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   Apple at 50: Still ripe!
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   Half a century of comeback stories
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           Wednesday, April 1, 2026
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           Half a century of comeback stories
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           The longest running false alarm in corporate history
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           April 1, 1976: Apple is incorporated. It’s April Fool's Day, of course — which is either the universe trolling fanboys or the most accurate founding date in corporate history. The joke is that everyone keeps falling for the same trick: declaring Apple dead, only to watch it… not be dead.
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           The company has now spent half a century accumulating obituaries and outlasting them, while the list of 
people who have confidently predicted Apple's demise is long, tacky with top-shelf credentials, and yet still plain wrong. Think: Wall Street analysts, tech journalists, Bill Gates (sort of), and a succession of its own CEOs, including Jobs himself, who once said Apple was “90 days from bankruptcy” — a situation he inherited when, after some years in the wilderness, he regained the post in ‘97. Since then, Apple has become the first company to hit $1 trillion in market capitalization, then $2 trillion, then $3 trillion, manufacturing a level of
customer devotion that actual cults envy and behavioral economists actually, definitely study.
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           Siri, what’s Apple’s next “rumors of my death” chapter? Probably the company’s stumbling entrance into the AI era. But don’t get too comfortable, because betting against the comeback has never worked yet.
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               Reach New Customers on Snapchat
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           By The Digits
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           Times that Apple has filed for bankruptcy, despite the news repeatedly rumored to be imminent.
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       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="background-color:#EDF0F4;width:100%;border:30px none #FFF;line-height:1.67;font-size:16px;padding:15px 30px 5px;vertical-align:top;font-family:Noto Sans,sans-serif;mso-line-height-rule:exactly">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Serif',serif;font-size:18px;color:#105C8E;font-weight:bold;">
          <a data-linktext="$800" data-linktype="Normal" style="color:#105C8E;font-family:Georgia,serif;font-size:18px;" target="_blank">
           $800
          </a>
         </h3>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="background-color:#EDF0F4;width:100%;border:30px none #FFF;line-height:1.67;font-size:16px;padding:5px 30px 
15px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;mso-line-height-rule:exactly">
         <div style="line-height: 1.7">
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           Amount paid to Ronald Wayne, Apple's forgotten third co-founder, when he sold his 10% stake back to Jobs and Wozniak in 1976, worried about potential debts. His share would be worth roughly $300 billion today. Let’s not rub it in.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="background-color:#EDF0F4;width:100%;border:30px none #FFF;line-height:1.67;font-size:16px;padding:15px 30px 5px;vertical-align:top;font-family:Noto Sans,sans-serif;mso-line-height-rule:exactly">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Serif',serif;font-size:18px;color:#105C8E;font-weight:bold;">
          <a data-linktext="90" data-linktype="Normal" style="color:#105C8E;font-family:Georgia,serif;font-size:18px;" target="_blank">
           90
          </a>
         </h3>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="background-color:#EDF0F4;width:100%;border:30px none #FFF;line-height:1.67;font-size:16px;padding:5px 30px 
15px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;mso-line-height-rule:exactly">
         <div style="line-height: 1.7">
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           Number of days Apple was from bankruptcy when Jobs returned in 1997, according to him. In response, he cut the product line from 350 items to 10, laid off thousands, and launched the iMac.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Noto 
Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="background-color:#EDF0F4;width:100%;border:30px none #FFF;line-height:1.67;font-size:16px;padding:15px 30px 5px;vertical-align:top;font-family:Noto Sans,sans-serif;mso-line-height-rule:exactly">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto 
Serif',serif;font-size:18px;color:#105C8E;font-weight:bold;">
          <a data-linktext="12" data-linktype="Normal" style="color:#105C8E;font-family:Georgia,serif;font-size:18px;" target="_blank">
           12
          </a>
         </h3>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="background-color:#EDF0F4;width:100%;border:30px none #FFF;line-height:1.67;font-size:16px;padding:5px 30px 
15px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;mso-line-height-rule:exactly">
         <div style="line-height: 1.7">
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           Years that Jobs spent away from Apple after being ousted in a 1985 boardroom coup, before returning via Apple's acquisition of his company, NeXT, for $427 million.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="background-color:#EDF0F4;width:100%;border:30px none #FFF;line-height:1.67;font-size:16px;padding:15px 30px 5px;vertical-align:top;font-family:Noto Sans,sans-serif;mso-line-height-rule:exactly">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto 
Serif',serif;font-size:18px;color:#105C8E;font-weight:bold;">
          <a data-linktext="2.5 billion" data-linktype="Normal" style="color:#105C8E;font-family:Georgia,serif;font-size:18px;" target="_blank">
           2.5 billion
          </a>
         </h3>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="background-color:#EDF0F4;width:100%;border:30px none 
#FFF;line-height:1.67;font-size:16px;padding:5px 30px 15px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;mso-line-height-rule:exactly">
         <div style="line-height: 1.7">
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           Current approximate number of active Apple devices worldwide, per the company — or one for every three humans on Earth.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr>
        <td align="center" class="td100" colspan="6" style="width:100%;padding-top:15px;padding-bottom:15px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <div class="ruleContent">
          <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:2px;width:100%;text-align:center;background-color:#256A98;color:#9B9B9B;margin:0 
auto;border-left-width:0;border-right-width:0">
           <tr>
            <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Noto Sans,sans-serif">
            </td>
           </tr>
          </table>
         </div>
        </td>
       </tr>
       <tr class="trpad0">
        <td class="td100" colspan="6" style="width:100%;padding:10px 0;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Serif',serif;font-size:18px;color:#105C8E;font-weight:bold;">
          <span style="font-size:18px;font-family:Georgia,serif">
           Fool me 50 times? Shame on me
          </span>
         </h3>
        </td>
       </tr>
       <tr class="trpad0">
        <td class="td100" colspan="6" style="width:100%;padding:10px 0;line-height:1.7;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           Sure, Apple’s AI stumble is real. And Siri is, genuinely, annoying — a headache Apple created for itself by spending years promising an intelligent assistant and instead delivering one that 
struggles to set a timer without offering to call your grandmother, and eavesdrops just as uselessly on your conversations, interrupting that thing you’re telling your kid by announcing “okay, I’m searching for flyswatters.” Apple Intelligence, meanwhile, suffered a rolling series of delays and quiet retreats.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           The market has noticed, as markets do. Apple has spent recent months trading below its 52-week highs, and analysts have cycled through familiar concerns 
about China, iPhone upgrade fatigue, tariffs, whether Cook has the vision and/or the charisma, and who’s next in the chair.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           And yet. Apple sits on some $150 billion in cash and equivalents. It has 2.5 billion devices out in the world and an ecosystem its customers treat less like a product line than a lifestyle choice they’ll never give up. Its services business — App Store, iCloud, Apple TV+, Apple Pay — is growing faster than its hardware. Add to that how it 
has 50 years of practice at looking finished before it isn't. Plus Pluribus.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           The most impressive number of all? Probably the stock returns since the IPO. Read 'em and weep. If you bought the stock on the day it started trading, you'd have got in at $22 a share — or $0.10 on a split-adjusted basis, after five splits over the decades. Nowadays Apple trades around $245, for a return of approximately 244,900%. So, joke’s on us.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td align="center" class="td100" colspan="6" style="width:100%;padding-top:15px;padding-bottom:15px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <div class="ruleContent">
          <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:2px;width:100%;text-align:center;background-color:#256A98;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
           <tr>
            <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Noto Sans,sans-serif">
            </td>
           </tr>
          </table>
         </div>
        </td>
       </tr>
       <tr class="trpad10">
        <td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;padding:15px 10px;font-family:Arial,Helvetica,sans-serif;font-size:16px">
         <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Sans',sans-serif;font-size:20px;font-weight:bold;">
          <span style="font-size:20px;font-family:Arial,Helvetica,sans-serif">
           Quotable
          </span>
         </h2>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" style="vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
          <tbody>
           <tr class="non-responsive trpad15" style="background-color:#E9F2F9">
            <td class="editor-six-col" colspan="1" style="text-align:right;background-color:#E9F2F9;width:16.6667%;padding-top:20px;padding-right:15px;padding-bottom:0;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
             <div>
              <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Feditor.ne16.com%252Fquartz-prod%252Fquote-marks.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlZGl0b3IubmUxNiIsInRpbWUiOjE3NzUwNTkyMzguMDEyNDEwNn0:1w7xzi:hoB0baNu-NBaDQwSCOVKp85auL_AqDQVI6OezPDBtj0" style="width:19px;max-height:15px;vertical-align:middle;" width="19"/>
             </div>
            </td>
            <td colspan="4" style="width:66.6667%;background-color:#E9F2F9;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr>
                <td colspan="1" style="line-height:1.7;background-color:#E9F2F9;width:100%;padding:15px 10px 5px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
                 <div>
                  <span style="font-family:Arial,Helvetica,sans-serif;color:#000000">
                   Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again.
                   <span class="ql-cursor">
                    
                   </span>
                  </span>
                 </div>
                </td>
               </tr>
               <tr>
                <td colspan="1" style="line-height:1.5;background-color:#E9F2F9;width:100%;padding:5px 10px 15px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
                 <div>
                  <em style="font-size:14px;font-family:Arial,Helvetica,sans-serif;color:#000000">
                   Steve Jobs, during his now-famous
                   <a data-linktext="Stanford commencement address" data-linktype="Normal" style="color:#105C8E;" target="_blank">
                    Stanford commencement address
                   </a>
                   in 2005
                  </em>
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
            <td class="editor-six-col" colspan="1" height="1" style="width:16.6667%;background-color:#E9F2F9;height:1px;vertical-align:top;font-family:Noto 
Sans,sans-serif;font-size:16px">
             <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
            </td>
           </tr>
          </tbody>
         </table>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr>
        <td align="center" class="td100" colspan="6" style="width:100%;padding-top:15px;padding-bottom:15px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <div class="ruleContent">
          <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 
#9B9B9B;height:2px;width:100%;text-align:center;background-color:#256A98;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
           <tr>
            <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Noto Sans,sans-serif">
            </td>
           </tr>
          </table>
         </div>
        </td>
       </tr>
       <tr class="trpad10">
        <td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;padding:15px 10px;font-family:Arial,Helvetica,sans-serif;font-size:16px">
         <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Sans',sans-serif;font-size:20px;font-weight:bold;">
          <span style="font-family:Arial,Helvetica,sans-serif;font-size:20px">
           Pop Quiz
          </span>
         </h2>
        </td>
       </tr>
       <tr class="trpad30">
        <td class="td100" colspan="6" style="width:100%;padding:10px 30px;line-height:1.7;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           Before Apple existed, Steve Wozniak tried to give away his personal 
computer design. Who did he offer it to first?
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#EDF0F4;width:100%;padding:15px 30px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <strong style="font-family: Arial, Helvetica, sans-serif">
           A. Atari, where Jobs worked at the time
          </strong>
         </div>
         <div>
          <strong style="font-family: Arial, Helvetica, sans-serif">
           B. 
IBM, which never returned the call
          </strong>
         </div>
         <div>
          <strong style="font-family: Arial, Helvetica, sans-serif">
           C. Hewlett-Packard, Wozniak’s then-employer
          </strong>
         </div>
         <div>
          <strong style="font-family: Arial, Helvetica, sans-serif">
           D.The Pentagon
           <span class="ql-cursor">
            
           </span>
          </strong>
         </div>
        </td>
       </tr>
       <tr class="trpad30">
        <td class="td100" colspan="6" style="width:100%;padding:10px 30px;line-height:1.7;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           Check out the answer at
          </span>
          <a data-linktext="the bottom of this email" data-linktype="Anchor" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif;">
           the bottom of this email
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           .
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" 
style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr>
        <td align="center" class="td100" colspan="6" style="width:100%;padding-top:15px;padding-bottom:15px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <div class="ruleContent">
          <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:2px;width:100%;text-align:center;background-color:#256A98;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
           <tr>
            <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Noto Sans,sans-serif">
            </td>
           </tr>
          </table>
         </div>
        </td>
       </tr>
       <tr class="trpad10">
        <td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;padding:15px 10px;font-family:Noto Sans,sans-serif;font-size:16px">
         <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Sans',sans-serif;font-size:20px;font-weight:bold;">
          <span style="font-size:20px;font-family:Arial,Helvetica,sans-serif">
           Brief 
History
          </span>
         </h2>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.5;background-color:#EDF0F4;width:100%;padding:15px 30px 5px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Serif',serif;font-size:18px;color:#105C8E;font-weight:bold;">
          <a data-linktext="1976" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif;" target="_blank">
           1976
          </a>
         </h3>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#EDF0F4;width:100%;padding:5px 30px 15px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           Steve Jobs, 
Steve Wozniak, and Ronald Wayne incorporate Apple Computer on April 1 in the Jobs family garage in Los Altos, California. Wayne exits almost immediately. The Apple I, a bare circuit board, retails for $666.66, apparently because Wozniak liked repeating digits.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" 
style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.5;background-color:#EDF0F4;width:100%;padding:15px 30px 5px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Serif',serif;font-size:18px;color:#105C8E;font-weight:bold;">
          <a data-linktext="1984" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif;" target="_blank">
           1984
          </a>
         </h3>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#EDF0F4;width:100%;padding:5px 30px 15px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           Apple airs "1984," the Ridley Scott-directed Super Bowl ad introducing
the Macintosh. The Mac is a hit, before losing ground to cheaper PCs, but the ad is still studied in college marketing classes.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.5;background-color:#EDF0F4;width:100%;padding:15px 30px 5px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Serif',serif;font-size:18px;color:#105C8E;font-weight:bold;">
          <a data-linktext="1985" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif;" target="_blank">
           1985
          </a>
         </h3>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#EDF0F4;width:100%;padding:5px 30px 15px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           Jobs is pushed out by CEO John Sculley, whom Jobs himself recruited from Pepsi by asking, “Do you want to sell sugared water for the rest of your life?” The answer, it 
turned out, is yeah, kind of.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.5;background-color:#EDF0F4;width:100%;padding:15px 30px 5px;vertical-align:top;font-family:Noto 
Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Serif',serif;font-size:18px;color:#105C8E;font-weight:bold;">
          <a data-linktext="1996" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif;" target="_blank">
           1996
          </a>
         </h3>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#EDF0F4;width:100%;padding:5px 30px 15px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           After years of failed products (the Newton, the Pippin), Apple acquires Jobs' company NeXT. Jobs returns. Microsoft invests $150 million. The turnaround begins.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.5;background-color:#EDF0F4;width:100%;padding:15px 30px 5px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Serif',serif;font-size:18px;color:#105C8E;font-weight:bold;">
          <a data-linktext="2001" data-linktype="Normal" style="color:#105C8E;" target="_blank">
           2001
          </a>
         </h3>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#EDF0F4;width:100%;padding:5px 30px 15px;vertical-align:top;font-family:Noto 
Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           The iPod launches. It’s not a computer. That’s the point.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.5;background-color:#EDF0F4;width:100%;padding:15px 30px 5px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Serif',serif;font-size:18px;color:#105C8E;font-weight:bold;">
          <a data-linktext="2007 and beyond" data-linktype="Normal" style="color:#105C8E;" target="_blank">
           2007 and 
beyond
          </a>
         </h3>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#EDF0F4;width:100%;padding:5px 30px 15px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           Jobs announces the iPhone, describing it as three products — “an iPod, a phone, and an internet communicator” — that are actually one. The iPhone has since become the most successful consumer 
product in history. Just four years after the launch, Jobs dies, and Tim Cook succeeds him. He’s still CEO, and now the company is worth nearly $4 trillion.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr>
        <td align="center" class="td100" colspan="6" style="width:100%;padding-top:15px;padding-bottom:15px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <div class="ruleContent">
          <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:2px;width:100%;text-align:center;background-color:#256A98;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
           <tr>
            <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Noto 
Sans,sans-serif">
            </td>
           </tr>
          </table>
         </div>
        </td>
       </tr>
       <tr class="trpad10">
        <td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;padding:15px 10px;font-family:Noto Sans,sans-serif;font-size:16px">
         <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Sans',sans-serif;font-size:20px;font-weight:bold;">
          <span style="font-family:Arial,Helvetica,sans-serif;font-size:20px">
           Fun Fact
          </span>
         </h2>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#E9F2F9">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#E9F2F9;width:100%;padding:15px 30px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           The Apple logo — the one with a bite taken out — was designed by
          </span>
          <a data-linktext="Rob Janoff in 1977" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif;" target="_blank">
           Rob Janoff in 1977
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           for $2,000. Janoff has said the bite was included so the apple wouldn't be mistaken for a cherry. Longstanding rumors suggest that it references Alan Turing, the computing pioneer who died after eating a cyanide-laced apple. Janoff, for his part, has said that’s a lovely story but not true.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr>
        <td align="center" class="td100" colspan="6" style="width:100%;padding-top:15px;padding-bottom:15px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <div class="ruleContent">
          <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 
#9B9B9B;height:2px;width:100%;text-align:center;background-color:#256A98;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
           <tr>
            <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Noto Sans,sans-serif">
            </td>
           </tr>
          </table>
         </div>
        </td>
       </tr>
       <tr class="trpad10">
        <td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;padding:15px 10px;font-family:Arial,Helvetica,sans-serif;font-size:16px">
         <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Sans',sans-serif;font-size:20px;font-weight:bold;">
          Take Me Down This Rabbit Hole
         </h2>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#EDF0F4;width:100%;padding:5px 30px 15px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="color:#555D68">
           A collector
          </span>
          <a data-linktext="tracked down all 13 colors of the iMac G3" data-linktype="Normal" style="color:#105C8E;" target="_blank">
           tracked down all 13 colors of the iMac G3
          </a>
          <span style="color:#555D68">
           (sold in the late ‘90s through early 2000s), in shades from Bondi Blue to Tangerine, which some of us will remember as being the family computer and a dorm room staple.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
        </td>
       </tr>
       <tr class="trpad0">
        <td class="td100" colspan="6" style="font-family:Arial,Helvetica,sans-serif;font-weight:bold;font-size:16px;width:100%;padding:15px 0;vertical-align:top">
         <table border="0" cellpadding="0" cellspacing="0" style="margin: 0;" width="100%">
          <tbody>
           <tr>
            <td align="center" bgcolor="#105C8E" style="text-align:center;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Arial,Helvetica,sans-serif;font-weight:bold;font-size:16px">
             <table border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse:
collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;" width="100%">
              <tbody>
               <tr>
                <td height="40" style="vertical-align:middle;text-align:center;font-family:Arial,Helvetica,sans-serif;font-weight:bold;font-size:16px" valign="middle">
                 <a style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Noto Sans,sans-serif; font-size: 
14px;  border: 1px solid #105C8E; display: block; " target="_blank">
                 </a>
                 <table bgcolor="#105C8E" cellpadding="0" cellspacing="0" class="newButton" height="40" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; padding-right:15px;mso-padding-right-alt: 15px;padding-left:15px;mso-padding-left-alt: 15px;padding-top:10px;mso-padding-top-alt: 10px;padding-bottom:10px;mso-padding-bottom-alt: 10px; " width="100%">
                  <tbody>
                   <tr>
                    <td align="center" bgcolor="#105C8E" style="text-align:center;vertical-align:middle;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Arial,Helvetica,sans-serif;font-weight:bold;font-size:16px" valign="middle">
                     <table bgcolor="#105C8E" cellpadding="0" cellspacing="0" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; " width="100%">
                      <tbody>
                       <tr>
                        <td align="center" bgcolor="#105C8E" style="text-align:center;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Arial,Helvetica,sans-serif;font-weight:bold;font-size:16px">
                         <!--[if !mso]><!-->
                         <a style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Noto Sans,sans-serif; font-size: 14px;  border: none; display: block; ">
                          Read now
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                         <!--<![endif]-->
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                       </tr>
                      </tbody>
                     </table>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
          </tbody>
         </table>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr>
        <td align="center" class="td100" colspan="6" style="width:100%;padding-top:15px;padding-bottom:15px;vertical-align:top;font-family:Noto 
Sans,sans-serif;font-size:16px">
         <div class="ruleContent">
          <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:2px;width:100%;text-align:center;background-color:#256A98;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
           <tr>
            <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Noto Sans,sans-serif">
            </td>
           </tr>
          </table>
         </div>
        </td>
       </tr>
       <tr class="trpad10">
        <td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;padding:15px 10px;font-family:Arial,Helvetica,sans-serif;font-size:16px">
         <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:'Noto Sans',sans-serif;font-size:20px;font-weight:bold;">
          Poll
         </h2>
        </td>
       </tr>
       <tr class="trpad30">
        <td class="td100" colspan="6" style="width:100%;padding:10px 30px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px">
         <div>
          What’s your relationship with Apple?
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#E9F2F9">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#E9F2F9;width:100%;font-size:16px;padding:15px 30px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;mso-line-height-rule:exactly">
         <div>
          <strong style="font-size:16px;font-family:Arial,Helvetica,sans-serif;color:#000000">
           A. Codependent. I have the watch, the phone, the iPad, the laptop, and a problem
          </strong>
          <strong style="font-size:16px;font-family:Noto Serif,serif;color:#105C8E">
           
          </strong>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#E9F2F9">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#E9F2F9;width:100%;font-size:16px;padding:15px 30px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;mso-line-height-rule:exactly">
         <div>
          <strong style="font-size:16px;font-family:Arial,Helvetica,sans-serif;color:#000000">
           B. Rebel, but with an iPhone
          </strong>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img 
src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#E9F2F9">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#E9F2F9;width:100%;font-size:16px;padding:15px 30px;vertical-align:top;font-family:Noto Sans,sans-serif;mso-line-height-rule:exactly">
         <div>
          <strong style="color:#000000;font-family:Arial,Helvetica,sans-serif;font-size:16px">
           C. Android user, always left out of the group chat
           <span class="ql-cursor">
            
           </span>
          </strong>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#E9F2F9">
        <td class="td100" colspan="6" style="line-height:1.7;background-color:#E9F2F9;width:100%;font-size:16px;padding:15px 30px;vertical-align:top;font-family:Noto Sans,sans-serif;mso-line-height-rule:exactly">
         <div>
          <strong style="font-size:16px;font-family:Arial,Helvetica,sans-serif;color:#000000">
           D. Shareholder, #tooblessedtobestressed
           <span class="ql-cursor">
            
           </span>
          </strong>
          <strong style="font-size:16px;font-family:Noto Serif,serif;color:#105C8E">
           
          </strong>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr>
        <td align="center" class="td100" colspan="6" style="width:100%;padding-top:15px;padding-bottom:15px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <div class="ruleContent">
          <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:2px;width:100%;text-align:center;background-color:#256A98;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
           <tr>
            <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Noto 
Sans,sans-serif">
            </td>
           </tr>
          </table>
         </div>
        </td>
       </tr>
       <tr class="trpad10">
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           Today’s email was written by Catherine Baab,author of
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          <a data-linktext="Poe for Your Problems: Uncommon Advice from History’s Least Likely Self-Help Guru" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif;font-size:14px;" target="_blank">
           Poe for Your Problems: Uncommon Advice from History’s 
Least Likely Self-Help Guru
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           .
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            C, 
Hewlett-Packard
           </em>
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           , Wozniak’s then-employer. Wozniak
           <a data-linktext="tried five different times" data-linktype="Normal" style="color:#105C8E;" target="_blank">
            tried five different times
           </a>
           to interest HP in his computer design, but the company determined there was no market for a personal computer. And they were right of course, and now their market cap is 
$31 billion while Apple’s is $3.6 trillion. Let it never be said that corporations dislike innovation!
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