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You're unique, so your diet should be too. Find out why.
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We’re excited that you’re joining us on our journey to create the future of nutrition and wanted to share our latest insights from the world of nutritional science with you. We'd love to hear from you too - drop your thoughts or questions to
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You're unique. Your diet should be too.
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The average American is a 38-year-old white woman who weighs 168 pounds, wears size 9 shoes and drinks two cups of coffee a day.
<br/>
<br/>
Is that you? If not, congratulations – you’re not average! And neither is almost everyone else. So it makes sense that government nutrition guidelines based on averages won't always be the right fit for you.
<br/>
<br/>
In our latest blog post, we find out why a one-size-fits-all approach to nutrition is more like one-size-fits-no-one.
<br/>
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Know your curve
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Doctors traditionally measure blood fat and sugar after fasting, usually first thing in the morning. But the levels of these and other important molecules in the blood change throughout the day as we eat and drink.
<br/>
<br/>
This means we’re missing out on a lot of information about how our metabolism is really working - which is exactly what we're looking at in our PREDICT studies.
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As we say in our blog post, your metabolism is like a car — you can’t just kick the tires to see how well it works, you’ve got to take it for a ride.
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Read blog post
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On Instagram
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And we're off! Our dietitian Shannon takes the first shipment of kits for our PREDICT 2 study to the Post Office
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