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                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  <span style="color: #000000;">
                   Hi, Sarah,
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  <span style="color: #000000;">
                   It’s hard to develop a high-impact, low-cost marketing strategy, right? We get it. It feels like yesterday that Trustpilot was a small-business-turned-startup — so we know firsthand how challenging it can be to decide how to invest your limited marketing budget.
                  </span>
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                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  <span style="color: #000000;">
                   My name’s Alicia. I’m Chief Marketing Officer at Trustpilot. Every other week I'll send you a short email containing resources to help you develop a marketing strategy around the power of reviews. Whether you're starting from scratch or looking to optimize your current strategy, I’m here to help.
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  <br/>
                  <span style="color: #000000;">
                   Let’s start with this comprehensive FREE
                   <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                    guide to marketing with reviews
                   </a>
                   . It walks you through 15 creative ways to use customer reviews in your marketing.
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  <span style="color: #000000;">
                   You’ll learn that reviews can provide so much more than just customer feedback. They can help you gain:
                  </span>
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:175%">
                  <li aria-level="1" style="mso-line-height-rule:exactly">
                   <span style="color: #000000;">
                    A stellar online presence where it matters most
                   </span>
                  </li>
                  <li aria-level="1" style="mso-line-height-rule:exactly">
                   <span style="color: #000000;">
                    Traction in search results, boosting organic and referral traffic
                   </span>
                  </li>
                  <li aria-level="1" style="mso-line-height-rule:exactly">
                   <span style="color: #000000;">
                    More revenue by showing shoppers you’re safe to buy from
                   </span>
                  </li>
                  <li aria-level="1" style="mso-line-height-rule:exactly">
                   <span style="color: #000000;">
                    And valuable consumer insights to keep your customers for life
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
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                     <strong style="color:#ffffff;font-weight:normal;text-decoration:none;font-style:normal;">
                      Check out the FREE guide
                     </strong>
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           <table cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt" width="100%">
            <tbody>
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              <td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_16370024024002" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_16370024024002_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  <span style="color: #000000;">
                   I hope you find this helpful. If you reply directly to this email with any questions, I’ll be happy to answer them.
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  <span style="color: #000000;">
                   Take care!
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  <span style="color: #000000;">
                   Alicia
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                 </p>
                 <p style="mso-line-height-rule:exactly; font-size:15px; line-height:125%">
                  <span style="color: #242424;">
                   Alicia Skubick
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; font-size:15px; line-height:125%">
                  <span style="color: #242424;">
                   Chief Marketing Officer
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; font-size:15px; line-height:125%">
                  <span style="color: #242424;">
                   Trustpilot
                  </span>
                 </p>
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