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   🔥  Yule love this
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   Plus: The great hiring freeze, an online decision-maker, and more.
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               Share The Hustle:
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               https://thehustle.co/?ref=950fce10a7
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              Check your referral progress &amp; prizes
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               here
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  Ever wish you could pop your brain out and give it a nice scrub? Japanese company Science Co. is getting you part of the way there with the launch of its human washing machine. Not to be confused with a shower, the fully automated bathroom system gives users a deep clean without the need to move a muscle (plus built-in speakers and nature documentary footage make for an immersive experience). The company says the $385k appliance doesn’t just clean your body, but also “washes the soul.”
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   A smart glasses startup with an eye on the future
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  It’s hard to remember stuff. Someone’s name mere seconds after an introduction, action items from a meeting, or whatever you went in the other room to grab. And while our memories certainly fail us, current AI voice assistants like Siri or Alexa often do, too.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Former Harvard students AnhPhu Nguyen and Caine Ardayfio are building
                  <a data-hs-link-id="0" data-hs-link-id-v2="MXdtecX+" style="color:#192733" target="_blank">
                   Mira
                  </a>
                  , a real-time “cognitive copilot.” The audio-only smart glasses listen to a user’s surroundings, transcribing speech and displaying context directly into their view. The glasses don’t have a camera and all audio is deleted immediately, though transcripts are saved to a user’s phone. Plus, they have
                  <a data-hs-link-id="0" data-hs-link-id-v2="HhnrJsDH" style="color:#192733" target="_blank">
                   twice
                  </a>
                  the battery life of existing smart glasses and half the weight, along with a sub-700-millisecond response time, giving users information in a blink of an eye — literally.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  The startup, currently
                  <a data-hs-link-id="0" data-hs-link-id-v2="NZzUNQFt" style="color:#192733" target="_blank">
                   powered
                  </a>
                  by a seven-person team, just raised a $6.6m seed round to bring its glasses to consumers. The founders — who went
                  <a data-hs-link-id="0" data-hs-link-id-v2="VGzTGtfg" style="color:#192733" target="_blank">
                   viral
                  </a>
                  for hacking a pair of Meta Ray-Bans to show how easily public data can identify strangers —
                  <a data-hs-link-id="0" data-hs-link-id-v2="aQUBt9G3" rel="noopener" style="color:#192733" target="_blank">
                   shared
                  </a>
                  an even bigger vision with backer General Catalyst: Keeping you hands-free to "prioritize the moments that make us human."
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    You mad?
                   </span>
                   After a three-day online vote, Oxford University Press’s word of the year is “
                   <a data-hs-link-id="0" data-hs-link-id-v2="9W55dF8+" style="color:#192733" target="_blank">
                    rage bait,
                   </a>
                   ” besting shortlist contenders including “aura farming” and “biohack.” Oxford noted “rage bait” — a term meaning posting incendiary online content designed to elicit anger — began seeing English usage in 2002, but spiked in 2025.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    RIP, Panels:
                   </span>
                   YouTuber and tech reviewer Marques Brownlee is
                   <a data-hs-link-id="0" data-hs-link-id-v2="iD7PCsji" style="color:#192733" target="_blank">
                    shutting down
                   </a>
                   Panels, the phone wallpaper app he launched in 2024, noting he wasn’t able to find the right collaborators. The $50 annual or $12/month fee may have been too steep considering many people get their phone wallpapers for free. And want to look at photos of their own dogs.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    For a toaster that runs on sunlight:
                   </span>
                   Startup Raya Power is opening its renter-friendly solar and storage solution for
                   <a data-hs-link-id="0" data-hs-link-id-v2="Ybm8pI2F" style="color:#192733" target="_blank">
                    pre-orders
                   </a>
                   in Puerto Rico and California. The “pods” retail for ~$6.8k, can be used to power home appliances (including in the event of a power outage), and don’t require special permits to install.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Practice makes pitches:
                   </span>
                   Seattle startup Yoodli makes AI-powered
                   <a data-hs-link-id="0" data-hs-link-id-v2="I8KAplkN" style="color:#192733" target="_blank">
                    roleplaying software
                   </a>
                   that lets people create personas and practice conversations like sales pitches. It compares the tech to a “batting cage” for communication, and claims to have seen 900% revenue growth in the past year.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   PIVOT AND PROFIT
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="BlekVS+S" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="AI-App" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FAI-App.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAI-App.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjQ3NTgzODEuNjMzOTgzfQ:1vQkGr:awrC-uQKFCapggxgdWla9pFgFdxSbIOWDIc49wMQXsg" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
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           </div>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:normal; font-size:22px">
                  <strong>
                   How to read the minds of buyers
                  </strong>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  With the advent of AI search (and rise of data privacy), today it’s tough for brands to truly know their buyers.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:normal">
                  So this kit contains two essentials:
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <strong>
                   The AI Live Interview Demo App:
                  </strong>
                  Take on the persona of your buyers, and have AI identify your pain points.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <strong>
                   10 AI prompts for buyer intelligence:
                  </strong>
                  For nailing research, extracting insights, and understanding your customers.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  This kit can help you interview hundreds of users and evolve your product marketing.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                 <tbody>
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                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="wPn7pps4" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      AI for customer intelligence
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="5ESY2kwF" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A person eating a bowl of popcorn and looking at a TV that’s playing a fireplace. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FYule.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DYule.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjQ3NTgzODEuNjM0MDk5Mn0:1vQkGr:3RE7Mld8Jof_RhXFHHe0xGc8fjnMH20yhRB9ubi5hDU" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
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             </tbody>
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           </div>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   Come gather round the TV fireplace, kids
                  </span>
                 </h2>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  Cocoa, caroling, your brother-in-law hiding the Elf on the Shelf in some BS place no one will ever find… We all have our Christmas traditions.
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  And, for many, those include a TV fireplace crackling in the background.
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  Popular on streaming platforms, TV fireplaces capture some of a real fire's coziness, minus the smoke, cleanup, and risk of burning your house down.
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  A merry tradition
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  New York City TV station WPIX
                  <a data-hs-link-id="0" data-hs-link-id-v2="DCOK37Ol" rel="noopener" style="color:#192733" target="_blank">
                   ran
                  </a>
                  the first televised fireplace in 1966 — “The Yule Log” — offering three uninterrupted hours of looped footage of a log burning on Christmas.
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  Silly and celebrated, a tradition was born.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Initially, the program was cancelled in 1990 over financial concerns.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   But after years of public pressure, the channel rebooted it in 2001, and has aired it every Christmas since.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   In 2011, a similar series, "Fireplace for Your Home," directed by George Ford,
                   <a data-hs-link-id="0" data-hs-link-id-v2="V6R5KXVI" rel="noopener" style="color:#192733" target="_blank">
                    debuted
                   </a>
                   on Netflix.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Despite initial skepticism, Ford's videos became some of the platform's most unlikely hits — and one of the streaming industry's quietest marketing hacks.
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Isn't it ironic?
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  The original “Yule Log” program is essentially anti-commercial. It's an uninterrupted, unprofitable gift to New Yorkers — but its modern-day descendants are some of streaming's most versatile commercial assets.
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  TV fireplaces tap into holiday nostalgia that can generate serious engagement. Two versions even made
                  <a data-hs-link-id="0" data-hs-link-id-v2="g46q0506" style="color:#192733" target="_blank">
                   Netflix's Top 10
                  </a>
                  around this time last year.
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  They're also easy to produce with adjusted branding, letting studios and platforms easily create seasonal promotional resources at minimal cost:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Netflix has several options, with themed fireplaces covering bases from
                   <em>
                    KPop Demon Hunter
                   </em>
                   s to “Bridgerton.”
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   HBO Max released a “Rick and Morty” version that lets viewers join the titular duo fireside as they flip through interdimensional cable channels.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Horror streaming service
                   <a data-hs-link-id="0" data-hs-link-id-v2="7BoOw978" style="color:#192733" target="_blank">
                    Shudder
                   </a>
                   offers a Halloween-themed TV fireplace called the "Ghoul Log" — which gets a mention because that name slaps.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Even
                   <a data-hs-link-id="0" data-hs-link-id-v2="eD9875Du" style="color:#192733" target="_blank">
                    NASA
                   </a>
                   got in on the action last year with four RS-25 rocket engines ablaze in a fireplace.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  The versatility and staying power of the TV fireplace shows there can be value in unlikely, passively consumable sources — especially if they play to nostalgia and can be produced without breaking the bank.
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  Plus, they’re cozy as hell.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="+wRbY8cv" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: normal;">
                   <strong>
                    If you vowed to never cook again after Thanksgiving,
                   </strong>
                  </span>
                  you might have a newfound understanding of the allure of the George Foreman Grill.
                  <a data-hs-link-id="0" data-hs-link-id-v2="tWQ2AJxf" style="color:#192733" target="_blank">
                   Here’s how
                  </a>
                  it earned its staying power.
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                 <tbody>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
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               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="0.4percent" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F0.4percent.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D0.4percent.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjQ3NTgzODEuNjM0MjAyN30:1vQkGr:wxo7uLkucjzdtOilELGOenq8Bjom4vb4H6EY3xe62aY" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  The odds of getting hired right now, based on the average number of applicants per job opening last quarter, according to data from Greenhouse
                  <a data-hs-link-id="0" data-hs-link-id-v2="UyroWhxd" rel="noopener" style="color:#192733" target="_blank">
                   via
                  </a>
                  <span style="font-style: italic;">
                   Business Insider.
                  </span>
                  The brutal finding illustrates the current hiring environment, dubbed “The Great Freeze,” in which no one is being fired or hired.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  It also means that, at the moment, job seekers are more likely to get into Harvard (acceptance rate: 3.6%) than to find work. Perhaps it’s time to go back to school?
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
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                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17628042552971" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17628042552971_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17628042797282" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17628042797282_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <em>
                   Every week, we like to check in on what you’re building. Here’s our spotlight on a Hustle reader working on something big.
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  Leonardo Clavel
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="EBVQelRS" style="color:#192733" target="_blank">
                   2HourAssistant.com
                  </a>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “We provide college-educated part-time assistants to busy business owners and professionals for the cost of a burrito at Chipotle — $14 per day.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Origin story:
                  </span>
                  “I was a management consultant out of college and I realized that every Fortune 500 company outsources, but very few small businesses do. And the reason is the management and HR support. So I set off to fix that.”
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   One truly innovative thing they’re doing:
                  </span>
                  “We give a small business owner access to the same advantages of outsourcing that large corporations are able to leverage. No freelancers. Actual long-term, college educated, career staffers.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   One big win this year:
                  </span>
                  “We leaned into the medical office space with more technical positions like medical billing and coding.”
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   Advice to a fellow entrepreneur:
                  </span>
                  “Harshly scrutinize everything on your schedule each day and ask yourself ‘Do I really need to do this myself?’”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   What are you working on?
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="dgl8QrYV" style="color:#192733; font-style:italic" target="_blank">
                   Tell us here
                  </a>
                  <span style="font-style: italic;">
                   .
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                 <tbody>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333035341" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333035341_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333149673" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333149673_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1992, engineer Neil Papworth used his computer to send the
                  <a data-hs-link-id="0" data-hs-link-id-v2="A2T2e7uv" style="color:#192733" target="_blank">
                   first SMS text message
                  </a>
                  to a colleague. It said, “Merry Christmas.”
                  <br/>
                  <br/>
                  🤔
                  <span style="font-weight: bold;">
                   Haha:
                  </span>
                  Need to make a choice? Instead of a coin toss, you could use this more
                  <a data-hs-link-id="0" data-hs-link-id-v2="h7o8vUZb" style="color:#192733" target="_blank">
                   elaborate animation
                  </a>
                  .
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  Join
                  <a data-hs-link-id="0" data-hs-link-id-v2="KudJJBnx" style="color:#192733; font-style:italic" target="_blank">
                   Mindstream
                  </a>
                  , a human-first AI newsletter that will keep your team a step ahead.
                  <br/>
                  <br/>
                  📋
                  <span style="font-weight: bold;">
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                   How to:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="roLO2Yyt" style="color:#192733" target="_blank">
                   create
                  </a>
                  a to-do list using the Eisenhower matrix.
                  <br/>
                  <br/>
                  😍
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="pTp6DYnu" style="color:#192733" target="_blank">
                   Two friends
                  </a>
                  and a fence.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   <span style="font-size: 12px; color: #000000;">
                    <br/>
                   </span>
                  </span>
                  <em>
                   The money that IKEA spends on including wall-mounting brackets for furniture is effectively the premium for their anti-lawsuit insurance.
                  </em>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="R7j+RhjX" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
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