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   Your segments are stuck in 2015. Let’s fix that.
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   Static lists are out. Dynamic, behavior-based segmentation is in. Here it is in action.
  </div>
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                      <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fthe-inbox-logo-dark3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NTczNDAxODQuMzEzMTM2fQ:1uvcSW:dg2NJMc7HgZ_GT6i1F2dtKxJk5-7YhdNWEClyTcymJQ" style="padding:0;max-height:63px;width:360px;vertical-align:middle;" width="360"/>
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                      <br/>
                      The definitive marketing 
email.
                     </h3>
                     <div style="text-align: center">
                      <br/>
                     </div>
                     <div style="text-align: center">
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       September 8, 2025
                      </span>
                     </div>
                    </td>
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             <div style="text-align: center; list-style-position: inside">
             </div>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             Hello marketers 👋
             <br/>
             <br/>
             This time around, we’re digging into something that separates the good email programs from the great ones: segmentation. We’ve covered the basics of segmentation before, but now it’s time to level up.
             <br/>
             <br/>
             Why? Because personalization isn’t just a buzzword, it’s revenue. Personalized emails deliver 6x higher transaction rates, yet
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              70% of brands still aren’t segmenting effectively
             </a>
             . That’s leaving real ROI (and customer trust) on the table.
             <br/>
             <br/>
             Let’s break it down.
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <br/>
             <strong>
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 
48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                The “why” behind advanced segmentation
               </a>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                How to make segments evolve with your subscribers
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Making sure segmentation doesn’t backfire
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Spotify’s Wrapped campaign = behavioral segmentation at its finest
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="TheWhyBehindAdvancedSegmentation" name="TheWhyBehindAdvancedSegmentation" style="color:#FFF;" title="TheWhyBehindAdvancedSegmentation">
             </a>
             FEATURE 📝
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             The “why” behind advanced segmentation
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;background-color:#FEFEFE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fadvanced-segmentation-strategies.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NTczNDAxODQuMzEzNDkxM30:1uvcSW:8fACcpsSftGzMNGzim06-NihHPPC3v_gRkTM5NtMJrc" style="width:520px;max-height:497px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
             <strong>
             </strong>
             Segmentation used to mean “men vs. women” or “under 35 vs. over 35.” That’s no longer enough.
             <br/>
             <br/>
             Today, inboxes are crowded and customer expectations are high. Segmentation that relies on broad categories often feels irrelevant, or worse, alienating. Instead, advanced segmentation digs 
deeper:
             <br/>
             <ul>
              <li>
               <strong>
                Behaviors:
               </strong>
               What did they click? Which emails did they open? Did they abandon a cart?
              </li>
              <li>
               <strong>
                Lifecycle stages:
               </strong>
               Are they new, engaged, or at risk of churning?
              </li>
              <li>
               <strong>
                Psychographics:
               </strong>
               What values or motivations drive their decisions?
              </li>
             </ul>
             Think of it this way: segmentation is no longer only about who they are, it’s about what they do and why they do it. When your strategy evolves from static lists to dynamic, behavior-driven segments, your campaigns stop shouting into the 
void and start having conversations.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              <strong>
              </strong>
              Want to dig deeper into how to put these things into action? Check out
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               Delivra’s breakdown of advanced segmentation strategies
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="HowToMakeSegmentsEvolve" name="HowToMakeSegmentsEvolve" style="color:#FFF;" title="HowToMakeSegmentsEvolve">
             </a>
             MARKETER’S PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             How to make segments evolve with your subscribers
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
             <strong>
             </strong>
             Static segments are like a snapshot; they get outdated quickly. Advanced segmentation? It’s a live feed. Here’s how to make your segments adapt in real time:
             <br/>
             <br/>
             <strong>
              #1 - Automated triggers + send-time optimization
             </strong>
             <br/>
             Let 
engagement decide. Move subscribers between segments based on recent clicks, opens, or inactivity. Pair it with send-time optimization so each email arrives when each subscriber is most likely to engage.
             <br/>
             <br/>
             <strong>
              #2 - Real-time dynamic content
             </strong>
             <br/>
             Embed countdown timers, live inventory updates, or behavior-driven product recs directly in your emails.
             <br/>
             <br/>
             <strong>
              #3 - Map to lifecycle stages
             </strong>
             <br/>
             Don’t just segment by age or location. Define your list by lifecycle phases: welcome, nurture, churn-risk. Let 
real-time behaviors move them from one stage to the next.
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              <strong>
              </strong>
              Start small: pick one behavioral trigger (like “clicked a key CTA”) and build from there. To build on these principles, check out
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               Litmus’ guide for personalized emails
              </a>
              , 
because segmentation and personalization go hand in hand.
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="MakingSureSegmentationDoesntBackfi" name="MakingSureSegmentationDoesntBackfi" style="color:#FFF;" title="MakingSureSegmentationDoesntBackfi">
             </a>
             TRIED AND TRUE 💪
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             Making sure segmentation doesn’t backfire
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             <em>
             </em>
             <em>
             </em>
             <em>
             </em>
             Segmentation is powerful but only if you’re using the right kind. Let’s break down the big four types and what they’re best at:
             <br/>
             <br/>
             <strong>
              #1 - Demographic segmentation. Used by Netflix.
             </strong>
             <br/>
             Target by age, gender, or 
income. Great for broad content preferences—like recommending different shows to Gen Z vs. Gen X.
             <br/>
             <br/>
             <strong>
              #2 - Behavioral segmentation. For example, Amazon.
             </strong>
             <br/>
             Trigger emails based on purchase history or engagement. Perfect for rewarding loyal buyers or reactivating cart abandoners.
             <br/>
             <br/>
             <strong>
              #3 - Psychographic segmentation. Perfect for Progressive Insurance.
             </strong>
             <br/>
             Segment by interests, values, or lifestyle. Think campaigns that tap into customer identity, like safety-minded vs. adventure-seeking 
drivers.
             <br/>
             <br/>
             <strong>
              #4 - Firmographic segmentation. A fit for Salesforce.
             </strong>
             <br/>
             B2B marketers, this one’s for you. Tailor your outreach to startup vs. enterprise buyers, adjusting tone and urgency to fit.
             <strong>
             </strong>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              <strong>
              </strong>
              Segment your audience based on what’s most important to them and what they need from you specifically. Otherwise, you’re just slicing your list without strategy. For more details on customer segmentation,
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               TechHelp has the blog for you
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="SpotifysWrappedCampaign" name="SpotifysWrappedCampaign" style="color:#FFF;" title="SpotifysWrappedCampaign">
             </a>
             KUDOS TO YOU 👏
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
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             Spotify’s Wrapped campaign = behavioral segmentation at its finest
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;background-color:#FEFEFE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <em>
             </em>
             If there’s one brand that nails segmentation year after year, it’s 
Spotify with its annual “Wrapped” campaign.
             <br/>
             <br/>
             Instead of sending one generic message, Spotify creates personalized recaps for every single user based on listening behavior: our favorite artists and songs, total minutes listened, and most-played genres. It’s more than a fun data dump; it’s segmentation in action.
             <br/>
             <br/>
             Why it works:
             <br/>
             ✅
             <strong>
              Behavioral segmentation
             </strong>
             makes the content feel unique to each subscriber.
             <br/>
             ✅
             <strong>
              Emotional connection
             </strong>
             keeps users engaged with the brand.
             <br/>
             ✅
             <strong>
              Built-in virality
             </strong>
             drives shares and FOMO, pulling in new users.
             <br/>
             <br/>
             The takeaway for email marketers? You don’t need Spotify-level data to do this. Start small: segment by purchase behavior, content clicked, or time of last engagement. Then deliver tailored messages that make subscribers feel seen.
            </td>
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            <!--[if !mso]><!-- -->
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               What does Delivra do again?
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