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The most affordable way to start a fascinating and expansive collection? A 172-year-old watchmaker. —
<i>
Cam Wolf, watches correspondent
</i>
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<strong>
16 Good Reasons to Start Collecting Timex
</strong>
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<span style="word-break: break-word; color: #000000;">
<strong>
By Cam Wolf
</strong>
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<p style="margin:0">
They’re laughing at us on the Timex forums. Given the collecting communities that have formed around other affordable watchmakers, deep fans of the brand can hardly believe they’re able to find rare, vintage pieces from a storied watch manufacturer
<i>
without
</i>
the absurd prices associated with, say, vintage Seiko. In a moment where watch fiends have turned over every single stone in search of well-kept secrets, Timex somehow remains underrated. Particularly for a brand that has sold millions and millions and millions of watches.
<br/>
<br/>
Timex has history as both a pop-culture giant and a brand once made in America. Founded all the way back in 1854 as the Waterbury Clock Company, the company created inexpensive pocket watches, setting itself up as an affordable brand from the very start. In fact, after partnering with Ingersoll in 1892, the newly formed company released the Yankee “Dollar Watch.” The piece was so popular it became known as the "watch that made the dollar famous.”
<br/>
<br/>
During World War II, the company rebranded as The United States Time Corporation and started making bomb timers for the US military. The war ended and people needed watches again more than they needed bomb timers, so the company was eventually renamed Timex, a portmanteau of two popular brands from the era:
<i>
Time
</i>
magazine and Kleenex. Even then, Timex’s goal was to make the most affordable watches in America. The company was so successful that in 1962 one out of every three watches sold in America was a Timex.
<br/>
<br/>
The brand became a worldwide phenomenon. Its watches appeared in
<i>
MacGyver
</i>
and
<i>
Pulp Fiction
</i>
, and it was the first company to partner with Disney in 1933. You’ve heard the phrase "It takes a licking and keeps on ticking,” right? That’s from a 1950s Timex advertisement. Figures like Martin Luther King Jr., Louis Armstrong, Bill Clinton, Jack Nicholson, and Bill Murray all wore Timex.
<br/>
<br/>
<b>
<i>
<a rel="noopener" style="text-decoration: underline; color: #8e732d;" target="_blank">
Click here for 16 historic, quirky, or just plain handsome Timex watches to kickstart your collection of affordable watches.
</a>
</i>
</b>
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