our content and will be A/B testing everything over the next few months—so stay tuned as we share the results as we learn what’s working for us and what isn’t. Happy reading!
<br/>
<em>
<span style="color:#16233E">
</span>
</em>
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:24px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Femail-marketing-meme-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:552px;vertical-align:middle;" width="552"/>
</td>
</tr>
<tr>
<td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<span style="font-size: 14px">
FEATURED
</span>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
How to future-proof your career as an email marketer
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
We’re entering the age of AI, and while chatbot mishaps have us laughing now, we’re all feeling a little uneasy about just how good this tech is getting. So, what can we do to stay ahead of the AI curve?
<strong>
Bring something original to the table.
</strong>
AI can’t produce new data, it can only scrape information so originality and emotional intelligence will make your content stand out.
<br/>
<br/>
Ask yourself, “how can I leverage AI to be a better marketer?” Generate subject lines, conquer writer’s block, or draft a template in a pinch. Use AI as a tool to ideate and write initial drafts way faster (cheaper!) than a freelancer ever could, then apply your craft to build the connections that AI can’t.
<br/>
<br/>
Want to learn more?
<br/>
<br/>
We recommend HBR's article: 5 Ways to Future-Proof Your Career in the Age of AI.
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 48px;font-weight:bold;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Read on >
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
THE PULSE 🗞
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
Gmail's multi-send just got an upgrade
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
Google Sheets is now integrated with mail merge in Gmail! Last year, Google brought out “multi-send,” making it easier to send individual emails to a large group of recipients and to personalize those emails with mail merge tags like @firstname and @lastname.
<br/>
<br/>
Mail merge now supports Google Sheets which means you can link a sheet with up to 1,500 recipients and use any data column from your Sheet as a mail merge tag.
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 48px;font-weight:bold;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
<span>
</span>
<span>
</span>
<span>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Get more details on this update >
</a>
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
MARKETER’S PLAYBOOK 📚
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
Use Chat GPT to write your next newsletter
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
Our advice for working with AI for the first time?
<strong>
Be specific
</strong>
. Here are examples of prompts you can enter into a chatbot that will help you create your next email marketing campaign:
<br/>
<br/>
<ol>
<li>
<strong>
Subject lines:
</strong>
“Write a subject line for a re-engagement email that sparks curiosity and encourages inactive subscribers to open the email.”
</li>
<li>
<strong>
Call-to-action
</strong>
: “Write a CTA that invites readers to download our latest e-book on marketing best practices.”
</li>
<li>
<strong>
Find contributors:
</strong>
Find the names and email addresses of three email marketing experts who create content about segmentation.
</li>
<li>
<strong>
Optimization:
</strong>
Suggest ways to optimize email pre-header text for improved engagement and conversion rates.
</li>
</ol>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 48px;font-weight:bold;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<span>
</span>
<span>
</span>
<span>
</span>
<span>
</span>
<span>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Check out more AI prompts >
</a>
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="optimizely-ad-desktop" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="optimizely-ad-desktop" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Foptimizely-ad-v2-mobile.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:600px;vertical-align:middle;border:0;" width="600"/>
</a>
</td>
<!--<![endif]-->
</tr>
<tr>
<!--[if !mso]><!-- -->
<td class="td100 desktophide mobilehide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
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</a>
</td>
<!--<![endif]-->
</tr>
<tr>
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;border:0 solid #0037FF;background-color:#0037FF;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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<img class="img100" data-linktype="Normal" data-prettyname="optimizely-ad-desktop" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Foptimizely-ad-600x200-v1.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:600px;vertical-align:middle;border:0;" width="600"/>
</a>
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:middle;background-color:#0037FF;padding:24px 50px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#FFFFFF;line-height:1.4;width:100%;mso-line-height-rule:exactly">
<span style="font-size: 16px">
Google Optimize is going away on September 30th 2023, will you be ready?
</span>
<br/>
<br/>
<span style="font-size: 16px">
Optimizely, the world's leading web experimentation platform, is currently offering an exclusive discount offer to welcome Google Optimize customers on board.
</span>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100 mobilehide" colspan="6" style="text-align:center;vertical-align:middle;background-color:#0037FF;border:0 none #FFF;padding:12px 48px 48px;width:100%;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
<tbody>
<tr>
<td align="center" bgcolor="#0037FF" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;border:2px solid #FFF;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;" width="100%">
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<td height="auto" style="vertical-align:middle;text-align:center;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
<a prettyname="Optimizely Promo" style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #FFFFFF; text-decoration: none; border: 1px solid #0037FF; display: block; " target="_blank" title="Optimizely Promo">
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<a prettyname="Optimizely Promo" style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #FFFFFF; text-decoration: none; border: 1px solid #0037FF; display: block; " target="_blank" title="Optimizely Promo">
Claim your discount
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</tbody>
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<tr style="padding-top:12px;padding-bottom:20px">
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:center;vertical-align:middle;background-color:#0037FF;border:0 none #FFF;padding:12px 24px 20px;width:100%;font-weight:normal;font-size:14px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
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<td align="center" bgcolor="#0037FF" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;border:2px solid #FFF;font-weight:normal;font-size:14px;font-family:DM Sans,sans-serif;color:#16233E">
<table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;mso-hide:all;mso-padding-alt: 0;mso-line-height-alt: 0;" width="100%">
<tbody>
<tr>
<td height="auto" style="vertical-align:middle;text-align:center;font-weight:normal;font-size:14px;font-family:DM Sans,sans-serif;color:#16233E" valign="middle">
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<td class="mobilehide td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="optimizely-ad-desktop" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="optimizely-ad-desktop" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Foptimizely-ad-600x200-v2.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:600px;vertical-align:middle;border:0;" width="600"/>
</a>
</td>
</tr>
<tr>
<td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
SLIP-UPS AND SILVER LININGS
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
What could be causing a drastic drop in open rate?
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:0">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 0;width:100%;background-color:#E2E8F6;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fmessage-clipped-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:552px;vertical-align:middle;" width="552"/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
Sometimes an email “oops” shows up as soon as you hit send, but sometimes, that “oops” doesn’t appear until you pull a performance report.
<br/>
<br/>
And you're left thinking, "what the—?"
<br class="k-br"/>
<br/>
Here's one such case we can all learn from:
<br/>
<br/>
<strong>
🕵️♀️ The case:
</strong>
An email geek watched their company newsletter’s open rate drop from an avg. of 30% to <15%. Same segment as always and no spikes in the unsub or bounce rate.
<br/>
<strong>
<br/>
The investigation:
</strong>
They first asked a few good questions.
<br/>
<ul>
<li>
Did one mailbox provider have lower open rates than another (indicating a problem with that particular provider)?
</li>
<li>
Or, were open rates lower across the board (suggesting a larger, more widespread issue)?
</li>
</ul>
Which led to a smoking gun: Gmail suddenly accounted for a much smaller share of email opens when compared to past emails (-80%, in fact).
<br/>
<br/>
<strong>
What they learned:
</strong>
Turns out, Google clips messages when emails exceed 102kb, and because most ESP tracking pixels appear at the bottom of an email, this resulted in artificially low open rates.
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 48px;font-weight:bold;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<span>
</span>
<span>
</span>
<span>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
How to avoid Gmail “clipping” >
</a>
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
EMAIL INSPO
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
Kudos to you 😎
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:0">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 0;width:100%;background-color:#FFF4CE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffarm-rio-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:552px;vertical-align:middle;border:0;" width="552"/>
</a>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
Thanks to the email geek who submitted this one! We love how this email is a visual experience, celebrating artistry and letting the images speak for themselves.
<br/>
<br/>
💎 Great work on the CTA “Escape to Bahia with us”—it’s original and sums up the email (and the new collection): bright prints, warm tones, and immersive images, this email is an oasis in our inbox!
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:24px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 24px;font-weight:bold;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
<span>
</span>
<span>
</span>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
See the full email >
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;background-color:#FFF4CE;padding:12px 48px 48px;border-width:0;font-family:DM Sans,sans-serif;color:#16233E;border-left-color:#0D85FD;border-left-style:solid;width:100%;font-size:16px">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="100%"/>
</colgroup>
<tbody>
<tr style="padding-top:16px;padding-bottom:16px">
<td colspan="1" rowspan="1" style="vertical-align:top;text-align:left;border-width:0 0 0 4px;padding:16px;background-color:#FEFEFE;width:100%;border-left-color:#FFC200;border-left-style:solid;font-family:DM Sans,sans-serif;color:#16233E;font-size:16px">
<strong>
<span style="color:#16233E">
</span>
</strong>
Was one of your recent campaigns a hit? Forward it to
<span style="color:#0270DE">
<a style="color:#0270DE;text-decoration:none;" target="_blank">
inspire@delivra.com
</a>
</span>
– we’d love to feature it.
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
FREE TOOL
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
Choose your ESP like a pro
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:0">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 0;width:100%;background-color:#FEFEFE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fesp-hub.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:552px;vertical-align:middle;" width="552"/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
The average ROI for email is 40:1 🤯 And if that sounds out-of-this-world, it might be time to switch your email marketing software.
<br/>
<br/>
More than 100 marketing leaders, sales directors, and managers helped us build this free comparison template to help you select the right marketing software for your team.
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 48px;font-weight:bold;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<span>
</span>
<span>
</span>
<span>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Get the free template >
</a>
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:40px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 48px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
Did a friend forward you this email?
</h3>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:40px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;font-weight:bold;padding:12px 24px 40px;background-color:#FFF4CE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;" width="100%">
<tbody>
<tr>
<td height="auto" style="vertical-align:middle;text-align:center;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
<a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; text-decoration: none; border: 1px solid #597BC5; display: block; " target="_blank">
</a>
<table bgcolor="#597BC5" cellpadding="0" cellspacing="0" class="newButton" height="auto" style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; padding-right:16px;mso-padding-right-alt: 16px;padding-left:16px;mso-padding-left-alt: 16px;padding-top:12px;mso-padding-top-alt: 12px;padding-bottom:12px;mso-padding-bottom-alt: 12px; " width="100%">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;vertical-align:middle;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
<table bgcolor="#597BC5" cellpadding="0" cellspacing="0" style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; " width="100%">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; text-decoration: none; border: 1px solid #597BC5; display: block; " target="_blank">
Click to subscribe ›
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:40px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 48px 12px;background-color:#FEFEFE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
Give us some feedback
</h3>
<br/>
Did you like this edition of The Inbox?
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:48px">
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 48px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="33%"/>
<col width="33%"/>
<col width="33%"/>
</colgroup>
<tbody>
<tr style="padding-top:4px;padding-bottom:4px">
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="super-useful" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="super-useful" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsuper-useful.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:152px;vertical-align:middle;border:0;" width="152"/>
</a>
</td>
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="not-relevant" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="not-relevant" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fnot-relevant.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:152px;vertical-align:middle;border:0;" width="152"/>
</a>
</td>
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="barely-made-it" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="barely-made-it" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fbarely-made.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:152px;vertical-align:middle;border:0;" width="152"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<!--[if !mso]><!-- -->
<td class="desktophide td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
<colgroup>
<col width="100%"/>
</colgroup>
<tbody>
<tr style="padding-top:8px;padding-bottom:8px">
<td colspan="1" rowspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="super-useful-mobile" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="super-useful-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsuper-useful-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:488px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
<tr style="padding-top:8px;padding-bottom:8px">
<td colspan="1" rowspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="not-relevant-mobile" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="not-relevant-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fnot-relevant-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:488px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
<tr style="padding-top:8px;padding-bottom:8px">
<td colspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="barely-made-it-mobile" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="barely-made-it-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fbarely-made-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:488px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
<!--<![endif]-->
</tr>
<tr style="padding-top:39px;padding-bottom:24px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;padding:39px 48px 24px;width:100%;background-color:#597BC5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<strong>
<span style="color:#FFFFFF">
The Inbox is powered by
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</strong>
</td>
</tr>
<tr style="padding-bottom:48px">
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="33%"/>
<col width="33%"/>
<col width="33%"/>
</colgroup>
<tbody>
<tr>
<td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:33%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FDelivra_Logos%252Fdelivra-lockups%2528transparent%2529-inverted-1200x472.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:150px;vertical-align:middle;border:0;" width="150"/>
</a>
</td>
<td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:33%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fleadpages-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:150px;vertical-align:middle;border:0;" width="150"/>
</a>
</td>
<td colspan="1" style="vertical-align:middle;text-align:center;width:33%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:150px;vertical-align:middle;border:0;" width="150"/>
</a>
</td>
</tr>
</tbody>
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<tr style="padding-top:12px;padding-bottom:12px">
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<col width="20%"/>
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<td colspan="1" rowspan="1" style="vertical-align:top;text-align:center;width:20%;padding-right:16px;padding-left:16px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:69px;vertical-align:middle;" width="69"/>
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<!--[if !mso]><!-- -->
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<colgroup>
<col width="20%"/>
<col width="20%"/>
<col width="20%"/>
<col width="20%"/>
<col width="20%"/>
</colgroup>
<tbody>
<tr>
<td colspan="2" height="1" rowspan="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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</td>
<td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:20%;padding-right:0;padding-left:0;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="width:69px;vertical-align:middle;" width="69"/>
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<td colspan="2" height="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qTRDk:iqeaRFk6KVN3I1WAaNqBKYwcHa7UdAeTYoI2mQeRbW8" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
</td>
</tr>
</tbody>
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What does Delivra do again?
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1 year, 4 months ago - marketing@delivra.com
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