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We’re talking how to up your clicks, increase conversions, and connect better with readers.
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<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fthe-inbox-logo-dark3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDc4MzQyNzguMjUyMDM3NX0:1uHjXS:muY-j_HcyFgMx11qIndCCvePGg4eKAuz_-S2PEyStSQ" style="padding:0;max-height:63px;width:360px;vertical-align:middle;" width="360"/>
</h3>
<h3 style="mso-line-height-rule:exactly;Margin:0;text-align:center;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
<br/>
The definitive marketing
email.
</h3>
<div style="text-align: center">
<br/>
</div>
<div style="text-align: center">
<span style="font-size:16px;font-family:DM Sans,sans-serif">
May 21, 2025
</span>
</div>
</td>
<td colspan="1" height="1" rowspan="1" style="width:20%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDc4MzQyNzguMjUyMTM5Nn0:1uHjXS:UoWEETHjkLi0vpVjr4Jazm3HqEetyB-Fcsctaa137Kk" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
</td>
</tr>
</tbody>
</table>
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</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;width:100%;line-height:1.5;padding:48px 40px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
</div>
<span style="font-size: 20px">
<strong>
</strong>
</span>
<span style="font-size: 20px">
<strong>
</strong>
</span>
With attention spans shrinking and inboxes overflowing, smart marketers are hitting play…literally. Adding video to your emails isn’t just a flex, it’s a performance booster. Think
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
19% more opens, 65% more clicks
</a>
, and (wait for it) up to
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
300% more conversions
</a>
. Viewers spend twice as long engaging with video emails compared to plain
text.
<br/>
<br/>
Why? Because video tells your story better. It connects, converts, and sticks.
<br/>
<br/>
This week, we’re breaking down how video is changing the email game and how to use it without falling into the common traps. From top-performing formats to avoidable mistakes (yes, embedding it wrong is still a thing), we’ve got you covered.
<br/>
<br/>
<strong>
— The Inbox team
</strong>
<br/>
<strong>
</strong>
<div style="text-align: left">
<em style="font-size: 14px">
</em>
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
<span style="font-size: 14px">
SKIP THE SCROLL
</span>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px
48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
<ul>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
Why video is your secret weapon
</a>
</li>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
4 high-impact video formats for email
</a>
</li>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
Keep your videos from landing in the email black hole
</a>
</li>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
Where video meets visual storytelling
</a>
</li>
</ul>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="WhyVideoIsYourSecretWeapon" name="WhyVideoIsYourSecretWeapon" style="color:#FFF;" title="WhyVideoIsYourSecretWeapon">
</a>
FEATURE 📝
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
Why video is your secret weapon
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;background-color:#FEFEFE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fvideo-game-changer-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDc4MzQyNzguMjUyMjYzM30:1uHjXS:SIbiODmq716WAq9DxyJ14oQVhnnY-DafB27gXdLIyd4" style="width:520px;max-height:434px;vertical-align:middle;" width="520"/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px 48px;mso-line-height-rule:exactly">
<strong>
One,
</strong>
just adding the word “video” to your subject line can
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
lift open rates by 19%
</a>
.
<br/>
<br/>
<strong>
Two,
</strong>
viewers retain
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
95% of a message when they watch it
</a>
, compared to just 10% when reading text. That makes it your go-to for product demos, onboarding, and brand storytelling that sinks in.
<br/>
<br/>
<strong>
Three,
</strong>
video emails can deliver a
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
300% higher ROI
</a>
than traditional formats, which is just something that no marketer can afford to pass on.
<br/>
<br/>
<strong>
Four,
</strong>
over
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
75% of all video views
</a>
are on mobile devices! This is your chance to ensure videos are responsive, have appropriate ratios, and include subtitles to optimize your video content.
<br/>
<br/>
Bottom line? Video emails don’t
just entertain. They inform, convert, and stick the landing, keeping your readers engaged long-term.
<br/>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="FourHighImpactVideoFormatsForEmail" name="FourHighImpactVideoFormatsForEmail" style="color:#FFF;" title="FourHighImpactVideoFormatsForEmail">
</a>
MARKETER’S PLAYBOOK 📚
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
4 high-impact video formats for email
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
<strong>
</strong>
<ul>
<li>
<strong>
Product demos & how-tos
</strong>
<br/>
Cut to the chase and show what your product does in under a minute. Video works wonders for feature launches, onboarding flows, and product education.
<br/>
<br class="k-br"/>
</li>
<li>
<strong>
Customer testimonials & social proof
</strong>
<br/>
Nothing converts like confidence. Let your happiest customers do the talking with short testimonial clips. It’s trust-building on autopilot—and a powerful nudge for decision-makers on the fence.
<br/>
<br class="k-br"/>
</li>
<li>
<strong>
Personalized messages & welcomes
</strong>
<br/>
Record one personalized video greeting or thank you, and you have created a one-on-one humanizing experience for your entire list. Ideal for welcome series, post-purchase touchpoints, or
re-engagement campaigns.
<br/>
<br class="k-br"/>
</li>
<li>
<strong>
Announcements, promos & event invites
</strong>
<br/>
Whether it’s a new feature drop, flash sale, or webinar invite, a quick, branded video teaser gets the message across in a memorable way and stands out in a sea of static text.
</li>
</ul>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
Bonus tip! Here’s
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
The Ultimate Email-Video Guide: How to embed video in email
</a>
for details on how to get started on these message
types.
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="KeepYourVideosFromLandingInThe" name="KeepYourVideosFromLandingInThe" style="color:#FFF;" title="KeepYourVideosFromLandingInThe">
</a>
SILVER LINING SLIP-UPS ⛅️
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
Keep your videos from landing in the email black hole
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
<em>
</em>
<em>
</em>
<em>
“Help! I added a killer product video to my email, but no one clicked...or even saw it.”
</em>
<br/>
– A marketer, probably
<br/>
<br/>
Video in email can be magic, but not if you get caught by these mistakes. Here are the key mistakes
you want to avoid (and how to fix them):
<br/>
<strong>
<ol>
</ol>
</strong>
<ol>
<li>
<strong>
Embedding video directly
</strong>
<br/>
Most inboxes don’t play nice with embedded video—it either breaks or gets stripped out.
<br/>
<strong>
→ Do this instead:
</strong>
Use a clickable thumbnail or looping GIF that links out to a landing page, YouTube, or your hosting platform. It's clean, compatible, and keeps the play button visible.
<br/>
<br class="k-br"/>
</li>
<li>
<strong>
Forgetting the CTA
</strong>
<br/>
Your video can’t do all the heavy lifting. If there’s no
next step, your viewers won’t take one.
<br/>
<strong>
→ Do this instead:
</strong>
Add a bold, clear CTA like “Watch Now,” “Learn More,” or “Book a Demo” near your video. Direction equals action. It’s also less frustrating overall for your readers when next steps are clear.
<br/>
<br class="k-br"/>
</li>
<li>
<strong>
Skipping optimization + testing
</strong>
<br/>
Giant GIFs and clunky design? Engagement killer…and it’s just confusing to try to navigate.
<br/>
<strong>
→ Do this instead:
</strong>
Compress images and animations to stay under 1MB, include alt
text for accessibility, and test across devices because nothing kills results from video quite like it not working.
</li>
</ol>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
These aren’t just tech glitches, they’re engagement killers. Fortunately, with these guidelines, they are easy to avoid. Get them right, and your videos won’t just be seen, they’ll be watched, clicked, and converting. For more info, check out
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Video in Email Marketing: Advantages, Challenges, and Integration Tips
</a>
.
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="WhereVideoMeetsVisualStorytelling" name="WhereVideoMeetsVisualStorytelling" style="color:#FFF;" title="WhereVideoMeetsVisualStorytelling">
</a>
KUDOS TO YOU 👏
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
Where video meets visual storytelling
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;font-size:1px;font-family:DM
Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fsackcloth-ashes-email.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDc4MzQyNzguMjUyMzU1fQ:1uHjXS:MFaS3IA4nJKYU2egGCHAFRNQLeNyb8XcdGv-458-q8c" style="width:520px;max-height:1408px;vertical-align:middle;" width="520"/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
This. Is. Beautiful. 👏
<br/>
<br/>
Major
props to the team at Sackcloth & Ashes for crafting an email that doesn’t just showcase a video, it sets the stage for it.
<br/>
<br/>
The oversized image format paired with a front-and-center CTA creates a cinematic vibe that instantly says: “Watch this.” It’s clean, it’s intentional, and it draws the eye exactly where it needs to go.
<br/>
<br/>
Ready for the bonus brilliance? What comes after the video.
<br/>
<br/>
Understanding that not everyone will hit play, they included a scroll-worthy visual narrative that mirrors the video’s message. Whether
you’re a watcher or a scanner, you get the full story. That’s what we call inclusive storytelling, and it’s a lesson in how to respect every kind of inbox behavior.
</td>
</tr>
<tr style="padding-top:40px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 20px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
Did a friend forward you this email?
</h3>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:40px">
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<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
Give us some feedback
</h3>
<br/>
Did you like this edition of The Inbox?
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</a>
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<tr style="padding-top:8px;padding-bottom:8px">
<td colspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
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<col width="17%"/>
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<!--[if !mso]><!-- -->
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</a>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
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<col width="17%"/>
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</colgroup>
<tbody>
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</tbody>
</table>
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</tr>
</tbody>
</table>
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<tr style="padding-top:40px;padding-bottom:10px">
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<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Faff2a9713b777f8facf408023d52a6e0.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDc4MzQyNzguMjUzNzAwNX0:1uHjXS:CqM8yC3yb_eIhvsy6LVlkI-J4-OlKeuVqmh65JZwgjM" style="width:504px;max-height:157px;vertical-align:middle;" width="504"/>
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What does Delivra do again?
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Good question. We help small teams pull off their best campaigns with world-class marketing automation. Create customer journeys in half the time with a full suite of powerful automation tools for email, SMS, forms, and landing pages.
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2 weeks, 2 days ago - marketing@delivra.com
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