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                 October 31, 2019
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              <strong>
               TOGETHER WITH
              </strong>
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                <img alt="$NERD" height="27" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmed-Snerd_20191030180147.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNkm:OAA4_OaURVljOyNhsOkVdik2qXO2F6aG6U5ZE6AxLNU" style="display: block; margin-left: auto; margin-right: auto;" width="96"/>
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              <strong>
               Happy Halloween, people.
              </strong>
              We hope you dressed up today -- as anything but Elizabeth Holmes, that is: The disgraced Theranos founder’s signature Jobs-esque style was such a popular costume that Uniqlos across the Bay Area sold out of black turtlenecks. Anyway… In the news today: Robots may become your coworkers for the holidays, and Tulsa wants you to know that working in Oklahoma pays. Umm, trick or treat, we guess?
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            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              Retailers are turning to ‘cobots’ to guarantee a high-yield holiday season
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             The holidays are just around the corner, which means it’s that time of year again: brightly lit lawn decorations, ugly sweaters, “We’re hiring!” signs at all the big retailers...
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            <p style="margin-left: 24px;">
             <em>
              The Wall Street Journal
             </em>
             reports that some retailers are
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              rolling out
             </a>
             a new solution to the age-old holiday hiring crunch: They’re ordering huge fleets of collaborative robots -- or “cobots” -- to help address labor shortages.
            </p>
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             <strong>
              ’Tis the season for eggnog, latkes, and… cobots??
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             Every year, retailers struggle to find enough seasonal workers to satisfy the demand for last-minute gift buying. This year, a number of robotics companies are producing “surge robots” to help increase the efficiency of overburdened workforces.
            </p>
            <p style="margin-left: 24px;">
             These cobots use lasers, cameras, and other sensors to assist their human co-workers. They can direct their human counterparts to the proper aisles and shelves, or carry bins of items between workstations.
            </p>
            <p style="margin-left: 24px;">
             Rakuten, the Japanese mega-retailer, used 40 robots for its Super Logistics division during last year’s holiday surge; this year, the company ordered 200 robots.
            </p>
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             <strong>
              And the number of cobots is expected to rise
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             “It’s a strategy for holiday peak that worked so well in 2018 that we’ve ramped it up this year and bought 30% more,” Troy Cooper, president of XPO Logistics Inc., told the
             <em>
              Journal
             </em>
             .
            </p>
            <p style="margin-left: 24px;">
             Since American unemployment is at a 50-year low -- and since many seasonal workers are over 55 and struggle to do jobs that involve heavy lifting -- many analysts expect warehouse automation to accelerate.
            </p>
            <p style="margin-left: 24px;">
             In 2018, 3% of warehouses globally used commercial robots alongside their human-ployees. But by 2025, analysts predict that 27.6% of warehouses will employ commercial robots.
            </p>
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            This week's Signal
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             <strong>
              Dopamine Fast
             </strong>
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             Whether you call it stimulus control or, sigh, dopamine fasting, the startup community is realizing the need to take temporary fasts from the objects and activities that give us quick pleasure. Although therapists have been advocating this concept for years, a wellness company that includes stimulus control activities could stand out.
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                   Try for a buck
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            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              Would you move to Tulsa for $10k? 10k people tried to
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             How did Tulsa, a Great Plains town historically known for oil and evangelicals (what up, Oral Roberts), become a hotspot for priced-out Californians and New Yorkers?
            </p>
            <p style="margin-left: 24px;">
             By giving them $10k to move there through a plan called Tulsa Remote.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              You’re doin’ fine, Oklahoma
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             Within 10 weeks of announcing the program last year, 10k people applied, according to
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              Next City
             </a>
             . Of the 10k applicants, 100 people were accepted, and 75 actually made the move. The George Kaiser Family Foundation, which is running the program for Tulsa, wants to pay another 250 to 300 applicants next year.
            </p>
            <p style="margin-left: 24px;">
             A majority of the people who moved to Tulsa are from California, Massachusetts, and New York. Madeline Kelley fled Williamsburg, picking Tulsa over Brooklyn. Megan Villanueva, who left Washington D.C., is now paying $1,650 for a 2-bedroom house near downtown. And she’s considering buying a home.
            </p>
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             <strong>
              More love for the Midwest?
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             With high housing prices on the coasts and remote work becoming more common, should the Detroits and Cincinnatis of the world create comparable incentives? Vermont has tried
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              a similar plan
             </a>
             , offering $10k to a select few transplants. Maine has a
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              student loan payback program.
             </a>
            </p>
            <p style="margin-left: 24px;">
             Tulsa believes the investment is worth it. Kaiser program manager Aaron Bolzle says the newcomers offer social and economic opportunities to longtime residents.
            </p>
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          <!-- START THINGS HEADER -->
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            Things you should...
           </td>
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          <tr>
           <td bgcolor="#ffffff" style="padding-top: 20px;" valign="top">
           </td>
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          <!-- END THINGS HEADER -->
          <!-- START SINGLE THING -->
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           <td>
            <h4 dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 18px; font-weight: bold; line-height: 130%; margin: 18px 0px 8px 25px;">
             CELEBRATE:
             <span style="font-weight: normal;">
              Halloween the only way we know how...
             </span>
            </h4>
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              <div style="font-family: 'Helvetica', sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 25px; padding-bottom: 16px;">
               With David S. Pumpkins… any questions? (Happy ‘Ween, y’all.)
               <div style="font-family: Helvetica, sans-serif;">
                <a style="color: #ff5a41; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
                 "IS HE, LIKE, FROM SOMETHING?" →
                </a>
               </div>
              </div>
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            </div>
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          <!-- END SINGLE THING -->
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               SPONSORED
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            <h4 dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 18px; font-weight: bold; line-height: 130%; margin: 18px 0px 8px 25px;">
             LAND:
             <span style="font-weight: normal;">
              More conversions with a stunning landing page, Free lookbook
             </span>
            </h4>
            <div dir="ltr" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; font-family: Helvetica, sans-serif; margin: 0px; padding-bottom: 16px;">
             <div style="font-family: Helvetica, sans-serif;">
              <div style="font-family: 'Helvetica', sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 25px; padding-bottom: 16px;">
               “The Ultimate Ecommerce Landing Page Lookbook” from Unbounce gives marketers like you some much-needed inspo to turn browsers into buyers. This free lookbook compiles some of the boldest, best, and most beautiful landing pages built in Unbounce, giving you all the inspiration you need to create your next high-converting page.
               <div style="font-family: Helvetica, sans-serif;">
                <a style="color: #ff5a41; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
                 "LOOK MA, MORE CONVERSIONS!" →
                </a>
               </div>
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             BEAT:
             <span style="font-weight: normal;">
              Your bank by finding a better mortgage deal using LendingTree, See how See how
             </span>
            </h4>
            <div dir="ltr" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; font-family: Helvetica, sans-serif; margin: 0px; padding-bottom: 16px;">
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              <div style="font-family: 'Helvetica', sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 25px; padding-bottom: 16px;">
               Banks want you to pay interest -- after all, it’s how they make their money. But finding a better loan through LendingTree might help you spend less  and save more. Search for refi offers now and see how you could save tens (maybe even hundreds) of thousands in pure interest just by switching today.
               <div style="font-family: Helvetica, sans-serif;">
                <a style="color: #ff5a41; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
                 REFINANCE YOUR LOAN  →
                </a>
               </div>
              </div>
             </div>
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          <!-- END SINGLE THING -->
          <!-- START SINGLE THING -->
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            <table style="border-spacing: 0px;">
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              <td align="center" bgcolor="#dedede" style="background: #dedede; color: #5c5c5c; font-family: 'Helvetica',sans-serif; font-size: 10px; font-weight: bold; letter-spacing: 1.5px; padding: 5px 0; text-align: center; width: 100px;">
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            <h4 dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 18px; font-weight: bold; line-height: 130%; margin: 18px 0px 8px 25px;">
             SCORE:
             <span style="font-weight: normal;">
              An Amazon gift card when you attend a demo of Lola.com,  $50 gift card
             </span>
            </h4>
            <div dir="ltr" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; font-family: Helvetica, sans-serif; margin: 0px; padding-bottom: 16px;">
             <div style="font-family: Helvetica, sans-serif;">
              <div style="font-family: 'Helvetica', sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 25px; padding-bottom: 16px;">
               From the innovators at KAYAK comes Lola.com, the new way to book your business travel. Lola.com pulls double-duty, helping you save time and money when booking flights, hotels, and transportation. It could save your company an airplane-load of cash, and you get a nice little gift when you attend a demo. That’s what we call a win-win. *Terms apply
               <div style="font-family: Helvetica, sans-serif;">
                <a style="color: #ff5a41; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
                 LEARN ABOUT LOLA.COM →
                </a>
               </div>
              </div>
             </div>
            </div>
           </td>
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          <!-- END SINGLE THING -->
          <!-- START SPUNKY BRIEF -->
          <tr>
           <td class="brief-style ignore-defaults" style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; padding-right: 5px; padding-top: 0px; right: 5px;">
            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              Netflix’s new variable playback feature lets you chill at warp speed
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             Netflix is testing a
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              hyper-binge feature
             </a>
             that has some in the film industry pissed. It offers audiences the opportunity to mainline content at almost double speed... bypassing the creators’ artistic vision.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Is this healthy?
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             Is your candy corn fixation healthy, Karen? Who cares? Variable playback is huge in other areas like podcasts and audiobooks. So why not TV and video?
            </p>
            <p style="margin-left: 24px;">
             Last week, a site called Android Police
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              reported
             </a>
             on rumors that Netflix was testing a feature that would allow viewers to take in content at 0.5x, 0.75x, 1.25x, or 1.5x speeds.
            </p>
            <p style="margin-left: 24px;">
             Want to learn a language or immerse yourself in a favorite scene? Done. Want to blast through several seasons of a new show or hit the high points of an old favorite? You get the idea.
            </p>
            <p style="margin-left: 24px;">
             Yesterday, Netflix confirmed this is a go… for now.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              But this is not art!
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             Judd Apatow, the auteur behind such hits as “Girls” and “Knocked Up,” is
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              not pleased
             </a>
             . He took to Twitter and vowed to “call every director and show creator on Earth” to fight Netflix on this option. Apatow argues that creatives put a ton of work into establishing plot and pacing.
            </p>
            <p style="margin-left: 24px;">
             Netflix says it will test viewer feedback to determine whether variable playback becomes a permanent feature.
            </p>
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            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              If you’ve memorized every Fortnite dance...
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             … then we may have
             <em>
              just
             </em>
             the investment for you.
            </p>
            <p style="margin-left: 24px;">
             Look, you don’t need to know how to Floss to realize that esports aren’t the future -- they’re the
             <em>
              now.
             </em>
             And the numbers speak for themselves:
            </p>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               2 in 3
              </strong>
              Americans play video games
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              There are
              <strong>
               454 million
              </strong>
              esports viewers worldwide
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              The video game market raked in
              <strong>
               $138 billion
              </strong>
              in 2018
             </li>
            </ul>
            <p style="margin-left: 24px;">
             So, what’s the opportunity here?
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              $NERD
             </a>
             -- the first pure-play esports ETF, combining 25 global esports and digital entertainment companies into one publicly-traded fund.
            </p>
            <p style="margin-left: 24px;">
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              Check out this site
             </a>
             to learn more about investing in $NERD and see if it deserves some of your portfolio’s attention.*
            </p>
            <p style="margin-left: 24px;">
             <em>
              *Investing involves risk, including the potential loss of principal. For a prospectus and sources,
             </em>
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              <em>
               <strong>
                click here
               </strong>
              </em>
             </a>
             <em>
              <strong>
               .
              </strong>
             </em>
             <em>
              Foreside Fund Services, LLC, Distributor.
             </em>
            </p>
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                 Learn more
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          <!-- END PADDING -->
          <!-- START ONE MORE THING -->
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            What Else...
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            <div class="mce-email-content" style="font-family: Helvetica, sans-serif; margin: 0 auto; max-width: 600px !important;">
             <p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
              🎓
              <strong>
               The newest workplace perk?
              </strong>
              Help with student loans. The percentage of employers offering some kind of student loan forgiveness program
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               increased
              </a>
              from 4% in 2018 to about 8% this year. Companies like Fidelity, Hulu, and Estée Lauder are helping their employees chip away at the $1.5T in student loan debt owed by Americans.
             </p>
             <p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
              ✂
              <strong>
               Google’s got a .new trick.
              </strong>
              The search giant publicly
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               launched
              </a>
              a feature that lets users make a new page with the shortcut .new -- and Spotify, Github, and Bitly are already on board.
             </p>
             <p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
              📺
              <strong>
               The next chapter in the streaming wars has started.
              </strong>
              HBO Max
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               announced
              </a>
              big plans to debut its new streaming service in 2020. Meanwhile, competitors are finally dropping out of the race: This week, Playstation
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               announced
              </a>
              plans to shut down its Playstation Vue TV streaming service due to the “highly competitive Pay TV industry.”
             </p>
             <p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
              <span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">
               👞👠
              </span>
              <strong style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">
               Are corporations accommodating to dual-career couples?
              </strong>
              <span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">
               Jennifer Petriglieri, an associate professor of organizational behavior, tells
              </span>
              <em style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">
               Bloomberg
              </em>
              <span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">
               she
              </span>
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-decoration: none;">
               doesn’t think so
              </a>
              <span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">
               . And now that dual-career couples account for more than ⅔ of the workforce, that’s an issue.
              </span>
             </p>
            </div>
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 30px;">
           </td>
          </tr>
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           </td>
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          <!-- END ONE MORE THING -->
          <!-- Start Spunky Feedback -->
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           <td style="padding-bottom: 30px;">
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             How did you like today’s email?
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             <tr>
              <td style="display: inline-block;">
               <a style="color: #ff5a41; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhate_20191016174739.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNkm:OAA4_OaURVljOyNhsOkVdik2qXO2F6aG6U5ZE6AxLNU" style="height: 35px; padding: 0px 10px; width: auto;"/>
               </a>
               <br/>
               hate it
              </td>
              <td style="display: inline-block;">
               <a style="color: #ff5a41; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmeh_20191016175602.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNkm:OAA4_OaURVljOyNhsOkVdik2qXO2F6aG6U5ZE6AxLNU" style="height: 35px; padding: 0px 10px; width: auto;"/>
               </a>
               <br/>
               meh
              </td>
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                   Caroline Dohack
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                   Conor Grant
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                   Mark Dent
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                   Bobby Durben
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                   Meg Furey-Marquess
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                 Brad "You’re mah boy, Bot" Wolverton
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                 HEAD OF CONTENT
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                Sven Diagram
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                 VP of Conflict Resolution
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            251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES • 415.506.7210
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