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SEO and content marketing resources, research papers
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<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-7" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:58.33333333%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:280px;min-width:-webkit-calc(58.33333333%);min-width:calc(58.33333333%);">
<tbody>
<tr>
<td class="elq-text-cell cell" style="background-color:transparent;line-height:18px;padding:20px 20px 20px 20px;">
<div style="display:inline-block;width:100%;">
<div style="line-height: 23px;">
<span style="color: rgb(0, 183, 236); font-size: 20px;">
BrightEdge Site Readiness Checklist
</span>
</div>
<div>
<br/>
</div>
<div style="line-height: 17.25px;">
<strong style="font-size: 15px;">
Is your site ready to engage and convert visitors?
</strong>
<span style="font-size: 15px;">
This BrightEdge checklist will walk you through the process of making sure your site is designed in a way that delights customers and encourages users to move forward on their customer journeys.
</span>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<!--[if (gte mso 9)|(IE)]></td><td width="41.66666667%" style="text-align:left;vertical-align:top;font-size:0px"><![endif]-->
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-5" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:41.66666667%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:200px;min-width:-webkit-calc(41.66666667%);min-width:calc(41.66666667%);">
<tbody>
<tr>
<td class="elq-image-cell cell" style="background-color:transparent;line-height:0;padding:30px 0px 15px 0px;text-align:center;">
<!--[if mso]><table width="100%" style="width:100%;height:auto;max-width:100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding-right: 0px; padding-left: 0px;" align="center"><![endif]-->
<a data-targettype="webpage" target="_blank">
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</a>
<!--[if mso]></td></tr></table><![endif]-->
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
<tbody>
<tr>
<td style="background:#ffffff;">
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td>
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
<tbody>
<tr>
<td class="elq-button-cell cell" style="background-color:transparent;line-height:18px;padding:10px 10px 10px 10px;">
<div style="text-align:center;font-family:Arial, Helvetica, sans-serif;">
<div>
<!--[if gte mso 9]>
<a href="https://www.brightedge.com/resources/checklists/brightedge-site-readiness-checklist?utm_source=newsletter&utm_medium=email&utm_campaign=week_15&elqTrackId=98369FB87F05E1A8B865C13621470513&elqTrack=true" target="_blank" title="" data-targettype="webpage" data-targetname="" style="text-decoration: none;">
<table class="null" cellSpacing="0" cellPadding="0" style="display: inline-table;border: 0px;border-spacing: 0px;border-collapse: separate;vertical-align: top;margin: 0px auto; width: auto; table-layout: fixed;">
<tbody>
<tr style="vertical-align: top;">
<td style="font-family: Arial, Helvetica, sans-serif; vertical-align: middle; word-wrap: break-word; overflow-wrap: break-word; color: #fff; text-align: center; background-color: #009DDA; padding: 10px 20px 10px 20px; border-radius: 5px; border: 2px none #000000;">
<![endif]-->
</div>
<a data-targetname="" data-targettype="webpage" style="text-decoration:none;vertical-align:middle;word-wrap:break-word;overflow-wrap:break-word;color:#fff;text-align:center;background-color:#009DDA;padding:10px 20px 10px 20px;border-radius:5px;display:inline-block;max-width:100%;width:auto;" target="_blank" title="">
<span style="background-color:#009DDA;cursor:pointer;text-decoration:none;user-select:none;">
<span>
<strong style="color: rgb(255, 255, 255); font-size: 15px;">
Download Now
</strong>
</span>
</span>
</a>
<div>
<!--[if gte mso 9]></td></tr></tbody></table></a><![endif]-->
</div>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
<tbody>
<tr>
<td style="background:#ffffff;">
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td>
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
<tbody>
<tr>
<td class="elq-space-cell cell" style="height:30px;background-color:#EEEEEE;line-height:18px;">
<div style="height:30px;display:none;">
</div>
</td>
</tr>
<tr>
<td class="elq-text-cell cell" style="background-color:transparent;line-height:18px;padding:10px 10px 10px 10px;">
<div style="display:inline-block;width:100%;">
<div style="text-align: center;">
<strong style="font-size: 20px; color: rgb(0, 164, 233);">
Customer Video
</strong>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
<tbody>
<tr>
<td style="background:#ffffff;">
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td>
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-7" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:58.33333333%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:280px;min-width:-webkit-calc(58.33333333%);min-width:calc(58.33333333%);">
<tbody>
<tr>
<td class="elq-text-cell cell" style="background-color:transparent;line-height:18px;padding:20px 20px 20px 20px;">
<div style="display:inline-block;width:100%;">
<div style="line-height: 23px;">
<span style="color: rgb(0, 183, 236); font-size: 20px;">
BCG Optimizes for Content Success
</span>
</div>
<div>
<br/>
</div>
<div>
<span style="font-size: 15px;">
In Philip Chevalier, marketing project leader for BCG, shares how
</span>
<strong style="font-size: 15px;">
BCG uses BrightEdge to target a large and diverse keyword set.
</strong>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<!--[if (gte mso 9)|(IE)]></td><td width="41.66666667%" style="text-align:left;vertical-align:top;font-size:0px"><![endif]-->
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-5" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:41.66666667%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:200px;min-width:-webkit-calc(41.66666667%);min-width:calc(41.66666667%);">
<tbody>
<tr>
<td class="elq-image-cell cell" style="background-color:transparent;line-height:0;padding:30px 5px 0px 5px;text-align:center;">
<!--[if mso]><table width="100%" style="width:100%;height:auto;max-width:100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding-right: 0px; padding-left: 0px;" align="center"><![endif]-->
<a data-targettype="webpage" target="_blank">
<img height="135" src="https://inboxflows.com/_/image/http%253A%252F%252Fimages.pages.brightedge.com%252FEloquaImages%252Fclients%252FBEELOQUADB%252F%257B6e86b70d-8dd2-47ed-8af7-adab364ce140%257D_BCG.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmltYWdlcy5wYWdlcyJ9:1kXOct:7Q61YZJ66a69iO7As34YI2o5c8TP_HtOvZQfGSPdehE" style="width:100%;height:auto;max-width:100%" width="240"/>
</a>
<!--[if mso]></td></tr></table><![endif]-->
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
<tbody>
<tr>
<td style="background:#ffffff;">
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td>
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
<tbody>
<tr>
<td class="elq-button-cell cell" style="background-color:transparent;line-height:18px;padding:10px 10px 10px 10px;">
<div style="text-align:center;font-family:Arial, Helvetica, sans-serif;">
<div>
<!--[if gte mso 9]>
<a href="https://www.brightedge.com/resources/videos/bcg-optimizes-content-success?utm_source=newsletter&utm_medium=email&utm_campaign=week_15&elqTrackId=C7F30113ABF52BADECFDE73582F7D288&elqTrack=true" target="_blank" title="" data-targettype="webpage" data-targetname="" style="text-decoration: none;">
<table class="null" cellSpacing="0" cellPadding="0" style="display: inline-table;border: 0px;border-spacing: 0px;border-collapse: separate;vertical-align: top;margin: 0px auto; width: auto; table-layout: fixed;">
<tbody>
<tr style="vertical-align: top;">
<td style="font-family: Arial, Helvetica, sans-serif; vertical-align: middle; word-wrap: break-word; overflow-wrap: break-word; color: #fff; text-align: center; background-color: #009DDA; padding: 10px 20px 10px 20px; border-radius: 5px; border: 2px none #000000;">
<![endif]-->
</div>
<a data-targetname="" data-targettype="webpage" style="text-decoration:none;vertical-align:middle;word-wrap:break-word;overflow-wrap:break-word;color:#fff;text-align:center;background-color:#009DDA;padding:10px 20px 10px 20px;border-radius:5px;display:inline-block;max-width:100%;width:auto;" target="_blank" title="">
<span style="background-color:#009DDA;cursor:pointer;text-decoration:none;user-select:none;">
<span>
<strong style="color: rgb(255, 255, 255); font-size: 15px;">
Watch the Video
</strong>
</span>
</span>
</a>
<div>
<!--[if gte mso 9]></td></tr></tbody></table></a><![endif]-->
</div>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
<tbody>
<tr>
<td style="background:#ffffff;">
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td>
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
<tbody>
<tr>
<td class="elq-space-cell cell" style="height:30px;background-color:#EEEEEE;line-height:18px;">
<div style="height:30px;display:none;">
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
<tbody>
<tr>
<td style="background:#ffffff;">
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td>
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
<tbody>
<tr>
<td class="elq-text-cell cell" style="background-color:transparent;line-height:18px;padding:10px 10px 10px 10px;">
<div style="display:inline-block;width:100%;">
<div style="text-align: center;">
<strong style="color: rgb(0, 164, 233); font-size: 20px;">
Case Study
</strong>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
<tbody>
<tr>
<td style="background:#ffffff;">
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td>
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-7" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:58.33333333%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:280px;min-width:-webkit-calc(58.33333333%);min-width:calc(58.33333333%);">
<tbody>
<tr>
<td class="elq-text-cell cell" style="background-color:transparent;line-height:18px;padding:20px 20px 20px 20px;">
<div style="display:inline-block;width:100%;">
<div style="line-height: 23px;">
<span style="color: rgb(0, 183, 236); font-size: 20px;">
IBM Transforms Its SEO Practice with BrightEdge
</span>
</div>
<div>
<br/>
</div>
<div style="line-height: 17.25px;">
<span style="font-size: 15px;">
With the assistance of the BrightEdge team, IBM was able to seamlessly
</span>
<strong style="font-size: 15px;">
migrate a massive amount of data from their internal tool to the BrightEdge platform.
</strong>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<!--[if (gte mso 9)|(IE)]></td><td width="41.66666667%" style="text-align:left;vertical-align:top;font-size:0px"><![endif]-->
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-5" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:41.66666667%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:200px;min-width:-webkit-calc(41.66666667%);min-width:calc(41.66666667%);">
<tbody>
<tr>
<td class="elq-image-cell cell" style="background-color:transparent;line-height:0;padding:30px 5px 0px 5px;text-align:center;">
<!--[if mso]><table width="100%" style="width:100%;height:auto;max-width:100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding-right: 0px; padding-left: 0px;" align="center"><![endif]-->
<a data-targettype="webpage" target="_blank">
<img height="135" src="https://inboxflows.com/_/image/http%253A%252F%252Fimages.pages.brightedge.com%252FEloquaImages%252Fclients%252FBEELOQUADB%252F%257Ba8b482a8-c5b1-4ad0-a353-61ec56afda3b%257D_IBM.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmltYWdlcy5wYWdlcyJ9:1kXOct:7Q61YZJ66a69iO7As34YI2o5c8TP_HtOvZQfGSPdehE" style="width:100%;height:auto;max-width:100%" width="240"/>
</a>
<!--[if mso]></td></tr></table><![endif]-->
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
<tbody>
<tr>
<td style="background:#ffffff;">
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td>
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td style="text-align:left;vertical-align:top;font-size:0px">
<table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
<tbody>
<tr>
<td class="elq-button-cell cell" style="background-color:transparent;line-height:18px;padding:10px 10px 10px 10px;">
<div style="text-align:center;font-family:Arial, Helvetica, sans-serif;">
<div>
<!--[if gte mso 9]>
<a href="https://www.brightedge.com/resources/case-studies/ibm?utm_source=newsletter&utm_medium=email&utm_campaign=week_15&elqTrackId=6CEFA5561D4B48FEC0D28E35BCBB0E70&elqTrack=true" target="_blank" title="" data-targettype="webpage" data-targetname="" style="text-decoration: none;">
<table class="null" cellSpacing="0" cellPadding="0" style="display: inline-table;border: 0px;border-spacing: 0px;border-collapse: separate;vertical-align: top;margin: 0px auto; width: auto; table-layout: fixed;">
<tbody>
<tr style="vertical-align: top;">
<td style="font-family: Arial, Helvetica, sans-serif; vertical-align: middle; word-wrap: break-word; overflow-wrap: break-word; color: #fff; text-align: center; background-color: #009DDA; padding: 10px 20px 10px 20px; border-radius: 5px; border: 2px none #000000;">
<![endif]-->
</div>
<a data-targetname="" data-targettype="webpage" style="text-decoration:none;vertical-align:middle;word-wrap:break-word;overflow-wrap:break-word;color:#fff;text-align:center;background-color:#009DDA;padding:10px 20px 10px 20px;border-radius:5px;display:inline-block;max-width:100%;width:auto;" target="_blank" title="">
<span style="background-color:#009DDA;cursor:pointer;text-decoration:none;user-select:none;">
<span>
<strong style="font-size: 15px; color: rgb(255, 255, 255);">
Read Case Study
</strong>
</span>
</span>
</a>
<div>
<!--[if gte mso 9]></td></tr></tbody></table></a><![endif]-->
</div>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
<tbody>
<tr>
<td style="background:#ffffff;">
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td>
<table cellpadding="0" cellspacing="0" width="100%">
<tbody>
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5 years, 7 months ago - hello@brightedge.com
Your Weekly SEO & Content Marketing Update from BrightEdge
mlns='//www.w3.org/1999/xhtml'> SEO and content marketing resources, research papers If you are h...