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   What are interactive emails, and how the heck do I send them?
  </div>
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                      <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fthe-inbox-logo-dark3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDU0MTUxODIuNDY3NDA2NX0:1u7aDm:kW8GmmlQEmf2Oc3ilStfgDGDajOTaCLxavYYhgo2fSs" style="padding:0;max-height:63px;width:360px;vertical-align:middle;" width="360"/>
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                     <h3 style="mso-line-height-rule:exactly;Margin:0;text-align:center;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
                      <br/>
                      The definitive marketing 
email.
                     </h3>
                     <div style="text-align: center">
                      <br/>
                     </div>
                     <div style="text-align: center">
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       April 23, 2025
                      </span>
                     </div>
                    </td>
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             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             You know what’s better than an email that gets opened? One that gets clicks.
             <br/>
             <br/>
             Interactive emails are taking inboxes by storm—
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              boosting click-to-open rates by a massive 73%
             </a>
             and conversion rates by
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              27%
             </a>
             . If your emails are still static
walls of text, your readers are likely skimming and bouncing faster than you can say “scroll fatigue.”
             <br/>
             <br/>
             It’s not just about looking good. It’s about giving your subscribers a reason to stay, click, and convert. This week, we’re diving into interactive email and why it might just be your new favorite channel upgrade.
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <br/>
             <strong>
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 
48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Why interactivity means a better subscriber experience
               </a>
              </li>
              <a style="text-decoration:underline;color:#0270DE;" target="_self">
              </a>
              <a style="color:#0270DE;text-decoration:underline;" target="_self">
              </a>
              <a style="text-decoration:underline;color:#0270DE;" target="_self">
              </a>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                5 interactive elements to level up your emails
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Avoid the multi-dynamic mess
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                When interactivity meets interest in customer preferences
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="WhyInteractivityMeansABetter" name="WhyInteractivityMeansABetter" style="color:#FFF;" title="WhyInteractivityMeansABetter">
             </a>
             FEATURE 📝
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Why interactivity means a better subscriber experience
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px 48px;mso-line-height-rule:exactly">
             Let’s break it down.
             <br/>
             <br/>
             Interactive email means subscribers can do fun things inside your email like vote in a poll, swipe through a product carousel, hover for more info, even hit “add to cart” without leaving their inbox. You’re creating 
experiences that pull readers in, make their lives easier, and build a stronger connection.
             <br/>
             <br/>
             And here’s the kicker:
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              67% of consumers
             </a>
             say they prefer marketing content that includes visuals like GIFs, 
images, or videos over plain ol’ text. That means your audience isn’t just okay with interactivity; they want it.
             <br/>
             <br/>
             But the benefits aren’t just on the reader’s side. As a marketer, interactive elements give you insight you can use to achieve goals. Think click heatmaps that show exactly where attention is going. CTAs that guide readers step-by-step through their journey. Dynamic content that acts like a magnet for engagement—and a shortcut to conversion.
             <br/>
             <br/>
             Bottom line? Interactive emails aren’t just more fun. They’re more 
effective.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="FiveInteractiveElementsToLevelUp" name="FiveInteractiveElementsToLevelUp" style="color:#FFF;" title="FiveInteractiveElementsToLevelUp">
             </a>
             MARKETER’S PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             5 interactive elements to level up your emails
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
             <strong>
              # 1 - Forms
             </strong>
             <br/>
             Think surveys, polls, and product ratings right in the email. Fun feedback and data collection without friction? Yes please.
             <br/>
             <br/>
             <strong>
              #2 - Carousels and sliders
             </strong>
             <br/>
             These are great for showcasing product ranges
or multiple features without the scroll of doom. It serves the same purpose, but it’s more visually aesthetic.
             <br/>
             <br/>
             <strong>
              #3 - Overviews
             </strong>
             <br/>
             Hover-triggered visuals or rollovers that reveal more details are surprising and delight your reader (and keep things compact).
             <br/>
             <br/>
             <strong>
              #4 - Navigation interactions
             </strong>
             <br/>
             Create clickable menus or tabs within your email that let readers jump to the content they care about sans scrolling.
             <br/>
             <br/>
             <strong>
              #5 - Gamification
             </strong>
             <br/>
             Add quizzes, scratch-offs, or 
spin-to-win wheels to inject fun and reward curiosity. Check this out →
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              How to use gamification and technology for a better experiential marketing 
campaign
             </a>
             .
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:0">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 0;width:100%;background-color:#FFF4CE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finteractive-map-email.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDU0MTUxODIuNDY3NzQ1M30:1u7aDm:XYmj2CY3y5Ymktt8J9tfopNZkIRoO51UWTse6FQASro" style="width:520px;max-height:853px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:14px;line-height:1.5;padding-right:40px;width:100%;padding-left:40px;background-color:#FFF4CE;padding-bottom:12px;color:#626C81;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              <em>
               Source: Royal Caribbean International
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Mix and match, test and tweak. (Remember our tip in the last section about using click heatmaps to get your insights?) Your audience will let you know what sticks. If you need more in-depth breakdowns on making the most of these approaches, explore
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               everything you need to know about interactivity in email marketing
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="AvoidTheMultiDynamicMess" name="AvoidTheMultiDynamicMess" style="color:#FFF;" title="AvoidTheMultiDynamicMess">
             </a>
             SILVER LINING SLIP-UPS ⛅️
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             Avoid the multi-dynamic mess
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             <em>
             </em>
             <em>
              “Help! I built an interactive email with sliders, a poll, a video, and a scratch-off. My metrics are flat, and I think I broke my reader’s brain.”
             </em>
             – A marketer
             <br/>
             <br/>
             Ah, the classic “more is more” pitfall.
             <br/>
             <br/>
             One of the biggest 
mistakes with interactive email? Trying to do too much at once. Dynamic content should highlight one primary action, like your main CTA or product spotlight. Overload it, and your message gets lost in a sea of digital confetti.
             <br/>
             <br/>
             Here’s how to recover:
             <br/>
             <ul>
              <li>
               <strong>
                Focus your energy
               </strong>
               on one dynamic element per email.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Keep accessibility in mind.
               </strong>
               Use contrasting colors, alt text, and transcripts for multimedia.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Test different styles over 
time
               </strong>
               —carousel one week, embedded poll the next. Your strategy isn’t a one-trick pony.
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Find more tips and tricks with this blog post:
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               What are interactive emails and why you need them
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="WhenInteractivityMeetsInterest" name="WhenInteractivityMeetsInterest" style="color:#FFF;" title="WhenInteractivityMeetsInterest">
             </a>
             KUDOS TO YOU 👏
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             When interactivity meets interest in customer preferences
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;font-size:1px;font-family:DM 
Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fbulk-email.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDU0MTUxODIuNDY3OTIzNH0:1u7aDm:8jBL5LcRb7V3NZmegGUuyoasd61UM06cDCOfgEB5U4E" style="width:520px;max-height:1302px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             This. Is. Genius. 👏
             <br/>
             <br/>
             We’ve got to give a 
standing ovation (protein shake in hand) to the team behind this email.
             <br/>
             <br/>
             Why? Because it wasn’t just a campaign…it was a conversation. By letting subscribers vote on their favorite protein powder flavor, in the email itself, and watch the results update live, this campaign turned passive readers into active participants.
             <br/>
             <br/>
             Real-time, dynamic graphics showed which flavors were winning the race, tapping into that "I gotta support my favorite" energy that usually only happens during reality TV finales.
             <br/>
             <br/>
             The result? 
Engagement that’s through the roof and a brand moment that feels fun, personal, and memorable.
             <br/>
             <br/>
             To whoever cooked this one up, you didn’t just send an email, you started a flavor war.
             <br/>
             <br/>
             And we love you for it.
            </td>
           </tr>
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             </h3>
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