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   A $2 Garage Sale Find Sparked a $300K Business
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   Plus: Three-question rule to be a better boss, why most referral programs don't work, and rideshare drivers on the brink over gas prices. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   APRIL 2, 2026
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    The 3-question rule to help you be a better boss
                   </li>
                   <li>
                    Why most referral programs don't work
                   </li>
                   <li>
                    A $2 garage sale buy led to a $300K year-one side hustle
                   </li>
                   <li>
                    Rideshare drivers on the brink of quitting over higher gas prices
                   </li>
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                   Market snapshot:
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                     ▲ 0.75%
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                     ▲ 0.49%
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                     ▲ 1.19%
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                      <a data-hs-link-id="0" data-hs-link-id-v2="S35urCOa" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       I Stopped Fixing Problems and Built a Team That Solves Them Using a Three-Question Rule
                      </a>
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                   Here's what you get with
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                    <span style="font-style: italic;">
                     This Q&amp;A features Tamara Keefe, 50, of St. Louis Missouri. In 2014, burnt out from nonstop travel and 70-hour work weeks in her corporate marketing role
                    </span>
                    <span style="font-style: italic;">
                     , Keefe made ice cream in her kitchen “as a comfort project.”
                    </span>
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                   <p style="line-height:175%">
                   </p>
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                    <span style="font-style: italic;">
                     A
                    </span>
                    side hustle
                    <span style="font-style: italic;">
                     was born: Keefe drafted the business plan for
                    </span>
                    <a data-hs-link-id="0" data-hs-link-id-v2="9/bSCDJI" style="color:#2563eb; font-style:italic" target="_blank">
                     Clementine’s Ice Cream
                    </a>
                    <span style="font-style: italic;">
                     that very weekend. The business, however, didn’t stay a side hustle for long. Keefe left her job that same year to go all-in on her artisan, small-batch ice cream brand.
                    </span>
                   </p>
                   <p style="line-height:175%">
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                    <strong>
                     Where did you find the inspiration for your side hustle?
                     <br/>
                    </strong>
                    <span style="font-weight: normal;">
                     Ice cream has always been about connection for me. I grew up in a big family, and we didn’t have a lot, but my mom always filled our house with love. We couldn’t afford the classic Sunday ice cream stop that so many families enjoyed after church. I’d see kids excited and laughing with their families and would beg my mom to go. She’d always politely say no, but one day, she found a $2 hand-crank ice cream maker at a garage sale. Suddenly, Sundays in our house became ice cream days. The kitchen turned into a celebration. One neighbor brought the cream, another got the sugar, and we’d make ice cream together. It gave me a real sense of
                    </span>
                    community
                    <span style="font-weight: normal;">
                     that I had been missing. Then, as an adult, ice cream would become my passion project and business. So I always say, ice cream saved me twice.
                    </span>
                   </p>
                   <p style="line-height:175%">
                   </p>
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                    <strong>
                     What were some of the first steps you took to get your side hustle off the ground?
                     <br/>
                    </strong>
                    One of the first things that I did was go to ice cream school. Yes, there is a school just to learn how to make ice cream. There, I [learned] the proper techniques, equipment and more that I needed to launch Clementine’s. Also, in the early days, we didn’t just open our first scoop shop on day one. I started by getting our ice cream in the hands of respected chefs and restaurateurs around town. I knew if I could get the stamp of approval from top chefs, we were onto something. And we did. When I left my job, I cashed in my 401(k) and used my personal savings to build the brand. I lived very lean, only paying off basic bills for over three years to fund the business.
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    <strong>
                     Are there any free or paid resources that have been especially helpful for you in starting and running this business?
                     <br/>
                    </strong>
                    I applied and was selected for the Goldman Sachs 10,000 Small Businesses program in 2018, which provides education, capital and support resources to small businesses. This was a game-changer that helped me really think through my business and growth plan and forced me to have business rigor early on. It’s free to apply, so I strongly recommend it for any new business.
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    <strong>
                     How long did it take you to see consistent monthly revenue?
                    </strong>
                    <br/>
                    Since we sold wholesale before opening, we saw consistent revenue immediately when we opened our first parlor in 2015 — about $300,000 from May to December of our first year. We have also learned to forecast revenue shifts throughout the year.
                   </p>
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