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   Add some serendipity to customer research
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   This week: A fun way to stay close to customers, SLA timers on mobile, and the right way to implement AI in healthcare support ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                      Happy Monday, friends! This week, we’re looking at AI-assisted support in the compliance-heavy world of healthcare, a slick new way to track SLAs on mobile, and discussing what “staying close to the customer” actually looks like.
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                      Let’s get started.
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                          Fresh content: Can AI be trusted in healthcare support?
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Standard ITW text styles:
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font-style: normal; 
font-weight: normal;
color: #405261;
line-height: 1.6;
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Standard HS Link styles
color: #304DDB !important; 
text-decoration: none !important; 
font-weight: 400 !important;
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- Font weight is forced to be 500 for italicized text due to a conflict with Hubspot's GUI
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                      Healthcare support presents several tricky challenges: You’re dealing with sensitive patient information. Compliance standards. Complex billing and scheduling questions. And that’s before getting into insurance policies.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Still, patients don’t want to wait hours for answers, and they often expect them instantly. AI can help healthcare teams do exactly that, but it demands an even more thoughtful approach than usual.
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                      That’s what CX executive Maryna Paryvai details in
                      <a data-hs-link-id="1" data-hs-link-id-v2="Tr11u4qc" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
                       her latest article
                      </a>
                      . It gives healthcare teams everything they need to make patient support more efficient without sacrificing privacy, compliance, or high standards.
                     </p>
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Hubspot If/ElseIf statements are used to conditionally render two different layouts
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                         <span style="color: #ffffff !important;">
                          <font color="#ffffff">
                           You'll want to bookmark this
                          </font>
                         </span>
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Standard ITW text styles:
font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
font-style: normal; 
font-weight: normal;
color: #405261;
line-height: 1.6;
font-size: 16px;
Standard HS Link styles
color: #304DDB !important; 
text-decoration: none !important; 
font-weight: 400 !important;
:hover, :active, :focus {color: #263AAD !important;}
- Font weight is forced to be 500 for italicized text due to a conflict with Hubspot's GUI
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- We tried elminating some of the spacing around the headers for the :first-of-type but ran into
a visual regression in dark mode.
-->
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<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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             <tbody>
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
        
        
        
        ">
                 <tbody>
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                   <td class="hs-richtext-wrapper" style="word-break:break-word; width:100%; padding:0px 35px 12px 35px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6 !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important" width="100%">
                    <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_17458464363058_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                      Product update: SLA timers are now available on iOS and Android
                     </h2>
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            <!--Help Scout - Banner Image -->
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            <!--Help Scout - Text Module -->
            <!-- Notes: -->
            <!--
Standard ITW text styles:
font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
font-style: normal; 
font-weight: normal;
color: #405261;
line-height: 1.6;
font-size: 16px;
Standard HS Link styles
color: #304DDB !important; 
text-decoration: none !important; 
font-weight: 400 !important;
:hover, :active, :focus {color: #263AAD !important;}
- Font weight is forced to be 500 for italicized text due to a conflict with Hubspot's GUI
- Spacing between headers is 30px top and bottom.
- We tried elminating some of the spacing around the headers for the :first-of-type but ran into
a visual regression in dark mode.
-->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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                      It just got easier to identify which conversations are on track, approaching a breach, or overdue while you’re away from your laptop. SLA timers are now visible across mobile conversation lists and conversation details.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Teammates can also open a dedicated SLA details view to see the full policy name, response and resolution goals, and live status updates tied to the current state of the conversation.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Haven’t set up your first SLA policy yet?
                      <a data-hs-link-id="0" data-hs-link-id-v2="d0/EiFjd" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
                       Learn more about SLAs
                      </a>
                      and how they work in Help Scout.
                     </p>
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                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
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<![endif]-->
            <style type="text/css">
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  .hs-richtext-wrapper a { color: #304DDB; text-decoration: none !important;}
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            <!--Help Scout - CTA Buttons -->
            <!-- Notes: -->
            <!-- 
Hubspot If/ElseIf statements are used to conditionally render two different layouts
for the buttons and two different alignments.
- Button padding is padding: 17px 30px;
- There is 36px of spacing between the buttons when both are visible.
- In Outlook if there are two buttons they stack.
- Uses a "bulletproof" button design from https://buttons.cm/ as a fallback for Outlook 
-->
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                           Update your mobile app
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                      Wildcard: Studying customers via serendipity
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                      “We stay close to the customer” is like a mantra of sorts for many companies, but I’m always interested in what it actually looks like in practice.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Customer interviews? Listening to sales call recordings? Attending conferences?
                      <a data-hs-link-id="0" data-hs-link-id-v2="M6HQc2BT" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
                       Whole company support
                      </a>
                      ? These are all among the many methods we use at Help Scout, but one of my favorite new approaches is perhaps the simplest of all, and it came courtesy of our brilliant customer education lead, Alison Groves (you should attend
                      <a data-hs-link-id="0" data-hs-link-id-v2="wEI9ZYut" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
                       one of her live classes
                      </a>
                      ).
                     </p>
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                      She created a daily Claude task that highlights 10 random customers in a company Slack channel every morning. It includes a quick description, a fun fact or two, and some context on their account health.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      While I can’t share an actual example (customer privacy is important!), I can show you one that I replaced with fake company details so you can get the idea:
                     </p>
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Standard ITW text styles:
font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
font-style: normal; 
font-weight: normal;
color: #405261;
line-height: 1.6;
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color: #304DDB !important; 
text-decoration: none !important; 
font-weight: 400 !important;
:hover, :active, :focus {color: #263AAD !important;}
- Font weight is forced to be 500 for italicized text due to a conflict with Hubspot's GUI
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- We tried elminating some of the spacing around the headers for the :first-of-type but ran into
a visual regression in dark mode.
-->
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                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      It’s quick, informative, and already leading to great conversations across teams, whether it’s, “Hey, we should check in on this customer,” or, “Whoa, this customer's an official vendor at the Royal Albert Hall!”
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      The randomness is part of the value. You can learn from chance encounters in a way that’s tough to replicate with targeted methods. Does it lead to earth-shattering insights every day? No, but that’s not the point. When paired with the obvious traditional methods, it really helps bring the people we serve to life.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      —
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      What are your favorite ways to stay close to customers? Experimenting with anything new? Hit reply and let us know! We read and appreciate every response.
                     </p>
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            <!--Help Scout - Signature Module -->
            <!-- Uses https://www.goodemailcode.com/email-enhancements/faux-absolute-position -->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
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               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
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        ">
                 <tbody>
                  <tr>
                   <td class="hs-signature-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0px 50px 30px 50px">
                    <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse; 
               
               ">
                     <tbody>
                      <tr>
                       <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                        <!-- Signature image 1 75px x 75px -->
                        <img alt="Will" height="75" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FWill.png%253Fwidth%253D280%2526height%253D280%2526upscale%253Dtrue%2526name%253DWill.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NzkxMjc1NDguNDI5NTg1NX0:1wP2Lc:HIAVCJnX1fIyKalJy69JAiJa1RUTDVJcYDqoMmztE00" style="outline:none; text-decoration:none; height:75px; width:auto" width="auto"/>
                       </td>
                       <!-- If statement for conditional second image -->
                       <td style="word-break:break-word; width:100%; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:16px; color:#292F33; vertical-align:middle; line-height:1.4; padding-left:12px" valign="middle" width="100%">
                        Will Hoekenga
                        <br/>
                        <span style="color: #405261; font-size: 15px; font-style: italic; font-weight: 400;">
                         Sr. Copywriter, Help Scout
                        </span>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             /* Increase the horizontal padding in the mobile view above 480px */
  @media all and (max-width: 479px) {
      .hs-signature-script-wrapper {padding: 0px 25px 30px 25px !important;}
    }
      @media all and (min-width: 480px) {
      .hs-signature-script-wrapper {padding: 0px 50px 30px 50px !important;}
    }
            </style>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17481010376291" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - 30px Spacer Module -->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
  
  
  
  ">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                <div class="spacer" style="line-height:30px; height:30px; mso-line-height-rule: exactly; width: 100%;">
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              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
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           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-5" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Footer Module -->
            <!-- Notes: -->
            <!-- 
Multiple tables are used to control the responsive layout. With custom media queries for
some limited changes in dark mode where it is supported.
See https://css-tricks.com/ideas-behind-responsive-emails/ 
-->
            <!--1st table is a container table giving the full width background color primarily -->
            <table align="center" border="0" cellpadding="0" cellspacing="0" class="hs-footer-container" role="presentation" style="background-color: #FFFFFF; width: 100%; border-collapse: collapse;" width="100%">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0px 15px 10px 15px; width:100%" width="100%">
                <!-- Container table which primarily gives us the 500px container width -->
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="max-width: 500px; width: 100%; border-collapse: collapse;" width="100%">
                 <tbody>
                  <tr>
                   <td class="hs-footer-logo-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; padding-bottom:20px" width="100%">
                    <!-- In The Works Logo, 162px x 43px not in its own table as not responsive -->
                    <a data-hs-link-id="0" data-hs-link-id-v2="/ZepYRJ0" style="color:#304ddb; text-decoration:none !important" target="_blank">
                     <img alt="mark" height="30" loading="" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fmark.png%253Fheight%253D240%2526upscale%253Dtrue%2526name%253Dmark.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NzkxMjc1NDguNDI5NjgyfQ:1wP2Lc:udju1fUOzcSjZbnIgeal-ipugmSDpHtVneeL8fF0Nmw" style="outline:none; text-decoration:none; border:none; width:auto; height:30px" width="auto"/>
                    </a>
                   </td>
                  </tr>
                  <tr>
                   <td class="hs-footer-address-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; border-bottom:1px solid #F1F3F5" width="100%">
                    <!-- Two tables here to manage the address area and social media graphics -->
                    <!-- Table one has the address, unsubscribe and view as webpage links -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 76.2%; min-width: 300px; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-footer-address" style="word-break:break-word; padding-bottom:30px; color:#314351; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6">
                        68 Harrison Ave Ste 605
                        <br/>
                        PMB 78505  •  Boston, MA 02111
                        <br/>
                        <a data-hs-link-id="0" data-hs-link-id-v2="C3CgBJaX" data-viewaswebpage="true" style="color:#314351 !important; text-decoration:underline !important" target="_blank">
                         view in your web browser
                        </a>
                        |
                        <a data-hs-link-id="0" data-hs-link-id-v2="qjPJqCop" data-unsubscribe="true" style="color:#314351 !important; text-decoration:underline !important" target="_blank">
                         unsubscribe
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                    <!-- Table two has the Social Media Logos -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="min-width: 131px; width: 23.8%; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
                        <!-- Twitter logo-->
                        <a data-hs-link-id="0" data-hs-link-id-v2="x+Gd4KBL" style="color:#304ddb; text-decoration:none !important" target="_blank">
                         <img alt="Twitter-1" height="20" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FTwitter-1.png%253Fwidth%253D198%2526height%253D160%2526upscale%253Dtrue%2526name%253DTwitter-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NzkxMjc1NDguNDI5Nzc2NH0:1wP2Lc:lIfFsd6zdg-n2uEUEH2FtQJ4mm8I8h36FtWBKlH7yAs" style="outline:none; text-decoration:none; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                       <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
                        <!-- Facebook logo-->
                        <a data-hs-link-id="0" data-hs-link-id-v2="joAnq744" style="color:#304ddb; text-decoration:none !important" target="_blank">
                         <img alt="Facebook-sq" height="20" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FFacebook-sq.png%253Fwidth%253D160%2526height%253D160%2526upscale%253Dtrue%2526name%253DFacebook-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NzkxMjc1NDguNDI5OTA1NH0:1wP2Lc:38PmuiMPESnWAGxIz57ph-jM4NDLwHADqV9B0VCUrak" style="outline:none; text-decoration:none; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                       <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
                        <!-- Linked In logo-->
                        <a data-hs-link-id="0" data-hs-link-id-v2="d/TgnBbs" style="color:#304ddb; text-decoration:none !important" target="_blank">
                         <img alt="LinkedIn-sq" height="20" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FLinkedIn-sq.png%253Fwidth%253D162%2526height%253D160%2526upscale%253Dtrue%2526name%253DLinkedIn-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NzkxMjc1NDguNDMwMDAwOH0:1wP2Lc:gWMmmlscQATeTuVLcqm5kB9WPabhZxcREnrOVNcVIac" style="outline:none; text-decoration:none; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                       <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
                        <!-- Instagram logo-->
                        <a data-hs-link-id="0" data-hs-link-id-v2="V7abSKZq" style="color:#304ddb; text-decoration:none !important" target="_blank">
                         <img alt="Instagram-sq" height="20" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FInstagram-sq.png%253Fwidth%253D162%2526height%253D162%2526upscale%253Dtrue%2526name%253DInstagram-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NzkxMjc1NDguNDMwMDkxNH0:1wP2Lc:v05x0MEzQwEs9bUfqeoH6pyJh7TCLhQEXRwjvL1uzHc" style="outline:none; text-decoration:none; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                  <tr>
                   <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; padding-top:20px" width="100%">
                    <!-- Three tables to manage the Scribble image, Made by... and the copyright text -->
                    <!-- Table one has the scribble image (Commented out for Evolution Project)
        <table role="presentation" border="0" cellpadding="0" cellspacing="0" align="left" style="margin-top: 4px; width: 10%; min-width: 60px; border-collapse: collapse;">
          <tr>
            <td>
                
                
                
                 
                <img src="https://fs.hubspotusercontent00.net/hubfs/2760806/hs-scribble.png" alt="hs-scribble" loading="lazy" width="222" height="61" style="height: 15px; width: auto;">
              
            </td>
          </tr>
        </table>
        -->
                    <!-- Table two has the Created by text -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 67.3%; min-width: 310px; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-footer-madeby" style="word-break:break-word; padding-bottom:10px; color:#405261; font-weight:600; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6">
                        <span style="font-weight: 400;">
                         The
                        </span>
                        most intuitive
                        <span style="font-weight: 400;">
                         customer support platform.
                        </span>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                    <!-- Table three has the copyright text -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" class="hs-footer-copyright-table" role="presentation" style="min-width: 120px; width: 32%; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-footer-copyright" style="word-break:break-word; padding-bottom:10px; color:#405261; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6">
                        © 2026 Help Scout
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <style type="text/css">
             @media (prefers-color-scheme: dark ) {
      .hs-footer-container {
        background-color: #1E1E1E;
      }
      .hs-footer-address {
        color: #A7B3BE;
      }
      .hs-footer-madeby {
        color: #D1DAE3;
      }
      .hs-footer-copyright {
        color: #A7B3BE;
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    }
  /* data-ogsc tag targets Outlook email clients */    
    [data-ogsc] .hs-footer-container {
        background-color: #1E1E1E;
      }
    [data-ogsc] .hs-footer-address {
        color: #A7B3BE;
      }
    [data-ogsc] .hs-footer-madeby {
        color: #D1DAE3;
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    [data-ogsc] .hs-footer-copyright {
        color: #A7B3BE;
      }
    [data-ogsc] .hs-footer-address-wrapper {
        border-bottom: 1px solid #000000;
      }
  /* Tweak the padding up on screens larger than 600px */
  @media all and (min-width: 600px) {
    .hs-footer-address {
        padding-bottom: 40px !important;
      }
    .hs-footer-copyright {
        text-align: right !important;
      }
  }
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          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
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         <!--[if gte mso 9]></td></tr></table><![endif]-->
        </div>
       </div>
      </td>
     </tr>
    </tbody>
   </table>
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