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   🚗  Your ride is here
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   Plus: SEO’s woes, online short films, a new spin on whiskey, and more. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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              <span>
               You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
               <a data-hs-link-id="0" data-hs-link-id-v2="tFSrbVUN" style="color:#192733; text-decoration:underline !important" target="_blank">
                prizes here
               </a>
               .
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              <br/>
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               Share your link:
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               https://thehustle.co/?ref=950fce10a7
              </a>
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               Share The Hustle:
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               https://thehustle.co/?ref=950fce10a7
              </a>
             </em>
             <br/>
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              Check your referral progress &amp; prizes
              <a data-hs-link-id="3" data-hs-link-id-v2="T/hBDVGM" style="color:#192733; text-decoration:underline !important" target="_blank">
               here
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                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  Some hopeful news to start your week: That satin gown that you “can totally wear again” might be the last overpriced dress purchased against your will. The average wedding party has shrunk to eight people — four per side — down from 10 in 2019, according to data from
                  <em>
                   The Knot
                  </em>
                  . Your wallet isn’t off the hook, though: Attending a wedding plus a bachelor or bachelorette party costs $2,010, according to Zillow, just $62 less than the typical US monthly rent. Be fiscally responsible — lose some friends.
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
                </div>
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                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   One whisky distillery sees the glass half empty
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  Whisky’s iconic glass bottles are cumbersome to ship, hard to recycle, and energy-intensive to produce.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Scotland’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="yOuM3H8Q" style="color:#192733" target="_blank">
                   Stirling Distillery
                  </a>
                  is taking a page from beer’s book and bottling whisky in aluminum instead. The company worked with scientists at Heriot-Watt University to test whether aluminum containers — with the right liners — can
                  <a data-hs-link-id="0" data-hs-link-id-v2="YMVaOgK8" style="color:#192733" target="_blank">
                   store
                  </a>
                  whisky without altering its flavor or leaching metal.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  Lab tests found that tasters couldn’t tell the difference between whisky stored in aluminum and glass, but chemical
                  <a data-hs-link-id="0" data-hs-link-id-v2="2Bltkkul" style="color:#192733" target="_blank">
                   analysis
                  </a>
                  showed metal can enter the spirit over long periods without a strong enough liner. Even with the challenges, Stirling’s first mature whisky is set to debut in 2027.
                  <br/>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                    </p>
                    <!--[if mso]>
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            <td style="height:0;line-height:0">&nbsp;</td>
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              </td>
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            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <ul style="line-height:115%">
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Eightfold,
                    </span>
                    maker of AI hiring tools, is being
                    <a data-hs-link-id="0" data-hs-link-id-v2="/OhdA2Jt" style="color:#192733" target="_blank">
                     sued
                    </a>
                    over its “match score,” which ranks potential applicants. The claim argues that Eightfold should be required to follow the same rules as credit reporting agencies, including asking for permission and letting applicants dispute inaccuracies. Eightfold does not agree.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Meanwhile,
                    </span>
                    Patagonia is suing drag queen Pattie Gonia for…
                    <a data-hs-link-id="0" data-hs-link-id-v2="TKSGvhiV" style="color:#192733" target="_blank">
                     $1
                    </a>
                    . The retailer says the suit is just to protect its brand in instances where Gonia’s name is used on apparel that supports sustainability, which it claims would “overlap” with its own environmental advocacy and has already confused some consumers.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Fervo Energy,
                    </span>
                    a startup that’s building the world’s largest “enhanced geothermal system” in Utah, has filed for
                    <a data-hs-link-id="0" data-hs-link-id-v2="FV4AJLL1" style="color:#192733" target="_blank">
                     an IPO
                    </a>
                    . Geothermal energy is a renewable energy source derived from heat within the Earth, yet it currently represents just 0.4% of US electricity generation.
                    <br/>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Emerald Battery Labs
                    </span>
                    is preparing to scale its
                    <a data-hs-link-id="0" data-hs-link-id-v2="20l29Qpf" style="color:#192733" target="_blank">
                     sodium-ion battery tech
                    </a>
                    , which would present an alternative to lithium amid rising battery demand. Sodium is much easier to source and therefore cheaper than lithium, while also posing a lower fire risk.
                    <br/>
                    <br/>
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   GRUNT LESS
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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            </tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="u0LPWi+H" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="The Full-Stack AI Marketing Toolkit" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FDaily%2520Newsletter%2520Images%252FDaily%2520Images%252FApril%25207%25202025%252FThe-Full-Stack-AI-Marketing-Toolkit.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DThe-Full-Stack-AI-Marketing-Toolkit.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3Njk0Mjc4NDMuNjk3Mjc1fQ:1vkL0l:4wN7kF2hJzqqQ8AuNZriCvAG66q42DTp9pt-M3god6I" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   When you need a team, but only have tech…
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  While AI can’t answer every one of your burning business questions, it sure can help you struggle less with grunt work.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Steal these
                  <a data-hs-link-id="1" data-hs-link-id-v2="0wToF65M" style="color:#192733" target="_blank">
                   20 powerful prompts
                  </a>
                  straight from Startup Cookie co-founder Barbara Jovanovic’s guide on using AI to repurpose all kinds of content and streamline how you tackle tasks.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Train a bot to sound like you and make it do the work.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                    <a data-hs-link-id="2" data-hs-link-id-v2="QVbEwHRv" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Get the spreadsheet
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
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        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
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                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
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                <a data-hs-link-id="0" data-hs-link-id-v2="ZRa24reR" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A woman sits behind two monitors depicting a roadway and a steering wheel." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fremote-driver-vay.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dremote-driver-vay.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3Njk0Mjc4NDMuNjk3Mzk3NX0:1vkL0l:eC7ndJ93avajitBxMhPqqb1TBsM2RPK6RP3fyxt0HUk" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%">
                  <em>
                   <span style="font-size: 14px; font-weight: normal;">
                    (Vay)
                   </span>
                  </em>
                  <span style="font-weight: bold; font-size: 22px;">
                   <br/>
                   <br/>
                   The weird way this rental startup delivers its cars
                  </span>
                  <br/>
                  <br/>
                  If you were asked to imagine a driverless car, you’d probably think of:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   An autonomous vehicle, like a Waymo
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   A situation that’s gone very awry
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  With Vay, a Berlin-based startup that offers on-demand car rentals in Las Vegas, it means a third thing: remotely controlled cars.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   How does that work?
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Vay’s fleet consists of 100 Kia Niro SUVs,
                  <a data-hs-link-id="0" data-hs-link-id-v2="+cZWVTig" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Business Insider
                  </span>
                  , which customers can order through its app.
                 </p>
                 <ul style="line-height:150%">
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    Customers can pick up their car themselves, or a remote driver — a human sitting in Vay’s office in front of several monitors, a steering wheel, and pedals — can pilot it to the customer.
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    Once a customer receives the car, they take over driving and the remote driver is disconnected. Customers return cars in designated service zones or hand them back off to remote drivers.
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Vincent Reddy, an operations lead, told
                  <em>
                   BI
                  </em>
                  that Vay’s remote driving setup is similar to a “high-grade racing sim” but without the ability to feel the road or the car’s movement.
                  <br/>
                  <br/>
                  Unlike autonomous vehicles, which often use LiDAR to navigate, Vay uses only cameras. It’s a lot cheaper, and a human — not a bot — remains in control.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  Vay’s cars can’t drive over 25 mph until renters take over, and if there’s an emergency, remote drivers can push a red button to pull over.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   Who uses this service?
                  </span>
                  <br/>
                  <br/>
                  Vay’s been operating in Vegas
                  <a data-hs-link-id="0" data-hs-link-id-v2="PCLODJiD" style="color:#192733" target="_blank">
                   since January 2024
                  </a>
                  and says it has provided 35k trips since its founding.
                  <br/>
                  <br/>
                  Vay aims to be cheaper and more convenient than Uber, charging 35 cents per minute while driving and 5 cents per minute while parked.
                  <br/>
                  <br/>
                  <span style="font-style: italic;">
                   The Las Vegas Review-Journal
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="96d1m0B4" style="color:#192733" target="_blank">
                   estimated
                  </a>
                  that a trip from UNLV to the Hoover Dam and back, with a one-hour stopover, would cost ~$32. About half of Vay’s trips include a stopover — which makes sense considering it’s probably easier to use a service like this than call multiple Ubers to run a day’s worth of errands.
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   BTW:
                  </span>
                  A McKinsey
                  <a data-hs-link-id="0" data-hs-link-id-v2="2NzpKWdF" rel="noopener" style="color:#192733" target="_blank">
                   survey
                  </a>
                  suggested some use cases for letting a remote driver take over your car, including valet parking, refueling or recharging, vehicle maintenance, assisted driving for those with disabilities, and remote chauffeuring.
                  <span style="font-size: 14px; color: #000000;">
                   <br/>
                  </span>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="Vpocgcbw" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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             <tr>
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                    </p>
                    <!--[if mso]>
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            <td style="height:0;line-height:0">&nbsp;</td>
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                 <h2 style="margin:0; font-size:13px; line-height:150%">
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                   HIGHLY RECOMMENDED
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                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: normal;">
                   <strong>
                    The US has a CO2 problem…
                   </strong>
                  </span>
                  but it’s not what you think. The country is
                  <a data-hs-link-id="0" data-hs-link-id-v2="SZkS7fSz" style="color:#192733" target="_blank">
                   running low
                  </a>
                  on the gas used in everything from soda to beer to special effects.
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                 </p>
                </div>
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                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
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               </div>
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             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <p style="line-height:150%">
                  Decline in Google traffic from organic search to 2.5k+ sites between November 2024 and November 2025, per Chartbeat data
                  <a data-hs-link-id="0" data-hs-link-id-v2="cftqh/fS" style="color:#192733" target="_blank">
                   via
                  </a>
                  the Reuters Institute for the Study of Journalism. The drop was slightly higher in the US, at 38%. The culprit: AI Overviews, which now appear at the top of ~10% of US search results and are quickly rolling out across other markets.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  That’s bad news for publishers (especially those specializing in lifestyle and utility content, like weather reports and horoscopes), who expect traffic from search engines to plummet 43%, on average, over the next three years as AI-summarized answers become more commonplace.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
                   </td>
                  </tr>
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            <tbody>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
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                 <p style="line-height:150%">
                  📆
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1926, Scottish inventor John Logie Baird gave the first
                  <a data-hs-link-id="0" data-hs-link-id-v2="VnGWF3Eg" style="color:#192733" target="_blank">
                   public demo
                  </a>
                  of a television in London. It depicted two dummies operated by Baird himself on camera, but where the audience couldn’t see.
                  <br/>
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                  🗞️
                  <span style="font-weight: bold;">
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                   That’s cool:
                  </span>
                  A
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                   collection
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                  of short films you can watch online.
                  <br/>
                  <br/>
                  🧩
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  A cute
                  <a data-hs-link-id="0" data-hs-link-id-v2="7S9Au0n/" style="color:#192733" target="_blank">
                   physics puzzler
                  </a>
                  .
                  <br/>
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                  💦
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Wow, a
                  <a data-hs-link-id="0" data-hs-link-id-v2="dy9Cjd3r" style="color:#192733" target="_blank">
                   hose
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                  .
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                    </p>
                    <!--[if mso]>
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                   SHOWER THOUGHT
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                   <br/>
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                  <em>
                   Digital archaeologists in a distant future are going to think a lot more happened on Jan. 1, 1970, than actually happened.
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                    <!--[if mso]>
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