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   Aiming for average is risky
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   Plus 4 more lessons for your Friday.
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          Plus 4 more lessons for your Friday. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ &amp;zwnj‌;
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              Friday, May 29, 2026
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              What you
              <em>
               don't
              </em>
              question often costs you most, from your pricing to your measure of progress to the strategy you inherited years ago.
             </div>
             <div>
              <br/>
             </div>
             <div>
              Each of this week's lessons asks you to re-examine an assumption most treat as settled, granting you a concrete way to test whether it still holds.
             </div>
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                       Men, This Is How You Reverse Gray Hair &amp; Look Years Younger
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                     <div style="font-size: 14px">
                      See fewer grays on your hair and beard with a simple spray designed specifically for men. Particle Anti-Gray Serum works gradually with each application to deliver subtle, natural-looking results—without dye, coloring, or harsh chemicals.
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                      Effective, low-maintenance, and easy to use. Try it risk-free with a 30-day money-back guarantee, plus
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                 <p>
                  <strong style="font-size: 18px">
                   1. Being remarkable &gt; spending on ads
                  </strong>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   Better advertising won't save a mediocre product.
                  </span>
                  <span style="font-size:16px;line-height:22.4px;font-family:Arial,Helvetica,sans-serif">
                   The only way to cut through is to build something people talk about without being 
asked.
                  </span>
                 </p>
                 <p>
                  <strong style="font-size: 16px">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px">
                   Focus less on simply overspending to promote an ordinary product. Instead, build remarkability into the offering itself. That way, your early advocates actually
                  </span>
                  <em style="font-size: 16px">
                   want
                  </em>
                  <span style="font-size: 16px">
                   to talk about it.
                  </span>
                 </p>
                 <p>
                  <strong style="color: var(--blue-cta-default)">
                   <a data-linktext="Read the full lesson →" data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
                    Read the full lesson →
                   </a>
                  </strong>
                 </p>
                </td>
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                 <p>
                  <strong style="font-size: 18px">
                   2. Stop hunting for "natural leaders"
                  </strong>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   Most management advice promises
                  </span>
                  <em style="font-size: 16px">
                   quick fixes
                  </em>
                  <span style="font-size: 16px">
                   or
                  </span>
                  <em style="font-size: 16px">
                   leadership secrets
                  </em>
                  <span style="font-size: 16px">
                   because... marketing.
                  </span>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   In Peter Drucker's 1967 classic,
                  </span>
                  <em style="font-size: 16px">
                   The Effective Executive
                  </em>
                  <span style="font-size: 16px">
                   , he 
argued that workplace effectiveness is a discipline anyone can learn through deliberate practice. That it's available to everyone
                  </span>
                  <em style="font-size: 16px">
                   willing
                  </em>
                  <span style="font-size: 16px">
                   to build the habits.
                  </span>
                 </p>
                 <p>
                  <strong style="font-size: 16px">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px">
                   Treat effectiveness as a set of teachable habits. This way, you take ownership over the performance of the people you already have, rather than waiting for some miracle-worker to walk through the 
door.
                  </span>
                 </p>
                 <p>
                  <strong style="color: var(--blue-cta-default)">
                   <a data-linktext="Read the full lesson →" data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
                    Read the full lesson →
                   </a>
                  </strong>
                 </p>
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                  </table>
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:14px;color:#000000">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed">
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               <col width="100%"/>
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                 <p>
                  <strong style="font-size: 18px">
                   3. Free isn't just a discount strategy
                  </strong>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   In 2007, behavioral economist Dan Ariely documented something striking: when a price drops to zero, demand doesn't just increase, it explodes in ways standard economics can't explain.
                  </span>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   Ariely's team put out two options: a one-cent Hershey's Kiss and a (higher quality) 15-cent truffle. Selection distribution was what you'd expect. But when they dropped the Kiss 
from one cent to free, an
                  </span>
                  <em style="font-size: 16px">
                   overwhelming
                  </em>
                  <span style="font-size: 16px">
                   amount of shoppers abandoned the truffle for the Kiss.
                  </span>
                 </p>
                 <p>
                  <strong style="font-size: 16px">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px">
                   Decide deliberately which single component of your offer to make free, because crossing the line to zero triggers a behavioral response no ordinary discount can match.
                  </span>
                 </p>
                 <p>
                  <strong style="line-height: 22.4px; color: var(--blue-cta-default)">
                   <a data-linktext="Read the full lesson →" data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
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                   </a>
                  </strong>
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                 <p>
                  <strong style="font-size: 18px">
                   4. The measurement that builds resilience
                  </strong>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   Most high achievers are pretty brutal in self-assessments. Dan Sullivan and Dr. Benjamin Hardy call it the Gap: the distance between where you are and where you think you should be. Its impact is insidious amongst leadership teams.
                  </span>
                 </p>
                 <p>
                  <strong style="font-size: 16px">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px">
                   Anchor reviews to progress
                  </span>
                  <em style="font-size: 16px">
                   already made
                  </em>
                  <span style="font-size: 16px">
                   before turning to what remains. Measuring against a receding ideal erodes the confidence your team needs to keep performing.
                  </span>
                 </p>
                 <p>
                  <strong style="line-height: 22.4px; color: var(--blue-cta-default)">
                   <a data-linktext="Read the full 
lesson →" data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
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                 <p>
                  <strong style="font-size: 18px">
                   5. Accepting assumptions = accepting obsolescence
                  </strong>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   Peter Drucker proved that organizations that don't question regularly start to decline, way back in 1994. He studied the assumptions every organization holds about its environment, mission, and core competencies. When those go obsolete, decline follows.
                  </span>
                 </p>
                 <p>
                  <strong style="font-size: 16px">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px">
                   Schedule regular 
reviews that test your founding assumptions against current reality. Become comfortable with the idea of abandoning anything you wouldn't choose to start
                  </span>
                  <em style="font-size: 16px">
                   today
                  </em>
                  <span style="font-size: 16px">
                   .
                  </span>
                 </p>
                 <p>
                  <strong style="line-height: 22.4px; color: var(--blue-cta-default)">
                   <a data-linktext="Read the full lesson →" data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
                    Read the full lesson →
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                  </strong>
                 </p>
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6 days ago - leadership@e.qz.com
Aiming for average is risky
Plus 4 more lessons for your Friday. ‌ View as a Web page Plus 4 more lessons for your Friday. ‌ ...
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