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   A Giving Strategy I Learned in Zimbabwe
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   <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Ftrack.charitywater.org%252Fq%252F-xcYBkmTPzt7iCqdSTTMQA~~%252FAARGbBA~%252FbjgfPqdYSCe6Xdk2O-2nmbSIB6sOuXymwrfgvCcBeu6OTWTbd4htavSLPT5wpNsPjxyYqRr86McitEhXPVo3_g~~/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRnRyYWNrLmNoYXJpdCIsInRpbWUiOjE3NzgwNzk3MTcuNjQ2NDcyMn0:1wKdl7:WbRy0xpAgt434VZ_vTYUwW-eaPtUfXb0PdxoxSTQV4M" width="1"/>
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  <span style="color:transparent;visibility:hidden;display:none;opacity:0;height:0;width:0;font-size:0;">
   Donating stock = more for clean water and less for taxes
  </span>
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   Donating stock = more for clean water and less for taxes
  </span>
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                          <div style="font-family:proxima-nova, proxima-nova-semibold, Open Sans, Helvetica, Arial, sans-serif;;font-size:16px;color:#131313;font-weight:normal;line-height:24px;mso-line-height-rule:exactly;letter-spacing:normal;mso-text-raise:4px;text-align:left;">
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             Hi Fred,
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             Last year, I visited Zimbabwe with a small group of charity: water supporters to see the impact of clean water firsthand. One morning, riding in the back of an old Land Cruiser along the unpaved roads of rural Zimbabwe, the conversation turned to giving.
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             "We just donate stock directly to you guys. It's simple, and it ends up going further than writing a check."
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             It was a simple and profound statement that stuck with me. And that second part is worth unpacking.
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             It comes down to how the IRS treats the gift: by donating the shares directly to charity, you skip the capital gains tax entirely while still deducting the full value of the gift. The result? More of your gift brings people clean water, and less is lost to taxes.
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             For this couple, it was a thoughtful decision – a practical way to put more toward clean water by donating from assets they already owned, rather than from day-to-day income.
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             That kind of thinking comes up more around this time of year, when many people are reviewing finances and turning the page on tax season. And I've found that most supporters are surprised by how straightforward stock giving actually is.
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             If you've ever wondered whether donating stock could be a meaningful way to support clean water,
                             <strong>
                              <a style="text-decoration:underline !important;color:#387cff !important;" target="_blank">
                               <font style="color:#387cff;">
                                click here
                               </font>
                              </a>
                             </strong>
                             to see how it works.
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             With gratitude,
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             Kees (Case)
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             Associate Director of Key Relationships,
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             Legacy &amp; Asset Giving
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
                          </div>
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                       <img alt="Someone getting clean water from a tap stand." border="0" class="width540" height="284" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.chamaileon.io%252F61f1a6f558e0178c50bdb99c%252F6994a14c8b1821bd75889314%252F1777061760642_CG-2697.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuY2hhbSIsInRpbWUiOjE3NzgwNzk3MTcuNjQ2OTgyN30:1wKdl7:IFWOrt9kCeI16FQPokS8n5qcrbOW0g4xGG9Zb7StIrs" style="display:block;font-size:14px;max-width:100%;height:auto;" width="540"/>
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                    <h1 style="font-family:Georgia, Times, Times New Roman, serif;font-size:30px;color:#131313;font-weight:normal;line-height:32px;mso-line-height-rule:exactly;letter-spacing:normal;mso-text-raise:1px;text-align:center;padding:0;margin:0;">
                     Benefits of Donating Stock Directly
                    </h1>
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                    <div style="font-family:Georgia, Times, Times New Roman, serif;font-size:22px;color:#131313;font-weight:normal;line-height:25px;mso-line-height-rule:exactly;letter-spacing:normal;mso-text-raise:1px;text-align:left;">
                     <p style="text-align: center;padding:0;margin:0;">
                      vs. Selling and Donating Cash
                     </p>
                    </div>
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        <!--[if gte mso 9]></td></tr></table><![endif]-->
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                          <div style="font-family:proxima-nova, proxima-nova-semibold, Open Sans, Helvetica, Arial, sans-serif;;font-size:16px;color:#131313;font-weight:normal;line-height:24px;mso-line-height-rule:exactly;letter-spacing:normal;mso-text-raise:4px;text-align:left;">
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             Your portfolio might be your most powerful giving tool. If you hold stocks that have grown in value, there's a smarter way to give than writing a check.
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                             Donating them directly to charity: water means more impact, less tax, and the comparison below makes it easy to see exactly how.
                            </span>
                           </p>
                           <p style="text-align: center;padding:0;margin:0;">
                            <span class="mso-font-fix-arial">
                            </span>
                           </p>
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        <!--[if gte mso 9]></td></tr></table><![endif]-->
       </td>
      </tr>
     </table>
     <table border="0" cellpadding="0" cellspacing="0" width="100%">
      <tr>
       <td align="center" width="100%">
        <!--[if gte mso 9]><table width="600" cellpadding="0" cellspacing="0"><tr><td><![endif]-->
        <table border="0" cellpadding="0" cellspacing="0" class="width600 main-container" style="max-width:600px;" width="100%">
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          <td width="100%">
           <table bgcolor="#f8eed3" border="0" cellpadding="0" cellspacing="0" style="background-color:#f8eed3;" width="100%">
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              <table border="0" cellpadding="0" cellspacing="0" width="100%">
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                 <table border="0" cellpadding="0" cellspacing="0" width="100%">
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                    <table border="0" cellpadding="0" cellspacing="0" class="fluid-on-mobile img-wrap" style="max-width:100%;">
                     <tr>
                      <td align="center" valign="top">
                       <img alt="A table showing the types of non-cash asset gifts that can be done online." border="0" class="width600" height="396" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.chamaileon.io%252F61f1a6f558e0178c50bdb99c%252F6994a14c8b1821bd75889314%252F1777059475696_StockDonation_Table.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuY2hhbSIsInRpbWUiOjE3NzgwNzk3MTcuNjQ3MDg1NH0:1wKdl7:knSPveH4B_8sRSZ0U_LwX_alh1q_u5HPPP9finYoxqY" style="display:block;font-size:14px;max-width:100%;height:auto;" width="600"/>
                      </td>
                     </tr>
                    </table>
                    <!--[if gte mso 9]></td></tr></table><![endif]-->
                   </td>
                  </tr>
                 </table>
                 <table border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td style="padding-top:24px;padding-right:30px;padding-bottom:30px;padding-left:30px;" valign="top">
                    <div style="font-family:proxima-nova, proxima-nova-semibold, Open Sans, Helvetica, Arial, sans-serif;;font-size:16px;color:#131313;font-weight:normal;line-height:23px;mso-line-height-rule:exactly;letter-spacing:normal;mso-text-raise:3px;text-align:left;">
                     <p style="text-align: center;padding:0;margin:0;">
                      <span class="mso-font-fix-arial">
                       You reduce your taxes by an extra $8,100 and charity: water receives an additional $6,000.
                      </span>
                     </p>
                     <p style="text-align: center;padding:0;margin:0;">
                      <span class="mso-font-fix-arial">
                      </span>
                     </p>
                     <p style="text-align: center;padding:0;margin:0;">
                      <span class="mso-font-fix-arial">
                       By donating the stock directly, you avoid paying the capital gains tax and can deduct the full market value of the stock, resulting in higher total tax savings.
                      </span>
                     </p>
                    </div>
                   </td>
                  </tr>
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                 <table bgcolor="#5493d3" border="0" cellpadding="0" cellspacing="0" style="background-color:#5493d3;" width="100%">
                  <tr>
                   <td>
                    <table border="0" cellpadding="0" cellspacing="0" width="100%">
                     <tr>
                      <td style="padding-top:10px;padding-right:30px;padding-left:30px;" valign="top">
                       <div style="font-family:proxima-nova, Open Sans, Helvetica, Arial, sans-serif;;font-size:16px;color:#ffffff;font-weight:normal;line-height:24px;mso-line-height-rule:exactly;letter-spacing:normal;mso-text-raise:4px;text-align:left;">
                        <p style="text-align: center;padding:0;margin:0;">
                         <span class="mso-font-fix-arial">
                         </span>
                        </p>
                        <p style="text-align: center;padding:0;margin:0;">
                         <span class="mso-font-fix-arial">
                          <em>
                           "We've been supporting charity: water for years. At some point, we decided to start gifting stock. It allows us to skip the capital gains, still get the full deduction, and more of our gift reaches communities waiting for clean water. It has become our default way of giving."
                          </em>
                         </span>
                        </p>
                        <p style="text-align: center;padding:0;margin:0;">
                         <span class="mso-font-fix-arial">
                          – Prem Iyer and Shahzeen Karim
                         </span>
                        </p>
                        <p style="text-align: center;padding:0;margin:0;">
                         <span class="mso-font-fix-arial">
                         </span>
                        </p>
                       </div>
                      </td>
                     </tr>
                    </table>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
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           <table bgcolor="#faf7f0" border="0" cellpadding="0" cellspacing="0" style="background-color:#faf7f0;" width="100%">
            <tr>
             <td>
              <table border="0" cellpadding="0" cellspacing="0" width="100%">
               <tr>
                <td valign="top">
                 <table border="0" cellpadding="0" cellspacing="0" width="100%">
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                   <td align="center" valign="top">
                    <!--[if gte mso 9]><table width="600" cellpadding="0" cellspacing="0"><tr><td><![endif]-->
                    <table border="0" cellpadding="0" cellspacing="0" class="fluid-on-mobile img-wrap" style="max-width:100%;">
                     <tr>
                      <td align="center" style="padding-top:32px;padding-right:40px;padding-bottom:32px;padding-left:40px;" valign="top">
                       <img alt="A woman smiling at the camera as she holds a glass of clean water." border="0" class="width520" height="273" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.chamaileon.io%252F61f1a6f558e0178c50bdb99c%252F6994a14c8b1821bd75889314%252F1777061760482_CG_0580.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuY2hhbSIsInRpbWUiOjE3NzgwNzk3MTcuNjQ3MTc3fQ:1wKdl7:PxSxr9s2jnhNk4f8mwOloIRVjzLaVbaiT6jI0mj1ycY" style="display:block;font-size:14px;max-width:100%;height:auto;" width="520"/>
                      </td>
                     </tr>
                    </table>
                    <!--[if gte mso 9]></td></tr></table><![endif]-->
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
           <table bgcolor="#faf7f0" border="0" cellpadding="0" cellspacing="0" style="background-color:#faf7f0;" width="100%">
            <tr>
             <td>
              <table border="0" cellpadding="0" cellspacing="0" width="100%">
               <tr>
                <td valign="top">
                 <table border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td style="padding-right:26px;padding-bottom:5px;padding-left:26px;" valign="top">
                    <h1 style="font-family:Georgia, Times, Times New Roman, serif;font-size:30px;color:#131313;font-weight:normal;line-height:32px;mso-line-height-rule:exactly;letter-spacing:normal;mso-text-raise:1px;text-align:center;margin-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;padding:0;">
                     More ways to learn
                    </h1>
                    <h1 style="font-family:Georgia, Times, Times New Roman, serif;font-size:30px;color:#131313;font-weight:normal;line-height:32px;mso-line-height-rule:exactly;letter-spacing:normal;mso-text-raise:1px;text-align:center;padding:0;margin:0;">
                     about non-cash giving
                    </h1>
                   </td>
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                   <td align="center" style="padding-top:20px;" valign="top">
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                    <table border="0" cellpadding="0" cellspacing="0" class="img-wrap" style="max-width:100%;">
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                      <td align="center" valign="top">
                       <img alt="An icon of a downloadable giving guide." border="0" class="width72" height="81" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.chamaileon.io%252F61f1a6f558e0178c50bdb99c%252F6994a14c8b1821bd75889314%252F1771439558139_guide%2520icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuY2hhbSIsInRpbWUiOjE3NzgwNzk3MTcuNjQ3NDc5NX0:1wKdl7:unc5EVCOXvRQ5sFl3c86bGHXfOaaVKjK_nkhvucsBgM" style="display:block;font-size:14px;max-width:100%;height:auto;" width="72"/>
                      </td>
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                    </table>
                    <!--[if gte mso 9]></td></tr></table><![endif]-->
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                 </table>
                 <table border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td style="padding-top:15px;padding-right:72px;padding-bottom:12px;padding-left:72px;" valign="top">
                    <div style="font-family:proxima-nova, Open Sans, Helvetica, Arial, sans-serif;;font-size:16px;color:#131313;font-weight:normal;line-height:25px;mso-line-height-rule:exactly;letter-spacing:normal;mso-text-raise:4px;text-align:left;">
                     <p style="text-align: center;padding:0;margin:0;">
                      <span class="mso-font-fix-arial">
                       <strong>
                        Download our Smarter Giving Guide.
                       </strong>
                       Read stories from charity: water supporters who’ve used stock, crypto, retirement accounts, and donor-advised funds to bring clean water to communities — along with the tax benefits they experienced along the way.
                       <strong>
                        <a style="text-decoration:underline !important;color:#387cff !important;" target="_blank">
                         <font style="color:#387cff;">
                          Get your copy today.
                         </font>
                        </a>
                       </strong>
                      </span>
                     </p>
                    </div>
                   </td>
                  </tr>
                 </table>
                 <table border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td align="center" style="padding-top:24px;" valign="top">
                    <!--[if gte mso 9]><table width="72" cellpadding="0" cellspacing="0"><tr><td><![endif]-->
                    <table border="0" cellpadding="0" cellspacing="0" class="img-wrap" style="max-width:100%;">
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                      <td align="center" valign="top">
                       <img alt="An icon of a laptop with a jerry can as the screensaver." border="0" class="width72" height="55" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.chamaileon.io%252F61f1a6f558e0178c50bdb99c%252F6994a14c8b1821bd75889314%252F1771439558096_laptop%2520icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuY2hhbSIsInRpbWUiOjE3NzgwNzk3MTcuNjQ3NTg0fQ:1wKdl7:_kzvKKgqYOFcJfp_RHuoyUORRIyB_qn3WnsevrN_UOM" style="display:block;font-size:14px;max-width:100%;height:auto;" width="72"/>
                      </td>
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                    <!--[if gte mso 9]></td></tr></table><![endif]-->
                   </td>
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                 <table border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td style="padding-top:15px;padding-right:72px;padding-bottom:30px;padding-left:72px;" valign="top">
                    <div style="font-family:proxima-nova, Open Sans, Helvetica, Arial, sans-serif;;font-size:16px;color:#131313;font-weight:normal;line-height:25px;mso-line-height-rule:exactly;letter-spacing:normal;mso-text-raise:4px;text-align:left;">
                     <p style="text-align: center;padding:0;margin:0;">
                      <span class="mso-font-fix-arial">
                       <strong>
                        Visit our website.
                       </strong>
                       Learn more about popular tax-smart gifts at
                       <strong>
                        <a style="text-decoration:underline !important;color:#387cff !important;" target="_blank">
                         <font style="color:#387cff;">
                          plannedgiving.charitywater.org
                         </font>
                        </a>
                       </strong>
                       .
                      </span>
                     </p>
                     <p style="text-align: center;padding:0;margin:0;">
                      <span class="mso-font-fix-arial">
                      </span>
                     </p>
                    </div>
                   </td>
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             </td>
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          </td>
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        <!--[if gte mso 9]></td></tr></table><![endif]-->
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                       <a class="imglink" target="_blank">
                        <img alt="" border="0" class="width175" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.chamaileon.io%252F61f1a6f558e0178c50bdb99c%252F61fc0c1d6e30ed3ef977759c%252F1644000736434_cwlogo-black.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuY2hhbSIsInRpbWUiOjE3NzgwNzk3MTcuNjQ3Njc4NH0:1wKdl7:BwYw4Me6puExjTWaSfCLIKOjEzn2E2YHUk8C6_bq-oQ" style="display:block;font-size:14px;max-width:100%;height:auto;" width="175"/>
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                     <p style="padding:0;margin:0;">
                      <span class="mso-font-fix-arial">
                       230 Franklin Rd., Ste. 11-II, Franklin, TN 37064
                      </span>
                     </p>
                    </div>
                   </td>
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                          <a class="imglink" target="_blank">
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