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   🌿  Your backyard, reimagined
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   Plus: Black Friday data, Wellness Center vibes, and more.
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               Share The Hustle:
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               https://thehustle.co/?ref=950fce10a7
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              Check your referral progress &amp; prizes
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               here
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  Two words of caution today: It’s not always a good idea to be “the best,” and just because you
                  <em>
                   can
                  </em>
                  do something, doesn’t mean you
                  <em>
                   should
                  </em>
                  . You know who learned those lessons the hard way? Famed stuntman Robert Craig Knievel AKA Evel Knievel, who holds the Guinness World Record for the most broken bones in a lifetime with 433 bone fractures. Stay safe — be mediocre.
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
                </div>
               </div>
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                <img align="middle" alt="Atomo-1" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FAtomo-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAtomo-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjQ2NzE3MTIuMTA5MDI5M30:1vQNiy:R5yx2oq1YLLoQaTLz8hDTTn9NbCjA5Xnq_ZiMEtEg-o" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   The company making coffee without a single bean
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  Global weather and temperature changes have led to smaller arabica bean yields, which caused coffee prices to
                  <a data-hs-link-id="0" data-hs-link-id-v2="WVyIbTFl" style="color:#192733" target="_blank">
                   soar
                  </a>
                  . And while we can cut back on many comforts, you can pry the morning latte from our cold, dead hands.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Seattle-based
                  <a data-hs-link-id="0" data-hs-link-id-v2="Td+MRO3a" style="color:#192733" target="_blank">
                   Atomo
                  </a>
                  makes coffee without the beans. It uses upcycled ingredients like date pits and strawberry fiber left over from food production, bananas unfit for selling, and caffeine removed from decaf green tea. The company promises the resulting brew has the same rich flavor as a traditional dark roast, sans crash. And it’s also a treat for the environment: A cup of Atomo’s beanless brew generates 83% fewer carbon emissions and uses 70% less farmland than traditional coffee.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  The startup’s cup is already overflowing. It
                  <a data-hs-link-id="0" data-hs-link-id-v2="xAvP6UpK" style="color:#192733" target="_blank">
                   opened
                  </a>
                  a 33k-square-foot roasting facility in Seattle; secured 73+ cafe partners in the US, Japan, and the UK; and raised investments from backers like beverage company Suntory. Atomo is selling 50:50 blends on Amazon, and is looking to pitch the half-bean blend to larger coffee companies as a price-saving solution.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                 <tbody>
                  <tr>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Scam me once:
                   </span>
                   Cyriac Lefort
                   <a data-hs-link-id="0" data-hs-link-id-v2="uY39QF57" style="color:#192733" target="_blank">
                    told
                   </a>
                   <span style="font-style: italic;">
                    TechCrunch
                   </span>
                   he decided to build MyHair AI after a hairdresser got him to buy a shampoo by telling him he was balding. Spoiler: He wasn’t. The vibe-coded app analyzes users’ photos for hair density, tracks hair loss, and helps build haircare routines and find specialists with verified reviews.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    But can it generate one of those cakes?
                   </span>
                   German startup Black Forest Labs is just over a year old and already worth
                   <a data-hs-link-id="0" data-hs-link-id-v2="Wc3NjJg6" style="color:#192733" target="_blank">
                    $3.25B
                   </a>
                   . Its hot product is Flux, a widely used AI image generator, and it’s planning new R&amp;D on updated features, text-to-video models, and infrastructure to scale enterprise use.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    For Fido:
                   </span>
                   Israeli startup PetPace released a new version of its AI
                   <a data-hs-link-id="0" data-hs-link-id-v2="I76ljGBB" style="color:#192733" target="_blank">
                    smart collar
                   </a>
                   , which monitors dogs’ and cats’ health 24/7, including temperature, pulse, respiration, pain level, activity, and more to give pets a wellness score.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    High-tech gouging:
                   </span>
                   New York state will
                   <a data-hs-link-id="0" data-hs-link-id-v2="xAAcAyVc" style="color:#192733" target="_blank">
                    require
                   </a>
                   businesses to disclose personalized pricing, or when they use customers’ personal data to charge some more. For example, a travel site that boosts hotel prices because its algorithm knows you already booked a flight. New York is the first state to enact such a law, but similar bills are pending in at least 10 states.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   INBOX ITERATION
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
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                <a data-hs-link-id="0" data-hs-link-id-v2="f4D6SkKS" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Email-Experiment" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FEmail-Experiment.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DEmail-Experiment.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjQ2NzE3MTIuMTA5MTU2Nn0:1vQNiy:Ay7RIj6ZoOzHGF4OgAaC3eg4hzW2k67OTKe0FFgY05s" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
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           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-size:22px; font-weight:bold">
                  Run email experiments → Double your conversions
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Every email you send only lasts for eternity on millions of machines until someone deletes it (no biggie).
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  … But it’s nice to do things right. Start split-testing sends like an expert with the same Email Experiment Blueprint that boosted our weekly blast performance by 53%.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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                 <tbody>
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                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="BY8lYVRm" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Email excellently
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="AzRBarA1" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A white house with a deer and a chipmunk in the front yard. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fconservation.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dconservation.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjQ2NzE3MTIuMTA5MjY1M30:1vQNiy:rFq3kx3OiwJhrO1dQF1opc41B-_unsM7lVe9lmzkIdc" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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              </tr>
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           </div>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  Why the future of wildlife conservation might be in your backyard
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Since 2001, the growth of suburban America has contributed to the loss of
                  <a data-hs-link-id="0" data-hs-link-id-v2="+ozT5QoR" style="color:#192733" target="_blank">
                   24m+
                  </a>
                  acres of natural habitat, with white picket fences and roads replacing local flora and fauna.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  But Homegrown National Park — not an actual place but a marketing concept with the goal of restoring 20m acres of natural habitat in America — thinks suburbia could be the answer to tackling the biodiversity crisis it’s helped create, by taking conservation efforts private.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  HNP’s first dedicated community, Sunbridge, a residential mega-development near Orlando, Florida, is on its way to doing just that,
                  <a data-hs-link-id="0" data-hs-link-id-v2="W7+DgEg9" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Fast Company
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  The great out(side your)doors
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The expansive community will cover 27k acres, including homes, retail spaces, and 13k acres of natural habitats, with lakes, wetlands, and plants native to the region.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   The homes range in price from ~$300k to $600k.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Residents will be given digital water dashboards to track their consumption, plus resources on lawn care and conservation to help them adhere to HNP’s
                   <a data-hs-link-id="0" data-hs-link-id-v2="XhWRkxXN" style="color:#192733" target="_blank">
                    philosophy
                   </a>
                   of sustainable landscaping and native planting.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  So far, a few neighborhoods, walking trails, and a school have been built, but the ambitious project will take ~30 years to fully complete, with a goal of 30k+ total houses.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   A win-win
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  For Sunbridge, it takes advantage of Central Florida’s population
                  <a data-hs-link-id="0" data-hs-link-id-v2="IK+h6+yK" style="color:#192733" target="_blank">
                   boom
                  </a>
                  by offering housing, while residents are both steps from being entrenched in nature and also just 15 minutes from the airport.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  It also offers cost savings and a healthier environment for kids and pets, since native plants require less fertilizer and water, meaning fewer chemicals and lower utility costs.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 18px; font-weight: bold;">
                   Why do conservation on private land?
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Because if we don’t, “we’re going to fail,” HNP co-founder Doug Tallamy told
                  <em>
                   Fast Company
                  </em>
                  . “You can’t say we’re not going to do conservation where we develop, because that’s everywhere.”
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Nearly 80% of US land is privately owned, including 85% of land east of the Mississippi.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Suburban sprawl has put
                   <a data-hs-link-id="0" data-hs-link-id-v2="5CMQK1KT" style="color:#192733" target="_blank">
                    ~40%
                   </a>
                   of American plants, animals, and ecosystems at risk.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Advocates say rewilding efforts like Sunbridge’s can help slow the biodiversity crisis taking place globally.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  Sunbridge sets the stage for a new approach to sustainable suburban development, but you don't necessarily have to move to do your part — HNP tracks small-scale efforts of landowners and local orgs with an interactive “biodiversity map” that you can check out
                  <a data-hs-link-id="0" data-hs-link-id-v2="/CcfZCOY" style="color:#192733" target="_blank">
                   here
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="6+CQLvIP" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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             <tr>
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                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:normal">
                  <span style="font-weight: bold;">
                   Didn’t get into Harvard Business School?
                  </span>
                  Neither did we. After you break it to your mom, crack open this
                  <a data-hs-link-id="0" data-hs-link-id-v2="P8JHw7TT" style="color:#192733" target="_blank">
                   sales playbook
                  </a>
                  stolen straight from the Ivy League.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
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            </tbody>
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            <tbody>
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                 <tbody>
                  <tr>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <img align="middle" alt="186.9 million" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F186.9m.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D186.9m.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjQ2NzE3MTIuMTA5MzY0N30:1vQNiy:HGCQ1T6MlRJg_1Q-lwahj2mB4I_yixOzNUGR7tXpfPc" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
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             </tbody>
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           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  Estimated number of people who went shopping between Thanksgiving and Cyber Monday, based on a National Retail Federation
                  <a data-hs-link-id="0" data-hs-link-id-v2="u8LdIb0f" style="color:#192733" target="_blank">
                   survey
                  </a>
                  . That’s up 3m from last year’s record. Black Friday was the most popular shopping day, with 130.4m shoppers and a record
                  <a data-hs-link-id="0" data-hs-link-id-v2="6mxrht6J" style="color:#192733" target="_blank">
                   $11.8B
                  </a>
                  spent, followed by Cyber Monday (73.9m) and Small Business Saturday (67m).
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Retail therapy has become an important Thanksgiving tradition for many Americans, according to Prosper Insights &amp; Analytics’ Phil Rist, with over 50% calling the long weekend’s holiday gift deals too good to pass up. That’s a lot of people feeling thankful… for discounts.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333035341" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333035341_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333149673_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 2001, energy company Enron
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRLowTWL" style="color:#192733" target="_blank">
                   filed for bankruptcy
                  </a>
                  , kicking off one of the corporate world’s biggest scandals.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="jJyga9y4" style="color:#192733; font-style:italic" target="_blank">
                   TheFutureParty
                  </a>
                  covers today's entertainment, media, and culture trends .
                  <br/>
                  <br/>
                  ♟️
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="PEbO0rVp" style="color:#192733" target="_blank">
                   puzzle
                  </a>
                  where you must place several chess pieces without allowing any to attack.
                  <br/>
                  <br/>
                  🧘
                  <span style="font-weight: bold;">
                   Chill out:
                  </span>
                  with over
                  <a data-hs-link-id="0" data-hs-link-id-v2="uC0mMayy" style="color:#192733" target="_blank">
                   two hours of music
                  </a>
                  from the Wellness Center in “Severance.”
                  <br/>
                  <br/>
                  😍
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Treat,
                  <a data-hs-link-id="0" data-hs-link-id-v2="xKhz2lJP" style="color:#192733" target="_blank">
                   please
                  </a>
                  .
                  <span style="font-size: 11px; color: #1f1f1f;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
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                 </tbody>
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               </div>
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            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   The septic tanks under major international airports probably contain more human biodiversity than anywhere else on Earth.
                  </span>
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                   <span style="color: #192733;">
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                      SOURCE
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                 </p>
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                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                    </span>
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                  </span>
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                    </p>
                    <!--[if mso]>
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