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   Apple's New 'Ultra' Line Comes With a Much Higher Price
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   Plus: 4 AI tools that hit seven figures in 12 months, SpaceX's $1.75T price tag, and how to capture moments that matter. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   APRIL 13, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    MrBeast admits his work-life balance isn't "healthy"
                   </li>
                   <li>
                    Four AI tools that helped one guy get to 7 figures in 12 months
                   </li>
                   <li>
                    The unconventional logic behind SpaceX's $1.75 trillion price tag
                   </li>
                   <li>
                    A business started in the back of a coffee shop now brings in $42M
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: #cc0000;">
                     ▼ 0.06%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: #cc0000;">
                     ▼ 0.55%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: #008000;">
                     ▲ 0.38%
                    </span>
                   </li>
                  </ul>
                 </div>
                </div>
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                      <a data-hs-link-id="0" data-hs-link-id-v2="Auw5RtrX" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       Apple Is Launching an 'Ultra' Line of Products With New Capabilities — and Much Higher Price Tags
                      </a>
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                 </h2>
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                 <p style="line-height:150%">
                  Apple just released its
                  <a data-hs-link-id="0" data-hs-link-id-v2="n0VImzs5" style="color:#2563eb" target="_blank">
                   cheapest MacBook ever
                  </a>
                  at $599. Now it’s building products that could cost several times as much. The company is working on a new “Ultra” line positioned above its already-premium iPhone Pro and MacBook Pro products, according to
                  <a data-hs-link-id="0" data-hs-link-id-v2="A5xWNciJ" style="color:#2563eb" target="_blank">
                   Bloomberg’s Mark Gurman
                  </a>
                  . The lineup could include an iPhone Fold starting at roughly $2,000, a touch-enabled OLED MacBook priced above current Pro models and next-generation AirPods with computer-vision cameras.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The strategy reflects CEO Tim Cook’s approach to capturing market share: take proven products and stretch them across multiple price points. Apple already uses the “Ultra” name for high-end products like the Apple Watch Ultra, CarPlay Ultra and its most expensive chipsets.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Apple is also considering Ultra versions of the iPad and iMac. The foldable iPhone would put Apple seven years behind Samsung in the foldable market, while the OLED MacBook would sit alongside the MacBook Pro rather than replace it.
                 </p>
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                       📈
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                        BUSINESS BREAKDOWN
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17719747471571" style="color: inherit; font-size: inherit; line-height: inherit;">
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                  <em>
                   This as-told-to story is based on a conversation with Sami Clarke, co-founder with Sami Spalter of Los Angeles-based lifestyle platform and activewear brand
                   <a data-hs-link-id="0" data-hs-link-id-v2="fsdS9QI1" style="color:#2563eb" target="_blank">
                    FORM
                   </a>
                   . The business, which launched as a fitness platform in 2020 and expanded into activewear in 2023, boasts 70,000 subscribers and more than $42 million in total revenue.
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   In the beginning of my career, I was a model and really in the health and wellness space,
                  </span>
                  where I saw a lot of people who didn’t know how to take care of themselves. So I got certified as a fitness trainer and started training different models. I dove into movement and nutrition journaling — recording it raw and real for social media in 2017. I shared the ups and downs of life, what it feels like to be in your body and how to show up on the days you don’t want to show up.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  A few years later, the pandemic hit. It was a moment for me to show up for the community that I’d already built. We were all struggling mentally and needed to prioritize our wellbeing. So I decided to go live five times a week on Instagram. I offered free movement and conversation for everyone. So I was doing 30-minute workouts online and hosting live conversations, where I would bring in therapists and different experts to learn about how we could take care of ourselves.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  I didn’t make any money in those early days. It was a project driven by passion and the desire to help people. But since going into business with my co-founder, FORM has become a full-blown lifestyle brand seeing considerable growth. FORM generated $22 million in revenue in 2025, bringing total revenue to more than $42 million.
                 </p>
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                   Quick Hits
                  </span>
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                   <a data-hs-link-id="0" data-hs-link-id-v2="8UyOChtB" rel="noopener" style="color:#2563eb; text-decoration:none; font-weight:normal" target="_blank">
                    Blue-Collar Jobs Were Supposed to Be AI-Proof. Not Anymore →
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                    The Unconventional Logic Behind SpaceX's $1.75 Trillion Price Tag →
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                        <span style="font-weight: bold;">
                         Update or get some new customer testimonials.
                        </span>
                        Any well-written and well-told story sticks with us and, most importantly, teaches us valuable lessons and enriches our learning. At the end of the day, they speak directly to credibility. Here are five things to consider to get the most out of your customer testimonials:
                       </p>
                       <ol style="line-height:175%">
                        <li style="font-weight: normal;">
                         Keeping it simple
                        </li>
                        <li style="font-weight: normal;">
                         How does your audience like to learn?
                        </li>
                        <li style="font-weight: normal;">
                         What lessons are you trying to convey?
                        </li>
                        <li style="font-weight: normal;">
                         Pick your examples wisely
                        </li>
                        <li style="font-weight: normal;">
                         Client understanding
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                        <a data-hs-link-id="0" data-hs-link-id-v2="q08FweBX" rel="noopener" style="color:#2563eb" target="_blank">
                         Here's the full breakdown
                        </a>
                        for each aspect.
                       </p>
                      </div>
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                   ENTREPRENEUR+
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                   Unlock the Insights That Drive Smarter Business Decisions
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