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Plus: A DNA strand full of history, a movie score guessing game, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Good morning.
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If you woke up to a wet nose pressed against your cheek, this one’s for you: Sleeping with your dog in the same room could negatively impact sleep quality, according to a study of 1.5k+ American adults published in
<em>
Scientific Reports
</em>
. Participants who co-sleep with pets reported poorer sleep quality and more insomnia symptoms than those who didn’t, despite 93% of those who co-slept believing their pets had either a positive or neutral effect on their sleep. Maybe beauty sleep doesn’t involve coughing up a hairball?
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<h2 style="margin:0; font-size:13px; line-height:115%">
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THE BIG IDEA
</span>
</h2>
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<ul style="line-height:150%">
</ul>
<h2 style="margin:0; font-size:22px; line-height:115%">
<strong>
Why Ravensburger is the gold standard of jigsaw puzzles
</strong>
</h2>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%">
For some, jigsaw puzzles are a relaxing pastime. For others, a
<a data-hs-link-id="0" data-hs-link-id-v2="mc+/mQk2" style="color:#192733" target="_blank">
competitive sport
</a>
. Or, if you're like me, they're half completed, collecting dust.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
But for Ravensburger, a 143-year-old German company considered
<a data-hs-link-id="0" data-hs-link-id-v2="ab94h2dk" style="color:#192733" target="_blank">
the gold standard of jigsaw puzzles
</a>
, putting the pieces together is big business.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Ravensburger didn't invent jigsaw puzzles — that was London cartographer
<a data-hs-link-id="0" data-hs-link-id-v2="XwKfo0aA" style="color:#192733" target="_blank">
John Spilsbury in 1760
</a>
— but it's become the world's leading puzzle brand in a market expected to exceed
<a data-hs-link-id="0" data-hs-link-id-v2="l/MlG8AF" rel="noopener" style="color:#192733" target="_blank">
$5B by 2028
</a>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
So, how does Ravensburger beat the competition — without cutting corners?
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<strong>
Lock in
</strong>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Founded in 1883 by Otto Maier, Ravensburger produced its first interlocking puzzles in 1964. They've grown considerably since:
</p>
<ul style="line-height:150%">
<li>
20M+ puzzles sold annually
<br/>
<br/>
</li>
<li>
Puzzles earn $200m/year
<br/>
<br/>
</li>
<li>
Covers
<a data-hs-link-id="0" data-hs-link-id-v2="v1vAwyDt" style="color:#192733" target="_blank">
24%
</a>
of global puzzle market share
<br/>
<br/>
</li>
<li>
Designs range from children's puzzles to some of the
<a data-hs-link-id="0" data-hs-link-id-v2="QejPVBLF" style="color:#192733" target="_blank">
world's largest
</a>
</li>
</ul>
<p style="line-height:150%">
<strong>
More than a pretty puzzle
</strong>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Ravensburger's designs are part of an elaborate strategy that caters to different markets and demographics.
</p>
<ul style="line-height:150%">
<li>
Over 300 new designs are added annually to a 2k puzzle catalog, with 30k+ archived designs.
<br/>
<br/>
</li>
<li>
Creatives and trend specialists develop seasonal themes based on data and past performance.
<br/>
<br/>
</li>
<li>
Using artists worldwide keeps designs diverse.
<br/>
<br/>
</li>
<li>
Landscapes and cityscapes account for 40% of the catalog.
<br/>
<br/>
</li>
<li>
Others aim at trends (e.g.
<em>
K-Pop Demon Hunters
</em>
) and new audiences (e.g., home decor puzzles for millennials).
</li>
</ul>
<p style="line-height:150%">
While many companies buy premade puzzle patterns, Ravensburger designs everything by hand.
</p>
<ul style="line-height:150%">
<li>
Puzzles are printed on reflection-free, linen-embossed paper that's laminated onto signature blue cardboard.
<br/>
<br/>
</li>
<li>
Puzzle piece shapes are hand-drawn.
<br/>
<br/>
</li>
<li>
Tool makers create individual steel blades to cut pieces with 1000 tons of force for precision edges.
<br/>
<br/>
</li>
<li>
Puzzles are boxed by hand.
</li>
</ul>
<p style="line-height:150%">
<strong>
Putting the pieces together
</strong>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
The final piece of Ravensburger's strategy is getting puzzles into the hands of fans.
</p>
<ul style="line-height:150%">
<li>
Specific consumers are targeted with designs and where they buy (e.g. regional markets, hobby stores, online, etc.).
<br/>
<br/>
</li>
<li>
Test batches of new puzzles are distributed to select markets.
<br/>
<br/>
</li>
<li>
The most puzzles are sold in Germany, Austria, and Switzerland, followed closely by the US.
</li>
</ul>
<p style="line-height:150%">
These days, Ravensburger finds itself more relevant than ever as more people seek a digital detox with puzzles.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Maybe it's time I dust off that puzzle and finally finish it.
</p>
<p style="line-height:150%">
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="1" data-hs-link-id-v2="2hn6qnJA" rel="noopener" style="color:#192733; font-style:italic; text-decoration:underline" target="_blank">
Share this story
</a>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17816405648489" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
BILLIONAIRE MINDSET
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<a data-hs-link-id="0" data-hs-link-id-v2="Yi7eW3qt" style="color:#00a4bd" target="_blank">
<img align="middle" alt="Influence like a billionaire " src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FBillionaires-Buy-Influence.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DBillionaires-Buy-Influence.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODMzMzA3NDUuMDQyODkzNH0:1wgfn7:8LT7rpEqwCom8MLycqS1T-R6dgBLSqxwsjP_FfA8X2w" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17816404477157" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 style="margin:0; line-height:115%; font-size:18px">
<strong>
<span style="white-space-collapse: preserve;">
<span style="font-size: 22px;">
Breaking down tricks of the rich
</span>
<br/>
<br/>
</span>
</strong>
</h2>
<p style="line-height:150%">
This is a guide on how billionaires use obscure laws, geographic checkpoints, and regulation loopholes to low-key buy-up influence.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
And how you (yes, you) can ethically use the same methods.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Read on for fast tips, case studies, and mental models used by the rare breed of humans who waste food. And overuse paper towels whenever they please. We’re not bitter, we’re busy taking notes.
</p>
<p style="font-size:22px; line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
<a data-hs-link-id="1" data-hs-link-id-v2="Hcj3R0fU" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
<strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
Power moves only
</strong>
</a>
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
</div>
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<![endif]-->
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<![endif]-->
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<![endif]-->
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:25px 20px 10px">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17792074973213" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17792074973213_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
Years of US history crammed into a vial no taller than a quarter,
<a data-hs-link-id="0" data-hs-link-id-v2="/sHSQIIZ" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
Fast Company
</span>
. To commemorate America’s 250th birthday, the Library of Congress used artificial DNA molecules to pack one gigabyte worth of significant documents and other media into a mini time capsule, which will be buried this summer and won’t be unearthed until 2276.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
When the day eventually comes — assuming the tech is still accessible 250 years from now — future humans will find digitized American artifacts, like the lyrics of “The Star-Spangled Banner” and, for some reason, a 3D rendering of Abraham Lincoln’s hand, which was apparently important enough to make the cut.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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</p>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17804155198043_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
<span style="white-space-collapse: preserve;">
📅
<span style="font-weight: bold;">
On this day:
</span>
In 1957, Paul McCartney and John Lennon
<a data-hs-link-id="0" data-hs-link-id-v2="PnDqVPKw" style="color:#192733" target="_blank">
met
</a>
for the first time following an outdoor fair at which the latter’s band performed.
<br/>
<br/>
🗺️
<span style="font-weight: bold;">
That’s interesting:
</span>
Cartographers critique
<a data-hs-link-id="0" data-hs-link-id-v2="FlnQUEJJ" style="color:#192733" target="_blank">
maps from movies
</a>
.
<br/>
<br/>
🎵
<span style="font-weight: bold;">
Game:
</span>
Identify the movie from its
<a data-hs-link-id="0" data-hs-link-id-v2="BB613zgm" style="color:#192733" target="_blank">
score
</a>
.
<br/>
<br/>
🧂
<span style="font-weight: bold;">
Useful:
</span>
Search for an
<a data-hs-link-id="0" data-hs-link-id-v2="6e9kMvGb" style="color:#192733" target="_blank">
ingredient
</a>
to find what to pair it with.
<br/>
<br/>
🦜
<span style="font-weight: bold;">
Aww:
</span>
Just
<a data-hs-link-id="0" data-hs-link-id-v2="0Vm6zYRx" style="color:#192733" target="_blank">
a bird
</a>
enjoying a croissant.
</span>
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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</p>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="line-height:150%">
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
SHOWER THOUGHT
<br/>
</span>
</p>
<p style="line-height:150%">
<br/>
<em>
Dogs are participating in a perpetual game of “Capture the Flag,” but with pee.
</em>
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
<span style="color: #192733;">
<span style="font-size: 9px;">
<a data-hs-link-id="0" data-hs-link-id-v2="5JGK20xr" rel="noopener" style="color:#192733" target="_blank">
SOURCE
</a>
<br/>
<br/>
</span>
</span>
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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</p>
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Juliet Bennett Rylah
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,
<a data-hs-link-id="0" data-hs-link-id-v2="lA8WxR5B" style="color:#192733" target="_blank">
Danny Jensen
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, and Singdhi Sokpo.
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Editing by: Sara "I’m puzzled"
</span>
<span style="font-size: 14px; color: #192733;">
Friedman
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.
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2 days, 9 hours ago - news@thehustle.co
Plus: A DNA strand full of history, a movie score guessing game, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...