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   🐾  Vet bills… woof.
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   Plus: A reading retreat, 11.9k+ snacks, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  They say you can’t rewrite history but, if you’re a zoologist, that might not be true. Scientists just reclassified a fossil that was previously believed to belong to a 300m-year-old octopus — listed by Guinness World Records as the earliest known octopus — after discovering it’s likely a nautilus-like cephalopod with a shell. It’s a good day to be the second-oldest octopus in the world.
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                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-4" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-0-0-4_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-5" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
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                <img align="middle" alt="A GIF cycles through several emoji, including a face with sunglasses, an angry face, a face in a party hat, and a face crying while laughing." class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FEmoji-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DEmoji-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzYwNzMyMzYuMjE0MzIxfQ:1wCDmW:zggZERtGWxyVdmsWHJ92qkHa9OSbieAvb0HagC35LUE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  🫠
                  <span style="font-weight: bold;">
                   Emoji or no?
                  </span>
                  A University of Ottawa study asked 243 adults to rate various workplace IMs for the sender’s “competence” and “appropriateness,”
                  <a data-hs-link-id="0" data-hs-link-id-v2="ZbO2VhOx" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Gizmodo
                  </span>
                  . Use of a negative emoji was rated as both inappropriate and less competent, while a positive emoji only “enhanced perceptions of competence” when paired with positive or neutral IMs. When paired with negative IMs, participants perceived the sender as insincere. The study only used a happy face and an angry face, so we can’t tell you how the melting face or spooky ghost come off.
                  <br/>
                  <br/>
                  ⛽
                  <span style="font-weight: bold;">
                   Startup fuel:
                  </span>
                  London couple Matt Cortland and John Fleming launched
                  <a data-hs-link-id="0" data-hs-link-id-v2="t6cJ2nD1" style="color:#192733" target="_blank">
                   Gas Index
                  </a>
                  , a vibe-coded tool that tracks gas prices at 170k+ stations across 50 states. It uses Google data, user-submitted photos and receipts, and an AI agent named Bobby that calls gas stations and asks for prices. While many cashiers were happy to provide the info, Cortland told
                  <span style="font-style: italic;">
                   Business Insider
                  </span>
                  that one in every 700 calls involved profanity.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  ✈️
                  <span style="font-weight: bold;">
                   Runway to fairway:
                  </span>
                  <span style="font-weight: normal;">
                   T
                  </span>
                  his year’s Masters Tournament
                  <a data-hs-link-id="0" data-hs-link-id-v2="ULVTYsoy" style="color:#192733" target="_blank">
                   drove
                  </a>
                  one of the busiest weeks for private jets with thousands flying in and out of Augusta, Georgia, and nearby airports. NetJets projected 775+ flights into and out of Augusta — a 35%-40% increase from last year — and Flexjet estimated 350-400 flights. The PJ companies aren’t just competing on the runway: They hosted over-the-top parties and luxe pop-ups for deep-pocketed Masters attendees to woo future customers as demand for jets rises.
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #1d1c1d;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:115%">
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     The future is now:
                    </span>
                    Dippin’ Dots will finally
                    <a data-hs-link-id="0" data-hs-link-id-v2="yxLmm8ve" style="color:#192733" target="_blank">
                     offer
                    </a>
                    its signature ice cream in grocery stores this spring thanks to a “slight reformulation,” per
                    <span style="font-style: italic;">
                     Food Dive
                    </span>
                    . Previously, the beads had to be kept colder than most store freezers.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     For serious users:
                    </span>
                    OpenAI announced a
                    <a data-hs-link-id="0" data-hs-link-id-v2="I4DMty6c" style="color:#192733" target="_blank">
                     $100/month
                    </a>
                    Pro tier for devs using ChatGPT’s Codex coding tool. It offers 5x more Codex than Plus ($20/month) but if you really wanna go nuts, its $200/month plan offers 20x higher limits than Plus.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     If you don’t have anything nice to say…
                    </span>
                    delete that comment. Meta will now let users
                    <a data-hs-link-id="0" data-hs-link-id-v2="AOyccQbM" style="color:#192733" target="_blank">
                     edit
                    </a>
                    Instagram comments within 15 minutes after posting.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Eh on AI:
                    </span>
                    Gen Z isn’t all in on artificial intelligence — only 18%
                    <a data-hs-link-id="0" data-hs-link-id-v2="03KJ3P0x" style="color:#192733" target="_blank">
                     said
                    </a>
                    they’re hopeful about the tech and 22% said they’re excited, down from 27% and 36%, respectively, according to a new Gallup poll.
                    <br/>
                    <br/>
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_17757504707216" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1775750470721-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17757504707212" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17757504707212_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   ON THE RUN
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="tnLFzvC4" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="5 ways to ruin your life and 3 ways to run it right" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252F%2524100M-Business_1200x628_Opt3A%2520%25281%2529.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%2524100M-Business_1200x628_Opt3A%2520%25281%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzYwNzMyMzYuMjE0Njc2fQ:1wCDmW:4p57cGC5u6L671j_vvndWXY9YLsdOfpQZ61QcOjpohg" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17757504707214" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17757504707214_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   Run your life (before it runs you over)
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Why do we tend to these decisions? Is it our impulsiveness, apathy, pride?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  We’re not your psychologists (or anyone’s), only stewards of
                  <a data-hs-link-id="1" data-hs-link-id-v2="1EhrCB0B" style="color:#192733" target="_blank">
                   the Sam Parr way
                  </a>
                  — which means fixing things sooner over later, and quitting self-sabotage for good.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  This guide is titled “Run Your Life Like A $100M Business.” We call it “Get Your Shit Together.” Please don’t miss the workbook in the back.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17757504707215" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="onsboc+s" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Build better habits
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
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          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="u6iavoCK" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Ice" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FIce.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DIce.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzYwNzMyMzYuMjE0NzkzNH0:1wCDmW:hkdSX7Ggv4nqkZt9cK4E-2B_OE4VBK7CJ8qfxXs9dpg" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
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           </div>
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            <tbody>
             <tr>
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                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   Nice ice, baby
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  If your local watering hole slings cocktails with cloudy crushed ice, it's time for an upgrade.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Entrepreneurial bartenders-turned-ice-makers are crafting
                  <a data-hs-link-id="0" data-hs-link-id-v2="A+M+aesc" style="color:#192733" target="_blank">
                   crystal clear cubes
                  </a>
                  for cocktail bars, and business is booming.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  One former bartender, Richard Boccato, solidified his obsession with pristine cocktail ice into a multimillion-dollar business,
                  <a data-hs-link-id="0" data-hs-link-id-v2="/tHWxFWH" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Business Insider
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  The iceman carveth
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Bartending at New York's best bars and co-opening his own in 2009, Boccato realized one key ingredient missing from the cocktail revival: high-quality ice.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Like a diamond, the cut, clarity, and density are
                  <a data-hs-link-id="0" data-hs-link-id-v2="nSYuXRL2" style="color:#192733" target="_blank">
                   critical characteristics
                  </a>
                  of cocktail ice, affecting drink dilution, temperature, taste, and appearance.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Boccato purchased clear blocks from an ice sculptor, but later invested in a
                  <a data-hs-link-id="0" data-hs-link-id-v2="0BV/eIrG" style="color:#192733" target="_blank">
                   Clinebell
                  </a>
                  , the Cadillac of ice makers, and shaped cubes with chainsaws and irons.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Word spread of the first bar with an in-house ice program and Boccato co-launched
                  <a data-hs-link-id="0" data-hs-link-id-v2="HzAi4Svo" style="color:#192733" target="_blank">
                   Hundredweight Ice
                  </a>
                  , eventually leaving behind bartending to become a full-time ice man.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  With zero advertising, Hundredweight's revenue grew around 37% yearly. But not without investment:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Ice-making machines: $5k-$7k
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Bandsaws: $5k-$20k
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Router for etching: $50k-$75k
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Transport vans: $80k-$90k
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Hundredweight now delivers to
                  <a data-hs-link-id="0" data-hs-link-id-v2="kgbcvB09" style="color:#192733" target="_blank">
                   Michelin-starred restaurants
                  </a>
                  and hundreds of clients, but hasn't raised prices since 2017.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   50-pack of 2-inch cubes: $30
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Etched cubes: ~$100 per pack
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   15k 2-inch cubes cut each day
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Over 3m pounds of ice made each year
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  The company's projected revenue for 2026 is $3.5m. Meanwhile, the global ice market is worth ~$5B and is expected to grow to $8.9B by 2034.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Not bad for frozen water.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Gleaming the cube
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Other libationists have since stepped out from behind the bar:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Javier Roberto Flores carved out a name with Austin's
                   <a data-hs-link-id="0" data-hs-link-id-v2="y5WioQv0" style="color:#192733" target="_blank">
                    Fat Ice
                   </a>
                   .
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Caitlin Pierce, founder of
                   <a data-hs-link-id="0" data-hs-link-id-v2="f29Bx9Tg" style="color:#192733" target="_blank">
                    Lady Chiller
                   </a>
                   , is Richmond, Virginia’s only craft icemaker.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="vH/fOpMf" style="color:#192733" target="_blank">
                    West Coast Ice Pro
                   </a>
                   and
                   <a data-hs-link-id="0" data-hs-link-id-v2="GMt7V7K9" style="color:#192733" target="_blank">
                    Disco Cubes
                   </a>
                   raised the bar in LA.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="vUfOL1Vt" style="color:#192733" target="_blank">
                    Good Ice
                   </a>
                   delivers to over 30 restaurants in St. Louis.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Jeff Banks of King Cube is
                   <a data-hs-link-id="0" data-hs-link-id-v2="opNbj0i7" style="color:#192733" target="_blank">
                    Atlanta’s iceman
                   </a>
                   .
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   And
                   <a data-hs-link-id="0" data-hs-link-id-v2="3D7HSBwm" style="color:#192733" target="_blank">
                    Block Ice
                   </a>
                   brings the chill to Sacramento.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Not fancy enough? Some US bars
                  <a data-hs-link-id="0" data-hs-link-id-v2="tYQzkeEZ" style="color:#192733" target="_blank">
                   impor
                  </a>
                  t ice from Japan, and one company ships arctic ice
                  <a data-hs-link-id="0" data-hs-link-id-v2="k4ayQYtM" style="color:#192733" target="_blank">
                   from Greenland to Dubai
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  It's 5 o'clock somewhere, right?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="nU3WvuJR" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17704008690271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   Robots might be the future…
                  </span>
                  but Kroger’s $2.6B bet on automation was a flop.
                  <a data-hs-link-id="0" data-hs-link-id-v2="9lQIivPe" style="color:#192733" target="_blank">
                   What went wrong
                  </a>
                  ?
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="$950 to $1,300" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252F%2524950%2520to%2520%25241.3k.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%2524950%2520to%2520%25241.3k.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzYwNzMyMzYuMjE0OTMyN30:1wCDmW:Mi8YkzMbe-u8xjHex-RP9l9PWQsp4FqCVYDXMHaI6Zk" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  Cost to spend the weekend reading with fellow bookworms at Page Break’s two-day retreat in Upstate New York,
                  <a data-hs-link-id="0" data-hs-link-id-v2="+YfRp3I7" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   The New York Times
                  </span>
                  . If you have a pile of half-read books staring at you at home, this might be just the activity for you. The retreat, held at a remote mansion, condenses the traditional book club experience into 48 hours of group reading and discussion (plus fancy meals with wine pairings) to make sure you actually finish the next novel you read.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  You’ll just have to be OK with taking turns reading aloud… Good news for people who like the sound of their own voice, bad news for those of us currently having flashbacks to high school English.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17755784984602" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17755784931881" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17755784931881_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17749767633613" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17749767633613_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1870, the Metropolitan Museum of Art was
                  <a data-hs-link-id="0" data-hs-link-id-v2="z0agRNAQ" style="color:#192733" target="_blank">
                   incorporated
                  </a>
                  in NYC.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  📖
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="39Oc6n7g" style="color:#192733" target="_blank">
                   Read
                  </a>
                  a lonely Wikipedia article.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🏆
                  <span style="font-weight: bold;">
                   It’s crunch time:
                  </span>
                  <span style="font-style: italic;">
                   The Hustle
                  </span>
                  is up for Webby Awards in the
                  <a data-hs-link-id="0" data-hs-link-id-v2="ixkWWxQT" style="color:#192733" target="_blank">
                   Websites &amp; Mobile Sites
                  </a>
                  and
                  <a data-hs-link-id="0" data-hs-link-id-v2="2aCdSE/c" style="color:#192733" target="_blank">
                   Video &amp; Film
                  </a>
                  categories. Help us take home the trophies, would ya?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🍪
                  <span style="font-weight: bold;">
                   Haha:
                  </span>
                  This website tries and ranks
                  <a data-hs-link-id="0" data-hs-link-id-v2="F7Ku/ZcX" style="color:#192733" target="_blank">
                   snacks
                  </a>
                  . Currently, there are 11.9k+ snacks to read about.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🍓
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="joKbqaTI" style="color:#192733" target="_blank">
                   Nom
                  </a>
                  , nom, nom.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   <br/>
                  </span>
                  <em>
                   You'd think evolution would have stopped snoring long ago: being loud at night while sleeping seems like a bad survival strategy.
                  </em>
                  <span style="font-style: italic;">
                  </span>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
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